Episode Transcript
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Welcome to this edition of Catch Up
with Kiro Touch. I'm your host,
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Dr Ronnie Sims here in Northern California. I'm so glad you took the time
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out of your busy schedule to tune
in to this podcast. You're not going
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to regret it because today's guest is
amazing. I'm so excited to be talking
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with this guy. Before we dive
into that, though, I just want
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to thank Yo Touch for the spirit
behind this podcast. Uh. The whole
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idea behind this is to help chiropractic
profession not just sell software. So this
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is really geared toward the practicing chiropractor
to help you grow not only in your
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skills as a practitioner, but more
so in your skills as a businessman,
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businesswoman and as a leader in your
community. And we've had a really good
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time with this and it's been a
real fun go and so today I'm very
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honored to have Dr David Fletcher with
me. Dr Fletcher is the President CEO
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of Chiropractic Leadership Alliance, UM,
great organization that produces some of the most
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amazing technology g in the practice.
I'm very glad to have some of this
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technology and my practices and uh Dr
David, welcome on OH Run. It's
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fabulous to be invited. Thanks so
much to uh to hopefully raise the level
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of excitement and enthusiasm of chiropractors everywhere. Oh and you're the best at it,
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so for me. You know,
we've talked a lot about the different
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domains of practice. We've had great
guests on and and people that you know
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and love and and I'll tell you, um, you know, really,
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when I thought about you, I
thought, man, what better guy to
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have on when we're talking about practice
retention. A lot of the feedback I
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get from the field, from chiropractors
who are responding to this podcasts or just
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people that I know in my own
life, they're really struggling with retaining clients
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and making that transition from this kind
of clunky, old pain model of chiropractic,
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which doesn't serve us very well,
I don't think, to this more
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family wellness kind of realm, which
is a whole open field of opportunities.
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So for today's episode, I would
love to dive into that. But before
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we do that, can you give
our listeners a little bit of a reader's
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digest version of your chiropractic story.
Yeah, i'd love to, you know.
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UM, I was probably not,
unlike most of the listeners here,
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graduated thinking chiropractic was more than what
I had learned from in school. I
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didn't get into chiropractic school to become
a physiotherapist or otherwise, but for whatever
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reason, that's what they sort of
wanted to push down our throats. Anyhow,
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I got into the field, and
I was pretty young. In fact,
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I started university when I was sixteen, and so by the time I
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graduated, I was just barely twenty
two. And I think I had to
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paint a mustache on just to be
sort of recognizing the rest. But and
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I went out to to sort of
a rural area in central aul Burden.
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I'm Canadian, and um it was
interesting because the oil boom was on and
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there was no uh, there was
no room in the end, there was
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nowhere to to open the practice.
So I actually started my first practice on
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Tuesdays and Thursday nights in a hotel
room of where I pushed the bed to
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the side, I put a portable
table land and I just put a basically
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box on the wall and we had
people come in and in. And this
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is the reason I say that it
was a was innovative because I needed to
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practice, But be when I started
to practice, I had no other skills
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in other ways. I didn't have
physiotherapy, I didn't have any X ray
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or I didn't have anything. So
I just relied on the story of chiropractic
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and the benefits of an adjustment,
and literally within a couple of months,
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I was seeing, Oh, there's
a whole story about how I used a
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deck of cards to to control the
flow of the number of people coming in,
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and all the rest of its kind
of legendary. But the truth it
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was is that before a couple of
months had gone by, it was standing
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room only in the hallways of this
hotel. And it wasn't as if we
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were like isolated from chiropractors down the
road from us were forty great chiropractors.
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But the story that we were telling, or I was telling, was really
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all about this idea that you're talking
about, which was the exceptional experience that
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people can have when they're nervousnist,
miscree and clear but at least some obstructions,
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you know, and uh, they
got it. For however reason it
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was so um I enjoyed that really
really incredible lift obviously got into a place
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where I could open my own practice. And you know, it's fun and
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funny when I think about chiropractic starts
and otherwise is I hear so many stories
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about chiropractors struggling in their first days
and weeks and months and years of practice.
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And I don't deny that that's there, but I think that a lot
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of that is coming from this this
presence that you have to accept the fact
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that and we always talked about it
as being burned the boats. You know,
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when I chose to be a chiropractor, I chose not to be a
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medical doctor. I chose not to
be In other words, I made the
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choice that this was my path and
nothing was going to, you know,
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detract me from that. And so
I always had this idea that it was
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an open terrain of experiences and opportunity
because I was a chiropractor, and um,
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it's kind of an interesting phenomenon.
I don't even know where I got
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that idea that I was supposed to
be there, but I knew very clearly
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in my early years that I had
chosen not to be many other things that
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I could have been. I'm I'm
I'm trained in mathematics, and so I
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was supposed to go into the physical
sciences and everything else that was on there.
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But I chose chiro practice because I
love the idea of what it was.
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And so that was my experience starting
up, ended up teaching at different
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colleges. I ended up getting a
fellowship, we called him in Canada,
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diplomat in Sports Sciences. And the
evolution of that running was that in my
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dissertation, I was using e MG. So we were looking at performance based
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e MG and athletes, high level
athletes. So I was working with a
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lot of Olympians and a lot of
high performance other you know, athletes and
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um professional ones like the maple leafs, you know. As we were talking
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about it and maybe I'll get to
the raiders sometimes, but yeah, please.
