Episode Transcript
WEBVTT
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Okay, welcome to this episode of
catch up with Kira touch. I'm your
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host, Dr Ronnie Sims, and
I'm so glad you took the time out
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of your schedule to tune in today. You're not going to regret it.
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This is going to be a fantastic
time together with a really awesome guest,
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who I'm going to talk about here
in a second. This podcast series is
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Kira touches commitment to the CHIROPRACTIC profession. They would love to see more chiropractors
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reach high levels of success, and
that is what this is all about,
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and so as we go into this
particular series, we are talking about things
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that you can do to reach a
true, lasting level of success in our
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beloved profession, and today we're going
to specifically talk about, you know,
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that step that you take once you've
gone through a period of self discovery.
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If you tuned into our last episode, we had Dr Allen Minor on and
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Dr Allen talked about all the different
breeds in species within our wonderful profession.
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No Two chiropractors are the same,
and he also kind of unpacked some of
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the different potential directions you may go
in your career. Chiropractics beautiful in that
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there are so many ways you can
go and we're really going to dive deep
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into that today and we're really,
really blessed to have this amazing leader,
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one of the most inspirational guys in
my life for sure, a guy that
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feels like a brother from another mother
to me. Feel like we're on kind
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of parallel life pass but this guy
is awesome. He's also a hooper like
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me, so we have a love
of basketball and so I'm really excited with
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Dr Mark Mallon today. Just so
if you don't know Dr Mark, Dr
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Mark has a huge, thriving,
vibrant family wellness practice, now family chiropractic.
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He has his wonderful wife alongside of
him as his integrator, a CEOO.
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He even has his own son in
the practice, which I think is
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just a beautiful thing to see.
What a what a leg is he there
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and he has his huge, vibrant
practice, but he also on the side,
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if he's not busy enough, he
is a wonderful coach, Sultan for
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the remarkable practice and to go one
step further, he decided he wasn't busy
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enough that he would get his buddies
and cofound Chiro matchmakers. It's not a
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dating service, but it definitely is
a wonderful business that I've used and essentially
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it helps chiropractors like me build their
Dream Team, and so he'll talk a
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little bit about that today too.
But Gosh, Dr Mark, I'm so
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glad to have you on. Brother. I'm looking forward to this, so
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welcome her man. I were excited. I know that you and I hooked
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up a couple months ago to get
US prepared for this and I tell you
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what, I couldn't wait to get
on with you. Dr Ron, I
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love you like a brother man.
It's been just been so great the last
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couple of years to be able to
run into you five, six, seven,
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eight times a year now at the
remarkable practice of bents and you AC
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events. Even though I know you're
out in California, I'm over and Iwa
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seems like I get to just see
you so much more. And what better
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than the run around with people that
we we appreciate core values and the same
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really direction and Chiropractic and our offices
are doing and having multiple associates and having
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some of the same headaches but having
some of the awesome responses in those areas.
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So I appreciate, number one,
who you are, but number two,
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that you're doing this. I know
you're a busy chiropractor. I know
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you have an amazing team and it
takes a lot just to step out and
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do podcast like this as well.
So thank you for what you're doing.
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Thank you, Kiro touch, for
what you're doing as well, and I
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can't wait to jump in today with
you. Not Oh, I love it,
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Hey, and let's let's just dive
right in. You know, I
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know we have a lot to talk
about, and so, as I mentioned,
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we have Dr Alan on last and
I you and awen are our colleagues,
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your cofounders are car match makers and
you're also really close friends. And
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he kind of, like I said, began to, you know, unpack
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something that I think was new to
most of our listeners, mark, and
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that is there are so many different
genotypes of chiropractors. We are a unique
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profession. There's no two hiropractors that
are the same, and so because of
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that, Alan kind of urge doctors
on the call to go through a period
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of self discovery, to truly find
out who you are as a practitioner.
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So many doctors don't do that.
Nor have they ever done that. I
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never did that till recently and it's
pretty amazing what you learn about yourself.
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And so in the spirit of that, I'm just going to dive into my
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first question for you. A lot
of is, you know, after doctors
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have come out of this sometimes painful
process of self discovery and they're scratching their
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head and they had that deer in
the headlight kind of look where are from,
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practical steps they should consider and helping
them kind of begin to take appropriate
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action well on what you know.
Great question, I mean a deep question.
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We're going to dig into it,
I think, giving you just a
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little bit of my background to be
hopeful. So I met my chiropractor and
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entire practice school my wife, and
we came out of school. She was
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a year in school older than I
was. She came out and she's from
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Canada and she was like we should
work for somebody first, and I was
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like no, let's go, I
want to put my own practice. I'm
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ready to row and she's like,
I'm graduating first, so I'm going to
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do an associate and then we'll figure
out what's going on from there. And
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she did a great associate with the
doctor was looking at opening in a practice.
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So what we did is we opened
up best of both worlds. We
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were associates but open to practice,
you know, foundational ground up, zero
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patients and got to open this practice
in a different city for the doctor.
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Now I'm speaking from scar tissue,
because there was a lot of great things
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we learned, but there was a
lot of other things that we were really
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taking advantage of financially in those situations, and that's not the way it needs
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to be. There's this associate doctor
relationship. That should be great synergy.
