Hiring Your Chiropractic Dream Team

March 30, 2022 00:48:54
Hiring Your Chiropractic Dream Team
ChiroCast: Insights for modern chiropractors
Hiring Your Chiropractic Dream Team

Mar 30 2022 | 00:48:54

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Show Notes

Welcome to Catch Up with ChiroTouch with Dr. Ronnie Simms, the educational and inspirational podcast series featuring chiropractic’s most influential speakers.

In this episode, Dr. Allen Miner from Chiro Match Makers shares his expertise on how to hire a dream team for your practice. He offers advice on selecting the best candidates—from the interview process to training—and how to build a long-term team that will help grow your practice.

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Catch Up With ChiroTouch (now ChiroCast) is brought to you by ChiroTouch, the leading chiropractic practice management and EHR software in the U.S. Visit us at www.chirotouch.com to learn how ChiroTouch can power your practice.

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Episode Transcript

WEBVTT 1 00:00:00.920 --> 00:00:05.679 Welcome to this episode of catch up with Cairo touch. This is Dr Ronnie 2 00:00:05.719 --> 00:00:09.759 Sims here as your host today. I'm so glad that you tuned in. 3 00:00:10.560 --> 00:00:17.399 These episodes and this podcast in general represent Cairo touches ongoing commitment to the chiropractic 4 00:00:17.399 --> 00:00:23.199 profession. Our goal with these podcast is to educate you, inspire you and 5 00:00:23.280 --> 00:00:27.640 to give you some direction, and we know right now what the world needs 6 00:00:27.679 --> 00:00:31.960 the most is for chiropractors to be at their best. And today I'm super 7 00:00:32.000 --> 00:00:36.399 excited to have a repeat guest on, one of my good friends and one 8 00:00:36.439 --> 00:00:43.799 of my mentors and one of my favorite people in Chiropractic, the extraordinary Dr 9 00:00:43.840 --> 00:00:47.679 Alan Minor Allen. Thanks for coming on again. Thanks for having me run. 10 00:00:47.759 --> 00:00:51.560 Appreciate it. Yeah, looking forward to our conversation today, and today 11 00:00:51.640 --> 00:00:55.679 we really want to kind of look at building out this dream business and really 12 00:00:55.679 --> 00:01:00.920 focusing on and on people, Human Resources and Alan, it's been real fun 13 00:01:00.960 --> 00:01:03.840 to watch you, you know, I know we watch each other, but 14 00:01:03.880 --> 00:01:07.400 it's been fun to kind of see what you've been doing in your career and 15 00:01:07.439 --> 00:01:11.000 it's really fires me up. And you know I love that old that Old 16 00:01:11.040 --> 00:01:14.959 Bible verse says, Let us consider how he may spur each other on, 17 00:01:15.040 --> 00:01:17.719 and I will say that you are one of those guys. Every time I'm 18 00:01:17.760 --> 00:01:21.480 around you, you just seemed to spur me on. So I really appreciate 19 00:01:21.519 --> 00:01:23.560 your brother first thing I want to talk about, I want to kind of 20 00:01:23.599 --> 00:01:27.879 touch on a topic, and that is money. And so we're going to 21 00:01:27.920 --> 00:01:33.680 talk about building out our business and for me doing that, I need key 22 00:01:33.760 --> 00:01:37.680 people, and so I would love to hear your input on this, and 23 00:01:37.719 --> 00:01:45.200 that is how do we go about determining the proper wage benefit package? Just 24 00:01:45.239 --> 00:01:49.760 the whole idea of how do we compensate not only are docs but our seas 25 00:01:49.840 --> 00:01:53.120 so that we can build out this vision and not lose these high quality people. 