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As we were doing that, we
were starting to use this innovasion approach,
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which was e MG studies, and
I was using a really terrible unit
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and I started to search out a
better, better, e MG unit to
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do some of these studies. And
I picked up this phone and it was
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EMG Consultants, and who picked up
the phone but Christopher Kent. And the
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craziest part of that whole story was
is that I was loving chiropractic and I
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thought e MG was this sort of
you know, crazy thing that only you
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know p I groups did and everything
else that went along with it. And
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I found Christopher Kent was on the
other end of the line and he was
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telling me about how e MG was
tied into the whole chiropractic story. So
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we felt literally in academic love immediately. And that was my introduction to c
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l A. Wow, that's a
great story. Just real quick, what
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year would that have been? Wow, that's what a what a great story.
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I didn't know the backstory there.
Um, so here you are.
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And and so I think, obviously
where I want to take this to talk
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about technology? I want to talk
about what's available to people out there,
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but just short of technology. You
brought it up in our conversation about this
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mechanistic kind of pain driven model,
and then we've also talked about this wellness
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kind of human potential model. And
as you look at that spectrum short of
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technology, what are some things doctors
can do from day one or maybe Monday
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for the guy that's been doing it
kind of backwards without even technology to begin
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to speak, Uh, These truths
into our clients. Well, I think
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that I think that it's it's a
very easy transition. Yet I refer to
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it as the critical shift because obviously
the first shift happens in your mindset or
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your decision to to not be mired
in what is average, because chiroprotic was
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never mentioned the average um and and
it was not supposed to be unique like
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a unicorn either. It's for everybody, but it's supposed to have an experience
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attached to it. And so I
think that the very first thing that we
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as practitioners have to do in deciding
about you know, you know, taking
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on this critical shift is very simple, is that we have to shift our
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perspective from being associated mostly with the
biomechanisms of the spine and shift our first
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perspective into the control mechanisms of the
nervous system. The reason that chiropractic or
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chiropractic was associated with the spine wasn't
because of muscles and joints. It was
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because of the ability to communicate effectively
within the body through an intact, functioning
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nervous system. And the rhetoric and
the and the metaphysical components of the chiropractic
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philosophy associated this with the healing response
and the recovery response that we referred to
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as this innate responsiveness. And so
to have an innate responsiveness that was controlled
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and organized and otherwise we use the
term intelligence. And so these are complex
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systems. Obviously health uh and and
the body systems are are so infinitely complex
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we don't understand them at this moment. Yet they seem to work in a
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coordinated way. And so of physics
terminology for this multi conceptual model that is
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associated with these multidimensional systems coordinating with
one another is a term called coherence.
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And so for a for a a
very complex system to function and to be
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continuously innovative and apt adaptive, it
has to have at an exceptional level of
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coherence built into it. And in
our bodies, that coherent functionality, which
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is known as adaptability as well,
is associated with an intact and communicating nervous
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system. Not an intact in communicating
you know, uh, passive spinal system
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or even active muscular system. Those
are subsystems of the nervous system. And
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as a consequence of that, if
chiropractors will take a moment and realign their
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thinking to a nerve first approach,
never dismissing the spine for gonna say it's
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never, but associating the spine is
yet one more organ system associated with the
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nervous system. Then we have the
beginning of that critical shift. Wow,
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okay, so as a chiropractor that
stretches my brain, How then does the
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chiropract or take that message to the
average joel Like, how would you dumb
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that down? No? No question. And so we understand that there are
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certain community based terminologies that people relate
to when it comes to the nervous system.
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Um stress is a very good one. They understand that stress affects their
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performance in health, and they understand
that stress can cause a nerve based reaction.
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And so we can really start substituting
complex words like sublixation, not to
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dismiss it, but substituted in the
conversation to talk about the stress that's affecting
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the way you're nervous system works.
And so you know, we can we
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can begin simply like you asked me
in the early part of this conversation,
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what can a chiropractor do on Monday
without necessarily having all the tools? The
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answer is number one perspective in number
two, use some language hooks just to
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bring the person a little further along
in the way that they understand how chiropractic
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is much more than the symptoms they
are feeling and the co related You know,
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a lot of times, well you're
you know, I mean, how
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great is it that we are a
touch based profession in that same realm?
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Let me tell you when you're using
an e MG sensor, you're using you
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know, we refer to them as
digital sensors, but these are pretty garned
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good digital sensors too. And even
if you're at the point where the patient
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is lying face down in your cow
pating, instead of discussing the tight muscles
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and the soreness or the alignment of
their spine, shift the conversation to say,
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this is where the tone of your
nervous system is fighting itself. Did
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you know that this is the neural
connection area to the way your digestive system
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goes. Did you know the pressure
intention that sits in the base of your
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skill can affect the way you see
the world and the way your behaviors respond.
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You know, that's the kind of
conversation that kind of catches their attention.
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And if you can follow that up
and show them and give them the
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real reason to believe, which is
where the technology interface comes in. Then
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you have a powerful story. Yeah
you really do. I mean it brings
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it all together. So you know, what you're saying is so true.
