Staying fit while staying home - expert advice from resident chiropractors.

WEBVTT 1 00:00:04.679 --> 00:00:09.150 Welcome to episode two of catch up with Cairo touch, our new podcast series 2 00:00:09.189 --> 00:00:13.990 will we will be discussing the state of the chiropractic profession, tips and tricks 3 00:00:14.109 --> 00:00:18.550 to manage and grow your practice and share expert advice from a variety of guest 4 00:00:18.629 --> 00:00:23.100 speakers. I'm one of your hosts, Dr Brian Blast. I'm an account 5 00:00:23.100 --> 00:00:27.140 executive with Cairo touch, where I get to consult with chiropractors to determine what 6 00:00:27.300 --> 00:00:32.140 software solution is best for them. I'm excited to have Dr Kelly McClure with 7 00:00:32.179 --> 00:00:36.810 us here today. She's one of our resident DC's who works with chiropractic colleges 8 00:00:36.890 --> 00:00:40.929 across the nation. In this episode, we're going to spend some time talking 9 00:00:40.969 --> 00:00:44.890 about how to stay fit while staying home. Hi, Kelly, how are 10 00:00:44.890 --> 00:00:48.729 you? Hey, Brian, I'm great. How are you? Wonderful, 11 00:00:48.810 --> 00:00:54.479 wonderful, wonderful. I want to start here by explaining really what you've been 12 00:00:54.560 --> 00:00:59.799 doing for us during kind of our quarantine time. So to our audience, 13 00:00:59.960 --> 00:01:03.759 they obviously don't know that we have a human resources platform that we're able to 14 00:01:03.870 --> 00:01:07.430 log into and kind of see Inter office communication, kind of like a Cairo 15 00:01:07.469 --> 00:01:11.909 touch has, or Inter office communication within the software we have that at Cairo 16 00:01:12.069 --> 00:01:17.510 touch, allowing us to hit you get notifications of birthday share files. So 17 00:01:17.629 --> 00:01:21.379 can you explain to our audience what you're doing for our COIRO touch staff? 18 00:01:22.140 --> 00:01:26.980 Yeah, absolutely. So, after everybody, obviously in the country or in 19 00:01:26.019 --> 00:01:30.019 the world, had to start working from home or working remote, I thought 20 00:01:30.019 --> 00:01:34.530 about you know what, we have a lot of employees at our company that 21 00:01:36.329 --> 00:01:40.730 have desk job, probably a majority of them do, and so I work 22 00:01:40.810 --> 00:01:45.170 with our hr a department and came up with the idea of how about I 23 00:01:45.370 --> 00:01:49.760 do a daily stretch kind of the setup of, you know, your workstation 24 00:01:51.159 --> 00:01:55.519 and then how you can stretch out throughout the day just to give yourself a 25 00:01:55.799 --> 00:01:57.560 break. So I called it kind of like the two minutes, the two 26 00:01:57.599 --> 00:02:04.109 minute break. So what I did is I came up with stretching ideas and 27 00:02:04.829 --> 00:02:10.110 then I would go ahead and post them on our HR intranet for our company 28 00:02:10.710 --> 00:02:17.060 and did one every day of the week and then just ask for feedback if 29 00:02:17.819 --> 00:02:23.620 any of the employees needed additional help. So that was the that was the 30 00:02:23.780 --> 00:02:29.659 idea behind it, and it took off really well. Yeah, it's been 31 00:02:29.699 --> 00:02:34.250 phenomenal. Everyone's really kind of taken those stretches and exercise and really implementing them 32 00:02:34.689 --> 00:02:37.770 on a daily basis, which is important right now, right considering what we 33 00:02:37.930 --> 00:02:42.889 have going on across the dation where everyone is staying home. So, you 34 00:02:42.969 --> 00:02:45.919 know, as a practicing chiropractor right now, it's bring this kind of full 35 00:02:45.960 --> 00:02:49.319 circle as to talking on a podcast as to why we're we to do this 36 00:02:49.360 --> 00:02:52.919 type of stuff. Why is it a good idea to kind of use this 37 00:02:53.280 --> 00:02:58.669 to communicate with your patients? You know, it's a great engagement. So 38 00:02:59.349 --> 00:03:01.789 it would be great for patient engagement and just staying on top of mind and 39 00:03:02.550 --> 00:03:08.830 helping out your patient community. And so I was I was actually taken back 40 00:03:08.870 --> 00:03:14.500 by, you know, the questions and the responses and the thank used of 41 00:03:14.659 --> 00:03:16.979 just the