Choosing your Chiropractic Technique

WEBVTT 1 00:00:01.199 --> 00:00:05.080 Hi Everyone. Thank you for joining us for our third episode of catch up 2 00:00:05.120 --> 00:00:08.750 with Kira touch, our new podcast series where we talk about the state of 3 00:00:08.869 --> 00:00:14.509 that Chiropractic Profession, best practices and recommendations to manage and grow your practice and 4 00:00:14.630 --> 00:00:18.710 share expert advice with a variety of guest speakers. I'm one of your host 5 00:00:18.750 --> 00:00:22.660 Dr Brian Blast. I'm going to account executive with Kira touch, where I 6 00:00:22.699 --> 00:00:27.899 consult with chiropractors to determine which software solution is best for them. Today we 7 00:00:28.059 --> 00:00:34.100 have Dr Nick Fanning to talk about family wellness and Chiropractic techniques that are effective 8 00:00:34.140 --> 00:00:38.890 in a small town setting. Dr Nick runs a family wellness practice in Nebraska. 9 00:00:39.609 --> 00:00:44.090 He's a long time Cairo touch client and specializes in helping patients steal a 10 00:00:44.170 --> 00:00:47.729 stress. Great to have you today, Dr Nick. Appreciate it. Sir. 11 00:00:47.969 --> 00:00:50.880 Thank you. First of all, I want you to tell our listeners 12 00:00:50.920 --> 00:00:55.079 a little bit about you, your practice, your style, kin of how 13 00:00:55.119 --> 00:00:58.719 you got to where we are. Absolutely so. When I graduated from Logan 14 00:00:58.840 --> 00:01:02.439 a back in two thousand and nine, I was an associate for about two 15 00:01:02.439 --> 00:01:07.310 years in Lincoln, Nebraska, and it's really focused on more like CBP petabond 16 00:01:07.629 --> 00:01:14.189 postural rebuilitation type of a practice. And what happened is that while I was 17 00:01:14.310 --> 00:01:18.549 practicing there and there was the intention of potentially buying that practice, there was 18 00:01:19.019 --> 00:01:22.900 with my wife being from Western Nebraska, she had people that we're trying to 19 00:01:22.939 --> 00:01:26.379 refer people to and unfortunately not allow of the local Cairos pad over here would 20 00:01:26.379 --> 00:01:30.980 actually a just children. And so there's things with, you know, kids 21 00:01:30.019 --> 00:01:34.650 and wheelchairs or, you know, behavioral issues and neurodevelopmental stuff going on and 22 00:01:34.769 --> 00:01:40.209 you know just basically birth trauma. And so it was up to us to 23 00:01:40.409 --> 00:01:42.969 pack up our bags and head out west. And so after two years of 24 00:01:42.010 --> 00:01:46.769 beg an associate, I opened up practice out here and a lot of people, 25 00:01:46.890 --> 00:01:48.920 you know, they had their doubts. You like, you're already know, 26 00:01:49.040 --> 00:01:51.879 saturated market. People that have been going there. I've been going to 27 00:01:51.959 --> 00:01:56.239 the same two other chiropractors there for thirty years. You know, you might 28 00:01:56.319 --> 00:01:57.200 want to do it this way. And I thought, you know what, 29 00:01:57.280 --> 00:02:00.950 if I'm going to strike out, let's let's go down in a ball fire. 30 00:02:01.069 --> 00:02:06.269 So I develop my practice exactly how I wanted to have it. You 31 00:02:06.349 --> 00:02:09.509 know, there's oranges of Blues and Great Color Scheme and good energy and it 32 00:02:09.629 --> 00:02:14.949 was all about wellness and just kind of raising vibration overall and focusing on kids, 33 00:02:14.990 --> 00:02:17.300 where it's nobody else in this area had been doing at that time and 34 00:02:17.699 --> 00:02:21.939 it just, it just took off from there. And so because we change 35 00:02:22.020 --> 00:02:27.219 the conversation from back and neck pain to stress, that seem to make all 36 00:02:27.259 --> 00:02:30.090 the difference and then, of course, with people's testimonies and of course the 37 00:02:30.289 --> 00:02:35.610 results that I just got, snowballed from there. And so we do family 38 00:02:35.610 --> 00:02:38.770 wellness, we do a lot of kids. I still do the you know, 39 00:02:38.969 --> 00:02:42.729 poshual work and some of the Rehab stuff with that too, but it's 40 00:02:42.810 --> 00:02:45.800 this kind of goes hands in hand, and so it's kind of weird being 41 00:02:45.840 --> 00:02:49.120 out here why I don't get to completely specialize. I have to be kind 42 00:02:49.120 --> 00:02:51.840 of a Jack of all trades, but allows me to have that conversation with 43 00:02:51.919 --> 00:02:53.240 people saying, Hey, I'm just going to tell you truth and I want 44 00:02:53.240 --> 00:02:57.199 you feel empowered to tell me what you want, but I want to sleep 45 00:02:57.199 --> 00:03:00.270 at night. So let's make sure that we talked about everything that we we 46 00:03:00.430 --> 00:03:02.389 found here and what we're going to address and maybe come up with a long 47 00:03:02.430 --> 00:03:07.030 term plan, because I don't have the benefit of burning through new patients here. 48 00:03:07.229 --> 00:03:07.990 We have a lack of options here. So what are we going to 49 00:03:08.030 --> 00:03:12.789 do about this? And so, even though my focus is family wellness, 50 00:03:13.099 --> 00:03:15.979 there are those clients where I have to treat on a treash basis or a 51 00:03:15.020 --> 00:03:19.500 pain basis, and but it's up to me to educate them in to inform 52 00:03:19.620 --> 00:03:22.900 them where