Episode Transcript
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Welcome to episode two of catch up
with Cairo touch, our new podcast series
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will we will be discussing the state
of the chiropractic profession, tips and tricks
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to manage and grow your practice and
share expert advice from a variety of guest
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speakers. I'm one of your hosts, Dr Brian Blast. I'm an account
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executive with Cairo touch, where I
get to consult with chiropractors to determine what
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software solution is best for them.
I'm excited to have Dr Kelly McClure with
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us here today. She's one of
our resident DC's who works with chiropractic colleges
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across the nation. In this episode, we're going to spend some time talking
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about how to stay fit while staying
home. Hi, Kelly, how are
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you? Hey, Brian, I'm
great. How are you? Wonderful,
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wonderful, wonderful. I want to
start here by explaining really what you've been
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doing for us during kind of our
quarantine time. So to our audience,
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they obviously don't know that we have
a human resources platform that we're able to
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log into and kind of see Inter
office communication, kind of like a Cairo
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touch has, or Inter office communication
within the software we have that at Cairo
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touch, allowing us to hit you
get notifications of birthday share files. So
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can you explain to our audience what
you're doing for our COIRO touch staff?
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Yeah, absolutely. So, after
everybody, obviously in the country or in
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the world, had to start working
from home or working remote, I thought
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about you know what, we have
a lot of employees at our company that
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have desk job, probably a majority
of them do, and so I work
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with our hr a department and came
up with the idea of how about I
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do a daily stretch kind of the
setup of, you know, your workstation
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and then how you can stretch out
throughout the day just to give yourself a
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break. So I called it kind
of like the two minutes, the two
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minute break. So what I did
is I came up with stretching ideas and
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then I would go ahead and post
them on our HR intranet for our company
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and did one every day of the
week and then just ask for feedback if
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any of the employees needed additional help. So that was the that was the
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idea behind it, and it took
off really well. Yeah, it's been
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phenomenal. Everyone's really kind of taken
those stretches and exercise and really implementing them
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on a daily basis, which is
important right now, right considering what we
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have going on across the dation where
everyone is staying home. So, you
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know, as a practicing chiropractor right
now, it's bring this kind of full
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circle as to talking on a podcast
as to why we're we to do this
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type of stuff. Why is it
a good idea to kind of use this
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to communicate with your patients? You
know, it's a great engagement. So
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it would be great for patient engagement
and just staying on top of mind and
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helping out your patient community. And
so I was I was actually taken back
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by, you know, the questions
and the responses and the thank used of
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just the people from the company and
I thought, wow, this would be
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a great way for chiropractors to stay
engaged with their patients and then even further,
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maybe outreach to their communities. You
know, when you when you give
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this type of information to a patient, there's no reason to not, you
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know, ask them hey. You
know, if you have a friend that's
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in need, you know, share
this with a friend. If you work
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with the company that you know,
obviously everybody has to be remote. Talk
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to your HR share it with them
and they can share it with the company
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as well, because everybody, you
know, in times like this, everybody
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would like some engagement with somebody and
with all the positive feedback with exercise and
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staying fit, this is a great
way to do it. Yeah, that's
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that's perfect, and I love how
you're saying patient engagement, because when we,
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you know, a caarrocature, we've
been talking to a lot of chiropractors
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for different womenars, different PODCASTS,
blog posts, and a lot of what
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the carpracts are saying is thing.
We just need to continue to engage with
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our patients, all right. So
being able to just give them content like
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this, I think is very important
because you know now you're able to stay
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on the forefront of their mind,
right. So would you do this?
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Like you say, do you sudjust
your patients? What else do you think
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about kind of partnering with or other
Area Organizations, stuff like that? Yeah,
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absolutely, I would. I would
definitely do that with area organizations.
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Maybe, you know, depending on
where your office is set up, if
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you're in an office building, different
companies in the office in the same office
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building, if you're in a strip
mall setting, maybe touch based with those
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businesses as well and, you know, deal community outreach, something on social
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media. That would be a great
way to, you know, get it
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out there further than just your patient
base. But I think starting with your
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patient base would be ideal and then
just grow it from there and, you
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know, take some time, it's
a set it up and really plan it
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out and this good really actually end
up being a great marketing tools. Like
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yeah, that's a phenomenal point right
there, because now you can brand yourself
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as overall fitness. I mean not
just coming in an adjusting spine right.
