Episode Transcript
WEBVTT
1
00:00:00.840 --> 00:00:04.200
Hello everyone, welcome to a new
episode of catch up with Cairo touch.
2
00:00:04.240 --> 00:00:08.679
I'm your host, Dr Brian Blast. I'm excited to welcome Josh Colemier,
3
00:00:08.800 --> 00:00:12.199
one of our own here at Kiro
touch. Josh, thanks for joining us.
4
00:00:12.199 --> 00:00:15.759
Tell our listeners a bit about yourself
well. Hello, Brian, and
5
00:00:15.839 --> 00:00:19.920
thanks for having me, and welcome
to all our listeners again. My name
6
00:00:19.960 --> 00:00:25.000
is Josh Kalmer. For almost six
years I've been helping chiropractors bring their practice
7
00:00:25.120 --> 00:00:29.920
into the digital age with Cairo touches, all in one digital system. I
8
00:00:29.920 --> 00:00:36.640
love collaborating with chiropractic offices to help
them go from inefficient processes like paper files
9
00:00:36.640 --> 00:00:41.759
to a robust, easy to use
platform like Kiro touch. I live for
10
00:00:41.880 --> 00:00:46.479
my clients feedback Brian here and how
I help improve their work life balance by
11
00:00:46.520 --> 00:00:49.960
introducing them to a new system,
a new way of doing things. That
12
00:00:50.119 --> 00:00:56.479
is saved them sleepless nights. I
was actually told recently without Chirojudge, one
13
00:00:56.520 --> 00:01:00.159
of my clients would have missed most
of most of his daughter's swim season doing
14
00:01:00.280 --> 00:01:04.359
notes, but this season we didn't
miss a single meat. He's ecstatic.
15
00:01:04.400 --> 00:01:08.560
He called and shared that with me. It's just amazing how software can help
16
00:01:08.640 --> 00:01:12.200
us do so much more in our
time. That's so true. Thanks,
17
00:01:12.280 --> 00:01:15.359
Josh. Appreciate your sharing that story. So today we're going to be discussing
18
00:01:15.359 --> 00:01:19.760
a subject that became a real hot
topic during the pandemic, going digital.
19
00:01:21.280 --> 00:01:25.879
Whether your office is looking to make
that leap from or to digital or already
20
00:01:25.920 --> 00:01:30.680
has some features that are availble available
digitally and it's looking at you more,
21
00:01:30.719 --> 00:01:34.280
this episode is going to give you
some tips and knowledge to help you adapt
22
00:01:34.359 --> 00:01:40.120
to a more digital presence. The
covid nineteen pandemic really accelerated the adoption of
23
00:01:40.159 --> 00:01:45.079
digital technology and Chiropractic care. When
patients couldn't be seen in person, chiropractors
24
00:01:45.159 --> 00:01:48.560
really had to pivot and find alternative
ways to care and connect with everyone in
25
00:01:48.599 --> 00:01:53.319
their practice. Even though things are
trending towards normalcy, as we've seen recently
26
00:01:53.359 --> 00:01:57.280
here in the United States, some
patients are still hesitant to returns it in
27
00:01:57.319 --> 00:02:02.040
person care or simply appreciate that flexibility
of digital care. Let's explore the different
28
00:02:02.040 --> 00:02:07.520
ways practices can go digital. Tell
a health mean tell a health exploded during
29
00:02:07.520 --> 00:02:14.800
the pandemic. Practices should absolutely continue
tell the health services or consider offering tell
30
00:02:14.840 --> 00:02:17.599
a health if you don't do so
already. What types of services, Josh,
31
00:02:17.800 --> 00:02:23.879
can chiropractors provide remotely? It's a
great question, Brian. I mean
32
00:02:23.960 --> 00:02:29.479
tell health is huge. There are
many services DC's can provide remotely, not
33
00:02:29.560 --> 00:02:37.400
limited to visual examinations, guiding self
exams, posture and movement observation or the
34
00:02:37.439 --> 00:02:43.400
pedic and provocative testing, Ergonomic workstation
assessment, which I just recently had done
35
00:02:43.439 --> 00:02:50.280
with my chiropractor, nutrition counseling and
prescribing home exercises, which is also huge.