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There should be a win win,
and I'll talk a little bit bit more
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about that today. But due to
that, that the contract that we had
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in place. After about eighteen months, I knew it just wasn't the right
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position for us and we were ready
to open our own practice. So we
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moved down to council loss Aiwa,
right across the river from Omaha, Nebraska,
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and we really came into a community
neither one of US had any ties
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to and we went from zero to
three hundred and fifty on literally just pure
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will, guts and striving. First
your nine months of building that practice.
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Then all of a sudden they got
to the point that we started to need
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team and I think what we as
chiropractors were great at taking care of patients,
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right, we know how to,
you know, diagnose and put a
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plan together to get a patient.
Well, that's what we learn in school.
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They teach us those things to be
doctors. But what business did we
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learn in school? I don't know
about you, but I didn't learn anything.
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Then all of a sudden got to
be like, oh Geez, I
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got to start to hire team members. All Right, I got to hire
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some seas in trust my business,
my baby, right with other people that
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aren't just my wife and I.
Right, so you have started to add
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seas and by eighteen months in we
were, you know, four hundred fifty.
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And then we had to hire that
first associate and I learned a lot
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from that experience. I hired an
awesome guy right out of school who came
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in and really started to crush it
in our practice. But a couple of
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years down the road I was like, Oh, this is easy, will
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open another practice, put this doctor
into the practice, and a year later
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that practice is seeing seventy a week
in the practice and I'm like, what's
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going on? What's wrong? He
was great in my practice, but he
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wasn't right in that practice. Luckily
he started a date one of my other
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associates and she was a builder of
a practice. I really saw that in
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her. So I was like we
had a three year by out, let's
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move her to that practice. Moved
Gir over there. Boom the practice took
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off and I was like Oh,
nope, to self, I learned something.
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They're right. And then come to
come to meet Dr Allen Miner and
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Dr Stephen Franson and you know,
coming into Chira match makers, that they
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had already found it and really helping
move that forward has just been so fun
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for me because of the scar tissue
of thirteen associates, eleven great hires,
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two really bad hires that I learned
from before I understood the process. But
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I think going back to that question
wrong, when you start to ask you
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know this, this, these types
of Chiropractors, what we really see is
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there are three types of no Alan
spoke about this in the last podcast.
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Their entrepreneurs, there are business builders
and caregivers and to be honest, there's
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different types of each one of those. But we have more caregivers in our
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profession than we've ever had. So
many doctors want to come out and be
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able to work for somebody, but
there's a lot of business builders and entrepreneurs
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that are out there as well.
In what what I've seen in the profession,
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what I experienced myself, was that
when I was eight nine years into
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the profession, so probably eight nine
years ago, so eighteen years in my
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own practice, I was I was
kind of bored, to be honest with
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you. I had maybe outgrowing just
the chiropractic part of the business. I
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truly didn't understand that I was an
entree srepreneur, business builder at that time
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and, to be real honest,
we had sold a couple clinics at that
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point. We had had our mother
ship, I called it, and literally
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I was thinking about selling that practice, leaving, moving to go to Canada
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to work with my brother in lawn
realistic. And the reason why is because
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I thought I had done everything at
that point. I'd open a practice at
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a practice, the five hundred visits. I'm just really hadn't found myself until
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I really, to be honest,
joined you AC and got around people who
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had a bigger vision than I did. So I guess the first thing I
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would I would express the doctors is
that I think what happens is we get
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so focused in our communities and we
live in our communities and it's our people,
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and what happens is sometimes we can
we can outgrow the community and what
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we are meant to do, like
what our legacy is, and I think
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just getting out and going to seminars
to make you see that there are people
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doing more than what you're doing inside
of your pactice, I think that's the
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number one step roun. I think
you probably noticed that through your years in
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practice. When you say absolutely,
and I think back to what you said
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there, doc and I think what
really happened to you is you had to
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re clarify what your vision was.
Right, your vision was more centered around
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what you and your wife could do
and, having reached the end of that
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vision, now what? And so
I think you know doors opened up for
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you to join. You a see
where you're you're swimming in a sea of
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guys would have done and three,
four five, that's what you're doing.
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You're like WHOA. Okay, kind
of humbling when you first start with that,
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but then I think what you did
is you took that and reclarified your
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vision. Is that kind of what
happened to you? You said, Hey,
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my vision was too small, or
what wasn't you know? I'll go
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back to the doctor who was my
mentor before I went to chiropractice school.
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I mean he won a very successful
office in this little five thousand person town
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that I grew up in right and
his success was, you know, a
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hundred, hundred twenty visits a week
in this practice. I would go in
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an absorb him. So I was
like wow, you know, a year
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or two in the practice we're seeing
three hundred, fifty four hundred. I'm
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like, I conquered Mount Everest,
because I didn't know. I mean I
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heard doctors doing these big numbers,
but I'd never been around it. I'd
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only seen one hundred and twenty five
really, because I wasn't one. I
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didn't go in, I didn't go
to other doctors practice. So I guess
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one of the things I'd say is
go to other doctors, businesses and practices
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that are doing more than you have. All of a sudden will grow your
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vision. So I think that's exactly
right. All of a sudden happens.
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I got around people that were going
like Oh, you know, what.
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You have a really great job,
Dr Mark. You know you have a
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few of associates in there, but
you literally are the one still chopping wood
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every day in the practice. And
from what Dr Allen talked about, is
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entrepreneurs, business builders and caregivers.
