Episode Transcript
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Hey, welcome to this edition of
catch up with Cairo touch. We're so
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glad you took the time out of
your schedule to tune in today. I
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have one of my favorite people back
on is for a second time, and
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I could not think of a better
person to meet with and talk with about
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today's topic. And this gentleman is
somebody who's inspired me from up close and
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from afar, and I am in
a long line of people who would say
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the same thing. Paul, we
just love you. You've been so great
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for our profession and I just love
your story. It's very similar to mine.
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You're a little bit further along on
the trajectory than me, but I
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love it and I'm looking forward to
today's conversation. For those of you don't
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know that, don't know Dr Paul, he spent pretty much the last two
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and a half decades building his dream
practice, and so you know he has
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always kind of had really strong core
values and really relatively clear vision all this.
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Sometimes vision has to change. We're
going to talk about that, but
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it's been really fun to watch.
And so today's topic really is how to
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reverse engineer your vision, your dream
and your goals so that it's a clear
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reality for you, not just some
pipe dream. So, Paul, welcome
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back. Yes, Hey, doc, thanks so much for having and thank
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you for for honor me and all
the great compliments. I appreciate it.
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Mean Oh man, it's not hard
with you, buddy. I am a
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I'm over this now in my life, but I used to be, my
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wife would say, a little bit
of a pipe dreamer in terms of where
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I want to take the practice,
where I want to take my team and
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stuff. But as I get older, that because it's become more of a
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reality as I've learned more about vision
casting goal setting. But can you just
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kind of give us a high level
of general differentiation between this pipe dream versus
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this really crystal clearer vision? You
know, I think we all start,
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and it's great too, but I
think we all start with a little bit
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of pipe dream, right, the
young boy laying in the grass, grandiose
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visions. We see all these,
you know, people around us growing up
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that we look up to that had
what we at the time believe we're huge
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successes and we're doing things that we'd
hoped or wanted to do, and so
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I think that's really like the pipe
dream, like, Oh, you're laying
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in the grass and just really kind
of like, oh, that in awe
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of somebody's successes or in all of
somebody that's, you know, maybe doing
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something that you want to do,
and really, you know, a true
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vision. Our true vision needs to
really align with your core values of who
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you are as in human being,
the reason you're put here on this planet
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to make an impact, and what's
on your heart. Like sometimes, you
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know, the pipe dream is just
things and stuff that we see. It's
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the feel good right, oh,
I think it'd be great to you know,
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whatever that that person is doing.
I think I'd like to live that
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life. But if, if you
start pursuing, you know, somebody else's
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dream or somebody else's life, really
it's not it's not aligned with who you
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are and as a human, as
a child of God, as your spirits,
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just not aligned with you. And
I personally have experienced like doing a
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little bit of that, and it's
you just really never get there. You
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never feel fulfilled, never feel confident, never feel satisfied and really when it's
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your true vision, like in things
really start to unfold and things will naturally
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align and fall into place through the
relationships you build and through again, a
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congruency with who you want to be
as a human and the things that you're
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teaching and preaching and telling the story
about. And so I think really that
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a true vision is really what's it
has to align with your core values and
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being congruent with who you are as
a person. That's really the to me,
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that's a difference. So yeah,
and so, and I've run into
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this lately with some Docs I've been
consulting with, when I hear core values,
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that kind of personally wraps into my
purpose as a practitioner, as a
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chiropractor, as a leader. And
so give me some, if you would,
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some real world examples of what you've
seen in others. No specific names,
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obviously, but yeah, where you
felt like they were incongruent a little
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bit, maybe they got away from
their core values and their true purpose.
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I've give us some examples of how
that might play out. And Yeah,
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I think you know in our profession
there's a lot of shiny, shiny,
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flashy things that people get attracted to, right and and we've all been there
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and we've all done that and we've
all pursued those things and those those things
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didn't didn't help the practice financially didn't
help us help more people. And so
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I think that really getting to the
core of who you are and who you
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want to be is really aligning with
your vision and serve that right do what
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you were placed here to do,
like what is on your heart. What
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it goes back to your you know, unfortunately, too many Cairos, we
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get into practice and and we've lost
sight of our original calling, into Chiropractic,
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like that original vision of why you
wanted to go to prior what you
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know? Why did you? What
did you not choose to do? I
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just heard this this week. And
what did you not choose to do to
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become a chiropractor? Because you could
have done or we could have done lots
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of things in our life that would
have made us a lot of money,
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made a successful all the accolades that
we could have wanted, but we chose
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to ignore, we chose to backdoor, backseat those things to become a chiropractor,
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which is an easy you had to
spend lots of money to go to
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school, not only your Undergrad but
then, you know, professional school,
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a chiropractice school, and then open, well alone to open a practice and
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and all the things that come with
it. And so when you when you're
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true to your alignment, congruency,
vision those things, it's easy to get
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up, it's easy to pay off
the dead, it's easy to do the
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things are uncomfortably because it aligns with
you. And if if we start chasing
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some shiny objects that don't align with
this, it just gets harder. We're
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off purpose. Then it's not fun, you know, and then everything's a
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struggle and then we get grumpy and
then we bring that home and then we
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have troubles in relationships and all those
things. But with your if you're truly
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aligned with your calling and with your
purpose in your vision, you know,
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I think things align naturally and easier
and you're just in a state of flow
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and abundance and whatnot. Yeah,
so it sounds like a good really a
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good way to do this is when
you're young and your career, maybe even
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in school, is to begin to
really define those core back use right,
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because I know for you and your
personal life and your practice life, there's
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there's a fair amount of overlap on
those core values. They kind of drive
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every part of your life. Right, I make all you know, got
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taught this early on, but I
make all my decisions on where I want
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to go and want I want to
do through those core values, like right,
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really, if it aligns with me, then I'll you know, then
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I'll walk into it entertain it before
I make decision, but if it doesn't
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align with with my core values,
it's not even a not even discussion.