36
00:02:50.400 --> 00:02:53.479
This is not a comprehensive list,
but paints a good picture that there
37
00:02:53.520 --> 00:03:00.000
are many services that DC's can offer
virtually. Yeah, that's a great list.
38
00:03:00.639 --> 00:03:02.560
You think about it. As a
Chiropractor, you're doing most of these
39
00:03:02.560 --> 00:03:07.280
things anyway, all right. So
then to be able to offer them digitally
40
00:03:07.319 --> 00:03:09.680
in a digital age where people you've
had to be you had to focus and
41
00:03:09.719 --> 00:03:14.360
a shift towards, you know,
being flexible, and that's a great list.
42
00:03:14.360 --> 00:03:17.599
That allows chiropractors to focus on that
you can do remotely. So what
43
00:03:17.639 --> 00:03:23.000
are some digital changes that seem small
but make a big difference with patients?
44
00:03:23.039 --> 00:03:27.719
Do you think, Josh? The
two biggest that I've heard recently our online
45
00:03:27.719 --> 00:03:34.560
appointments and electronic payments. Online appointments
is crucial since, even prior to the
46
00:03:34.560 --> 00:03:39.199
pandemic, many people have become accustomed
to using the Internet to do almost everything
47
00:03:39.240 --> 00:03:44.759
in their daily lives. We've learned
that we can use emailing, texting and
48
00:03:44.800 --> 00:03:47.639
the Internet to get more accomplished in
less time and, when we pick up
49
00:03:47.680 --> 00:03:52.719
the phone, to actually talk to
someone. This is why offering online appointment
50
00:03:52.840 --> 00:03:58.560
booking is a small digital change that
can make a big difference in your practice.
51
00:03:58.840 --> 00:04:02.319
It's a convenience that people have come
to expect for the same reasons of
52
00:04:02.319 --> 00:04:08.159
getting more accomplished in less time.
No recording men used to work through,
53
00:04:08.159 --> 00:04:13.919
no waiting on hold and no long
conversations. In short, no wasted time,
54
00:04:14.319 --> 00:04:19.800
more work life balance reason. Market
research conducted by finances online found that
55
00:04:19.920 --> 00:04:27.839
online appointment scheduling reduces no shows and
as a must for businesses that want to
56
00:04:27.879 --> 00:04:32.600
stay competitive. In addition, help
and wellness is the most popular type of
57
00:04:32.639 --> 00:04:40.079
service for people who use online appointment
booking. If that's not enough to convince
58
00:04:40.120 --> 00:04:46.759
you ran consider this, the same
survey revealed that fifty eight percent of healthcare
59
00:04:46.800 --> 00:04:51.519
providers use online booking. In the
end, the easier you make it for
60
00:04:51.560 --> 00:04:57.800
your patients to make appointments, the
more likely they will be to choose you
61
00:04:57.959 --> 00:05:00.720
rather than another practice. You hit
the nail right on the head there.
62
00:05:00.759 --> 00:05:06.279
I mean offering online appointments is so
crucial. People live on their phones.
63
00:05:06.319 --> 00:05:10.879
I mean you talk to a lot
of Chiropractors, Josh. How many times
64
00:05:10.879 --> 00:05:14.079
do you hear almost, I'm pretty
sure almost every time, that they are
65
00:05:14.079 --> 00:05:17.800
requesting as there there are patients are
requesting this in a digital age right.
66
00:05:17.839 --> 00:05:23.279
Oh, it's huge. I mean
it's the number one sought after feature in
67
00:05:23.319 --> 00:05:27.279
an Eh our system is to be
able to book those online appointments and have
68
00:05:27.360 --> 00:05:30.720
their patients do it. Yeah,
just given them a little bit more control.