In our pro scan, it's a behavioral
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assessment. I'm built as an entrepreneur
and what I was doing is I was
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getting burnt out, and I know
that's one of the questions. We'll talk
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about some deep dive into that,
but I was getting burn town because I
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was being more of a caregiver in
my practice, been really a true entrepreneur.
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So God's where it said. Okay, it's building more practices, maybe
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having a couple businesses, bringing in
associates to start to do what they're great
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at, and then me backing off
and starting other businesses and creating other value
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for our patients. It's really what
I had to have clarity around. But
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it was when getting in that pool
with a bunch of sharks and I was
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just a mental at that point inside, that I was like wow, okay,
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they're doing things that I'm not.
All of a sudden, help me
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step up and go like yes,
I have a really, really good job.
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It was a business because I'd scale. We can talk a little bit
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about that as well. But what
happened is I really get truly had to
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business because, yeah, I was
a little bit scalable, I was a
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little bit durable, I may have
been a little bit transferable, but it
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was still the mark mouse show.
Yeah, and I coughed tox my clients
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all the time and I'm like,
you know what, we are hurt when
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a patient wants to see one of
the other doctors in the office I had.
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It happened to me when I was
a I was a leader in my
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name's on the building and Oh,
I'm the head Chiropractor, you want to
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see the associate. Oh I help
all that. Now in Patien see that
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I'm in one day a week.
Now now in patients say that, I'm
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like, oh, that's awesome.
Love at high five, because what I
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did a few years ago is for
five years ago, I literally took my
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name out of my face, off
of any advertising, any marketing, because
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I didn't want it to be the
mark mouth show. I would tell you
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now we have patience coming to our
practice that don't even know I own the
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practice. When I'm there and that's
what I love. That's when I truly
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know I do have business. Now
that's a beautiful story and I've experienced that
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too. or You you walk.
I walked through my lobby a couple Fridays
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ago to get an adjustment and there
was quite a few people there and nobody
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recognized me and on a person knew
me and I thought, okay, that's
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a great sign. But now that's
beautiful stof it's all our profession because that
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adjustment, there's so much gratification to
getting somebody well. What happens is that's
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there, that's their personality, that's
their goal, that's that's who they are.
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They're built by getting the results.
But you that's a really good job
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and you're okay to have that.
There's a lot of Chiropractors, solo practitioners,
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God bless you, keep doing it. But if you want, if
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you're stuck in your burnt out and
you're the one who is the personality of
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the practice, it's probably because you
have a personality driven practice and you really
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don't have a true business where it's
scalable, durable and transferable, which is
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the true business sense. Right practice, it's right well now, yes,
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a beautiful flow, and and so
you you made me think of this next
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question. I want you to speak
to two specific groups. For me,
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the first group is that student who
is just getting out of school and sharing
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their extern ship. And you know, I know Dr Allenant' say first step
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is to go through a period of
selfdiscovery. So I'd love to have you
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reinforced that. But you know,
speak into those three categories. Let's say
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I go through a prosecane, let's
say I do some selfdiscovery and I land
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in one of those three categories.
You know, where do I start?
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What do I do? And then
the second group would be, and it's
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very similar, speak into those docks
you already mentioned, and that is the
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practitioner that's either stuck kind of like
you were. We like, man,
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I've climbed Mount Evers here, even
though you didn't know, it's just base
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camps, Notusi Hill, and you're
going, wow, well, there's mount
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everything. But talk to that doc
because, you know, I think too
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many doctors are leaving the profession because
they're a square pegging around haul, they're
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in the wrong spot, and so
kind of speak into that the doctor that's
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stuck in the new be I'm going
to start out by something that you know
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and have heard many times around the
people you hang around with as well.
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It's the four rights when it comes
to knowing what you're supposed to be doing.
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It's the right person in the right
role doing the right work the right
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way, and it takes all four
of those. No matter if it's you
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in a position or your employees in
a position, team members, they're still
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the four rights and if you get
one of those rights wrong, all of
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a sudden there's going to be discontent. So when you're talking about you know,
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what should a student do? You
know, I think most of the
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time students thinks they're think they're two
really wrote to be an associate or to
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open your practice. Well, at
Trow matchmakers, what we've done is we've
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actually come up with a program I
know Allen's both about it on our last
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on the last podcast. It's called
next and it's really the next step and
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we just launched it over at life
in October and what it is is there's
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actually ten tracks that a student or
a doctor that's in the profession don't know
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if they're in the right spot.
Er Don't realize what they were doing maybe
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wasn't for them. It's actually a
ten step track. It's about six and
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a half hours long, it's recorded
and they get a pro skan with it.
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It's literally teaching them from you know, there's no right or wrong.
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We're not telling them what one's right, what's runs wrong. We're just saying,
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Hey, these are the ten options, from, you know, the
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entrepreneur, the extrovert who wants to
run their own business. That's probably the
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most you know, the most costly, which is what we call the number
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ten, buying a practice or starting
a practice from scratch, all the way
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down to the caregiver who's adjusting patient
because they're the doctor who's built as a
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caregiver and they just love to diagnosed
and adjust and do re exams and just
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love to get people well but don't
want anything to do with a business.