people from the company and I thought, wow, this would be 42 00:03:17.139 --> 00:03:23.020 a great way for chiropractors to stay engaged with their patients and then even further, 43 00:03:23.340 --> 00:03:28.729 maybe outreach to their communities. You know, when you when you give 44 00:03:28.969 --> 00:03:31.969 this type of information to a patient, there's no reason to not, you 45 00:03:32.090 --> 00:03:35.250 know, ask them hey. You know, if you have a friend that's 46 00:03:35.289 --> 00:03:38.129 in need, you know, share this with a friend. If you work 47 00:03:38.210 --> 00:03:42.560 with the company that you know, obviously everybody has to be remote. Talk 48 00:03:42.639 --> 00:03:46.280 to your HR share it with them and they can share it with the company 49 00:03:46.319 --> 00:03:50.599 as well, because everybody, you know, in times like this, everybody 50 00:03:50.639 --> 00:03:54.990 would like some engagement with somebody and with all the positive feedback with exercise and 51 00:03:55.069 --> 00:04:00.590 staying fit, this is a great way to do it. Yeah, that's 52 00:04:00.669 --> 00:04:03.909 that's perfect, and I love how you're saying patient engagement, because when we, 53 00:04:04.389 --> 00:04:08.270 you know, a caarrocature, we've been talking to a lot of chiropractors 54 00:04:08.310 --> 00:04:12.740 for different womenars, different PODCASTS, blog posts, and a lot of what 55 00:04:12.819 --> 00:04:15.500 the carpracts are saying is thing. We just need to continue to engage with 56 00:04:15.580 --> 00:04:18.379 our patients, all right. So being able to just give them content like 57 00:04:18.540 --> 00:04:23.899 this, I think is very important because you know now you're able to stay 58 00:04:23.899 --> 00:04:26.810 on the forefront of their mind, right. So would you do this? 59 00:04:26.930 --> 00:04:29.250 Like you say, do you sudjust your patients? What else do you think 60 00:04:29.250 --> 00:04:33.930 about kind of partnering with or other Area Organizations, stuff like that? Yeah, 61 00:04:33.930 --> 00:04:39.319 absolutely, I would. I would definitely do that with area organizations. 62 00:04:40.480 --> 00:04:43.240 Maybe, you know, depending on where your office is set up, if 63 00:04:43.240 --> 00:04:46.839 you're in an office building, different companies in the office in the same office 64 00:04:46.879 --> 00:04:50.240 building, if you're in a strip mall setting, maybe touch based with those 65 00:04:50.639 --> 00:04:57.550 businesses as well and, you know, deal community outreach, something on social 66 00:04:57.629 --> 00:05:00.910 media. That would be a great way to, you know, get it 67 00:05:00.949 --> 00:05:04.670 out there further than just your patient base. But I think starting with your 68 00:05:04.670 --> 00:05:11.339 patient base would be ideal and then just grow it from there and, you 69 00:05:11.459 --> 00:05:15.579 know, take some time, it's a set it up and really plan it 70 00:05:15.660 --> 00:05:18.220 out and this good really actually end up being a great marketing tools. Like 71 00:05:18.339 --> 00:05:21.930 yeah, that's a phenomenal point right there, because now you can brand yourself 72 00:05:21.970 --> 00:05:28.089 as overall fitness. I mean not just coming in an adjusting spine right. 73 00:05:28.129 --> 00:05:32.170 As chiropractors we provide so much more to our patients and I think the public 74 00:05:32.209 --> 00:05:36.639 perception for most people is just coming and get adjusted. So if you can 75 00:05:36.720 --> 00:05:44.959 bring yourself more as some you want this, being able to provide stretching strengthening 76 00:05:45.000 --> 00:05:48.079 exercises. Now being able to get that information out there, because, you 77 00:05:48.120 --> 00:05:50.990 know, we learn all about it in school and we continue to take continuing 78 00:05:50.990 --> 00:05:56.189 education classes on it. So being able to get that information out into the 79 00:05:56.269 --> 00:06:00.189 market place, I think is just going to improve your brand and your business, 80 00:06:00.470 --> 00:06:05.100 wouldn't you agree? Yeah, absolutely, definitely, for sure. And 81 00:06:05.300 --> 00:06:09.300 you know, and in one of the things that I did with this is 82 00:06:09.779 --> 00:06:13.139 you're going to know your patient