my truth lies and tell them what their options are on that. 53 00:03:23.219 --> 00:03:27.810 So that's that's what the last eight, our nine years here has been like 54 00:03:28.129 --> 00:03:31.770 and it's just been a ton of fun and we've been, yeah, just 55 00:03:31.849 --> 00:03:36.090 trying to rock as many will lot lives as we possibly can, just like 56 00:03:36.169 --> 00:03:39.370 every other chiropractor out there. That that is that's amazing. I like how 57 00:03:39.409 --> 00:03:44.960 you say that there's you don't specialize of one specific technique or trade or or 58 00:03:44.960 --> 00:03:47.520 kind of how you do things, because you can't have that cookie cutter approach 59 00:03:47.719 --> 00:03:51.240 right. You can't. You can't do that and just say I'm going to 60 00:03:51.319 --> 00:03:53.960 do this and fit it in my box, right, because everyone's different exactly. 61 00:03:54.240 --> 00:03:58.189 But the best advice you can give it anybody is just do you authentically 62 00:03:58.229 --> 00:04:00.150 yourself, the best you can do, instead trying to be the next best 63 00:04:00.229 --> 00:04:03.789 gon set or be in the next best don Harrison. You know, you 64 00:04:03.870 --> 00:04:06.789 just got to be you and be authentic with that and the people are going 65 00:04:06.830 --> 00:04:11.180 to come. Yeah, that's great advice. So a little backstory here. 66 00:04:11.419 --> 00:04:15.580 We spoke with Dr Nick About eight weeks ago. I mean we were back 67 00:04:15.740 --> 00:04:17.899 in the middle of the covid writing the pet right the beige really, I 68 00:04:17.939 --> 00:04:23.339 guess, more of the beginning of the pandemic and orange and stages, and 69 00:04:24.410 --> 00:04:26.889 we had you on our Webin Arre. We are two part Webinar series with 70 00:04:26.930 --> 00:04:29.209 you. So if people are interested in here and kind of the first part 71 00:04:29.250 --> 00:04:32.490 of our conversation, that was phenomenal. He gave a ton of good information. 72 00:04:32.810 --> 00:04:38.920 If you can go to Cairo touchcom resources, if anybody wants to listen 73 00:04:38.959 --> 00:04:42.360 to any of our content that we've produced here over the past few months, 74 00:04:42.720 --> 00:04:46.639 and it's Cairo touchcom resources. So in the past, say eight weeks, 75 00:04:46.639 --> 00:04:51.240 Nick, what has changed? And in because you're in, we'Rell Nebraska. 76 00:04:51.439 --> 00:04:55.829 We've been speaking with people all over the nation. Right we bound on both 77 00:04:55.949 --> 00:04:58.430 coasts, you know, trying to figure out, okay, what's going on, 78 00:04:58.670 --> 00:05:02.029 everyone's in, everyone state, their area, being in rural America. 79 00:05:02.550 --> 00:05:08.699 What's the state of Chiropractic. What's the state of the feeling of the pandemic? 80 00:05:08.980 --> 00:05:12.459 How is everything around you there in the Middle States right? So, 81 00:05:12.860 --> 00:05:15.459 you know, the thing about being out in the middle of nowhere is that 82 00:05:15.540 --> 00:05:17.019 we're just a little bit more protected, and so things are opening up now 83 00:05:17.699 --> 00:05:20.850 here. In a couple days we're actually even opening up the lake and swimming 84 00:05:20.850 --> 00:05:25.970 on the beach and things like that. Things are slowly opening up. Here's 85 00:05:25.970 --> 00:05:29.209 the thing. This is the great reset. This is the time when people 86 00:05:29.209 --> 00:05:33.009 are are looking at okay, now that we're getting through this crisis, or 87 00:05:33.050 --> 00:05:35.480 we see an end of this, which you know, is debatable as well. 88 00:05:36.240 --> 00:05:40.560 What where do are we spending our money? Where our priorities really going 89 00:05:40.600 --> 00:05:43.879 to be at and what do we need to do as we move forward? 90 00:05:43.959 --> 00:05:46.720 So again, there's still a lot of fear and unknown because, again, 91 00:05:46.839 --> 00:05:49.870 that's just going to be common. That's what's prevalent in media. You know, 92 00:05:49.949 --> 00:05:54.389 with the exception of what's been happening with rioting, the conversation for the 93 00:05:54.430 --> 00:05:58.589 last a few months has been fear, for your fear and people get stuck 94 00:05:58.629 --> 00:06:01.670 in their brain stemps, people start getting stressed out, people start freaking and 95 00:06:01.949 --> 00:06:08.259 sleeping less and being more distress in general. And in fact, if you 96 00:06:08.259 --> 00:06:12.300 even look at the way I'm talking to you, I purposely slow way down 97 00:06:12.699 --> 00:06:15.699 because, again, we're living in our brain stems. If I start talking 98 00:06:15.819 --> 00:06:19.889 like my normal cadence like this, it further increases that. So even though, 99 00:06:20.250 --> 00:06:24.329 like now, things are easing up, you're going to have more exposure 100 00:06:24.329 --> 00:06:28.610 to people, you're going to have more exposure to your clientele, still keep 101 00:06:28.689 --> 00:06:31.959 going as if you know, still slow down, still talk stress, still 102 00:06:32.120 --> 00:06:34.720 to future pace of like, Hey, what stress is going to be like? 103 00:06:35.120 --> 00:06:39.199 What if this comes back in the fall? What's our plan going to 104 00:06:39.279 --> 00:06:42.680 be? How often would somebody want to get checked if we were going to 105 00:06:42.680 --> 00:06:45.360 try to take stress off their body? You know, if you're stuck in 106 00:06:45.439 --> 00:06:47.709 front of a laptop when school comes back, how often should we take care 107 00:06:47.709 --> 00:06:53.149 of you during that? or how often should somebody that has to work from 108 00:06:53.189 --> 00:06:56.029 home, you know, forty to sixty hours a week? What should their 109 00:06:56.029 --> 00:06:59.069 set up be ergonomically wise? Do you need to take a picture of that? 110 00:06:59.189 --> 00:07:00.350 Bring it back to me so we can do some suggestions for that. 111 00:07:00.899 --> 00:07:05.060 You know, really any great service provider, our job is to just give, 112 00:07:05.100 --> 00:07:10.980 give, give and to solve problems, and if we can do that, 113 00:07:11.060 --> 00:07:14.060 if we can be that trusted advisor, if we can be that problem 114 00:07:14.139 --> 00:07:17.009 solver for people, even problems they know are going to be there, that 115 00:07:17.089 --> 00:07:20.129 you youture paste for them so they can make sure that those aren't real problems 116 00:07:20.170 --> 00:07:23.970 in the future, then you're going to be that trust advisor, then you're 117 00:07:23.970 --> 00:07:26.889 going to be that source that people are going to scramble towards, and so 118 00:07:27.089 --> 00:07:29.889 that's that's how things are going right now. So we're seeing the transition, 119 00:07:30.360 --> 00:07:32.399 we're trying to future pace and we're trying to stay in on top of it 120 00:07:32.480 --> 00:07:35.279 all, and so that's the best thing that anybody could be doing at this 121 00:07:35.399 --> 00:07:39.800 point. I one hundred percent agree with you. We are going in that 122 00:07:40.319 --> 00:07:43.720 it seems like right we're we're opening back up, nation is opening back up. 123 00:07:44.199 --> 00:07:47.230 So it's education time still for our you know, for our patient base, 124 00:07:47.269 --> 00:07:49.910 all the time, taking sure that they exactly all the time. There's 125 00:07:49.910 --> 00:07:54.589 no reason to cake take your foot off that gas at all. So you 126 00:07:54.629 --> 00:07:57.069 want to make sure that you're continuing out there, you know, with your 127 00:07:57.149 --> 00:07:59.339 content. When it comes to for you, for instance, right, you 128 00:07:59.500 --> 00:08:01.939 you you host a podcast. Correct, you have your own podcast as Super 129 00:08:03.019 --> 00:08:05.100 Parent Syndrome podcast, which is awesome. Letsten know a few of those episodes. 130 00:08:05.139 --> 00:08:07.420 Thank you. Why did you use that? Why did you come up 131 00:08:07.420 --> 00:08:11.220 with the idea of a podcast as a communication tool? Again, it was 132 00:08:11.300 --> 00:08:15.490 just me like how can I solve more problems for my clients that I have? 133 00:08:15.649 --> 00:08:18.209 And so my in and I put that in terms of, first of 134 00:08:18.209 --> 00:08:20.649 all, who is my ideal client? Who Do I want to see the 135 00:08:20.689 --> 00:08:24.170 most of and what are their problems? And so for me, the the 136 00:08:24.250 --> 00:08:28.560 people I love to serve are the people that my ideal client is going to 137 00:08:28.600 --> 00:08:31.040 be. The MOM's that are kind of like the sandwich generation. They have 138 00:08:31.079 --> 00:08:33.039 aging parents that are, you know, maybe not of the best of health 139 00:08:33.080 --> 00:08:35.679 and they don't want to go down that route. So they're starting to have 140 00:08:35.720 --> 00:08:39.600 to take care of their their needs, but they also have kids of their 141 00:08:39.639 --> 00:08:41.350 own and developing needs for that and there's a lot of, you know, 142 00:08:41.509 --> 00:08:46.669 mom get dad guilt going on. You know, there's contradicting advice on every 143 00:08:46.110 --> 00:08:50.350 turn and then it just doesn't seem like we can do enough, and so 144 00:08:50.470 --> 00:08:54.149 then that guilt kind of sets in and at the same time, not only 145 00:08:54.149 --> 00:08:56.019 were we supposed to deal with all that, we're also supposed to still be 146 00:08:56.100 --> 00:09:00.500 working, working out, you know, taking care of our home are and 147 00:09:00.620 --> 00:09:03.899 taking care of our spouse, and that whole leads a whole bunch of other 148 00:09:03.940 --> 00:09:07.940 issues of sex and relationships and all those values that you have there. And 149 00:09:07.019 --> 00:09:11.330 so that's what we called the Super Parent Syndrome, because we have this propensity 150 00:09:11.850 --> 00:09:16.210 where we want to do it all, okay, we can't let anybody down, 151 00:09:16.250 --> 00:09:18.929 we can't, you know, outsource, we can't let our kids, 152 00:09:20.210 --> 00:09:22.809 you know, just do their own thing. We want to make sure that 153 00:09:22.889 --> 00:09:24.240 we're involved with everything and we have to do it all. And so that's 154 00:09:24.279 --> 00:09:28.279 the clientele and that's their mindset as they come see me, which again makes 155 00:09:28.279 --> 00:09:31.840 it really easy for me to talk about stress, okay, but also health 156 00:09:31.960 --> 00:09:35.720 and health of their children and what they could do and could not be doing. 