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Neither one is wrong. They're right
for a certain person and there's there's eight
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steps in between that and that path. So a student can jump on the
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Chiro matchmaker's website. There's the next
program and with through the next program you
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also to get a pro scan to
see how you're you actually are built to
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behave how were you built to be
a doctor? I know Allan's been a
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lot of time that on that one
on the last session, so I'm not
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going to spend a lot of time
on that. But this is our certified
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license behavior assessment that we spend a
lot of money on the license. It's
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what corporations used to hire two,
three, four hundred people a year,
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but it actually tells you what you're
built to do best. You'll put you
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and direct you and to start looking
down the two or three options that would
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be best. Take that same conversation
to that DOC WHO's out in the field
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eight years then disillusion. They going
to go to Canada and sell real estate.
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Talk to that guy. Yeah,
you know, I often see this
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when I'm taking calls for Chiro matchmakers
or even in the you know, the
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Romarkall Practice, when I start coaching
with someone is there. You know I
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have I get the entrepreneurs that just
love business, but literally they're they're stuck
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behind a table adjusting because they're scared
or they were burnt by having an associate
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and it just didn't work out.
So there then timid a jump back in
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the water to try it again.
So they're literally an entrepreneur, a business
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builder that stuck behind the table adjusting
every every day. But then you also
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have the caregivers who are in the
office and they open their own practice and
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their adjusting and they're struggling at eighty
ninety visits a week, barely meeting overhead,
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because all of a sudden are like, man, I probably should have
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worked for somebody, because this really
the business acumen. I really don't care
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about. Its frustrating. I don't
like the marketing, I don't like profit
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and law statements. They suck.
I just want to take care of a
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patient. The awesome part is,
and they then both of those situations,
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there's career opportunities for you everywhere.
Mean ninety percent of the doctors were hiring
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your caregivers. You know two and
twenty five percent of those have had offices.
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It just didn't work out for them. So they're jumping into these great
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positions to be on a team,
to be successful, to be able to
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be the right person in the right
role, doing the right job the right
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way. As a caregiver. It's
not failure. Don't think of you pivoting
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out of one opportunity and Chiropractic to
take another one. That's not failure.
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What it is is it's being educated
on who you are and when you're actually
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doing that job that you're great at
doing. Man, you get to go
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home and have this amazing life with
your family and your career and everything's up,
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but when you're not in the right
position, not doing the right role,
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not doing the right job, taking
that circle and trying to put it
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into that circling through the square peg. Man, it's miserable. You See
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chiropractors leaving our profession. It's hard. We are were enough chiropractors already,
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let alone leaving the profession. So
I think in that doctor who is dissatisfied
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finding out how you're built or if
you have business document that you're like,
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may I just need some direction.
There's a lot of different opportunities out there
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that we can you know that they
can be helped to get those opportunities in
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front of them and make sure they
get right on the road instead of writing
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that ditch though time right. preferials. Dick Man, I sit here and
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I think about our beautiful profession and
how much more effect active we would be
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in our communities, in our society
if doctors worked to go through this process
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instead of leaving the profession or being
in a practice where they're burnt out,
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and patients know when you're burned out
and you start seeing the practice shrink,
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you know, and I see these
doctors, especially in California, selling their
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practice is right now and they're they've
lost all momentum and their practice is nowhere
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worth what they think it is,
and I just see that, man,
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this should almost be mandatory process for
a student coming out of school right.
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I mean think if I could have
gone through this in you know, the
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Lord blessed me and I found my
way where I'm at. But I just
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think, man, wouldn't this be
great at this was mandatory, if this
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was a class at the end of
school, and how many doctors would have
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saved a hundred and twenty thousand SBA
loan if they just would have realized,
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man, I'm really at the heart
of caregiver. I don't like spreadsheets,
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like you said, I don't want
to have board meetings. Board meetings for
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me or boring. I just want
to adjust people. And they had this
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vision of the business being a lot
easier, I think, than it really
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is. Just give us an idea
of what it takes to run mouth family
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chiropractic as a business. And there's
so many things you got to think about.
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Yeah, well, as as you
know, in our vernacular as the
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CEO C right. So I have
a great CEO, my wife, who
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is a chiropractor but stuffed away when
our daughter was born for freedom purposes,
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fourteen years ago. So she's not
adjusting over a table, but she's really
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built to be a caregiver. So
she makes a great CEO. In my
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practice. I'm the I'm the thruster. Let's start this, let's start this,
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let's do this. She's like,
hold on, we need system,
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procedures and processes. So it's a
great ing and Yang in my life.
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But you know, you have vision
casting and you have, you know,
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goal setting. We just had our
board meeting for our team here a couple
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Fridays ago. You know, there
was three or four hours of presenting on
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you know, mission, vision,
purpose, premise product and then we moved
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into you know, high level conversations
about goal setting and then the marketing calendar
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and then the meaningful metrics, which
you know is vital signs, and then
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we went into our school board and
our school work card, which is,
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you know, probably not even in
most hiropractors vernacular, but that's what we
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use to make sure that we're on
track with our metrics. And you know,
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we look around attraction, conversion and
retention and we really build the knowledge
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around that. In each person has
accountability in the practice. Even though we're
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all responsible, each person has a
certain accountability depending on what a position they're
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at inside the practice. I'm thinking
right now to myself just how much goes
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into running and operating a chiropractic practice, and this is so many moving part
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you know, and I love how
you eloquently stated that. You made it
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seem a lot easier than it is, but it takes time, it takes
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energy, but it takes a hard
wiring in my personality type, in my
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spirit that is thrives on this kind
of stuff, and you kind of made
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me think of this whole concept of
Red Zone leader. I think you're a
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red zone leader like me, and
land is definitely the integrator. In other
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words, I'm great the ninety eight
project planner ideas. I get ideas on
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the field, but I quite frankly, I'm terrible between the s. Once
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she gets it back in the S, I'm good at punching it in with
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her, but man, without my
integrator and without specific training for her.