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And I made that pivot probably in
around oh five, literally fifteen years into
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my mechanistic chiropractic career. And so
being introduced to this amazing thing that I
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can't live without now, my subplexation
station. Um take it a step deeper
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now, and and speaking to the
importance of having technology in your practice.
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I know a lot of docts maybe
they't think they can afford it, and
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or you know, maybe that's something
for later, But just how important is
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that to you? And how important
is that to chiropractical Well, if we
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take a look at the history of
chiropractict instrumentation is being at the front end
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of it. I know there's always
a story about how you know, in
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there was a you know, there
was X ray being developed and there was
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chiropractic being developed same year Lincoln was
doing is thing. Um in the earliest
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days in the ninet twenties, b
J started to recognize the value of looking
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at thermography as it was related to
the poor connectivity of the sympathetic nervous system.
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And since that time there has been
always this interface of how the chiropractic
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model was affiliated with looking at function
versus just feeling. And so this is
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a hugely important aspect of it because
the nervous system obviously is you know,
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organized around the sensory component. But
we look at the sensory component chiro practically
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not limited to the pain based or
at least a symptomatology, but looking at
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that as input into this responsive nature. This is why the safety pin cycle
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was developed in the whole principle of
practic and so you know, in computer
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terms, garbage and garbage out,
and so if we have the and in
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so many of the mechanistic and don't
get me wrong, I love structure like
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this is not about this is about
understanding we live in a gravitational world.
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You have to have a very calm
put in structure to manage. But here's
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the point is that even when you
start talking about that mechanistic modeling and the
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misalignments in the spine and otherwise,
we're talking about appropriate receptive discord that's associated
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with a lot of garbage in which
always facilitates an efferent pathway, which is
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the motor or sympathetic motor responses that
associate with this open if you will,
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safety pin cycle. And and so
I think that if people go back and
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understand that the joy of chiropractic is
not getting lost in trying to be a
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salesperson associated with looking at different colors, but using this brilliant you know,
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philosophy, and then attaching the science
of the day and the science of the
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day if we're looking at neurofunctional neurofunctional
status is to measure the efficiencies in which
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the nervous system is able to perform
in very controlled environments. And so if
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you take a look at something as
simple as sitting like we're all doing right
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now, the ISA and and and
if you can, can can standardize that
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seated posture. If you took that
seated posture and you ran it, you
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know, through a series of tests
and otherwise you would see that there is
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an amount of energy that those muscles
along the spine have to spend, if
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you will, to get the exact
amount of ease under which that person is
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going to sit so that they're either
not in pain. So somebody who has
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a lot of distortions in the spine
is going to spend a lot of energy
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which they wouldn't normally have to do. You take that same person who is
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seated and in a comfortable area just
managing gravity, and you asked them to
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perform. Whether it's an elite athlete
or whether it's a house person you know,
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who's doing some work around the house, it's going to cost them an
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enormous amount of energy. And that
energy is not finite. I mean,
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it's a part of the infinite.
It is finite. And as a result
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of that, any energy that is
wasted in managing gravity pulls it away from
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the ability that same human being to
process adaptability and creativity. And so you
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see where I'm coming from this.
So you you can take a look at
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the most primal principles of chiropractice,
bone in, bone out of place,
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you know, that sort of principle, and still apply it to the whole
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level of optimized potential in the human
expience. Wow, that's a great way
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to put that. I love the
way you articulate that. As I think
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about that in practice, then you
add that layer of e MG thermography um,
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even in my practice, the PWP, the hearty variability, and I
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al way to talk about those how
it kind of rounds out that that that
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picture for us, but how do
how do explain that to a client but
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also for the chiropractor of how to
realize in the beginning when somebody comes to
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you in a cute crisis, you
know, how how deep do you go
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at that point versus for me at
least, And I think I might have
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learned this from you and others,
but I go way deeper on my subsequent
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exams when they're feeling good on their
post testing that I really did on day
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one because they weren't in a headspace
to maybe receive it. I touched on
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it. I certainly exposed them to
it. But please speak into that because
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people fly away. You know,
it's always supposed to be not about us,
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but about the patient. That's why
we're care and givers. And and
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so when I was positioned to a
place, I mean, listen, I
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can't imagine there are very many practices
on the planet that you know, have
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well people coming in and saying we
want to stay well and get weller.
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You know, it's it's mostly people
who are in distress that need to learn.
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And so that's the reality. And
so what I would do, and
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I hope this is valuable for for
people listening in, is what I would
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do is I would just be a
big year. I knew what I knew
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what I wanted to do, and
I would I would listen to them,
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and unless they got hit by a
bus, you know, there was obvious
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trauma or it was there, it
was something about more of a progressive change
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that they hadn't addressed, and I
would say, you know, as I
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listened to your story, one thing
that comes to mind is that, uh,
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and concerns me is that your body
should have been able to handle itself
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against these ongoing changes, and because
it doesn't seem to be keeping up with
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that, the first thing I want
to do is to look and see how
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well your body is set up to
recover. So to do that, we're
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gonna scan the nervous system and understand
if there are obstructions or interferences in the
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way the nervous system, which controls
all else is supposed to be working.