26 00:01:53.280 --> 00:01:57.719 So can you start there? Absolutely, there's a lot to say about 27 00:01:57.799 --> 00:02:02.560 that. So I'm the CEO of Cara matchmakers, and so every day we're 28 00:02:02.599 --> 00:02:08.719 talking with offices who are we're helping offices, Higher Sea's, higher office managers, 29 00:02:08.800 --> 00:02:14.199 higher associate doctors, for a very of different you know, there's people 30 00:02:14.199 --> 00:02:17.879 who want associate doctors to because they're too busy and they need help. There's 31 00:02:17.960 --> 00:02:22.240 doctors who are just wanting to buy back some time freedom. You know, 32 00:02:22.240 --> 00:02:23.639 they've been in practice a long time. They're not ready to get out of 33 00:02:23.680 --> 00:02:29.240 practice, but they'd like a few days off. And there's a lot of 34 00:02:29.280 --> 00:02:32.280 Docs who are starting to plan their exit and so you know they might be 35 00:02:32.319 --> 00:02:36.199 thinking three, four or five years down the road. But for there looking 36 00:02:36.240 --> 00:02:40.360 for that person who can eventually take over the practice, which side Notote, 37 00:02:40.479 --> 00:02:45.319 is hands down the best, easiest way to do that. If you've got 38 00:02:45.360 --> 00:02:47.879 a bit of a runway before you want to exit out, just so much 39 00:02:47.919 --> 00:02:53.680 easier for a person to really spend time learning the practice the people. That's 40 00:02:53.680 --> 00:03:00.479 probably the simplest transition we see. So within that compensation comes up freely and 41 00:03:00.520 --> 00:03:04.759 you know, Ronnie, I'll just pull back the curtain a little bit. 42 00:03:04.800 --> 00:03:08.479 You and I are in a mastermind group of very high level, top performing 43 00:03:08.560 --> 00:03:15.520 Chiropractors, most of which who've built a successful practice and now they've moved on 44 00:03:15.039 --> 00:03:21.400 to another business venture within Chiropractic or multiple practices. And so we had a 45 00:03:21.439 --> 00:03:27.120 speaker there who is somebody you're connected with who really summarizes this conversation. And 46 00:03:27.159 --> 00:03:30.319 this gentleman, I won't say names, but you know he's a CEO of 47 00:03:30.319 --> 00:03:37.120 a nine billion dollar publicly traded company. I googled his net worth as he 48 00:03:37.159 --> 00:03:40.639 was talking and you said, actually, it's about en x. What that 49 00:03:40.719 --> 00:03:46.080 number is? And as he was talking. What applies to this conversation is 50 00:03:46.800 --> 00:03:51.319 they I forget the exact numbers, but you know they have how many employees? 51 00:03:51.360 --> 00:03:57.080 Several thousand, it Tenzero or someos twenty two thousand, and they moved 52 00:03:57.240 --> 00:04:02.120 their turnover rate for employees. At it's high it was like forty something percent 53 00:04:02.199 --> 00:04:06.879 a year. Thirty percent people were leaving and they got that down to almost 54 00:04:06.919 --> 00:04:10.919 single digit numbers, which you can do. I'm do the math if you 55 00:04:10.960 --> 00:04:15.319 had. You know, if your have fortyzero employees and forty percent or leaving 56 00:04:15.399 --> 00:04:20.680 a year, they're hiring fifteenzero people. And so anyways, he gave a 57 00:04:20.680 --> 00:04:27.360 lot of wisdom in his talk about what he did to keep these teams together. 58 00:04:27.399 --> 00:04:30.560 That applies to the chiropractic practice, even though we're not operating on that 59 00:04:30.600 --> 00:04:35.600 scale, and it was really where my work started on. This was after 60 00:04:35.600 --> 00:04:40.920 a couple of failed clinics personally, and I was in a CEO group called 61 00:04:41.000 --> 00:04:46.480 vistage at the time and I really took to this plumber in the group who 62 00:04:46.560 --> 00:04:50.920 just had this beautiful business roun he was a twenty million dollar plumbing business. 63 00:04:50.920 --> 00:04:55.800 He'd been in I was the same practice and business, I guess for thirty 64 00:04:55.879 --> 00:05:00.839 years and every one of his plumbers have been with them over twenty years. 