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I have heard a mastermind group,
because I want to build her up,
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protect my integrator. She loves it, but I just don't want her to
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burn out and I want her to
really feel the spirit of the big picture.
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And so I think it's wonderful how
your painting this. I think if
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more chiropractors established their practice with this
type of rhythm that you mentioned, we
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would see a much broader impact into
our communities with chiropractic lifestyle, which you
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and I both know is the lifestyle
that we all should be living right now.
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It's just not enough passionate, influential
chiropractors out there. Okay, so
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you know, doc, kind of
elaborate a little bit on part of what
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you just said there, because I'm
a little overwhelmed. I'm thinking about doctors
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on the call right now or they're
gone. What did I get myself into
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here? How to speak to those
two groups again, of you know.
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Where do I start? What do
I do? Who Do I hire?
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Yeah, so I would. I
mean I'll take a look and say,
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okay, students and maybe doctors that
are a little unhappy with where you're at
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in the profession right now. Maybe
you guys are looking for that next step
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and, like I said, we
do have the next program which would help
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direct you. You get a pro
scan if you're looking for a position or
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you have a lot of help finding
it. What's awesome a Chiro match makers.
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We have eleven full time recruiters.
We love it when docks reach out
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to US looking for positions because we
have available positions. We are looking for
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docs to fill those. So what
you can do is understand who you are.
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00:25:11.740 --> 00:25:14.619
will get a pro scan of you, find out what and how you're
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built, where you're looking at going, what type of practice. What we
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really do are called Chiro match makers
for a reason. Like you said,
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we're not a dating service, but
we are a service that matches owners with
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associates to make sure that they want
the same thing, and I can talk
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a little bit about that in my
next comment is if you're an owner and
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you want to make sure that you
hire right, you know, not only
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in Chiropractic but, I will say, across the board in any organization,
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the most expensive part of doing business
in most cases is building a team.
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It's hiring, training, on boarding, equipping, retaining and then a person
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leaves you in six months, it's
very costly. You know, top grade
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says that losing a key employee will
actually cost you three times their salary that
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year. So imagine you have a
see that's making forty or a chiropractor making
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ninety in your practice and they leave
you the impact that has. So hiring
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the right person for each role in
your practice is what we do a Chiro
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match makers for both seas and DC's, but for your owners. I always
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talk that there's pitfalls out there and
I said when we kind of you know,
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when we built Chiro match makers,
we really looked at looking at its,
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saying, you know, chiropractors in
most cases in general, suck at
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hiring. The reason why is we
have such big hearts. We go by
406
00:26:33.559 --> 00:26:36.599
that right like Oh, I like
that person's can be great. Then all
407
00:26:36.599 --> 00:26:38.000
of a sudden, six months later, they hurt my feelings. Why do
408
00:26:38.119 --> 00:26:41.400
they leave me? What happened?
We broke up. How to go?
409
00:26:41.000 --> 00:26:45.400
I would say we hire on you
know, we hire on gut and we
410
00:26:45.519 --> 00:26:49.069
fire on behavior. But what we
have we have a certified, licensed assessment.
411
00:26:49.109 --> 00:26:53.109
Alan spoke about in the last podcast. And what we can do is
412
00:26:53.150 --> 00:26:57.390
we can actually blood type you to
find out who you would match with better.
413
00:26:57.750 --> 00:27:00.430
And what we do is we do
this discovery process because, you know
414
00:27:00.500 --> 00:27:04.740
what, when we lack clarity inside
of our HR department, which none of
415
00:27:04.779 --> 00:27:07.660
us have, like a corporation does, when we go to hire somebody,
416
00:27:08.059 --> 00:27:11.460
who what? When? Why?
What's the culture of the practice, how
417
00:27:11.500 --> 00:27:15.420
do you adjust? How many hours
are they in the practice? How many
418
00:27:15.460 --> 00:27:18.809
paces do they need to see?
Some people were successful at eighty visits of
419
00:27:18.970 --> 00:27:22.210
we can of practice. Some people
need three hundred people taking care of so
420
00:27:22.289 --> 00:27:26.250
there's so much difference. And then
business builders and caregivers are compensated differently.
421
00:27:26.329 --> 00:27:29.250
So how do we do that?
So we actually help build that out.
422
00:27:29.289 --> 00:27:32.359
For you, Ron, you and
I spend time of doing this process.
423
00:27:32.440 --> 00:27:34.559
The reason why is you want to
hire the right associate because you know the
424
00:27:34.680 --> 00:27:37.680
importance of that, which is great. And then what we do is we
425
00:27:37.720 --> 00:27:41.720
actually help find, we help that
to make sure they're a good match both
426
00:27:41.799 --> 00:27:45.710
culturally and behaviorally. We help out
with contracts. So we're doing is we're
427
00:27:45.750 --> 00:27:48.910
protecting the doctor because, I'm going
to be honest with you, there's not
428
00:27:48.990 --> 00:27:52.910
very many chiropractors out there, number
one, that are good at hiring.