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For hiding. I yeah, I
was talking with a doc the other day
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from Arizona and he's really struggling with
he feels like he kind of lost his
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Cairo identity a little bit and he
is reverse engineering not reaching his goals and
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he's looking at that and he exposed
himself and sends my core values. It's
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my purpose. I need to get
back into the neaty gritty and get into
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the lab and and the symptom of
that was something that used to creep into
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my life was every seminar he goes
to, he buys something that he didn't
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intend on buying going there. He
bought some guys dinner program that had total
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misfit for his personality. He bought
some sort of therapeutic device that was out
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of his congruency as far as what
kind of practitionery was, and he was
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having all these symptoms so if you
kind of seen that, you know,
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in your coaching and doing Chiros fasting, absolutely it's and that's exactly what I
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was, you know, referencing is
Docs will because they admire or look up
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to whatever that person that was had
that shiny therapeutic machine or the doc that
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was doing a hey, I signed
up x amount of people delivering my dinner
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talk this way. I use this
instrument to make x amount of more money
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in my practice. But it was
really was. If it's outside your lane,
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outside of your your core values and
your vision, like it's really it's
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more of a distractionity tour and it's
sucking the life out of you, for
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lack of better terms. Yes,
and it's and it's not feeding life into
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you, whereas if you're, you
know, true to your vision and your
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congruency, it feeds your energy,
feeds life into a purse. You know,
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it lifts you up instead of dragging
you down. And so that's that's
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white, so, so, so
important to you know, keep your anchor,
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like, keep that original why as
close as you can't you? I
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tell the story long time ago that
there was a there was a gentleman that
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that was painting stripes and if I've
shared this with you, I'm sorry,
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but I'll share it againause I think
it ties right into so there's a there
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was a gentleman that was painting stripes
on the road. Has A job,
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a young kid and the first day
showed up and and painted, you know,
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miles of yellow stripe down the road
and in the form and the end
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of day called the owners like man, this kid is phenomenal, he's a
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hardest work I've ever seen in the
entire my entire time with the company.
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I think he's going to do great
things for us. And the next day
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showed up and had a good day, but not as good as is original
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day. By the time the end
of the week came he hardly striped any
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distance on the road and the forman
came up to and say hey, man,
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what what happened? Like Monday,
I called the owner and I said
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this kid is the hardest worker we've
had in comfort history. I think he's
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going to do amazing things for us. And today you hardly did got anything
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accomplished. He goes why? I
got further and further away from the bucket
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right, and so he left his
core values, he left what he needed
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to do to be his best person, eating every day way back at where
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the truck was at, instead of
moving the truck in the bucket with him.
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And so it's the same thing with
cart mactic. We get away from
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our core voys, with our prints, with our thirty three principles are however,
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you practice and then just gets harder
and harder and harder to be more
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and more successful, and so that's
it's really we'd leave that behind. Well,
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that's really good. I'm so glad
you unpacked that for us. Yeah,
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this particular Genma was talking about made
the mistake of introducing a multilevel marketing
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product into his car practory progress.
Yeah, and he's just he's lost people
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over it. So let's kind of
Um, if you don't mind, if
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we can look under the under the
hood of Paul Reed's career to date,
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because I know that God's not finished
with you yet. He's got great things
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in store for you, for your
future. We just don't know exactly what
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that looks like. Probably we know
what it looks like in the next time.
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My coach just to share that with
me minutes ago, so it must
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be. Must be a thing.
Yeah, yeah, well, we kind
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of know that you. I know
Chira fest. That's your baby and I
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know you got a probably another year, year and a half where you're at
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there. But Um, if we
could just look under the hood of what
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you've done there for the benefit of
others on this call, because remember,
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as you know, on this call
is going to be we have students,
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Tunis, HMM, we've got veterans
that are stop and I love what Dr
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Ron said. Your coach was on
as our guest and he actually use the
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word stuck and said man, no
being being aware that you're stuck is actually
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a good thing that you have the
awareness of being stuck. So many people
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are stuck in it just don't know
they're stuck and he goes. So that
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state of stuckness is really a good
thing if it forces you to take action.