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From there, we're going to see
if your spine is holding a good alignment,
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and from that point I can put
together a care plan that helps you
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both to recover from what the stresses
on your nervous system, but also what's
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associated with what you brought in today. You know, something like that,
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and so we would build that.
So listening was really just saying, you
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know, from what I understand,
there should it should have been a better
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outcome than where you are today.
Let's find out what went wrong. I
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think that this soft invitational approach is
so much more appealing when you have the
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tools to measure, and also when
you have the desire to not just manage
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them to the pain, but to
manage to say why did you come here?
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What is the cause? Versus why
are you? You know what's going
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on? And they get that right
up front, and if you can bring
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the next step to say, ah, there it is. This is what
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it's all about. Like take,
for instance, Ronnie, the whole idea
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of X ray. We use X
ray all the time in the office.
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This is not about either or,
And what I would do in situations like
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that would say, listen, you
know your body had to do what it
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had to do. I don't look
at X rays and it's failure in the
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same way you don't look at scans
as having read and failure on them.
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It's the body's natural response to say
I had to do what I had to
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do to get out of this problem
or protect myself. And so when I
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take a look and I see an
X ray that's you know, distorted and
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sees a lot of degeneration, and
I'll let the patient know that, Look,
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even the hardest tissues of your body
have begun to warp and change because
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of this continuous stress on what controls
your body systems, which is your nervous
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system. Let's work on those and
let's see if we can take the stress
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off of the spine itself, you
know, inviting them into that whole process.
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Wow, that's beautiful. And I
think, um, what you said
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is something that's so lost in today's
health care model of of the listening doctor,
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somebody who's willing to open their heart
up to this patient and really lend
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a listening ear because people aren't getting
that anywhere else and and shame on the
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chiropractor if we're not doing that.
And so okay, so as you then
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go deeper in this relationship with somebody, you're able to, um, give
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them a little bit of an idea
of of where they're at and why they're
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not adapting well, and then you
create a care plan and you take them
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through that care plan, and then
you know in your heart of hearts that
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this is a person who would respond
to period of checkups. Um, how
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do you kind of like, how
often would I retest them? You know,
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I test them on day one?
How often you recommend retesting people?
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And then then after that you can
just dive right into um, what the
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substation is now. I don't know
if you've added any components since I purchase
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mind that i'd like to know.
Yeah, well, I think it.
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I think that this is the crux
of it. And I wrote some chapters
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in a book that was published a
while back. But the whole point is
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is that what you and I just
described in this whole early part of the
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conversation is neuroplasticity. Is that the
nervous system is supposed to be able to
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be highly adaptable and very plastic in
the sense that it's not lost. It's
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always searching for ways to become more
efficient, and if it can't find those,
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it co opts them. It's not
just compensation, it actually just doesn't
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compensate. It actually steals energy from
different areas and and reinvigorates them. It's
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a really quite a remarkable process.
So neuroplastic care planning, to answer your
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point, is based upon time and
repetition. Those are the two principles that
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associate with neuroplasticity. And so if
we can begin the your journey of of
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care planning, like we talked about, with this perspective shift from structure to
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function, from the spine to the
nervous system, then plasticity in the nervous
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system is measured sequentially. So I
would set up something that was called a
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rule of wealth, and in the
rule of twelve, I would tell the
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patient very clearly, look, we're
gonna give you twelve imprints on your spine
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and nervous system and see how well
you can change, and after that will
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get an idea of what your trajectory
is. Sometimes you'll feel better, sometimes
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you'll feel the same. But what
we need to understand is is your body
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able to accept change? And so
I would scan them on day one and
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scan them on date or visit twelve, and from that point we let them
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know also that it was at least
twelve weeks before I'd be satisfied that there
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was going to be a significant enough
shift to look at changes in the function,
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but that it could take anywhere from
twelve months to twelve years for their
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body to continuously reorganize itself because they
want to not only feel better, but
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they want to grow to the next
level of their potential. And they would
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accept that without a doubt. And
it also came from the idea that if
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they were there simply for the pain
based modeling, and undoubtedly some people would
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would come in for that, respectfully, I would literally get on the phone
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call a friend of mine who was
down the way who loved just working with
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fan based chiropractic, and I would
say to them, handles and body that
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you know, I've got someone here
who is way better suited for you.
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I've done all the workoup on it. Can you just get them feeling better
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today? And I would shift them
out because if they're in the wrong place
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that's associated with this twelve visit twelve
week model that's going to go on for
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months, then I want them taking
care of for what they need. And
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very few people like we were.
We were the beloved in our community,
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and and I don't mean that because
of personality. We were beloved when I
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started in our in our practice in
my town, which is a suburb of
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Toronto. So I moved from from
this from the sticks into the suburbs of
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Toronto, big city, you know, big everything that goes along with it.
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There was literally three of us in
this in this original suburb, which
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kind of sounds small, but it
was growing at the time. And by
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the time we left, and I
was sort of in the intersection of you
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know, Maine and Maine that was
in that area. Um by the time
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I left, there were thirteen chiropractors
on the same corner and there they became
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and we were all busy, but
we set the tone in the early stages
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that chiropractict was what the town grew
up around. In our office, we
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said, you know, we ended
up seeing literally hundreds of patients daily and
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the realities were is that we couldn't
keep people away because Chiro project was supposed
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to be what we hopefully presented and
if you add that technology interface, it's
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more about how you want the world
to see you. So let me talk
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about the interface for just a minute. You brought up heart rate variability.