65 00:05:00.439 --> 00:05:04.279 And I started kind of looking at what he was doing and comparing it to 66 00:05:04.319 --> 00:05:10.360 what I was doing in the practices and I saw a really big gap. 67 00:05:10.360 --> 00:05:14.639 And you know, the first thing he was really clear on is his plumbers 68 00:05:14.920 --> 00:05:17.120 were plumbers and he was real careful to say, you know, a lot 69 00:05:17.160 --> 00:05:23.360 of my competition has the plumbers trying to they try to have upsell different ongoing 70 00:05:23.360 --> 00:05:29.279 plans, and so now their plumbers become salespeople. And he said my plumbers 71 00:05:29.360 --> 00:05:31.240 do what they went to school for, what they dreamed of doing, which 72 00:05:31.279 --> 00:05:34.959 is being a plumber, and I pay him better than anybody in the city 73 00:05:35.680 --> 00:05:39.319 and that's why they all stay with me. And he said, does it 74 00:05:39.319 --> 00:05:42.680 cost me a little more money? He said yeah, but he said I 75 00:05:42.759 --> 00:05:46.079 and he regularly would leave town for two or three months. He's like, 76 00:05:46.560 --> 00:05:49.160 I've got great people, I don't have to Babysit this business and it's worth 77 00:05:49.199 --> 00:05:55.040 my freedom and flexibility to pay these people and so and that was another key 78 00:05:55.079 --> 00:06:00.560 part of how the billionaire business owner we just talked about got that rate down. 79 00:06:00.560 --> 00:06:03.360 There are many pieces to that conversation, but one key one was taking 80 00:06:03.399 --> 00:06:10.000 good care of his people. And so chiropractors, as you alluded to, 81 00:06:10.040 --> 00:06:14.600 have traditionally been on the other end of that spectrum. I mean I think 82 00:06:14.680 --> 00:06:17.160 I was paying my first sea's twenty years ago. Five Bucks, six bucks 83 00:06:17.199 --> 00:06:24.319 now or you know. And what hit me recently, maybe last year, 84 00:06:25.120 --> 00:06:30.360 was CARLS JR, the fast food place, is paying eighteen dollars an hour. 85 00:06:30.759 --> 00:06:34.759 I thought, you know, we always tried to stay a few dollars 86 00:06:34.800 --> 00:06:39.639 an hour for sea's above starbucks. Will starbucks has you know, they used 87 00:06:39.639 --> 00:06:43.720 to be at fifteen, so we try to be seventeen. Now these places 88 00:06:43.759 --> 00:06:47.199 are all eighteen to twenty. So you know that's a forty, forty five 89 00:06:47.240 --> 00:06:54.839 thousand dollar a year income for these seas. But you know it's the job 90 00:06:54.879 --> 00:07:00.319 markets tight. A Little Dada Ranie. This is actually in two thousand and 91 00:07:00.399 --> 00:07:06.000 nineteen. So before all the craziness of the crown of stuff, our average 92 00:07:06.000 --> 00:07:13.399 placement time on a sea was about forty five days and our average placement time 93 00:07:13.519 --> 00:07:19.920 on a DC was was around ninety to a hundred days and we've seen I 94 00:07:19.959 --> 00:07:24.959 just was looking at our stats from last month here in two thousand and twenty 95 00:07:24.959 --> 00:07:29.439 two and we were as high as a hundred and fifty day placement time on 96 00:07:29.639 --> 00:07:31.279 a see it's. We've seen that come back down to one hundred and thirty. 97 00:07:31.279 --> 00:07:35.560 It's starting to come back down, and thirty days and we've been at 98 00:07:35.560 --> 00:07:41.720 about sixty days on sea's and we're starting to see that finally come back down. 99 00:07:41.720 --> 00:07:44.720 But the truth of the matter is there's not so many people in the 100 00:07:44.800 --> 00:07:47.319 market place, in the workplace these days, and they're not even sure why. 101 00:07:47.360 --> 00:07:51.160 They thought it was all the extra financial aid, but that's dried up 102 00:07:51.199 --> 00:07:56.000 and people haven't come back. And I've read theories that it's a lot of 103 00:07:56.000 --> 00:07:59.439 MOMS have decided to stay home with kids so they're on the workforce. A 104 00:07:59.519 --> 00:08:03.279 lot of people retired earlier than they plan so they're not available in the workforce. 