base, obviously, and I kind of had 83 00:06:13.180 --> 00:06:17.339 an idea about, you know, our company employee base, but there's going 84 00:06:17.379 --> 00:06:23.129 to be different levels of ability, you know, and so when you're doing 85 00:06:23.209 --> 00:06:26.370 it, you know, just think about that where you know you may have 86 00:06:26.410 --> 00:06:29.730 a beginner, you may have it somebody who's intermediate, you may have somebody 87 00:06:29.730 --> 00:06:32.079 who's superactive, and you know they are just depends on what your patient face 88 00:06:32.199 --> 00:06:39.040 is. But just keep in mind when you're doing it and creating these exercise 89 00:06:39.279 --> 00:06:45.600 plans or the daily exercise, to give options of modification. So you know, 90 00:06:45.759 --> 00:06:49.230 you want to make sure that you not only reach your patient base but 91 00:06:49.470 --> 00:06:56.389 also give them an idea of how to do with stretch and then maybe a 92 00:06:56.550 --> 00:07:00.149 modification to that stretch or the same thing with an exercise, and just that 93 00:07:00.310 --> 00:07:04.300 way everybody, you know, everybody, can participate. It's a great point 94 00:07:04.300 --> 00:07:06.100 you mentioned. The key word there, I think, for me, was 95 00:07:06.180 --> 00:07:11.699 reaching your pay ship base. So couple things you can do with Cairo touch, 96 00:07:11.740 --> 00:07:14.660 assuming people that are watched are listening to us. Our cairotache users, 97 00:07:14.740 --> 00:07:15.730 not all of you probably are, Kiratache users. Some of you are, 98 00:07:15.810 --> 00:07:18.850 some of you are not, at the office, managers, but if you're 99 00:07:18.889 --> 00:07:26.050 using Cairo touch right now, you can send personalize stretching and exercises through CT 100 00:07:26.209 --> 00:07:30.079 smart fit, which is direct integration for exercises, so you can send videos 101 00:07:30.160 --> 00:07:33.879 that way. One of the other things you can do is mass email right. 102 00:07:33.920 --> 00:07:36.800 You can mass email right out of Cairo touch. You can use CET 103 00:07:36.959 --> 00:07:41.519 in touch, so you can use that for to a communication. So you 104 00:07:41.600 --> 00:07:46.269 can get this to your database patient base by using Cairo touch right with a 105 00:07:46.350 --> 00:07:50.629 myriad of different ways. Absolutely. What about for different businesses? Like what 106 00:07:50.709 --> 00:07:54.670 will be a couple of ideas there? Maybe to kind of drop this knowledge 107 00:07:54.709 --> 00:07:59.660 on local businesses to help build your brand. Yeah. So, so what 108 00:07:59.740 --> 00:08:03.939 I did for our company is I laid my plan out and then I did 109 00:08:05.019 --> 00:08:11.819 a written description of each stretch or exercise along with pictures. So my daughters, 110 00:08:13.810 --> 00:08:16.569 they were they were my my model, and then we did a video 111 00:08:16.689 --> 00:08:20.410 as well. So we're hitting each each each learner, you know, being 112 00:08:20.449 --> 00:08:24.410 able with a written description, a picture and a video and then you know 113 00:08:24.529 --> 00:08:28.759 what Brandit, put it on your letter head, put it, you know, 114 00:08:28.920 --> 00:08:33.360 make a specific email, do a social media, post and then share 115 00:08:33.440 --> 00:08:37.200 it. That way you can. There's so many different things you can do, 116 00:08:37.000 --> 00:08:41.549 but but you know, put the information there and then be creative of 117 00:08:41.629 --> 00:08:45.549 how you get it out there. One of the things I love was kind 118 00:08:45.549 --> 00:08:48.590 of the catenance organization you're in fall. I loved how you would focus on 119 00:08:48.710 --> 00:08:52.590 one part of the body, right. So everyone's little bit different. Sometimes 120 00:08:52.629 --> 00:08:56.460 you want to work shoulders and neck, sometimes little back. So what kind 121 00:08:56.460 --> 00:09:03.460 of what's your influence there? You know, I just figured start the top 122 00:09:03.539 --> 00:09:05.500 and work all the way down. So that's just kind of why I came 123 00:09:05.539 --> 00:09:09.889 up with the idea in the cadence of focusing on one region of the body. 124 00:09:11.250 --> 00:09:16.049 So I just started with neck, head and neck, and then worked 125 00:09:16.250 --> 00:09:18.009 worked our weight, worked my way down and then, as I did it, 126 00:09:18.450 --> 00:09:22.570 you know, I went through a lot of static stretches to begin with 127 00:09:22.210 --> 00:09:28.200 just because I was thinking of the more beginning steps of stretching, because not 128 00:09:28.320 --> 00:09:33.200 everybody is a great stretcher. You know, people even who are very active 129 00:09:33.600 --> 00:09:39.230 and to miss this stretching step with their activities and warmups and cool downs. 