429
00:27:52.950 --> 00:27:56.589
Number two, there's not a lot
of chiropractors out there that have extra time
430
00:27:56.670 --> 00:28:00.099
on their hands that they love to
go out and post ads and do this
431
00:28:00.380 --> 00:28:03.380
and take calls and they hight they
did. So see, it's not even
432
00:28:03.500 --> 00:28:06.380
close to being a cultural match.
You know, they are a manual adjuster
433
00:28:06.500 --> 00:28:08.460
and they want them to do activator
or vice versa. Right. So what
434
00:28:08.539 --> 00:28:12.490
we do is we really take that
heavy lift off of the owner when we
435
00:28:12.650 --> 00:28:18.289
get that associate process moving forward,
which we call the placement process. So
436
00:28:18.410 --> 00:28:21.690
what we do is we really take
the heavy lift off our hands. We
437
00:28:21.890 --> 00:28:25.490
help to process, our team really
follow us through and what we do is
438
00:28:25.569 --> 00:28:29.440
we just send our doctors cultural matches, behavioral matches and they can go through
439
00:28:29.480 --> 00:28:33.880
their professional matching interview process, but
we really take that heavy lift off and
440
00:28:33.920 --> 00:28:37.599
that's what's been so satisfying and gratifying
to see inside of the profession for me
441
00:28:37.720 --> 00:28:44.029
personally and as a client of that
particular business. And again, this isn't
442
00:28:44.029 --> 00:28:48.950
an infommercial for this, but it's
just more of an opening doctor's eyes up
443
00:28:48.990 --> 00:28:52.309
to how important this is. And
what you said as far as the cost
444
00:28:52.430 --> 00:28:56.539
of making a bad decision is daunting
to me. Three XSCA. Sorry,
445
00:28:56.579 --> 00:29:00.259
you know, a hundred, Twentyzero
ar mistake and the whole idea of using
446
00:29:00.460 --> 00:29:04.779
your gut. I was always a
gut heart leader and I still am,
447
00:29:04.980 --> 00:29:11.410
but now with I'm on my third
match with you guys. What I love
448
00:29:11.450 --> 00:29:14.250
about it is they show up to
me, I know they're a fit.
449
00:29:14.450 --> 00:29:18.970
I see their pro scan. I
know that their techniques, I know their
450
00:29:18.089 --> 00:29:23.400
goals. I know they aren't don't
have warrants out for them somewhere. You
451
00:29:23.480 --> 00:29:27.640
know. I know they are financially
somewhat financially stable. So it certainly helps
452
00:29:27.680 --> 00:29:33.960
me to have that massive layer of
objectivity in place so that when I do
453
00:29:33.119 --> 00:29:37.160
meet with these potential candidates, then
and there is when the gut can come
454
00:29:37.240 --> 00:29:41.750
in handy. Using the gut before
then as a disaster. I've proven that
455
00:29:41.829 --> 00:29:47.029
to myself ten times now. But
anyway, I appreciate it. I'm not
456
00:29:47.069 --> 00:29:48.190
given up on it. I don't
want doctors on the call. If you,
457
00:29:48.349 --> 00:29:53.700
if you're on this car right now
and you have had an associate relationship
458
00:29:53.859 --> 00:29:59.579
go bad, don't get discouraged,
don't give up on it, and begin
459
00:29:59.700 --> 00:30:03.819
to hire for this and and take
that part away. It's worth every penny
460
00:30:03.859 --> 00:30:07.490
I spend. And again, I
don't want to too much of an informercial
461
00:30:07.529 --> 00:30:11.049
on that, but it's very,
very important because I've lived this and I'm
462
00:30:11.450 --> 00:30:15.769
you know, everything you said in
there I've experienced. So, okay,
463
00:30:15.849 --> 00:30:19.609
go back to one more group.
For me speak specifically to the Mark Mau's
464
00:30:19.690 --> 00:30:26.319
and Ron Sims on the call,
those entrepreneurial spirits who are just driven toward
465
00:30:26.480 --> 00:30:33.200
business. And we talked about scaling, we talked about durability and we ultimately
466
00:30:33.240 --> 00:30:37.029
talked about exit ability, I heard
you mentioned earlier. was very intriguing.
467
00:30:37.109 --> 00:30:41.869
I caught that that I'm only seeing
patients one day a week. There were
468
00:30:41.910 --> 00:30:45.470
some docs in the call that just
went I want that, you know,
469
00:30:45.549 --> 00:30:48.309
I want to wear the CEO had
four days a week and I'll go and
470
00:30:48.390 --> 00:30:51.220
be a caregiver one day week.
is they still kind of like it and
471
00:30:51.339 --> 00:30:56.180
they've got their people that will only
see Dr Mark, even though the associates
472
00:30:56.180 --> 00:30:59.380
are just as good, if not
better. But speak to that group.
473
00:31:00.180 --> 00:31:03.769
You know, I think one of
the things that changed in my life as
474
00:31:04.210 --> 00:31:08.730
really two things happened. Number one, there's a doctor in our community who
475
00:31:08.809 --> 00:31:15.089
passed away in his early s's Chiropractor, one of the ones that had been
476
00:31:15.089 --> 00:31:18.119
here a long time, thirty years
in practice. His father actually practiced in
477
00:31:18.200 --> 00:31:21.440
a town next to where I grew
up, which is three and a half
478
00:31:21.480 --> 00:31:25.279
hours away from where I practice now, and he was a great doctor and
479
00:31:25.839 --> 00:31:30.079
his wife worked in the practice.