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You know, in the earliest stages
of what was called at that time the
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sublixation station. When I started with
that and Chris and we started to really
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develop this thing in the late nineties
and early two thousands. The sublixation station
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was about looking at e MG and
thermography specifically associated with the nervous system,
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and then range of motion. To
remember, we talked about the the inclinometry.
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In the two thousand and six we
introduced that what was the most amazing
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interventional model of looking at the nervous
system, and that was heart rate variability.
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We were the front leaders in this
whole idea. Interestingly, for everybody
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listening, I just I work with
an awful lot of data scientists, and
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I work with an awful lot of
people who are in AI. And I
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got a call from a guy from
University of Minnesota and he said, David,
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you have to understand something. He
said, Statistically, heart rate variability
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has has crossed that hundred monkey threshold. Is that on a world basis,
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now over nine and a half percent
of the population check their HRV daily.
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Okay, So the point being is
is that many of them are looking at
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it in restorative or recovery from athletics
or things of that nature. But in
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chiropractic we are the original neural plasticians, and built into our genome is this
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idea of checking people's adaptive responsiveness.
And so you'll love this, Ronnie,
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because the sublixation station will always be
what it was. But what we offer
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now is what I refer to is
the adaptation station. Yeah, which is
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which is e MG thermography and HRV, and that allows us to look at
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the ability of the entire functioning autonomic
nervous system. What is the parasympathetic you
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know, ability of the body to
restore? Are they locked in a sympathetic
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storm? How much of the tone
is lost in the neural processing at the
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spinal level, whether what's what are
they doing gravitationally, And so we teach
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all of that when anybody gets our
technology to build it out intellectually, but
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also to be able to communicate that
effectively, which is a lot of fun.
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I love that. I love that
name. I'm gonna start using that
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tomorrow. Adaptation you know. And
I found you know, and doing this
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for a while in the clinical setting. People know, people in my practice
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know their number. Now people love
numbers, right, and and also what
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I found and maybe you can set
me straight on this, but it seems
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to be working for us. Is
in that course score aggregate, it's it's
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often it's often nice because I can
look at let's say the e m G
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s eighty out of a hundred,
and the HRV is eighty out of a
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hundred, but that that thermography is
in the fifties, and gosh, it
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seems nine out of ten times that
person, to me is they have some
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sort of nutritional deficiency. They're toxic, they're not digesting well. So I
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feel like as a practitioner it even
helps me clinically, even though we talk
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about all the different stresses and we
certainly don't neglect the muscles, we don't
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neglect the mind. But you know, you look at that person and go,
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this guy is an alcoholic or whatever, because so speaking to that you
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get you see that or is that
just something I mean? No, no,
393
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no, no, you see that's
that's the joy of of of having
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this control mechanism in your think line
and everything else that goes along with it.
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Listen, if you get an HRV
score of of eight and over,
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you're you're doing some good things.
If you do an eight and over score
397
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of an e MG, you're doing
some pretty good things. That means that
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your spinal control mechanisms structurally are operating
at eight plus percent. But when you
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lose your regulatory organ and gland,
you know, control mechanisms. It isn't
400
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simply because of a pinch nerve on
your spot. You know, there's an
401
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awful lot of indigenous experiences that are
going on that are gonna toxify your system.
402
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And and no matter how well you
can adapt, no matter how well
403
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you can position yourself in gravity,
if you are drinking a fifth of whiskey
404
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a day, you're going to pick
it up on a on a thermal scan.
405
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And so it's I always refer to
the the whole scanning or the course
406
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scorers you brought for it as the
truth serum. It's like, you know,
407
00:28:40.240 --> 00:28:42.440
I mean, honestly, it just
tells the story why, because the
408
00:28:42.599 --> 00:28:47.920
story of truth is how your nervous
system is adapting. That's what we are.
409
00:28:48.559 --> 00:28:52.200
Yeah, And and I've also found
in the clinical setting, and this
410
00:28:52.240 --> 00:28:57.759
is anecdotal, but the folks that
have the eight or above HRV, they
411
00:28:57.799 --> 00:29:03.000
seem to just get good results quicker
than the guy that has a real low
412
00:29:03.039 --> 00:29:06.960
age army. Yeah, listen.
The craziest thing is is that we're the
413
00:29:07.079 --> 00:29:11.200
darling of the research side now because
we have like we're doing. C l
414
00:29:11.240 --> 00:29:15.000
A is doing really well just for
everybody to know what we we we see
415
00:29:15.039 --> 00:29:19.400
the world in terms of a chiropractic
perspective. So we're active in about thirty
416
00:29:19.880 --> 00:29:23.960
seven countries right now that are you
know that are there thousands and thousands,
417
00:29:25.039 --> 00:29:27.720
tens of thousands of chiropractors used this
as as as their sort of hub if
418
00:29:27.759 --> 00:29:32.440
you would, in their office.
But we're doing because we save everything as
419
00:29:32.440 --> 00:29:37.079
you know, in the cloud.