130 00:09:39.509 --> 00:09:43.950 So I started with the series of static stretches and just you know, one 131 00:09:43.990 --> 00:09:48.909 day we did neck you know, the next day we did thoracic or maybe 132 00:09:50.029 --> 00:09:52.139 shoulder and then just kind of work the way our way down and then by 133 00:09:52.179 --> 00:09:54.299 the end of the series, in the end of the month, I started 134 00:09:54.340 --> 00:09:58.419 adding more dynamic stretching. So it's kind of, you know, your next 135 00:09:58.460 --> 00:10:05.179 step up or for those who are, you know, runners or super active, 136 00:10:05.340 --> 00:10:09.129 you know dynamic stretching is so important and so I went ahead and then 137 00:10:09.250 --> 00:10:13.649 evolved it into more of a dynamic stretching routine. So where do you get 138 00:10:13.690 --> 00:10:16.370 all this information? Because some people don't know, they don't have access to 139 00:10:16.649 --> 00:10:20.480 set smart fit right or they might not be care touch users yet. So 140 00:10:20.600 --> 00:10:26.519 or else could people go to get this type of stretching information? So, 141 00:10:26.639 --> 00:10:31.720 you know, there's a lot of places. Obviously the Internet. You could 142 00:10:31.759 --> 00:10:37.590 always google different different websites or stretches and things come up on Youtube and and 143 00:10:39.149 --> 00:10:43.269 all that kind of stuff. You know, I'm the the club that the 144 00:10:43.309 --> 00:10:48.070 fitness health club that we are members that they actually started doing this on their 145 00:10:48.149 --> 00:10:52.659 APP and so, you know, looking through there and seeing what they had. 146 00:10:52.899 --> 00:10:58.860 My daughters both are members at sports performance training facilities and with everybody having 147 00:10:58.899 --> 00:11:03.289 to stay home, they were sending exercises and stretches every week to them. 148 00:11:03.769 --> 00:11:09.250 And so just the combination of all different areas and, like you said, 149 00:11:09.289 --> 00:11:13.649 safety smart fit is a fantastic way to get the information and get it out 150 00:11:13.649 --> 00:11:16.210 to your patients. So yeah, there's tons of different outlets to look at. 151 00:11:16.450 --> 00:11:18.840 So not only just stretching, but I mean you can also, I 152 00:11:18.960 --> 00:11:22.759 guess, as Chiropractors, we should be getting this information to or patient base, 153 00:11:22.840 --> 00:11:28.440 but then also getting overall fitness idea out there to them. To write, 154 00:11:28.480 --> 00:11:33.470 like promoting proper nutrition, daily routines, walks, you know, with 155 00:11:33.549 --> 00:11:39.309 Cardio. Anything else there that you would recommend our chiropractors kind of promote out 156 00:11:39.309 --> 00:11:45.070 to their patient base when it comes to overall fitness while everyone's home? Oh 157 00:11:45.110 --> 00:11:50.259 yeah, absolutely, just motion. You know, motion is lotion. So 158 00:11:50.019 --> 00:11:52.179 just, you know, just getting out there, like I said, you 159 00:11:52.299 --> 00:11:56.059 know, you know what you're paid, who your patients are and your patient 160 00:11:56.179 --> 00:12:01.340 base and and their abilities. You know, different walking I you know, 161 00:12:01.450 --> 00:12:07.370 tips on walking, stretching before stretching after, same thing with running. Definitely 162 00:12:07.450 --> 00:12:11.250 nutrition. You know, I have a couple friends that came up with his 163 00:12:11.370 --> 00:12:18.960 ideas of a daily recipe and so they send out daily recipe. You know, 164 00:12:18.120 --> 00:12:22.399 we all kind of run out of ideas of cooking now that we're all 165 00:12:22.480 --> 00:12:26.919 cooking a ton from home. So a daily recipe. That was a an 166 00:12:28.000 --> 00:12:31.590 idea that a few of my friend shared with you. Because now you can 167 00:12:31.669 --> 00:12:35.230 get on social media. Everybody loves social media as it is. It's obviously 168 00:12:35.269 --> 00:12:37.950 here to stay, but you can get on even as a Chiropractor, and 169 00:12:37.190 --> 00:12:41.389 you can post those types of things right on facebook, you know, instagram. 