157 00:09:35.759 --> 00:09:41.230 So it was me entering the conversation in my ideal clients head about the 158 00:09:41.389 --> 00:09:45.149 stressors that they have, the problems they have, and then doing a podcast 159 00:09:45.350 --> 00:09:48.990 in a small format where it's just quick and easy episodes, where I can 160 00:09:48.070 --> 00:09:50.789 literally, you know, as like Hey Jan, you know, I remember 161 00:09:50.830 --> 00:09:52.820 it. I could this could be an email. Well, Hey J and, 162 00:09:52.980 --> 00:09:56.580 I remember a conversation today I just want to you know that I had 163 00:09:56.620 --> 00:09:58.100 a podcast I did about three months ago on this episode. Here. Take 164 00:09:58.100 --> 00:10:01.340 a listen to tell me what you think about it. And so, you 165 00:10:01.419 --> 00:10:03.580 know, that can be after the the visit, you know, during my 166 00:10:03.580 --> 00:10:05.620 lunch break. I can so do one of those or I can do that 167 00:10:05.740 --> 00:10:09.009 on facebook really easy, just kind of forwarding it onto those. And so 168 00:10:09.529 --> 00:10:13.289 that's why, for me, it was super easy to start coming up with 169 00:10:13.330 --> 00:10:16.850 these things. And you know, there's it doesn't have to be a podcast. 170 00:10:16.889 --> 00:10:20.090 It could be facebook lives, it could be youtube videos, it could 171 00:10:20.090 --> 00:10:26.559 be even ticktock videos now, but whatever you feel like your target demographic and 172 00:10:26.679 --> 00:10:31.279 your target market wants, meet them at their place and it's a lay easier 173 00:10:31.360 --> 00:10:33.159 than what you think it's going to be. Okay, and so that's why 174 00:10:33.240 --> 00:10:37.669 use podcast for that because again, people commuting or, you know, mom's 175 00:10:37.669 --> 00:10:39.549 after drop off, before they switch on their gangster music, you know, 176 00:10:39.549 --> 00:10:41.870 after dropping the kiss off its school, they need something to listen to. 177 00:10:43.269 --> 00:10:46.309 Now I can tell you this. The podcast is completely changed because again a 178 00:10:46.350 --> 00:10:48.350 lot of people are asking, as commuting is often, but people are still 179 00:10:48.350 --> 00:10:52.779 using podcasts while they're working out or whether they're taking taking a break or they're 180 00:10:52.860 --> 00:10:56.139 they're walking around the community or even, you know, starting to go back 181 00:10:56.259 --> 00:11:00.379 to driving to work. So I think here in the next few weeks we 182 00:11:00.379 --> 00:11:03.700 can see podcast really explode back up and it is a good opportunity for people 183 00:11:03.700 --> 00:11:07.850 to perhaps check out. So, in guests, in case you guys have 184 00:11:07.929 --> 00:11:09.970 questions on that, reach out to me. I've actually helped a few chiropractors 185 00:11:11.009 --> 00:11:16.210 launch podcasts. So yeah, I think it's a great educational tool right getting 186 00:11:16.210 --> 00:11:18.799 that message. I've talked about it before, is trying to engage your patient 187 00:11:18.799 --> 00:11:22.360 base as much as possible. That's another avenue rights another tool that you have 188 00:11:22.519 --> 00:11:28.279 in your belt to be able to help educate patients and spread the word about 189 00:11:28.279 --> 00:11:31.679 chiropractic and who you are. Absolutely one of the things that you talk about 190 00:11:33.070 --> 00:11:37.750 is, I like the episode of all watching babies walk and how that correlates 191 00:11:37.789 --> 00:11:41.309 to goal setting. Can you elaborate that kind of explain what you mean by 192 00:11:41.629 --> 00:11:46.230 watching babies walk and how that helps? Yes, so everybody should have this. 193 00:11:46.789 --> 00:11:48.379 I mean it's so tough because we have this attitude that if you're not 194 00:11:48.419 --> 00:11:52.899 good at something right away, that it's not even worth trying, and it's 195 00:11:54.100 --> 00:11:56.100 comes down to that if you were like literally just watching this baby learn how 196 00:11:56.100 --> 00:11:58.899 to walk and you have to think about the days and weeks this takes, 197 00:11:58.980 --> 00:12:03.490 of this kid falling over and over and over again and just all the stress 198 00:12:03.529 --> 00:12:07.370 on that. In fact, that's a good point for a chiropractors to talk 199 00:12:07.370 --> 00:12:09.570 about parent, you know, their kids in their toddlers. But at the 200 00:12:09.610 --> 00:12:11.169 same time, if you think about that, anything new that we're trying, 201 00:12:11.490 --> 00:12:15.840 it's going to be just a total mess. And expect that and expect to 202 00:12:16.000 --> 00:12:18.840 fail a whole bunch before you actually get something good. And so what I 203 00:12:18.919 --> 00:12:22.360 try and tell people as are as like Hey, I want you to just 204 00:12:22.480 --> 00:12:24.759 totally suck when you do this. Okay, just make it the worst thing. 