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If you just sit there and stay
stuck and you know you're stuck,
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then you're going to be miserable.
But part of that is if you looked
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at your journey, give us some
real world examples along the way where you
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had to sit down and, like
you said, maybe it was a positive
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road block, which we always think
of it as negative, but it's really
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a positive because it's going to grow
you and to grow your character. You're
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going to persevere, it's going to
give you more hope and people are going
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to be drawn into you because they
watch you navigate that. But where were
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some of those pivots in your practice
where you thought, Oh, I need
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to sit back down again, and
maybe it's a good thing, like hey,
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this is getting bigger than I dreamed, you know. So kind of
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give us a couple stories where you
had to pivot. Yeah, I'll share
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to one that was a positive and
one that was, you know, a
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learning lesson, which is always a
positive because it's just an opportunity to refine.
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The first one is about ten years
in a practice when, you know,
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I noticed that we would we'd have
attrition of people that communicate or we're,
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excuse me, we're commuting too far
or what they perceived to be too
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far to the practice, and so
we, you know, they would get
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through an still care plan or whatnot, and then we noticed that they would
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triple off or we'd lose that practice
member somewhere along the line. And so
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that's when the vision of a second
clinic popped in my head. I'm like,
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Hey, let's let's let's place an
office on the other side of town
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so that we, you know,
could reduce our opportunities or reduce our potential
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loss of those people dropping out of
care just out of you know, peer
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frustration of having to commute forty minutes
each way. And so that was the
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first like okay, well, recognition, right, like Ron read said self.
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Awareness, like okay, what's going
on? How can I what's the
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what's the solution for this perceived problem, because it might not it was just
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really perceived problem that I saw that
people were having. And then so our
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solution was, hey, let's open
up another office. The the downside of
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that is like, okay, well, a certain percentage of the practice already
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lived closer to that practice, right, and so they automatically well, Hey,
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now that this is an opportunity for
us, we're going to go here
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instead of there. So so while
it fed one it cannibalized another practice a
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little bit. So that, you
know, so there are some upsides and
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down and downside of that. But
again, it was both were opportunities for
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both practices are growing it, which
is exactly what happened, because we made
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it easier and more congroom for some
people to follow through with care, which
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open up you know, we all
have limited time space a matter of right.
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We can only serve so many people, and so it opened up the
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door for more people to come to
the practice that they were closer to in
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our community or the original practice,
a second one, you know. So
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that was really that would be first
one where, you know, I saw
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the story losing people. Second was
a was a practice that I had about
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twenty miles north on. This would
have been our fifth practice, or no,
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fourth practice. At the time.
I purchased an existing practice. The
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DOC wanted to move and so we
plugged into this small community and in the
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course of three years I processed I
had five doctors that went through there.
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In the practice was surviving, but
it wasn't thriving and so, you know,
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hiday night through quiet time and and
alignment of congruency was like it was
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more of a distraction, more of
an energy leak than anything. We closed
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it in which was a huge you
know, I don't like to lose.
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I don't like to fail, and
closing a practice was like what, like
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no, like that means on some
former fashion that I failed, because I,
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you know, whatever means, couldn't
find the right doctor wasn't doing the
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right whatever. So that would be
another one where I was like, okay,
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this this constant struggle, like where
we out of alignment. What's what's
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incongruent with this practice, because it's
just more of a sucker and energy drain
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and more of a problem than it
was, you know, a benefit to
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us, and so recognizing that and
then closing it, and then soon as
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we did, like everything else,
blossoms and grows because that energy leak or
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that whatever was incongruent in your life
is suddenly removed and gives you opportunity for
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the other areas to grow. So
that's really good. Thanks for sharing that.
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Open one and cloak ones. So
they're yeah, no, I mean,
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and then even if it, if
I could have you, I don't
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know if you're open to talking a
little bit more more about where you're at
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now and the transitions that you're making
your life now. And also, can
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you help me understand at what point
did what you're experiencing now become in your
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kind of your vision conversation, or
were you always picturing this? You know,
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I know I wasn't, honestly,
so I you know. So,
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Long Story Short, for for the
folks online. As you know, I
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had five practices, finished with the
four and then I was acquired by a
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private equity group, power one,
who was purchased by a privaty group that's
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expanding in the northwest. You know, I early wight, one of my
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best friends that I golfed with regular
do and did golf with regularly. He
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experienced that in his life. His
his his father lot the time. He
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helped his follow I grow a business
that was acquired and when I opened my
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second office, he's like, you
know, and and his dad was a
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dentist as well and so he had
some had seen it happened in the dinal
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field. He's like, you know, why not, you know, grow
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a few of these and and you
know, maybe they'll be a you know,
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a gobble up, so they call
it, and where they go around.