170 00:12:41.789 --> 00:12:45.580 You can give me search like if you want to search a ruse ideas. 171 00:12:45.620 --> 00:12:48.500 My wife full search interest all the time for news apiece for us. 172 00:12:48.860 --> 00:12:52.419 But it's a great time right now. They develop those types of healthier habits, 173 00:12:52.539 --> 00:12:56.299 right, healthier nutrition, when it comes to drinking more water, those 174 00:12:56.299 --> 00:13:01.490 things we never do that we can now promote right. All these, all 175 00:13:01.529 --> 00:13:03.769 these things are you know, it's kind of this time. Is kind of 176 00:13:03.850 --> 00:13:07.769 a time for a reset. And you know why not reset? START, 177 00:13:07.889 --> 00:13:13.120 fresh start, clean, start healthy. So to quick recap for our listeners, 178 00:13:15.360 --> 00:13:18.120 we want to make sure you engage with your patient base. I want 179 00:13:18.120 --> 00:13:22.519 to make sure that you're sending out information that's going to help them. You 180 00:13:22.600 --> 00:13:24.720 know, stood with all these stretches, tips and tricks there to make sure 181 00:13:24.799 --> 00:13:31.070 we're continuing to move produce that overall fitness, that that goal, branding ourselves, 182 00:13:31.269 --> 00:13:35.870 increasing our patient based by maybe partnering with, you know, businesses around 183 00:13:35.909 --> 00:13:39.190 us, anything else you know that you want to add here to help out 184 00:13:39.230 --> 00:13:43.620 our fellow chiropractors? Yeah, another idea actually that I was talking with a 185 00:13:43.740 --> 00:13:48.019 friend of mine who is the Cairo here in the Kansas City area, is 186 00:13:48.980 --> 00:13:56.970 engaging with your patient in activities like a push up, you know push up 187 00:13:56.009 --> 00:14:01.049 challenge, or a burping challenge or something like that, and then getting gift 188 00:14:01.129 --> 00:14:07.210 cards from local restaurants and and, you know, having a competition that way. 189 00:14:07.289 --> 00:14:09.840 So not only are you engaging just with your patients, are also engaging 190 00:14:09.879 --> 00:14:15.799 with your community. So coming up with ideas, just staying on top of 191 00:14:16.440 --> 00:14:18.159 you know, top of mine with your patients and helping your community, I 192 00:14:18.279 --> 00:14:22.879 think is is huge right now. It's a great point because we're going to 193 00:14:22.919 --> 00:14:26.750 come out of this right, we're going to come out of this as more 194 00:14:26.830 --> 00:14:30.549 health conscious, when what's right now this is a health it's a health concern, 195 00:14:30.629 --> 00:14:33.350 it's a health craze. So, as Chiropractors, you can really come 196 00:14:33.389 --> 00:14:37.620 out of this ahead by being a health expert and branding yourself that way, 197 00:14:37.700 --> 00:14:41.299 because we are. We just got to let the rest of America realize that 198 00:14:41.460 --> 00:14:45.860 we're here to help and we have this knowledge in the ability to adjust you 199 00:14:46.019 --> 00:14:48.620 and help you with this type of fitness and strengthening you. Know, when 200 00:14:48.620 --> 00:14:54.889 it comes to you know overall immunity, it's Chiropractic care. Well, thanks 201 00:14:54.889 --> 00:14:58.129 again, Dr Kelly McClure, for giving US ideas on how to keep our 202 00:14:58.169 --> 00:15:03.529 bodies fit while staying from while staying home, and thank you for catching up 203 00:15:03.529 --> 00:15:07.720 with Cairo touch for our second episode this week. Next week I will have 204 00:15:07.840 --> 00:15:11.360 Dr Jeremy Todd to talk to us about how to keep control on your practice 205 00:15:11.360 --> 00:15:16.360 during these times, while finding ways to adapt and change to our new normal. 206 00:15:16.919 --> 00:15:18.039 Thanks again, Kelly. Have a great week everyone,