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As chiropractors we provide so much more
to our patients and I think the public
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perception for most people is just coming
and get adjusted. So if you can
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bring yourself more as some you want
this, being able to provide stretching strengthening
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exercises. Now being able to get
that information out there, because, you
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know, we learn all about it
in school and we continue to take continuing
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education classes on it. So being
able to get that information out into the
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market place, I think is just
going to improve your brand and your business,
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wouldn't you agree? Yeah, absolutely, definitely, for sure. And
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you know, and in one of
the things that I did with this is
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you're going to know your patient base, obviously, and I kind of had
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an idea about, you know,
our company employee base, but there's going
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to be different levels of ability,
you know, and so when you're doing
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it, you know, just think
about that where you know you may have
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a beginner, you may have it
somebody who's intermediate, you may have somebody
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who's superactive, and you know they
are just depends on what your patient face
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is. But just keep in mind
when you're doing it and creating these exercise
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plans or the daily exercise, to
give options of modification. So you know,
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you want to make sure that you
not only reach your patient base but
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also give them an idea of how
to do with stretch and then maybe a
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modification to that stretch or the same
thing with an exercise, and just that
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way everybody, you know, everybody, can participate. It's a great point
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you mentioned. The key word there, I think, for me, was
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reaching your pay ship base. So
couple things you can do with Cairo touch,
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assuming people that are watched are listening
to us. Our cairotache users,
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not all of you probably are,
Kiratache users. Some of you are,
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some of you are not, at
the office, managers, but if you're
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using Cairo touch right now, you
can send personalize stretching and exercises through CT
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smart fit, which is direct integration
for exercises, so you can send videos
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that way. One of the other
things you can do is mass email right.
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You can mass email right out of
Cairo touch. You can use CET
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in touch, so you can use
that for to a communication. So you
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can get this to your database patient
base by using Cairo touch right with a
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myriad of different ways. Absolutely.
What about for different businesses? Like what
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will be a couple of ideas there? Maybe to kind of drop this knowledge
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on local businesses to help build your
brand. Yeah. So, so what
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I did for our company is I
laid my plan out and then I did
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a written description of each stretch or
exercise along with pictures. So my daughters,
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they were they were my my model, and then we did a video
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as well. So we're hitting each
each each learner, you know, being
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able with a written description, a
picture and a video and then you know
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what Brandit, put it on your
letter head, put it, you know,
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make a specific email, do a
social media, post and then share
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it. That way you can.
There's so many different things you can do,
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but but you know, put the
information there and then be creative of
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how you get it out there.
One of the things I love was kind
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of the catenance organization you're in fall. I loved how you would focus on
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one part of the body, right. So everyone's little bit different. Sometimes
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you want to work shoulders and neck, sometimes little back. So what kind
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of what's your influence there? You
know, I just figured start the top
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and work all the way down.
So that's just kind of why I came
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up with the idea in the cadence
of focusing on one region of the body.
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So I just started with neck,
head and neck, and then worked
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worked our weight, worked my way
down and then, as I did it,
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you know, I went through a
lot of static stretches to begin with
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just because I was thinking of the
more beginning steps of stretching, because not
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everybody is a great stretcher. You
know, people even who are very active
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and to miss this stretching step with
their activities and warmups and cool downs.
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So I started with the series of
static stretches and just you know, one
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day we did neck you know,
the next day we did thoracic or maybe
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shoulder and then just kind of work
the way our way down and then by
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the end of the series, in
the end of the month, I started
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adding more dynamic stretching. So it's
kind of, you know, your next
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step up or for those who are, you know, runners or super active,
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you know dynamic stretching is so important
and so I went ahead and then
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evolved it into more of a dynamic
stretching routine. So where do you get
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all this information? Because some people
don't know, they don't have access to
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set smart fit right or they might
not be care touch users yet. So
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or else could people go to get
this type of stretching information? So,
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you know, there's a lot of
places. Obviously the Internet. You could
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always google different different websites or stretches
and things come up on Youtube and and
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all that kind of stuff. You
know, I'm the the club that the
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fitness health club that we are members
that they actually started doing this on their
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APP and so, you know,
looking through there and seeing what they had.