We're doing somewhere just around five million core
420
00:29:37.200 --> 00:29:42.039
scores a year. So we've got
this data set that's just amazing for us
421
00:29:42.079 --> 00:29:45.440
to be able to hand over to
you know, Life West and and so
422
00:29:45.519 --> 00:29:49.519
we just we just put a tremendous
amount of of effort with Ron and and
423
00:29:49.559 --> 00:29:53.920
the rest of his team over there
into getting scanning of the of the adaptation
424
00:29:55.039 --> 00:29:59.599
station into the clinical world there.
Um, we just put a huge installation
425
00:29:59.680 --> 00:30:04.079
to huge installations in Life University,
New Zealand is there, Sherman is there.
426
00:30:04.319 --> 00:30:07.279
We pick and choose who we want
to work with but it's wonderful.
427
00:30:07.480 --> 00:30:11.279
So there's a lot of learning that's
going on. The data tells the story
428
00:30:11.920 --> 00:30:17.000
is the Number one. The data
tells the story that chiropractic works on a
429
00:30:17.039 --> 00:30:21.119
global basis. Number two, the
data tells the story that if people focus
430
00:30:21.440 --> 00:30:27.480
on clearing the sublixation, then their
adaptability towards all forms of distress within the
431
00:30:27.519 --> 00:30:33.400
world, whether it goes from COVID
to you know, trauma is associated with
432
00:30:33.480 --> 00:30:37.240
a better outcome with chiropractic. And
the third thing says that if chiro practice.
433
00:30:37.319 --> 00:30:41.640
This is the most important I think
for many of our clients or listeners
434
00:30:41.640 --> 00:30:48.200
here is that if they install this
process within their systems, their level of
435
00:30:48.319 --> 00:30:52.400
retention and referral as far as just
playing good old r o I in business
436
00:30:52.960 --> 00:30:56.759
gets jumped about thirty three and two
thirds per cent, which is a little
437
00:30:56.759 --> 00:31:00.400
more than a third. Um uh, pretty much within the first So that's
438
00:31:00.440 --> 00:31:06.720
the crazy, crazy statistical relevance.
That's beautiful, nothing like metrics. I'll
439
00:31:06.759 --> 00:31:12.759
tell you um our practice has grown
exponentially around this technology, and you know,
440
00:31:12.799 --> 00:31:17.039
it's fun. And you just mentioned
referrals as I had a new patient
441
00:31:17.039 --> 00:31:18.880
of the day who said, I
want to know my number, like,
442
00:31:19.200 --> 00:31:22.200
Okay, that's why he was coming
like he was he had symptoms, but
443
00:31:22.240 --> 00:31:26.160
he's like, I'm worried about my
number. Like okay, well let's get
444
00:31:26.160 --> 00:31:30.759
into this and so hey, you
brought it up. Um. In this
445
00:31:30.799 --> 00:31:36.200
podcast series, we've talked a lot
about this being chiropractics our right, this
446
00:31:36.279 --> 00:31:38.720
is and you also mentioned something referring
to other chiropractors. We've talked about that
447
00:31:38.759 --> 00:31:41.400
in the past, how we seem
to have to be hung up on not
448
00:31:41.480 --> 00:31:45.880
being referred to each other. But
as far as it being our hour and
449
00:31:45.920 --> 00:31:49.200
as far as that's seizing the moment
um, what is your kind of view
450
00:31:49.319 --> 00:31:53.839
on the future of the profession and
how do you see research and technology playing
451
00:31:53.960 --> 00:31:57.279
a role in that? Well,
I can I can speak to use the
452
00:31:57.359 --> 00:32:01.519
statistical relevance very quick. We here
is that we had this this break in
453
00:32:01.640 --> 00:32:07.240
society that happened called COVID, and
so we know that from March to where
454
00:32:07.279 --> 00:32:09.799
all of us thought life was gonna
end and we didn't know what was going
455
00:32:09.839 --> 00:32:15.359
to go on practice wise, that
starting in as early as April. So
456
00:32:15.400 --> 00:32:17.640
we're down from March, we're down
in April, like this should have lasted.
457
00:32:17.680 --> 00:32:22.440
I know Canadians, we got hammered
for about eighteen months, but you
458
00:32:22.440 --> 00:32:24.200
know, America got hammered. And
but here's the thing is that we have
459
00:32:24.279 --> 00:32:29.759
this cohort of scanning technology centers,
all right, and we can separate them
460
00:32:29.759 --> 00:32:34.680
out regionally. But we watched that. We watch everybody go down in in
461
00:32:34.680 --> 00:32:38.559
in the early quarter and there's this
start to gradual, you know, come
462
00:32:38.680 --> 00:32:43.200
upping to where it is. But
now the fascinating thing isn't just the number
463
00:32:43.240 --> 00:32:46.640
of patient business or stands. Now
we start to see new patients instead of
464
00:32:46.680 --> 00:32:52.680
progress exams. Now we start to
see that somewhere around September October of which
465
00:32:52.720 --> 00:32:57.480
is early and we see it coming
into twenty one. Is that all of
466
00:32:57.519 --> 00:33:02.200
a sudden there gets this hockey stick
relationship of where now we start to see
467
00:33:02.240 --> 00:33:09.480
this huge escalation of new patients seeking
chiropractic care based upon this this model of
468
00:33:09.519 --> 00:33:14.160
assessing to the functioning nervous system.