105 00:08:03.360 --> 00:08:09.319 But whatever the reason is, there are fewer people to go around and 106 00:08:09.399 --> 00:08:13.680 so one very obvious strategy is if you got great people on your team, 107 00:08:13.680 --> 00:08:18.639 now pay them more so they stay. I guarantee it will cost you far 108 00:08:18.759 --> 00:08:22.439 less money to bump them up a few dollars an hour if there are a 109 00:08:22.480 --> 00:08:26.120 sea then it will to have to try to replace them. You're going to 110 00:08:26.120 --> 00:08:30.240 pay somebody else that much anyways. I mean try putting an add out on 111 00:08:30.319 --> 00:08:35.200 indeed at sixteen bucks an hour and watch the quality of people that come to 112 00:08:35.200 --> 00:08:39.840 you. They just the very few people apply and and they're probably not who 113 00:08:39.840 --> 00:08:43.320 you want representing Your Business. And so on. The other end of that 114 00:08:43.360 --> 00:08:50.360 spectrum is the CHIROPRACTIC associate doctor. By our numbers, right now we're running 115 00:08:50.360 --> 00:08:56.120 about five openings for every available DC and we see that around the country and 116 00:08:56.200 --> 00:09:01.159 so so, yes, that is you know, right now we're talking about 117 00:09:01.159 --> 00:09:05.159 war in the Ukraine, and what's the result of that? Decreased supply and 118 00:09:05.200 --> 00:09:09.279 oil. Well, gas prices are going way up. Well, we sort 119 00:09:09.320 --> 00:09:13.799 of see something of similar phenomenon. There's a decrease supply of associate doctors. 120 00:09:13.840 --> 00:09:20.039 So what's happening? We're seeing salaries go up, and I'll tell you the 121 00:09:20.039 --> 00:09:22.120 fastest way to if you don't have if you're looking for an associate and you 122 00:09:22.120 --> 00:09:26.360 don't have a hundred thirty days to find them, the fastest way to change 123 00:09:26.399 --> 00:09:31.559 that is pay more. We're seeing the low end of the market now. 124 00:09:31.600 --> 00:09:37.480 You know, associates are commanding around Eightyzero. You know, there's obviously still 125 00:09:37.519 --> 00:09:39.159 some that are working at five thous sixty, but as soon as they see 126 00:09:39.159 --> 00:09:43.840 those other jobs now they jump really quick and there's a lot of jobs that 127 00:09:43.879 --> 00:09:48.159 are paying six figures now. And if you know, if we've had a 128 00:09:48.240 --> 00:09:50.679 job sitting out there for three four months at a hundred thousand and it's not 129 00:09:50.720 --> 00:09:54.480 moving, it's amazing that job goes up to one hundred and twenty five thousand. 130 00:09:54.759 --> 00:10:00.679 All the sudden we have six applicants and so um, it's probably it's 131 00:10:00.720 --> 00:10:03.440 painful for the clinic owners right now because, you know, we haven't had 132 00:10:03.480 --> 00:10:09.320 to pay those extra wages. But stepping back, it's probably healthy for the 133 00:10:09.320 --> 00:10:13.480 profession. Ronnie, you know, something had to give when these students are 134 00:10:13.480 --> 00:10:18.480 coming out of school with two hundred fiftyzeros minimum student loans. Either that number 135 00:10:18.519 --> 00:10:22.679 has to come down our compensation has to go up, and so we're seeing 136 00:10:22.679 --> 00:10:30.360 this split in our profession of really successful practices that are growing in a acting 137 00:10:30.360 --> 00:10:33.799 great talent and you we've got a lot of failing practices right now. And 138 00:10:33.919 --> 00:10:39.559 over the top of that I'll share another inside scoop. We had four calls 139 00:10:39.679 --> 00:10:45.799 yesterday with enterprise clients, people a ten or more clinics. And probably every 140 00:10:45.799 --> 00:10:48.480 other week now we're getting a call from some group with a lot of money. 