69
00:05:30.800 --> 00:05:35.240
There's also electronic payments. It's a
small digital change that is huge impact.
70
00:05:35.399 --> 00:05:40.800
Savvy practices will tell you that giving
patients a choice of how they like
71
00:05:40.920 --> 00:05:46.120
to pay, whether that is online
or in person, makes it more likely
72
00:05:46.160 --> 00:05:50.319
that you will be compensated for services
at the time of visit. This is
73
00:05:50.399 --> 00:05:55.639
huge. Chiropractors like to get paid. That's one of the big things I
74
00:05:55.680 --> 00:06:00.199
hear all the time is I'm just
not getting paid on time. Where is
75
00:06:00.199 --> 00:06:04.560
my money? How can you help? Some examples of electronic payment methods include
76
00:06:04.839 --> 00:06:11.519
payments taken directly from patients bank account
through a handheld credit card terminal, via
77
00:06:11.600 --> 00:06:16.600
card swipe, chip, apple pay, android pay and and FFC transactions,
78
00:06:16.680 --> 00:06:21.560
or epay, where they can pay
via an online link, making it easier
79
00:06:21.600 --> 00:06:28.160
for them to make the payment for
the service render. Digital payment methods also
80
00:06:28.199 --> 00:06:33.720
allow patients on payment or membership plans
to authorize automatic payments, which takes burden
81
00:06:33.759 --> 00:06:39.279
off both your staff and your patients. No one has to remember because the
82
00:06:39.279 --> 00:06:44.959
software does it for you. Making
payment as easy as possible for patients increases
83
00:06:45.000 --> 00:06:49.319
your chance of getting paid on time, would reduce costs and increases revenue.
84
00:06:50.120 --> 00:06:56.000
Yeah, those are those are great
points with getting paid, because every time
85
00:06:56.079 --> 00:07:00.680
a patient's going into an office,
pretty much they're going to make a payment.
86
00:07:00.680 --> 00:07:02.839
You know, unless it's personality at
workers contrash, you know as well
87
00:07:02.839 --> 00:07:06.279
as I do. They're going to
make payment on a Copay, a care
88
00:07:06.360 --> 00:07:12.120
plan, and in order to do
this, you have to have flexible terms
89
00:07:12.120 --> 00:07:15.120
in how you get paid. You're
going to get paid faster, it's going
90
00:07:15.120 --> 00:07:17.720
to be cleaner, it's going to
be easier. So offering that type of
91
00:07:17.800 --> 00:07:23.040
epay, I think really helps the
practitioner, but it also helps the patient.
92
00:07:23.120 --> 00:07:26.959
Like the things that we're talking about, it's not only helping the practices,
93
00:07:27.040 --> 00:07:30.639
but it's helping the patients. Wouldn't
agree? I absolutely, absolutely,
94
00:07:30.639 --> 00:07:36.639
making the patient's life easier and making
the practice life easier. That's the key.
95
00:07:36.879 --> 00:07:42.199
Yeah, you're utilizing technology for everybody's
benefit. I love this. So
96
00:07:42.240 --> 00:07:47.120
we've talked a lot about interacting with
patients during appointments, but it's equally important
97
00:07:47.120 --> 00:07:51.759
to stay in touch with patients in
between visits. So why is this a
98
00:07:51.800 --> 00:07:57.759
crucial practice in how can technology help? Will your practice needs a good electronic
99
00:07:57.800 --> 00:08:03.399
communication system to keep in touch with
your patients before, after him between visits.