And you want to know what now the
469
00:33:14.200 --> 00:33:19.200
consequence in late twenty two is is
that we're seeing that that it obviously levels
470
00:33:19.240 --> 00:33:22.759
off because you can't control the hockey
stick, but it's a high still growth
471
00:33:22.799 --> 00:33:27.559
period that's in there our clients and
I know it's crazy to even consider our
472
00:33:27.599 --> 00:33:32.039
client's greatest concern is what most good
businesses are doing in right now is they're
473
00:33:32.119 --> 00:33:38.319
struggling to find the right HR component, meaning they can't hire enough chiropractors to
474
00:33:38.480 --> 00:33:43.759
get the volume of these new patients
continue. As crazy as that is,
475
00:33:43.759 --> 00:33:49.200
because that's new to chiropractic, So
so so do what. I'm incredibly hopeful,
476
00:33:49.240 --> 00:33:52.279
but not just Pollyanna hopeful and looking
at the stats. I'm looking at
477
00:33:52.319 --> 00:33:57.640
the relationship between telling the right story, using the right technologies, and giving
478
00:33:57.640 --> 00:34:01.519
the right storyline to the public and
get us what's happening. My feeling is
479
00:34:01.519 --> 00:34:07.000
is that the public doesn't distrust medicine, is that they just want to have
480
00:34:07.440 --> 00:34:12.840
a complete alternative to this relationship because
they saw that even at its very desk
481
00:34:12.880 --> 00:34:16.320
efforts where you couldn't throw another dollar
in life to it, it only got
482
00:34:16.360 --> 00:34:21.119
them this far where they're starting to
say, I need to take better care
483
00:34:21.159 --> 00:34:24.199
of myself, and how we're procting
his position properly for that. Wow,
484
00:34:24.199 --> 00:34:28.760
it's this great period of awakening.
I just my prayer is that we see
485
00:34:28.760 --> 00:34:30.639
as the moment that we are ready, and I love to hear that you're
486
00:34:30.639 --> 00:34:36.679
in the colleges doc, because that's
a huge that's a great vision for your
487
00:34:36.719 --> 00:34:39.960
company. And so as I look
at you know, I'm intrigued if I'm
488
00:34:40.000 --> 00:34:45.480
sitting on this call and I don't
use this in my practice, So what
489
00:34:45.800 --> 00:34:51.480
might you have to offer as a
maybe first step for somebody to check out
490
00:34:51.559 --> 00:34:55.360
the technology, to learn more about
even to learn more about what you're saying
491
00:34:55.400 --> 00:35:00.519
about adaptability? And you know,
the way you look at some flexation,
492
00:35:00.639 --> 00:35:04.000
I think should be taught in the
schools. It's beautiful. I've always felt
493
00:35:04.000 --> 00:35:07.599
that way. I heard you explain
that. I don't know, I was
494
00:35:07.639 --> 00:35:10.960
on the mountain with CLA or what, but years ago I was like,
495
00:35:12.440 --> 00:35:15.880
originally I thought, oh, this
is kind of esoteric, but then it
496
00:35:15.960 --> 00:35:19.400
wasn't. It was real and it
made sense and it lit my world on
497
00:35:19.519 --> 00:35:22.239
fire. So anyway, I know, it was a long question to basically
498
00:35:22.280 --> 00:35:23.880
ask what, um, what do
you got for us? What what can
499
00:35:24.039 --> 00:35:28.440
a young doc do right now to
learn more about this? Well, the
500
00:35:28.760 --> 00:35:31.920
technology we talked about is referred to
as the Insight, So it's if you
501
00:35:32.000 --> 00:35:36.920
go to Insight c l A dot
com, there's actually a resources section there
502
00:35:36.960 --> 00:35:42.159
and in the resources section or free
downloads which allow them to get what I'm
503
00:35:42.199 --> 00:35:45.159
talking about right here. There's a
survival guide for which was written, which
504
00:35:45.280 --> 00:35:49.960
you know was very timely at the
time, but I wrote a thrival guide,
505
00:35:50.119 --> 00:35:52.239
so they can download that. I
like that. It's a great one
506
00:35:52.280 --> 00:35:55.480
because it uses a lot of the
language that I was speaking in through here.
507
00:35:55.960 --> 00:36:00.239
Um. There is a book called
R E D which is a aim
508
00:36:00.239 --> 00:36:02.440
which they can interpret scans. Now, whether you have scans or not is
509
00:36:02.480 --> 00:36:07.119
irrelevant, because our E D is
how chiropractic works. It talks about a
510
00:36:07.159 --> 00:36:10.719
gap, stability and functioning systems,
so they can get that that right up
511
00:36:10.719 --> 00:36:14.079
front. But what I'd really love
them to do is, I'm going to
512
00:36:14.159 --> 00:36:16.480
put a link in your notes here
and they can get what's called a p
513
00:36:16.719 --> 00:36:22.320
s A, which is a practice
survey assessment because no judgments. This isn't
514
00:36:22.320 --> 00:36:24.280
about whether there it's a right way
or wrong way. You are doing what
515
00:36:24.280 --> 00:36:28.280
you're supposed to be doing right now, but there's a better way possibly,
516
00:36:28.760 --> 00:36:30.960
And so if they fill in a
plan it's it's usually a hundred forty nine
517
00:36:30.960 --> 00:36:34.880
bucks, but it's free to you
guys, if they feel enough practice survey.