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Somebody's going around and buy and these
practices up and and I was like,
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Oh, I heard it. I
received it. I was like,
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well, it's never happen in Chiropractic, right, it's never that's that until
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as of last couple years, it's
never been been something that's happening our professions.
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Happen a lot in physical therapy world
and the dinal world in the medical
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world, where they, you know, combine and do group stuff. But
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anyhow, so that I was.
It was always back there, but I
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was never like well, it hasn't
happened. So I just kept building my
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dream of, you know, serving
as many people as possible, and that's
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really the story behind doing multiples.
Like you know, I can only I
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can only bend over and I just
so many people the day at a time
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if I want the same message deliver
to my community. That, I think,
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is the most important message. I
just I need to I need to
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recreate doctors that deliver that same type
of care and communicate that same messaging,
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and that's that's the means behind doing
multiple. But then that point did come,
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you know, in two thousand and
nineteen, the end of two thousand
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and nineteen. You know, it
started in two thousand and eighteen with Chira
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one started courting me a little bit
and then we closed, you know,
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in December of two thousand and nineteen, and now I'm doing merger and acquisition
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stuff for them, where I'm reaching
out the doctors and and asking if they
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would like to sell and become part
of our expansion all. So, yeah,
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but it was really an I had
never envisioned myself in this, in
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this role. But again, it's, you know, I'm just supposed to
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be willing and obedient and yeah,
that's so, yeah, that's that's that's
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where we're at. So that's that's
kind of under the hood. And then,
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obviously, like I said, my
baby's Chirofest, and that's really the
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vision of Chiro Fest. Is it
Agin to you know, it's on the
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past and preserve the future. It's
really honoring those Cairos that came before us
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and even some of them close to
us that are just now, you know,
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transitioning out of out of practice,
and in securing the future. You
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know, my my son is scheduled
and is going to chiropractice school in the
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fall. My son in law talks
about it. So it's like securing the
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future so that our kids, as
kids, as kids, can have what
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you and I have had for our
families and in sense of principled Chirop Act,
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you know, teaching the above down
inside out principles and allowing them to
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continue to spread that into the future. So I love that. I see
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that that timeline of you know,
obviously a lot of chiropedic experience, but
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then bringing on coach Ron before you
even graduated. So you had this gentleman
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who's all about legacy. I think
all this kids are Chiros and his wife's
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a Cairo and you know, being
being a real strong man of God,
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like yourself. You're like me in
that that word legacy is very important to
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me. And and also you set
something that hit me. Is as great
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as you could be, and you
can see a lot of people, I'm
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sure as can I. We could
do it. It was the realization of
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I'm seeing all these people and I'm
still not having that big an impact on
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our community, in our region,
and that's when you're for me. That's
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when my vision changed. It was
like, Oh wow, my vision was
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too small, like I gotta enlist
other chiropractors. We are in a war
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here and I got it unless other
soldiers to help me reach the society that
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I live in with the chiropedic lifestyle
and all that comes with that and all
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the beauty of that and the lives
that are truly being safe. So I
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appreciate you sharing that and also sometimes
God has a different vision for you than
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you can even think at the time. Right. Yeah, a hundred percent.
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It's stuff they would even know.
Just to touch on that, like,
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I think he puts us in situations
to learn certain things. You're going
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to either help excel or propel us
in two different areas. or He might
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be he might be having something happen
that we see as a detriment or a
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failure or something negative. That's he's
preventing something from, you know, happening
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to us as well, and so
I think there's there's that hedge of protection
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continuously and, you know, again, being selfaware is a key. Yeah,
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and as an outsider looking in the
story about closing the practice and churning
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through associates in the frustration, I
think probably at that point in your life,
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because I went through the same thing, it felt like, man,
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this is pulling me away from being
the leader I need to be the people
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on my team right now. It
was exhausting me emotionally. My tank was
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empty and and it was starting to
effect the two vibrant clinics I had gone
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at the time. So it was
it's tough. I mean I'm like you,
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I'm an athlete. I don't like
it close k office or like a
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roof ancel. I hate yes,
Ricky Bobby, you're the first year last
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ricky bobby. All Right, I
love it. We need a ricky bobby
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reference in them. Well, so
if we look at okay, this ultimate
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vision, and again we both agree
that it maybe even God might have some
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even different for you in that,
but he still wants us to cast vision.
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And so we cast this ultimate vision
and the docks in the line right
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now, for you that might be
Gosh, I just want one associate.