205 00:12:24.840 --> 00:12:26.720 So, like if I'm challenging somebody, like Hey, I want you 206 00:12:26.759 --> 00:12:30.110 to just do a twominute video about your thoughts on this. You know, 207 00:12:30.429 --> 00:12:33.549 especially if I'm working with another chiropractor, and I'll say be like now, 208 00:12:33.750 --> 00:12:37.230 make this video horrible. Now. That gives them the permission to fail. 209 00:12:37.269 --> 00:12:39.429 It gives them the permission to make sure it's not absolutely perfect, that they 210 00:12:39.470 --> 00:12:43.309 can have some fun with this. They they can feel like an idiot and 211 00:12:43.429 --> 00:12:46.259 when they look at it the first time they amount even like their sound of 212 00:12:46.259 --> 00:12:48.580 their voice or like this how they're doing it. But the same time you're 213 00:12:48.659 --> 00:12:52.419 getting those reps and you're getting into there and you're breaking that mold to actually 214 00:12:52.419 --> 00:12:56.980 get something new started. So when I say watch babies walk, it's just 215 00:12:56.340 --> 00:13:01.289 embrace the suck, embrace the failure and that the fact is not going to 216 00:13:01.330 --> 00:13:05.049 be pretty and clean and right off the bat and perfect, that you're going 217 00:13:05.210 --> 00:13:09.690 to get there. And so the it is it's better done than perfect. 218 00:13:09.049 --> 00:13:13.720 It's it's okay to suck at first, it's okay to fail at first, 219 00:13:15.000 --> 00:13:18.240 but you were going to get there. I love it. I love it. 220 00:13:18.279 --> 00:13:20.559 I love it so much because you're right, it's like muscle memory with 221 00:13:20.600 --> 00:13:22.720 anything. You're not going to be a professional right away, all right. 222 00:13:24.039 --> 00:13:26.230 So, whether it's marketing your practice, whether it's running your business right, 223 00:13:26.309 --> 00:13:30.029 things are going to try. You know, people do things all the time 224 00:13:30.149 --> 00:13:33.110 in their business. are like, maybe that wasn't a good idea. You're 225 00:13:33.149 --> 00:13:37.309 not gonna be yeah. So I love that idea and that that's what makes 226 00:13:37.350 --> 00:13:41.309 me think of this watching baby's walk. That's so good. Remember in remind 227 00:13:41.350 --> 00:13:43.940 yourself, Hey, it's not going to be amazing. Right away. Keep 228 00:13:43.019 --> 00:13:46.539 working at it, set those goals. But it also gets down to goal 229 00:13:46.620 --> 00:13:48.620 setting to write with your absolutely how many patients do you want to see? 230 00:13:48.659 --> 00:13:52.500 Right, everyone has different goals and measures of success, and so is it 231 00:13:52.700 --> 00:13:54.889 for you? I'm on a money you want to make? Is it how 232 00:13:54.929 --> 00:13:58.090 many times you want to be at the office? Is that how many patients 233 00:13:58.090 --> 00:14:01.769 you want to see? Everybody's different, but I think that correlates well to 234 00:14:01.009 --> 00:14:03.889 goal setting. Again, that's why I love. I mean, for me 235 00:14:05.009 --> 00:14:07.370 personally, it's a cart comes back to Cairo touch for me, because I 236 00:14:07.450 --> 00:14:09.919 think Cairo touch gets you to those goals. So for me personally, I 237 00:14:11.120 --> 00:14:15.320 like to utilize Cairo touch when I talk to other chiropractors about this about all 238 00:14:15.320 --> 00:14:18.559 right, let's figure out what you want with your practice and how Cairo touch 239 00:14:18.600 --> 00:14:20.159 can make it work for you. Right. Not, we need to make 240 00:14:20.159 --> 00:14:22.879 it all about Cairo touch. But that's why I think about any because the 241 00:14:22.879 --> 00:14:28.350 SCOT guesses call gets it the goal setting side of things. What the other 242 00:14:28.470 --> 00:14:31.710 things that I just huge here, because usually I don't have to worry about 243 00:14:31.710 --> 00:14:37.470 like trying to focus on doing my notes and spending enormous amount of time on 244 00:14:37.629 --> 00:14:39.220 my note. I can do more on connection, and that's what it really 245 00:14:39.259 --> 00:14:41.700 comes down to. Again, like as a service provider, you have to 246 00:14:41.860 --> 00:14:46.539 focus on what problems are you solving with your folks, and you don't have 247 00:14:46.659 --> 00:14:48.620 to sit there and talk about the mets or, you know, talk about 248 00:14:48.659 --> 00:14:52.490 baseball or Covid or anything like that, but what are you doing to connect 249 00:14:52.490 --> 00:14:54.970 with that client? Now, some people would say you give the adjustment, 250 00:14:56.250 --> 00:15:00.809 you give a minute of table talk which is, you know, strictly educational, 251 00:15:00.889 --> 00:15:03.129 and then some people are like, Nalls, it fair, you know, 252 00:15:03.289 --> 00:15:05.009 just be you and just chat with them. You know, I've seen 253 00:15:05.049 --> 00:15:09.080 practices both ways and I could say that is that, you know, people 254 00:15:09.080 --> 00:15:11.919 are never going to really remember what you tell them, but they're going to 255 00:15:11.000 --> 00:15:15.039 remember how you make them feel. And so I challenge you goes, if 256 00:15:15.080 --> 00:15:18.200 you guys are on one school or the other, to try out the other 257 00:15:18.240 --> 00:15:20.159 school just for a little bit and see how it goes. And ideally you're 258 00:15:20.159 --> 00:15:24.149 going to find this happy medium of whether it's going to be eighty twenty or 259 00:15:24.190 --> 00:15:28.230 sixty, forty or fifty, of that education, but also truly that connection. 