518
00:36:34.960 --> 00:36:37.360
Of course, if they fill in
a practice survey assessment will analyze that
519
00:36:37.480 --> 00:36:40.159
and what will it will give us
a chance to say, is well which
520
00:36:40.199 --> 00:36:45.159
direction or are you needing your best
strategies? There is a communications the clinical
521
00:36:45.159 --> 00:36:50.320
strengths, is it organizational behaviors within
the office itself? How can we possibly
522
00:36:50.440 --> 00:36:53.760
get you to where you might find
you could install something that isn't gonna blow
523
00:36:53.800 --> 00:36:57.639
your doors off, you know,
as in shake up your system too much,
524
00:36:57.880 --> 00:37:00.679
but give you the tools you need
to take it for And you know,
525
00:37:00.719 --> 00:37:04.199
I think that that would be really
great for the Cairo Touch listeners.
526
00:37:04.239 --> 00:37:07.559
And we've been affiliated with Kiro Touch
from a c l A perspective from the
527
00:37:07.679 --> 00:37:09.800
very beginning. I mean to put
it, I don't know. This is
528
00:37:09.840 --> 00:37:13.760
sort of one of those sort of
historical moments for for one minute, it's
529
00:37:13.760 --> 00:37:17.519
worth saying it. When the original
developers of Karro Touch, we're putting together
530
00:37:17.599 --> 00:37:22.199
the the original software that was in
there, U c l A had offices
531
00:37:22.239 --> 00:37:27.480
in New Jersey. We're bursting with
developers and everybody else. And they actually
532
00:37:27.519 --> 00:37:30.039
came and set up within the c
l A offices for a short period of
533
00:37:30.079 --> 00:37:35.079
time to work with our developers to
make sure that the the Kiro Touch.
534
00:37:35.480 --> 00:37:37.400
You know, they had a vision
that the Kiro Touch model was going to
535
00:37:37.559 --> 00:37:43.840
evolve through a chiropractic model, and
so it was no surprise that when Kiro
536
00:37:43.920 --> 00:37:46.800
Touch went through its evolutionary stages,
is that c l A has being right
537
00:37:46.840 --> 00:37:50.719
there with it, with our clients
being able to integrate, you know,
538
00:37:51.559 --> 00:37:57.199
the scams right into the into the
system. Wow, that's wonderfully. I
539
00:37:57.320 --> 00:38:01.320
see you as becoming a regular guest
on our show just have been fantastic and
540
00:38:01.360 --> 00:38:06.119
I just want to thank you from
the bottom of my heart for all that
541
00:38:06.159 --> 00:38:09.679
you're doing for chiropractic. And you
are just an awesome leader. You're an
542
00:38:09.760 --> 00:38:14.320
inspiring individual. I love your practice
story about the hotel room, and I
543
00:38:14.320 --> 00:38:17.199
have heard the story about the deck
of cards and that's just fantastic. And
544
00:38:17.519 --> 00:38:22.360
you know, you just you have
a huge heart, and I know you're
545
00:38:22.440 --> 00:38:27.880
helping so many individuals with chiropractic by
helping chiropractors be at their best. And
546
00:38:27.920 --> 00:38:30.440
so I want to thank you again
for being on DOC. It's just been
547
00:38:30.480 --> 00:38:36.159
a great conversation. So thank you. And so for those of you on
548
00:38:36.199 --> 00:38:39.440
the call who took the time out
of their business schedule to spend time on
549
00:38:39.519 --> 00:38:44.679
personal development. You're never gonna regret
it. Time spend on yourself as time
550
00:38:44.719 --> 00:38:47.599
well spent, so I applaud you
for that. Please follow the links,
551
00:38:49.559 --> 00:38:52.760
take Dr David's advice, go on, do the survey, and it's it's
552
00:38:52.760 --> 00:38:57.000
your time to step into the fold
dock. We need you at your best
553
00:38:57.079 --> 00:38:59.920
right now more than ever. And
again I also want to thank Kira Touch
554
00:39:00.000 --> 00:39:04.360
for the spirit behind this. I
love that they want to help chiropractors be
555
00:39:04.440 --> 00:39:07.800
at their best and they know it's
not just about the software, although the
556
00:39:07.800 --> 00:39:10.159
software plays an important role in that, but they know it's about leadership,
557
00:39:10.480 --> 00:39:16.519
it's about business development, it's about
individuals like Dr David Um inspiring the profession
558
00:39:16.559 --> 00:39:20.800
to play big. And so once
again thanks for tuning in. I hope
559
00:39:20.840 --> 00:39:23.719
you have an amazing day and be
sure docs that you're taking care of yourself,
560
00:39:24.320 --> 00:39:29.320
don't neglect yourself building your practice.
And again thank you Dr David.
561
00:39:29.639 --> 00:39:30.519
Appreciate you man,