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Or maybe I just want a new
patient costiers. He's not aving a chiropractor
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to free me up during those new
patient times so I can see more,
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adjust more people. So maybe that's
your vision. But I think it's important
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if we look at vision as the
ultimate manifestation and then we look at mission
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as our plan to get there,
I still feel like purpose is the engine
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that drives all that. Core values
in your purpose are the engine that keeps
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that mission on track. So as
that played out like that for you,
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one hundred percent run, you're exactly
right. But but what you have to
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plan right. Failing to plans is
planning to fail right. You have to
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have a plan. You know everything
needs to be you know I'm helping a
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dock right now do a business plan
because he's open his own practice and really
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has you know, he's it's he's
green, doesn't understand, and so you
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have to cast that out. You
have to how am I gonna you know,
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what's my practice look like? What's
it smell like? What's The music
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sound like? How many tables do
I have? Do I have extra doing
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not I actually do at whatever like
that you're going to have. And then,
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okay, well, what's my plan
for acquiring new opportunities into the practice?
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Like, how am I going to
do that? Is it's screenings?
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Is it is its social now?
Is it doing advanced talks? How am
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I going to do that? When
I get that, when that person does
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come in, what's my communication to
help them understand the principles of Chiropractic and
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start care, and then only start
care, but follow through with care,
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then refer people and then once they
refer, I mean so you have to
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really like lay all the whole it's
the foundation, right. It's a foundation.
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What we do in the vision and
all those things happen because you have
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that foundation. If you don't have
that foundation, that or the Road Map
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to where you want to go and
it doesn't mean that you can't pivot right,
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just like I did and you've done. Like is, if the road
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we take, a right ends up
being a dead end, we gotta like
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either turn around and go back or
we got to take our left or right.
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We got to go a different direction. But but the end of the
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day, doing nothing and not having
a vision or plan is again setting you
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up for failure. I heard a
great story of the guy that said,
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hey, I want to go from
you know, I'm down in southern washing
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I want to get to northern Washington, up by Seattle. Well, I
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can go south and still arrive.
It might take me a year, but
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I can still get there. But
it's just you have to do the work
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right. You can't. You can't
just show up and have expectations of stuff
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you know just fallen into place because
you know you're there. It's faith without
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deeds. Right. I can have
all the faith in world, but I'm
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not putting action into it if I'm
not delivering and and moving forward like we're
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we're designed to move, we're designed
to be amiliatory. Everything has a residence
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and so we have to be moving. So, yeah, yeah, I
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would ask you, if you were
two and so, if you look at
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two thousand and eighteen and looked at
your your organizational chart of your practice and
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business, you know, was it
quite a bit different than what you,
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maybe ten years prior, had dreamed
at? My Hook, like absolutely,
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yeah, absolutely. I mean at
the time when we sold, we had
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thirty, thirty two employees, I
think, within the within the practices,
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and I would have ever my first
year, said Oh, I'm going to
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have you know how many of her
doctors and see as Ims, like I
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mean like I would never even.
Yeah, and so as we evolve,
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these humans, as we grow and
mature and we're forged right as we're as
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we're developing ourselves, that visions going
to change. That's why it's so important,
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as you know, like we you'd
mentioned earlier, to be self aware
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of those those road blocks and those
getting stuck. Right, I was.
385
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I got stuck, like okay,
well, I'm I can only, like
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we said, I can only adjust
so many people. How do I get
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out of this rent? Okay,
well, I need first hired my first
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doc. You know, two years
in a practice like that's going to help
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free me up to she's she can
help with exams and adjust some overflow.
390
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Okay. Well, now we're at
this tipping point. Well, how do
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we? How do we grow?
Okay, we open a second practice like
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so there's you're going to get into
those ruts and if you're again open and
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selfaware, you'll find a solution to
movie beyond that. That's amazing. Yeah,
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and and and remaining fixed within all
of that were your core values and
395
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your purpose, your wise your why? Never Change your core values, never
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change. The circumstances around you changed
and therefore you had to adapt your vision
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and even your mission plan a little
bit, to whether it be hiring more
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training, you know, on boarding
procties that you didn't have to consider before.
399
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It's a lot more than goes to
it with thirty two people than three
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people. Yep, and I think
being, you know, another thing for
401
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Docs is being humble and delegating things
that you are not good at, like
402
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knowing that there's somebody that's smarter you. It's something in the room and,
403
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if not, find somebody that is
and bring them on your team. So
404
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again, it keeps you in alignment
with what you're good at and allow them
405
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to, you know, fulfill a
something that they're get out and everybody growth.
406
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Yeah, and that's such a keyword
as the humility you know, and
407
00:25:45.839 --> 00:25:48.720
I know that's one of your that
ties into your core values in mine as
408
00:25:48.720 --> 00:25:52.119
well, and it's based partly on
our beliefs system, in our faith.
409
00:25:52.200 --> 00:25:56.680
But I think for docs out there
is to have that maintain that spirit of
410
00:25:56.759 --> 00:26:03.559
humility. So if we, you
know, back to this engine Driving Gosh,
411
00:26:03.559 --> 00:26:08.079
outside of coaching and going to seminars, how are these doctors out in
412
00:26:08.079 --> 00:26:14.039
the field by themselves with no accountability? I mean, it seemed like it's
413
00:26:14.039 --> 00:26:18.000
easy for that why to kind of
slip a little bit sometimes, isn't it?