100
00:08:03.839 --> 00:08:09.480
It's huge. If you're not communicating
with your patients, they're going to
101
00:08:09.519 --> 00:08:13.079
either not show up for appointments,
they're going to waste your time by booking
102
00:08:13.079 --> 00:08:16.240
appointments and the no showing you,
or they're just going to go down the
103
00:08:16.279 --> 00:08:20.079
road to the next chiropractor because they
woke up thirty days later and felt pain
104
00:08:20.160 --> 00:08:24.160
and forgot all about you. Reach
out is especially important for those patients who
105
00:08:24.160 --> 00:08:30.759
are not yet comfortable returning to in
person health care. Appointments, but it's
106
00:08:30.800 --> 00:08:35.320
always important to keep your practice top
of mine with your patients between visits.
107
00:08:35.759 --> 00:08:39.039
Practice is who stay in touch with
her patients with text or emails can see
108
00:08:39.080 --> 00:08:46.720
substantial improvements in patient retention and brand
building. Their patients will keep coming back.
109
00:08:46.960 --> 00:08:50.919
In the survey mentioned before, we
learn that more chiropractors than ever before
110
00:08:52.000 --> 00:08:58.440
are using emailing, about fifty two
percent, social media about fifty two percent,
111
00:08:58.679 --> 00:09:03.120
and texting a about forty three percent
to stay in touch with their patients.
112
00:09:03.200 --> 00:09:09.200
It's clear that a good patient communication
system is more important than ever and
113
00:09:09.320 --> 00:09:13.720
digital communication is the way to go. A hundred percent agree with this.
114
00:09:15.200 --> 00:09:18.480
We talked a lot about this during
the pandemic because there were so many different
115
00:09:18.559 --> 00:09:24.960
changes going on, I mean week
to week, day to day within the
116
00:09:24.000 --> 00:09:28.279
healthcare system, with what's going on
with the pandemic. When could we be
117
00:09:28.360 --> 00:09:31.799
open? When could we not be
open? When are returning to in person
118
00:09:31.879 --> 00:09:39.320
appointments and the patient engagement the communication
was so important and continues to be important.
119
00:09:39.320 --> 00:09:41.879
Who got used to that right?
I mean we're going on a couple
120
00:09:41.960 --> 00:09:46.240
years since covid and people are now
getting used to hey, my my office,
121
00:09:46.320 --> 00:09:50.720
my chiropractor has been in touch with
me, with text, with social
122
00:09:50.759 --> 00:09:54.120
media, with email, and so
it's more and more important now to stay
123
00:09:54.120 --> 00:10:01.080
in front of that and make sure
that you are utilizing those communication options within
124
00:10:01.200 --> 00:10:05.480
your software. Once you agree they're
no, absolutely, absolutely, and you
125
00:10:05.519 --> 00:10:09.039
speak of the pandemic, and that's
when is really hit home to me,
126
00:10:09.080 --> 00:10:13.480
because a lot of the doctors I
spoke with that didn't have a good communication
127
00:10:13.639 --> 00:10:18.039
system. I talked to those doctors
after the pandemic and they either retired,
128
00:10:18.240 --> 00:10:22.039
sold their practice or just close their
doors. The people that had a great
129
00:10:22.039 --> 00:10:26.120
communication system in the time of emergency
and change, we're able to stay in
130
00:10:26.159 --> 00:10:31.600
front of their patients and communicate things
like offerings, like tell a health and
131
00:10:31.679 --> 00:10:37.200
different stuff like that. Now we've
established that going digital and offering patient services
132
00:10:37.240 --> 00:10:41.039
online is a great way to go
your practice. How can a practice management
133
00:10:41.080 --> 00:10:46.440
software like Cairo touch help a practice
put these tips into action? The right
134
00:10:46.559 --> 00:10:52.159
chiropractic practice management software is the single
most important upgrade you can make to digitally
135
00:10:52.200 --> 00:10:58.240
transform your practice. CHIROPRACTIC EHR SOFTWARE
CAN PAY FOR ITSELF WITH COST TIME and
136
00:10:58.559 --> 00:11:05.799
staff efficiencies. A paper based office
simply can't compete with Kiro touch, for
137
00:11:05.879 --> 00:11:11.600
example, is several features that help
with a digital transformation of your practice.