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My daughters both are members at sports
performance training facilities and with everybody having
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to stay home, they were sending
exercises and stretches every week to them.
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And so just the combination of all
different areas and, like you said,
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safety smart fit is a fantastic way
to get the information and get it out
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to your patients. So yeah,
there's tons of different outlets to look at.
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So not only just stretching, but
I mean you can also, I
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guess, as Chiropractors, we should
be getting this information to or patient base,
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but then also getting overall fitness idea
out there to them. To write,
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like promoting proper nutrition, daily routines, walks, you know, with
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Cardio. Anything else there that you
would recommend our chiropractors kind of promote out
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to their patient base when it comes
to overall fitness while everyone's home? Oh
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yeah, absolutely, just motion.
You know, motion is lotion. So
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just, you know, just getting
out there, like I said, you
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know, you know what you're paid, who your patients are and your patient
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base and and their abilities. You
know, different walking I you know,
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tips on walking, stretching before stretching
after, same thing with running. Definitely
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nutrition. You know, I have
a couple friends that came up with his
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ideas of a daily recipe and so
they send out daily recipe. You know,
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we all kind of run out of
ideas of cooking now that we're all
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cooking a ton from home. So
a daily recipe. That was a an
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idea that a few of my friend
shared with you. Because now you can
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get on social media. Everybody loves
social media as it is. It's obviously
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here to stay, but you can
get on even as a Chiropractor, and
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you can post those types of things
right on facebook, you know, instagram.
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You can give me search like if
you want to search a ruse ideas.
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My wife full search interest all the
time for news apiece for us.
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But it's a great time right now. They develop those types of healthier habits,
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right, healthier nutrition, when it
comes to drinking more water, those
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things we never do that we can
now promote right. All these, all
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these things are you know, it's
kind of this time. Is kind of
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a time for a reset. And
you know why not reset? START,
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fresh start, clean, start healthy. So to quick recap for our listeners,
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we want to make sure you engage
with your patient base. I want
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to make sure that you're sending out
information that's going to help them. You
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know, stood with all these stretches, tips and tricks there to make sure
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we're continuing to move produce that overall
fitness, that that goal, branding ourselves,
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increasing our patient based by maybe partnering
with, you know, businesses around
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us, anything else you know that
you want to add here to help out
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our fellow chiropractors? Yeah, another
idea actually that I was talking with a
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friend of mine who is the Cairo
here in the Kansas City area, is
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engaging with your patient in activities like
a push up, you know push up
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challenge, or a burping challenge or
something like that, and then getting gift
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cards from local restaurants and and,
you know, having a competition that way.
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So not only are you engaging just
with your patients, are also engaging
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with your community. So coming up
with ideas, just staying on top of
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you know, top of mine with
your patients and helping your community, I
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think is is huge right now.
It's a great point because we're going to
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come out of this right, we're
going to come out of this as more
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health conscious, when what's right now
this is a health it's a health concern,
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it's a health craze. So,
as Chiropractors, you can really come
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out of this ahead by being a
health expert and branding yourself that way,
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because we are. We just got
to let the rest of America realize that
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we're here to help and we have
this knowledge in the ability to adjust you
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and help you with this type of
fitness and strengthening you. Know, when
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it comes to you know overall immunity, it's Chiropractic care. Well, thanks
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again, Dr Kelly McClure, for
giving US ideas on how to keep our
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bodies fit while staying from while staying
home, and thank you for catching up
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with Cairo touch for our second episode
this week. Next week I will have
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Dr Jeremy Todd to talk to us
about how to keep control on your practice
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during these times, while finding ways
to adapt and change to our new normal.
206
00:15:16.919 --> 00:15:18.039
Thanks again, Kelly. Have a
great week everyone,