414
00:26:18.000 --> 00:26:19.400
It is, and I that's why
I think again, you got to
415
00:26:19.480 --> 00:26:22.920
keep that paint bucket near and dear, whether it's, you know, like
416
00:26:22.960 --> 00:26:27.880
you said, going to seminars.
I think you need to do that regular
417
00:26:27.960 --> 00:26:33.680
I think you need to have maybe
not some people called Accountability Group and Circle
418
00:26:33.759 --> 00:26:37.720
of influence people within your you know, your core five or six or ten
419
00:26:37.759 --> 00:26:40.640
docks that are in your area that
you can, you know, bounce questions
420
00:26:40.640 --> 00:26:42.519
off of and, if something comes
up, you can lean on. I
421
00:26:42.519 --> 00:26:45.720
think you need to, I think
you have need to have a core group
422
00:26:45.759 --> 00:26:48.279
of people that and then I think, I think you need to continuously invest
423
00:26:48.319 --> 00:26:53.920
in yourself and personal development, growth
and understanding. You know all components of
424
00:26:53.960 --> 00:26:59.160
life. I think you know our
practices or any business as a reflection of
425
00:26:59.200 --> 00:27:03.279
the owner. And the cleaner the
owners houses, the more in order it
426
00:27:03.400 --> 00:27:06.400
is, the more in order the
businesses. And so I mean, I
427
00:27:06.400 --> 00:27:10.839
think you pourn in yourself, person
of element or stay in the green book,
428
00:27:10.880 --> 00:27:12.480
staying true to your principle, whatever
it might be, whatever got you
429
00:27:12.519 --> 00:27:18.720
into Chiropractic, will help facilitate keeping
you engage in a line and whatnot.
430
00:27:18.720 --> 00:27:21.440
And like you know, Gretzky says, you got to skate to where the
431
00:27:21.440 --> 00:27:22.480
pucks at. Things are always changing, right, we gotta. Yeah,
432
00:27:22.480 --> 00:27:26.160
we got a predicted that puck's going
and skates where it's going to be and
433
00:27:26.279 --> 00:27:29.079
not, you know, stay and
stay where we're at. So, as
434
00:27:29.119 --> 00:27:34.880
you look at going from three to
thirty three employees, you know that's a
435
00:27:34.920 --> 00:27:40.279
lot right. Yeah, that going. Wow, there's a lot to that.
436
00:27:40.440 --> 00:27:47.759
Of spending some time on defining each
role within the practice and what personality
437
00:27:47.839 --> 00:27:52.279
types best fit that role so that
when you go out and hire you're not
438
00:27:52.319 --> 00:27:56.599
just going from your gut. You
have this massive layer of objectivity in there.
439
00:27:56.680 --> 00:28:00.839
So when they when they finally land
on Dr Paul's lap at that level,
440
00:28:00.960 --> 00:28:03.440
he can now obviously go with his
gut more, knowing they fit the
441
00:28:03.480 --> 00:28:07.759
Avatar, fit the job description,
it got the energy level I need them
442
00:28:07.799 --> 00:28:11.440
to have. Then you meet with
them. And so how did that evolve
443
00:28:11.480 --> 00:28:15.920
in your career? You know,
it evolved as exact thing, like it
444
00:28:15.960 --> 00:28:21.920
was a continuous work in progress.
Blessed to have it. My wife is
445
00:28:22.000 --> 00:28:25.559
great at reading people. She did
a lot of I would do like our
446
00:28:25.559 --> 00:28:30.759
initial group interviews and then we'd bring
bring people in for individual interviews and she's
447
00:28:30.279 --> 00:28:33.279
shoot, that was really cuz of
Heidi. Like she's she would she had
448
00:28:33.319 --> 00:28:36.920
a great read for people. I'm
again, so right there. It was
449
00:28:36.960 --> 00:28:38.799
recognition, like I'm okay at this, but she's really good at it,
450
00:28:38.839 --> 00:28:41.000
so I'm just gonna lie. I'm
just gonna allow her to do it because
451
00:28:42.519 --> 00:28:45.920
it just decreases pain points down the
road if you have the better you know,
452
00:28:47.000 --> 00:28:48.000
higher, slow, fire, fast, right, I was told by
453
00:28:48.079 --> 00:28:52.440
coach one time. And so really
making sure it's the right person for the
454
00:28:52.519 --> 00:28:56.319
right role at the right time,
not only for you but for them.
455
00:28:56.400 --> 00:29:00.599
Right. Yeah, there's lots to
go into, but yeah, it was
456
00:29:00.720 --> 00:29:03.160
a continuous work in progress and we
grow. We all grow over it as
457
00:29:03.200 --> 00:29:07.720
we are, grow with it as
we're, you know, adding people to
458
00:29:07.759 --> 00:29:11.359
our team. So yeah, definitely
stretches you as a leader, doesn't it?