260 00:15:28.590 --> 00:15:31.549 Okay, and so that's why I mean with Cairo, touch you don't 261 00:15:31.629 --> 00:15:33.750 you can. You can hit a few buttons, you get your nose sound 262 00:15:35.149 --> 00:15:37.059 right, but you're not like having a type everything out. You're not having 263 00:15:37.059 --> 00:15:41.019 a dictated out and wait for it to be translated. You just it becomes 264 00:15:41.100 --> 00:15:45.980 instead of the focus of the visit, it's the background of them of the 265 00:15:46.019 --> 00:15:48.259 visit. And so that's why I like hire touch, because you can create 266 00:15:48.259 --> 00:15:52.970 all these buttons. You have so much variability with it that it's not the 267 00:15:52.289 --> 00:15:58.129 the stressful part of it. Okay, because I want everybody making the main 268 00:15:58.210 --> 00:16:00.250 point of the visit is truly connection. Yeah, you're going to deliver a 269 00:16:00.370 --> 00:16:03.250 great adjustment, yeah, you're going to change that nervous system, you're going 270 00:16:03.250 --> 00:16:07.440 to train to change the brain and the expression of life. But really, 271 00:16:08.080 --> 00:16:11.759 no matter what, I once you have that connection to change their life, 272 00:16:11.799 --> 00:16:15.799 to change their connection, to change that vibration to as well, and so 273 00:16:15.320 --> 00:16:19.230 get all this other stuff out of the way. So that's my shameless push 274 00:16:19.830 --> 00:16:22.269 for Chiro touch, even though I don't get a dime from this, you 275 00:16:22.309 --> 00:16:25.309 know, I mean, I'm not, I'm not a represented, but that's 276 00:16:25.309 --> 00:16:26.950 why I like it so much. No, I appreciate that. That's what 277 00:16:26.990 --> 00:16:30.389 I try to portray out there to you know, to our audience and to 278 00:16:30.470 --> 00:16:33.059 the market is you know, this can help you. It is. It 279 00:16:33.220 --> 00:16:37.100 is a tool that is going to help you become a better chiropractor become more 280 00:16:37.139 --> 00:16:38.700 efficient in your business. That's why we do thinks. One thing you did 281 00:16:38.820 --> 00:16:41.820 mention there, just so we're clear, as you did mention, you know, 282 00:16:41.860 --> 00:16:45.539 talking about the mats. This is a Yankees only podcast. It's clear 283 00:16:45.220 --> 00:16:52.929 talk about the mats here there will see that we have been in this selevish 284 00:16:52.970 --> 00:16:59.169 that team. So we're established Yank You's only we've been. We've been in 285 00:16:59.289 --> 00:17:02.960 this covid nineteen climate, you know, for a while now. And you 286 00:17:03.120 --> 00:17:07.359 talked about one of the things talk about is monthly checkups. You know what? 287 00:17:07.400 --> 00:17:10.720 Can you explain what you mean by a monthly check up, why that's 288 00:17:10.759 --> 00:17:15.279 important and really expand upon that? Yeah, and here's the thing. I've 289 00:17:15.359 --> 00:17:18.269 brought up monthly checkups before, but really I wanted to pose you guys is 290 00:17:18.309 --> 00:17:19.349 that, you know, we don't want to have a cookie cutter approach in 291 00:17:19.470 --> 00:17:23.509 our technique and we don't want have a cookie gutter approach and our wellness examples 292 00:17:23.589 --> 00:17:26.710 too. So one of the things that you're going to want to talk about 293 00:17:26.710 --> 00:17:30.420 with your clients is, you know, that health is seasonal to you know, 294 00:17:30.539 --> 00:17:33.380 and that can be that can be debated to but same time, like 295 00:17:33.859 --> 00:17:37.140 look at demand on the person and say like okay, is this going to 296 00:17:37.140 --> 00:17:38.579 be a high demand time or a low demand time? And I just lease 297 00:17:38.660 --> 00:17:41.740 some example. So I'll say, like, you know, I can tell 298 00:17:41.779 --> 00:17:45.930 you this that between February and April I'm seeing a lot of accountants and I'm 299 00:17:45.930 --> 00:17:48.170 seeing them on a every other week or sometimes weekly basis. Why would that 300 00:17:48.210 --> 00:17:51.450 be? And then I just listen and they're like well, yeah, and 301 00:17:51.490 --> 00:17:52.890 I was like yeah, they're in stuck in front of their laptop, they're 302 00:17:52.890 --> 00:17:56.250 hunched over, they look like quasimodo there, as are, you know, 303 00:17:56.329 --> 00:17:59.759 putting out all our taxes. I was like, okay, what about teachers? 304 00:17:59.799 --> 00:18:00.839 When is their stressful times? You know, is like, okay, 305 00:18:02.119 --> 00:18:03.640 beginning in the school year, end of the school year, in the holiday 306 00:18:03.640 --> 00:18:07.519 season, perfect, you're starting to get here. I was like now, 307 00:18:07.640 --> 00:18:08.920 farmers, ranchers, things like that, and it's like okay, what about 308 00:18:08.960 --> 00:18:11.799 for you? What is your stressful times? Okay, and then we just 309 00:18:11.950 --> 00:18:18.309 I just listen. So right then they admit when the demand on their body 310 00:18:18.670 --> 00:18:21.710 is the most and again, like because we're talking about stress now, one 311 00:18:21.710 --> 00:18:23.509 of the jobs of the nervous system is to take stress in the environment and 312 00:18:23.990 --> 00:18:30.180 have our body adapt to that, because that conversation changes a stress it's it 313 00:18:30.339 --> 00:18:33.460 really opens up. And so here's the thing. During the traditional where I've 314 00:18:33.539 --> 00:18:37.299 heard chiropractic cliff offices get a little, you know, quieter, we actually 315 00:18:37.339 --> 00:18:41.420 pick up because again, we see a little, you know, traditionally we 316 00:18:41.450 --> 00:18:44.250 see a drop in patient numbers. You know, in August, you know, 317 00:18:44.450 --> 00:18:47.089 right before school starts. Well, Hey, everybody else is get in 318 00:18:47.130 --> 00:18:49.529 their everything else checked up. Stress of the new school year is going to 319 00:18:49.609 --> 00:18:52.769 happen. This is a high stress point for kids and for MOMS and for 320 00:18:52.930 --> 00:18:56.880 teachers. Okay, great, this is something we got a plan for all. 321 00:18:56.880 --> 00:19:02.279 We're great, wonderful. Also, between Thanksgiving and New Year's I try 322 00:19:02.279 --> 00:19:04.000 to get everybody on a weekly basis because I tech it. We talked about 323 00:19:04.079 --> 00:19:07.559 stress again, and when is the highest want point of stress for everybody? 