141 00:10:50.080 --> 00:10:52.919 It's usually private equity, and hey, we've got fifty million, a 142 00:10:52.000 --> 00:10:56.600 hundred million. We want a hundred clinics and three months, six months, 143 00:10:56.360 --> 00:11:01.840 and it's like well, get in line, you know your there's a limited 144 00:11:01.879 --> 00:11:07.519 market here and so and so these people are starting to pay more money and 145 00:11:07.559 --> 00:11:13.120 so in what you're seeing, then, is some consolidation. Those groups are 146 00:11:13.200 --> 00:11:18.240 these practices that are really kind of struggling and failing. These groups are buying 147 00:11:18.320 --> 00:11:22.039 up in a lot of these docks like, you know what, forget it, 148 00:11:22.039 --> 00:11:24.120 I'll go on a nice salary and turn over my practice to them. 149 00:11:24.120 --> 00:11:28.840 And and it's something like dentistry went through this about ten, fifteen years ago 150 00:11:28.919 --> 00:11:33.559 and they just, you know, consolidated these practices and built these groups, 151 00:11:33.559 --> 00:11:37.279 and now something like eighty percent of doctor of Dennis go work for a group. 152 00:11:37.440 --> 00:11:43.120 That is amongst us and happening right now in Chiropractic and so you know, 153 00:11:43.639 --> 00:11:48.799 it's not uncommon in other industries, but because of that, because of 154 00:11:48.840 --> 00:11:54.919 the limited supply of doctors, it is really important that your office is running 155 00:11:54.960 --> 00:11:58.879 tight, that you've got great hr software, that you have great systems, 156 00:11:58.879 --> 00:12:03.879 that you have a training process. Ronnie, here's another one. I can't 157 00:12:03.879 --> 00:12:07.799 tell you how many great people will choose a job that pays a little less 158 00:12:07.840 --> 00:12:11.240 but has benefits. We never used to see that in Chiropractic. We always 159 00:12:11.279 --> 00:12:16.080 said, hey, your benefit was your family's undercare will provide their chiropractic care. 160 00:12:16.120 --> 00:12:18.960 Well, now it's like thanks, but I also want the health insurance 161 00:12:18.960 --> 00:12:24.200 in the one K and I'm willing to take the Ninetyzero job or the twenty 162 00:12:24.200 --> 00:12:30.080 dollars an hour versus the hundred thousand dollars with no insurance or the twenty two 163 00:12:30.279 --> 00:12:35.919 an hour no insurance. And so you know. And another simple litmus test 164 00:12:35.000 --> 00:12:37.840 we hear all the time, as doc say. Gosh, I know, 165 00:12:37.919 --> 00:12:41.320 two years ago I put an ad out on indeed or Linkedin, and I 166 00:12:41.320 --> 00:12:45.559 had a hundred people apply and they're calling us because they put out that same 167 00:12:45.559 --> 00:12:48.879 add and they haven't gotten a response in the last month. So Um, 168 00:12:48.960 --> 00:12:54.559 the market has change, Ronnie, and in with that, please let me 169 00:12:54.559 --> 00:12:58.200 take it wherever you want to. Last thing I'll say is chiropractors need to 170 00:12:58.200 --> 00:13:03.879 be raising their rates. You know, after covid with inflation, your customers 171 00:13:03.879 --> 00:13:05.919 don't mind a five ten dollar bump. They won't flinch at it. It's 172 00:13:05.919 --> 00:13:09.600 happening to him everywhere else. You know it's okay. Let me just give 173 00:13:09.639 --> 00:13:15.120 the green light to chiropractors. It's time to raise your rates to make to 174 00:13:15.200 --> 00:13:18.600 cover for these expenses. You're can to be able to pay more to the 175 00:13:18.600 --> 00:13:22.960 people working for you, going to be able tracked better talent and at the 176 00:13:22.000 --> 