459
00:29:11.680 --> 00:29:14.400
Yeah, and I would say that
that's probably the biggest pain point of
460
00:29:14.400 --> 00:29:19.319
expansion, is is the HR role, like just people. It's the biggest
461
00:29:19.960 --> 00:29:25.000
it's the biggest hurdle in any business. And Yeah, you mentioned all the
462
00:29:25.079 --> 00:29:27.720
rights. You know, the right
person, obviously, and then the right
463
00:29:27.880 --> 00:29:32.039
role. And I'm again going back
to a guy been talking with lately.
464
00:29:32.599 --> 00:29:37.440
He has zero definition and job descriptions
written for any role in this practice.
465
00:29:37.480 --> 00:29:40.680
He just more of a Cairo man, kind of organic, you know,
466
00:29:41.039 --> 00:29:45.319
and I'm going, man, he
go, he's churning through sea's. So
467
00:29:45.400 --> 00:29:48.039
that was my first advice was,
man, you got to right out really
468
00:29:48.079 --> 00:29:52.519
clean. That's descript that's look organic
and they're also perishable. So we have
469
00:29:52.759 --> 00:29:59.480
some in order. That's a good
point, man. One more step on
470
00:29:59.519 --> 00:30:04.359
this. As as you look at
where you've been and where you are and
471
00:30:04.440 --> 00:30:10.200
you look back at the importance that
your team's played, because you said something
472
00:30:10.279 --> 00:30:14.279
very interesting to me is as the
leader of your company, you're not expected
473
00:30:14.319 --> 00:30:18.559
to be great at everything, but
your team is. Yeah, and that
474
00:30:18.559 --> 00:30:22.960
goes self awareness again, find finding, you know, we all have weaknesses
475
00:30:22.960 --> 00:30:26.200
and we all have strengths, and
finding, you know, finding those straints
476
00:30:26.200 --> 00:30:30.240
and helping people strengthen their strengths and
then finding people that you know we're their
477
00:30:30.279 --> 00:30:33.559
weaknesses. You can somebody that's that's
a strainth for them and allowing them to
478
00:30:33.839 --> 00:30:37.519
express who they are in that role. Yeah, wow, wow, so
479
00:30:37.599 --> 00:30:40.920
much to talk about, buddy.
Can keep going on, but I think
480
00:30:41.000 --> 00:30:45.880
the goal of this podcast, and
you've hit it perfect, is to realize
481
00:30:45.920 --> 00:30:52.079
who's listening and what can we do
to help them grow and help them expand
482
00:30:52.160 --> 00:30:56.480
chiropractic to more households. There is
no competition and Chiropractic, as we know,
483
00:30:56.680 --> 00:31:00.480
no I think as far as legacy, I think you've done a great
484
00:31:00.559 --> 00:31:03.599
job. I mean, I don't
know how many docks you had on your
485
00:31:03.599 --> 00:31:07.400
team. Right now, what are
you at? You know, right now
486
00:31:07.440 --> 00:31:10.240
with Carowe, we had we're well
in my region down here, and thank
487
00:31:10.240 --> 00:31:12.519
you, where we have eight offices
right now. Okay, that's exciting.
488
00:31:12.640 --> 00:31:17.680
So when you before you sold,
you probably had five or six right,
489
00:31:17.880 --> 00:31:19.519
I had my four Yat you're no
more expanding. We have another six or
490
00:31:19.559 --> 00:31:23.680
seven we've opened or bought in Seattle. And Yeah, so we're the northwest
491
00:31:23.680 --> 00:31:27.720
has grown. They've gone from forty
clinics to eighty six clinics. I think
492
00:31:27.759 --> 00:31:33.480
throughout the country. Now is your
role right now more to coach and and
493
00:31:33.559 --> 00:31:37.240
to be that true north or that
anchor for some of these guys. I'm
494
00:31:37.279 --> 00:31:41.319
still coaching a little bit with the
docks, but you know, I'd say
495
00:31:41.319 --> 00:31:45.039
the majority I'm doing is Ma stuff, merger and acquisition. So there's,
496
00:31:45.160 --> 00:31:47.240
you know, guys like Ron that
want to, you know, are interested
497
00:31:47.279 --> 00:31:49.960
in becoming part of our team.
I communicate with him and got it.
498
00:31:51.119 --> 00:31:55.079
Look for that stuff. Yeah,
now that's super exciting. So I really
499
00:31:55.079 --> 00:31:59.079
appreciate you taking the time. Really
we could do a whole step better on
500
00:31:59.119 --> 00:32:04.039
this. But any any last little
pearls of wisdom you would have for docs
501
00:32:04.079 --> 00:32:07.039
out there who are right in the
middle of their goal setting and their vision
502
00:32:07.839 --> 00:32:13.599
exercises, I think, going back
to the paint bucket, keep your core
503
00:32:13.720 --> 00:32:17.039
values as close to you as you
can when making any decision, whether it's
504
00:32:17.079 --> 00:32:21.480
personally or professionally, and that will
serve you well, and it might not
505
00:32:21.559 --> 00:32:23.160
look like it at the time.