324 00:19:08.279 --> 00:19:11.990 During the holidays, you know, between Thanksgiving and new years. That's when 325 00:19:12.069 --> 00:19:15.309 most people get sick. That's when we're eating terrible. That's what we're having 326 00:19:15.309 --> 00:19:19.750 family stress. It's just an easy conversation when we talk about stress. So 327 00:19:21.190 --> 00:19:23.700 yes, monthly is one of those easy things to go for, but if 328 00:19:23.740 --> 00:19:27.059 you can actually vary it up, you're going to have a better buy it, 329 00:19:27.299 --> 00:19:30.859 because it again, it's it's to them. So, Hey, my 330 00:19:30.980 --> 00:19:37.420 farmers, planting season, you got harvest. Those are the too hot points 331 00:19:37.500 --> 00:19:38.210 and they're like, man, how I'm going to make that happen? I 332 00:19:38.289 --> 00:19:41.650 was like, Hey, just like your equipment and taking care of that, 333 00:19:41.089 --> 00:19:45.009 we got to take care of you too as well. During you know, 334 00:19:45.250 --> 00:19:47.849 you know, it could be a teachers. We talked about that, we 335 00:19:47.890 --> 00:19:49.849 talked about captains, we could talk about parents, you know, all parents. 336 00:19:49.890 --> 00:19:52.799 Again, it's always going to be during the holidays. So again, 337 00:19:53.200 --> 00:19:57.720 those big things we address, and it's important for you to address and make 338 00:19:57.759 --> 00:20:02.519 it not cookie cutter but personalized, and that makes it so UN sir, 339 00:20:02.799 --> 00:20:04.160 I will tell you this that, even no matter what, let's say they're 340 00:20:04.599 --> 00:20:07.750 somebody just wants to come and go, and we all know when they want 341 00:20:07.750 --> 00:20:10.029 to break up with us. Is that. I just talked to him about 342 00:20:10.069 --> 00:20:11.109 doing a six month check up. I was like, Hey, you know, 343 00:20:11.309 --> 00:20:15.230 just like the dentists, how often you supposed to be dentist perfect twice 344 00:20:15.269 --> 00:20:17.630 a year. Hey, that's what I go with here. If you just 345 00:20:17.789 --> 00:20:21.349 want to show up and we update your notes and maybe get an insight nervous 346 00:20:21.349 --> 00:20:22.980 system scan, or I just do arrange motion, we just do a small 347 00:20:23.019 --> 00:20:26.259 checkup, that's great. We'll just have a conversation. I would love to 348 00:20:26.299 --> 00:20:30.259 do you know, I put quote marks, quote unquote, spinal cleaning, 349 00:20:30.339 --> 00:20:32.740 just like we do with our dental toy cleaning. That's a great way for 350 00:20:32.819 --> 00:20:36.690 us to stay connected just case worstcase scenarios, your file always stays up to 351 00:20:36.730 --> 00:20:40.410 date. So, you know, for even those that are leaving us, 352 00:20:40.690 --> 00:20:41.769 that's a great way to make sure that you kind of there, because I 353 00:20:41.890 --> 00:20:45.210 can tell you this, my first chiropractor I didn't get it. You know, 354 00:20:45.250 --> 00:20:48.250 I came in for a few adjustments, left my second chiropractor, same 355 00:20:48.289 --> 00:20:51.839 thing. It was my third chiropractor before I was like, oh my gosh, 356 00:20:51.920 --> 00:20:53.200 the stuff is amazing. Why didn't I think about that? Well, 357 00:20:53.240 --> 00:20:56.480 same thing there. You got to make it a safe place to fail and 358 00:20:56.599 --> 00:21:00.960 you can do that with your wellness checkups to you know, just something. 359 00:21:00.759 --> 00:21:03.309 What do the things you brought up to earlier, just being a small town 360 00:21:03.349 --> 00:21:07.430 where you don't have you know, you don't have a lot of new patients 361 00:21:07.470 --> 00:21:10.750 come to the door all the time. So to other small town world practitioners 362 00:21:11.230 --> 00:21:15.470 keeping patients for a long time as a very important part of their maintaining of 363 00:21:15.549 --> 00:21:18.460 a practice. You know, and least likely. Yeah, it's all relationships, 364 00:21:18.500 --> 00:21:22.180 it's it's engaging. So, you know, as you come out again, 365 00:21:22.259 --> 00:21:25.819 going back to the small town topic, he are coming out of Covid 366 00:21:26.019 --> 00:21:27.339 I mean, any other tips, tricks, anything else? You know, 367 00:21:27.420 --> 00:21:33.170 however, thing's progressing for the on a small town side of things, as 368 00:21:33.250 --> 00:21:36.890 opposed to know, most other people that might be in big cities. Yeah, 369 00:21:36.930 --> 00:21:41.089 absolutely. So the biggest thing, is the best news is that even 370 00:21:41.089 --> 00:21:44.730 in big cities, anywhere you go, you have your community. You know, 371 00:21:44.849 --> 00:21:47.759 you have the group of people you're going to draw from, in the 372 00:21:47.799 --> 00:21:49.640 people that you're identifying with, in the people that you're truly connecting with. 373 00:21:51.480 --> 00:21:53.079 You know, again, get out there and serve and solve some problems. 