00:13:26.080 end of the day, that's your Google reviews. That's a reflection of your 177 00:13:26.080 --> 00:13:28.919 business. And I'll tell you, Ronnie, it's a lot more fun to 178 00:13:28.919 --> 00:13:31.759 work with a peeple who really know their stuff. We're on top of their 179 00:13:31.840 --> 00:13:35.360 game, who show up, you don't have to motivate them, versus working 180 00:13:35.360 --> 00:13:41.159 with people who are late and inconsistent and really don't care that much, and 181 00:13:41.240 --> 00:13:52.360 so so some days about the straight percentage relationships her, those are gone forever. 182 00:13:52.519 --> 00:13:56.519 Probably. It depends on behavioral makeup, Brownie. If somebody's more entrepreneurial, 183 00:13:56.919 --> 00:14:01.000 they will be more willing to work on a percentage or, you know, 184 00:14:01.240 --> 00:14:05.799 production, a conversion rate, something like that. The problem is if 185 00:14:05.840 --> 00:14:11.320 somebody's really good at that. They're hardwired to go do their own thing before 186 00:14:11.360 --> 00:14:13.279 long. So they're going to stay with you. You know a lot of 187 00:14:13.360 --> 00:14:18.600 us. You know, I was guilty of this. I'd complain about my 188 00:14:18.720 --> 00:14:22.559 doc who I'd send to a spinal screening and sign up one people and I'd 189 00:14:22.559 --> 00:14:26.759 go and I'd send up twenty, and I thought something was wrong with him, 190 00:14:26.799 --> 00:14:28.799 you know, and it turns out he just was a caregiver. He 191 00:14:28.919 --> 00:14:33.559 wasn't a market. He didn't like being out there and I was really down 192 00:14:33.639 --> 00:14:37.120 on them. And looking back it was like it was the opposite. He 193 00:14:37.159 --> 00:14:41.360 was really stable, loyal, predictable person. And guess what? The guys 194 00:14:41.399 --> 00:14:43.960 who would go out in, the women who go out to the screenings and 195 00:14:43.960 --> 00:14:48.399 sign up twenty, thirty people, I'd be really excited about and then six 196 00:14:48.440 --> 00:14:50.320 months later they'd leave me to go buy their own clinic or start their own 197 00:14:50.360 --> 00:14:56.759 clinic, and so and so seventy, sixty to seventy percent of our profession 198 00:14:56.840 --> 00:15:01.000 Ronnie, are hardwired as caregiver. is their clinicians. They could have been 199 00:15:01.039 --> 00:15:09.080 engineers or architects or CPA's. They like detail, they like predictability, their 200 00:15:09.159 --> 00:15:13.960 patient, their loyal. But those people do not like bonus systems. It's 201 00:15:15.000 --> 00:15:18.440 stresses them out. Give me a good, solid salary, let me know 202 00:15:18.519 --> 00:15:22.639 exactly what's expected on me. What's My job description? Train me really well 203 00:15:22.679 --> 00:15:26.559 and how to do that. And they're satisfactions really high. And like those 204 00:15:26.639 --> 00:15:33.159 plumbers, they'll stay for decades in a practice and be really happy with it. 205 00:15:33.240 --> 00:15:37.960 And so a lot of students now are wired that way. And so, 206 00:15:39.039 --> 00:15:43.320 you know, there's always this battle of their hands. Aren't his experience, 207 00:15:43.399 --> 00:15:46.440 they don't have the bedside manner, so doctors don't want to pay them 208 00:15:46.480 --> 00:15:52.799 as much. But the flip side of that is the docks who are more 209 00:15:52.840 --> 00:15:56.000 seasoned. You've really got to determined, you know. Are they why are 210 00:15:56.000 --> 00:15:58.960 they bouncing around job? So anyways, there's a lot to unpack there. 