It might be a little bit slower than
506
00:32:23.200 --> 00:32:27.920
you want, Ye, but just
hold hold your line right and know that
507
00:32:27.920 --> 00:32:31.000
that the upside will come. I
love it, man and good old fashioned
508
00:32:31.000 --> 00:32:37.839
hard work. Right exactly exactly do
the work? Remind me. Were you?
509
00:32:37.839 --> 00:32:39.960
You were a tackle? Are you? I was a center. Oh,
510
00:32:40.039 --> 00:32:45.799
you were a center. Out of
the shotgun. Huh, we're about
511
00:32:45.920 --> 00:32:49.559
fifty up under center and that's awesome. So you're the basically the quarterback of
512
00:32:49.559 --> 00:32:52.559
the line. Yep, that's exciting. Well, certainly play it out in
513
00:32:52.599 --> 00:32:57.960
practice. Chiropractics better because you decided
to become a chiropractor. Brother. Thank
514
00:32:58.000 --> 00:33:01.400
you, bright I greatly appreciate you. I consider you just a such a
515
00:33:01.440 --> 00:33:06.279
close friend and Chiropractic and in the
Lord. So Hey, for those of
516
00:33:06.319 --> 00:33:08.599
you that tuned in today, I
know you had a great time with this
517
00:33:08.640 --> 00:33:13.880
one. This one is so rich, so full of information, and I
518
00:33:13.880 --> 00:33:16.640
want to make sure if you haven't
been to a chirofest event, it is
519
00:33:16.680 --> 00:33:20.920
by far my favorite event. I
go every year. I don't care if
520
00:33:20.960 --> 00:33:22.519
it's in cordline or Boise, wherever, I'm going to that one. I
521
00:33:22.559 --> 00:33:29.000
just love the feel of it.
There's always inspirational speakers there, that fellowship
522
00:33:29.000 --> 00:33:31.319
and the hanging out in between speakers, you just can't beat it. So
523
00:33:31.720 --> 00:33:36.519
that was my shameless plug for chirofest
this year. Thank you. It's in
524
00:33:36.559 --> 00:33:39.720
Boise. What weekend is that?
September, sixteen and seventeen, ways close
525
00:33:39.759 --> 00:33:43.839
to an abrutry weekend. Yeah,
I love it so. And it used
526
00:33:43.839 --> 00:33:46.440
to be came what big top?
Your one was big top. Yes,
527
00:33:46.519 --> 00:33:49.759
yeah, that was in a tense. I never got to be in the
528
00:33:49.799 --> 00:33:52.400
tent. I came after the tent. That's good Memoryeah, I was a
529
00:33:52.400 --> 00:33:54.400
long time yeah, thirteen. So
anyway, I greatly appreciate you and,
530
00:33:54.440 --> 00:33:59.400
like I said, docs that are
out there listening in. You're never going
531
00:33:59.400 --> 00:34:04.720
to regret time spent on personal development. And right now and of q one,
532
00:34:04.799 --> 00:34:08.159
middle of qtw whatever, you have
to sit down and, for your
533
00:34:08.159 --> 00:34:13.519
team's sake, for your community's sake, spend some time writing at your vision,
534
00:34:13.760 --> 00:34:16.760
writing out your goals. Make them
specific, measurable, attainable, relevant
535
00:34:16.800 --> 00:34:20.559
and time down. We calm,
smart goals, but make sure you do
536
00:34:20.599 --> 00:34:24.440
that and then also spend time on
your Y, go away by yourself or
537
00:34:24.480 --> 00:34:29.079
your spouse, get out in nature, do something to clear head, to
538
00:34:29.079 --> 00:34:32.280
get away from a practice us and
begin to write down your why, and
539
00:34:32.320 --> 00:34:37.400
then the mission plan will come to
you with hard work, man and so,
540
00:34:37.480 --> 00:34:39.519
Paul, I appreciate you. I
also want to tell Kiro touch how
541
00:34:39.559 --> 00:34:45.360
much I appreciate them, modally for
allow me to host this podcast, but
542
00:34:45.440 --> 00:34:49.840
just for the spirit in this that
Kiro touch basically is looking at how can
543
00:34:49.880 --> 00:34:53.320
we help the profession reach their full
potential, and that's why we're doing these
544
00:34:53.320 --> 00:34:58.559
podcasts. So once again, thank
you, Kyra touch, and we can't
545
00:34:58.559 --> 00:35:00.400
wait to see you for our next
episode. And again, thank you,
546
00:35:00.480 --> 00:35:02.599
Dr Paul. You're welcome, brother. Thank you,