They did it all activator. Was An
480
00:31:30.079 --> 00:31:34.230
awesome practice. And we passed away
and he had never had an associate on
481
00:31:34.349 --> 00:31:38.710
his practice and never brought one in. In the end he was, you
482
00:31:38.789 --> 00:31:42.430
know, he was in a wheelchair, he was he just activator. So
483
00:31:42.630 --> 00:31:47.339
his wife was doing some of the
checks and he was adjusting and so forth,
484
00:31:47.500 --> 00:31:52.180
and he passed away and the clinic
sold for less than tenzero dollars and
485
00:31:52.420 --> 00:31:56.619
to me it just hurt me so
bad because, you I knew the family
486
00:31:56.700 --> 00:32:00.609
and I knew, you know,
his wife. Could have used a sale
487
00:32:00.769 --> 00:32:05.410
of, you know, a half
a million or two hundred fiftyzero and it
488
00:32:05.490 --> 00:32:09.730
was sold for tenzero because there was
no eggist strategy. Right to me,
489
00:32:09.970 --> 00:32:14.569
that comes into number two, which
is legacy, and not all of this
490
00:32:14.769 --> 00:32:16.640
have the opportunity to work with our
son across the room, and I know
491
00:32:16.720 --> 00:32:21.279
you said that earlier, but my
son decided to go to chiropractice school.
492
00:32:21.279 --> 00:32:23.000
I pushed him away. Pushed him
away, even though I think it's the
493
00:32:23.039 --> 00:32:25.960
greatest profession in the world. I
didn't want him to think it was easy
494
00:32:27.119 --> 00:32:30.109
because he saw what I was doing. I wanted to make sure he truly
495
00:32:30.150 --> 00:32:31.990
wanted to be a chiropractor. And
he's awesome. He's a rock star.
496
00:32:32.150 --> 00:32:36.789
Love having it in the office just
it's just an awesome adjuster. Business builder
497
00:32:37.349 --> 00:32:39.150
loves people and I'm going to be
honest with these a better doctor than I
498
00:32:39.190 --> 00:32:43.109
am because he's built more as a
doctor and less as an entrepreneuris more of
499
00:32:43.190 --> 00:32:46.700
that business building right. But it's
really cool to know that three, four,
500
00:32:46.819 --> 00:32:50.420
five years, that down the road
when I do step out more full
501
00:32:50.500 --> 00:32:52.980
time and move into these other businesses
that have involved in, but there's legacy
502
00:32:53.019 --> 00:32:57.500
there and I know not everybody have
have children that are going to be in
503
00:32:57.619 --> 00:33:01.369
that legacy, but it's still cool
that in the transferable the exit of your
504
00:33:01.490 --> 00:33:06.049
practice, that there's value there your
blood, sweat and your tears. And
505
00:33:06.089 --> 00:33:08.130
I would go back and say,
Hey, go back to for me and
506
00:33:08.289 --> 00:33:13.599
two thousand and five, when we
open our practice, the building didn't even
507
00:33:13.599 --> 00:33:15.799
exist yet when we sign the least. You saw the building go up and
508
00:33:15.920 --> 00:33:20.200
you know, we remodeled three times
in between there and the team you had
509
00:33:20.519 --> 00:33:23.039
and the patience you've seen and the
ones that you've seen, five hundred,
510
00:33:23.079 --> 00:33:25.920
six, hundred, seven, hundre
or visits, all of a sudden at
511
00:33:25.960 --> 00:33:30.349
that sign came down and it closed
down and it wasn't worth anything to me.
512
00:33:31.150 --> 00:33:35.509
What would I have done the twenty
or twenty five years of my career
513
00:33:35.829 --> 00:33:39.230
if that office didn't continue? Because
I have seen the offices that do continue.
514
00:33:39.630 --> 00:33:44.220
I just spoke with a doctor helping
him hire in his office. His
515
00:33:44.460 --> 00:33:47.180
grandfather started the practice, then his
dad had and he had it and he's
516
00:33:47.259 --> 00:33:52.660
sixty two years old. So this
practice is this practice is almost seventy five
517
00:33:52.700 --> 00:33:55.450
years old. And what he doesn't
have any children going to chiropractic school.
518
00:33:55.450 --> 00:34:00.250
So we hired Chiro matchmakers to help
him find the next chiropractor that he was
519
00:34:00.369 --> 00:34:04.890
going to bring in train up over
the next three to four years and sell
520
00:34:05.009 --> 00:34:07.449
that practice to them to have legacy. It almost gives me the chills as
521
00:34:07.449 --> 00:34:10.280
I'm talking about it because I know
that practice is going to be there for
522
00:34:10.320 --> 00:34:15.480
a hundred years or more and having
impact. You know, what true impact
523
00:34:16.000 --> 00:34:21.639
is outliving. You right, you
can, if you can have impact yourself.