138
00:11:11.080 --> 00:11:18.080
CARE touch core and advanced products have
online appointment scheduling and online payment processing features
139
00:11:18.120 --> 00:11:22.000
built into the software. Right out
of the gate. You are ticking the
140
00:11:22.039 --> 00:11:28.080
boxes on two of the most important
digital features for those practices who want it.
141
00:11:28.320 --> 00:11:35.200
Kiro touch also offers a tool for
digital patient indake, including patient informs,
142
00:11:35.240 --> 00:11:41.080
patient communication like appointment reminders, so
many features that Kiro touch offers where
143
00:11:41.120 --> 00:11:46.320
you can bring your entire practice digitally
and paperless so that you can get off
144
00:11:46.399 --> 00:11:50.279
the paper and transform your practice.
Yeah, I mean all you need is
145
00:11:50.320 --> 00:11:54.600
a browser, right. I mean
with Chiro touch corn advance, they make
146
00:11:54.639 --> 00:12:00.720
it super easy for the practitioners,
absolutely and the digital capable abilities of Cairo
147
00:12:00.759 --> 00:12:05.360
touches run even deeper than the patient
experience, though. With cartage corn advanced
148
00:12:05.360 --> 00:12:09.519
cloud proggs, you can easily manage
every aspect of your practice anytime, anywhere
149
00:12:11.000 --> 00:12:15.080
and from any device. Like you
said, all they need is a browser.
150
00:12:15.480 --> 00:12:18.159
I love it. This has been
so much fun. Josh. I
151
00:12:18.240 --> 00:12:22.799
really appreciate you taking the time sharing
your expertise. I mean being able to
152
00:12:22.879 --> 00:12:26.480
come here after working with so many
offices, sit down take time out of
153
00:12:26.480 --> 00:12:30.399
your day to hopefully reach more people, because that's the goal here. We
154
00:12:30.519 --> 00:12:35.120
want to just help people. We
like to do our demonstrations and show people
155
00:12:35.200 --> 00:12:37.159
Cairo touch and transform their practices,
but we also want to get the word
156
00:12:37.200 --> 00:12:41.679
out to those that we don't use
Cairo touch or use Cairo touch but don't
157
00:12:41.720 --> 00:12:46.159
know of the extra services. So
if listeners want to learn more about adapting
158
00:12:46.679 --> 00:12:50.559
their practice like this and how Cairo
touch can help, what should they do?
159
00:12:50.159 --> 00:12:54.440
Well, Brian Myself, for anyone
on the team, would be more
160
00:12:54.960 --> 00:12:58.039
than happy to walk you through what
making the change the Cairo touches can do
161
00:12:58.159 --> 00:13:05.120
for your practice. Listeners can email
sales at Cairo touchcom, where there should
162
00:13:05.120 --> 00:13:07.559
be a link to book a one
on one demo in the show notes.
163
00:13:09.039 --> 00:13:11.000
Either one will work. That's great. Make It nice and easy for people
164
00:13:11.000 --> 00:13:15.519
to get in touch with the sales
team get what they need here. Okay,
165
00:13:15.600 --> 00:13:20.320
so that email again was sales at
Cairo touchcom. So again thanks,
166
00:13:20.440 --> 00:13:24.120
Josh. I really appreciate you taking
the time. I hope our listeners are
167
00:13:24.159 --> 00:13:28.279
inspired to continue or to start offering
digital services to their chiropractic practices. Thank
168
00:13:28.320 --> 00:13:31.960
you for listening to this episode of
catch up with Cairo touch. You can
169
00:13:33.039 --> 00:13:37.879
find more catch up with CAIRA touch, with spotify, with apple podcasts and
170
00:13:37.039 --> 00:13:43.159
Cairo touchcom podcast. Again, I'm
your host, Dr Brian Blast, and
171
00:13:43.200 --> 00:13:45.679
I'm wished everyone listening a well adjusted
day