374 00:21:53.279 --> 00:21:56.119 The people that coach me, it's with Black Diamond Club. One of the 375 00:21:56.160 --> 00:21:59.960 things that they had us do a couple months ago is that like hey, 376 00:22:00.000 --> 00:22:02.470 what are you doing for benevolence? What are you doing to give back to 377 00:22:02.509 --> 00:22:04.269 your community? Is there any needs that are out there that you can go 378 00:22:04.349 --> 00:22:08.029 out and serve and be there for? And so, you know, one 379 00:22:08.069 --> 00:22:11.990 of the things that they have that they suggested this to do, is go 380 00:22:11.230 --> 00:22:15.339 to a local restaurant, but a hundred, two hundred dollars down and say 381 00:22:15.339 --> 00:22:18.740 hey, lunch is on me or breakfast is on me. Or, I 382 00:22:18.779 --> 00:22:19.779 would say, I went to the meat market and said Hey, I got 383 00:22:19.859 --> 00:22:22.500 five pound packs of ground beef here. You know some of you guys are 384 00:22:22.500 --> 00:22:26.819 worried about what your next meal is coming from. It's on me. And 385 00:22:26.819 --> 00:22:30.369 yes, there was exposure with that. But really, during the time of 386 00:22:30.450 --> 00:22:33.609 need, people look for the people that are helping and again, as a 387 00:22:33.690 --> 00:22:40.089 service provider, you're providing, you're solving problems. And so they have their 388 00:22:40.089 --> 00:22:44.480 own suggestions on how to talk to local businesses. Now specialize things are opening 389 00:22:44.519 --> 00:22:47.799 back up and you know saying like Hey, you know this chiropractor here, 390 00:22:47.839 --> 00:22:49.480 he's doing a promotion. You know he helped us out. Why don't you 391 00:22:49.599 --> 00:22:55.160 get you know, if you're a big fan of our local eatery, make 392 00:22:55.160 --> 00:22:57.279 sure you check them out during this time or sign up for his podcast or 393 00:22:57.319 --> 00:23:02.869 whatever might be, so those cross relationships can happen as you're trying to form 394 00:23:02.910 --> 00:23:07.750 again relationships and connections and again you were solving problems. So people want to 395 00:23:07.750 --> 00:23:10.990 help you too, once you start solving their problems. In fact, that's 396 00:23:10.990 --> 00:23:14.259 the weirdest thing is that sometimes what's chiropractors. We feel bad asking for money, 397 00:23:14.299 --> 00:23:17.579 we feel bad for asking for referrals or even testimonials. But the same 398 00:23:17.619 --> 00:23:19.740 time, if you're really truly solving problems, people are going to want to 399 00:23:19.859 --> 00:23:25.220 do solve your problems too, and you have that permit. I'm telling you 400 00:23:25.259 --> 00:23:27.809 you have that permission right now, is that, as you're solving problems, 401 00:23:27.890 --> 00:23:32.450 allow people to help solve yours. It's exactly a man. You hit the 402 00:23:32.450 --> 00:23:34.410 nail on the head there. Well, Nick, we got to wrap things 403 00:23:34.450 --> 00:23:38.329 up here and Jada Bright and here, so just let me know and let 404 00:23:38.410 --> 00:23:41.279 the audience know where people can find out more about you. I think it's 405 00:23:41.279 --> 00:23:45.319 a superparent syndrome podcast correct. Yeah, I got that out on apple and 406 00:23:45.440 --> 00:23:49.559 Google. If you want to connect, I'm totally happy to facebook. It's 407 00:23:49.599 --> 00:23:52.519 a great place to look me up, instagram, whatever is just message me. 408 00:23:52.559 --> 00:23:55.869 I love to be your friend, facebook friend or if you have questions 409 00:23:55.910 --> 00:24:00.029 on podcasting or any of this stuff. After the Webinar I had like about 410 00:24:00.069 --> 00:24:03.390 twenty people reach out and it was really fun and easy and great to connect 411 00:24:03.390 --> 00:24:06.069 with people. And, Gosh, I didn't make a single dime. You 412 00:24:06.150 --> 00:24:07.470 know, it was fine because, again, like I said, I just 413 00:24:07.589 --> 00:24:11.460 want to help everybody else. So please reach out to me. Really appreciate 414 00:24:11.500 --> 00:24:14.900 it. Thanks, Dr Nick. Thanks, thanks again. Yeah, obviously 415 00:24:14.940 --> 00:24:17.819 for taking the time. I know you're busy so to help kind of ground 416 00:24:17.819 --> 00:24:21.539 us in this new reality. And thank you to our thank you to our 417 00:24:21.579 --> 00:24:25.089 listeners for catching up with Cairo touch. This is our fifth episode in the 418 00:24:25.130 --> 00:24:29.130 podcast series and we'd love to hear from you. So we've set up an 419 00:24:29.170 --> 00:24:33.890 INBOX PODCAST at Cairo touchcom. Again, that's podcast at Cairo touchcom. Send 420 00:24:33.890 --> 00:24:40.480 US questions, feedback, comments and remember to tune in every week on Itunes, 421 00:24:40.519 --> 00:24:44.680 spotify or wherever you consume your podcast. Thank you again for listening to 422 00:24:44.720 --> 00:24:45.720 catch up with Cairo touch.