524
00:34:21.760 --> 00:34:24.030
But I tell you what, you
have impact when multiple people are around
525
00:34:24.030 --> 00:34:29.750
you. We all know when something
exists longer than you do, that's truly
526
00:34:29.750 --> 00:34:32.510
a true business. So any doctors
that are out there are looking at exiting
527
00:34:32.590 --> 00:34:36.469
in three, five, seven years, I'm telling you, we are helping
528
00:34:36.630 --> 00:34:40.340
doctors bringing the right associates to help
that stabilize and then be able to sell
529
00:34:40.380 --> 00:34:44.500
it. Maybe not to that associate, maybe it's that caregiver that's an asset
530
00:34:44.579 --> 00:34:46.380
to the office that comes along with
it, and then they sell it to
531
00:34:46.420 --> 00:34:51.579
a business boiler entrepreneur, but it's
really truly about having that legacy long term.
532
00:34:51.980 --> 00:34:54.409
That's what I really love about what
Chira matchmakers could do, as we
533
00:34:54.530 --> 00:34:59.289
take doctors through the system and process. Well, now that's beautiful and I
534
00:34:59.610 --> 00:35:00.929
love what you guys are doing.
I appreciate the work you're doing and,
535
00:35:02.210 --> 00:35:07.090
quite frankly, don't think you guys
charge enough for that service, but don't
536
00:35:07.090 --> 00:35:09.719
raise it on me yet. Okay, so this has been wonderful. I
537
00:35:10.159 --> 00:35:15.039
had been taking notes and so I
know we have some assets for our guests.
538
00:35:15.480 --> 00:35:21.360
In fact, I think you have
a beautiful flow chart for doctors considering
539
00:35:21.429 --> 00:35:25.230
the hiring associates. So that will
be available to you in the show notes
540
00:35:25.630 --> 00:35:29.590
for those of you that are on
this call right now. and Dr Mark,
541
00:35:29.630 --> 00:35:31.710
I just can't tell you how much
I appreciate you. You have such
542
00:35:31.710 --> 00:35:37.699
a giving spirit. You have a
beautiful spirit of humility about you. You've
543
00:35:37.059 --> 00:35:42.900
created a beautiful practice that is going
to Lee. You're going to leave that
544
00:35:43.019 --> 00:35:46.539
someday with momentum. It's very clear
if you hang out with with Dr Mark's
545
00:35:46.539 --> 00:35:50.889
team for any time at all,
you can just feel that there is a
546
00:35:50.969 --> 00:35:53.969
strong sense of legacy that's going to
live well beyond you and your son.
547
00:35:54.010 --> 00:35:57.730
I can just see how you're setting
us up and I'm really proud of you.
548
00:35:58.250 --> 00:36:00.489
I'm so glad that you've come into
my life and I'm so glad to
549
00:36:00.530 --> 00:36:04.840
have you on the show and I'm
so excited for the doctors that are going
550
00:36:04.840 --> 00:36:07.760
to tune into this. They don't
know anything about this yet, that they're
551
00:36:07.760 --> 00:36:10.320
going to tune in, they're going
to watch this and that light switch is
552
00:36:10.360 --> 00:36:14.840
going to go on in their head
and they're going to take action and they're
553
00:36:14.880 --> 00:36:16.719
going to do some of these things
and it's going to really help chiropractice.
554
00:36:16.760 --> 00:36:21.670
I really appreciate your brother and and
I'm so gravy we were here together.
555
00:36:21.989 --> 00:36:23.789
And so, for those of you
on the call, I just want to
556
00:36:23.869 --> 00:36:30.269
applaud you for taking the time on
personal development. There is no better time
557
00:36:30.829 --> 00:36:35.619
spent in your calendar then on time
spent with improving yourself as a practitioner,
558
00:36:36.019 --> 00:36:38.500
and so began to think about these
things and began to look at hiring a
559
00:36:38.659 --> 00:36:44.019
coach or hiring a car matchmakers to
help you navigate this. Don't try to
560
00:36:44.059 --> 00:36:45.980
do this on your own. Don't
try to reinvent the will. It's already
561
00:36:45.980 --> 00:36:51.090
been done for you, and so
I think it's time for you to really
562
00:36:51.329 --> 00:36:53.570
create a durable practice and to be
able to leverage your time and to really
563
00:36:53.889 --> 00:36:58.769
leave a chiropractic legacy and not be
stuck with your fanny up and your head
564
00:36:58.809 --> 00:37:01.559
down seven because you might enjoy that, but you're going to burn out and
565
00:37:01.599 --> 00:37:05.559
you're going to get hurt, and
so make sure he's taking care of yourself,
566
00:37:06.000 --> 00:37:09.159
make sure that you are getting adjusted
regularly if you're by yourself, and
567
00:37:09.519 --> 00:37:13.280
and make sure you take action.
I hope this, this call, helps
568
00:37:13.320 --> 00:37:16.150
you do that. To Cairo touch
I just want to thank you again for
569
00:37:16.230 --> 00:37:20.469
your spirit in this. I think
it's wonderful that you're giving back to the
570
00:37:20.510 --> 00:37:23.070
profession this way and I'm behind it
a hundred percent and I'm so honored to
571
00:37:23.110 --> 00:37:27.670
be the host of this podcast and
I look forward to doing many, many
572
00:37:27.710 --> 00:37:30.420
more of these. And so,
once again, thanks for tuning in to
573
00:37:30.619 --> 00:37:32.619
catch up with Cairo touch and I
just pray and hope that you have a
574
00:37:32.659 --> 00:37:37.820
wonderful day and that you continue on
in this journey of Chiropractic that's so fun.
575
00:37:37.420 --> 00:37:39.179
Thanks mark. Thank you. Here
see a brother