211 00:15:58.960 --> 00:16:02.360 But yeah, students are we're seeing average students now. Our you know, 212 00:16:02.360 --> 00:16:07.200 it's pretty standard. Hundred and eighty thousand dollars, eighty five thousand. Now 213 00:16:07.720 --> 00:16:11.039 it's fair that some offices will do like a ninety day training period where the 214 00:16:11.080 --> 00:16:14.919 salaries a bit lower, right, but you know, you can't. You 215 00:16:14.919 --> 00:16:18.399 know, once a person's up to speed over three months, then it's they're 216 00:16:18.440 --> 00:16:21.480 off and running. So that's that's really the standard we're seeing right now in 217 00:16:21.480 --> 00:16:23.919 the industry. My goal, and this has been working for me, is 218 00:16:23.960 --> 00:16:30.600 to have it so that they're paying for themselves within one year of being in 219 00:16:30.600 --> 00:16:34.679 our practice and we've been hitting at on every associate. So can you elaborate 220 00:16:34.799 --> 00:16:38.000 on that? You think that's realistic or what she dots expect on that? 221 00:16:38.080 --> 00:16:41.879 Yeah, plug in your numbers as you want, but a general rule of 222 00:16:41.919 --> 00:16:48.120 thumb is rule of thirds. What that associate doctor generates and revenue for the 223 00:16:48.159 --> 00:16:52.440 practice, you should pay them a third of that. A third of that 224 00:16:52.480 --> 00:16:55.759 should go towards the overhead of the practice and a third of that should be 225 00:16:55.799 --> 00:17:02.039 profit for the clinic. And so you know, generally speaking, we tend 226 00:17:02.080 --> 00:17:06.920 to use the math of an average adjustment being fit or an average office visit 227 00:17:06.960 --> 00:17:12.039 collecting fifty so to if that associates responsible for two hundred visits a week, 228 00:17:12.079 --> 00:17:18.160 that math comes out to roughly five hundredzero dollars annually. And you should be 229 00:17:18.160 --> 00:17:22.880 willing to trade a hundred and fifty thousand dollars for five hundred thousand dollars all 230 00:17:22.960 --> 00:17:26.519 day long. And that should be you know, they make a great living. 231 00:17:26.960 --> 00:17:30.319 Part of that goes towards your overhead and part of that is profit. 232 00:17:30.319 --> 00:17:36.519 And once stocks sit back and consider that, then they go okay, because, 233 00:17:36.599 --> 00:17:37.759 Whoa, you just scared me in a hundred fifty thousand like well, 234 00:17:37.759 --> 00:17:41.880 time out, let's look at what they're supposed to be doing. And you 235 00:17:41.920 --> 00:17:44.839 know, if an office isn't ready to pay that, then it's like all 236 00:17:44.960 --> 00:17:48.759 right, well, maybe you need to look at adjusting your fees and growing 237 00:17:48.759 --> 00:17:52.440 this another fifty hundred visits a week. The problem are on he is when 238 00:17:52.440 --> 00:17:56.759 that money comes out of the owning doctor's pocket. You're making two Hundredzero as 239 00:17:56.799 --> 00:18:00.279 an owner and you bring somebody on for a hundred thousand and now you're taking 240 00:18:00.279 --> 00:18:03.119 home a hundred thousand last. That doesn't go over to well at home and 241 00:18:03.160 --> 00:18:10.039 that's very demotivating for the owner. So you know, there's a lot of 242 00:18:10.039 --> 00:18:15.079 our calls at Chira. matchmakers are telling owners you're not ready, your practice 243 00:18:15.160 --> 00:18:21.440 numbers don't support an associate doctor. Yet get this built up another hundred fifty 244 00:18:21.480 --> 00:18:23.599 thousand dollars, two hundred thousand dollars a year. Get this built up so 245 00:18:23.640 --> 00:18:29.000 many patient visits and you'll be able to pay that person. You know, 246 00:18:29.440 --> 00:18:33.640 to hire a really high caliber person who's going to help build your practice, 247 00:18:33.680 --> 00:18:37.880 buy back some of your time freedom and should generate revenue for the bottom line. 248 00:18:37.880 --> 00:18:41.000 And the exchange of that is you know, now there's a lot of 249 00:18:41.000 --> 00:18:44.319 Docs out there who are very happy to show up be a chiropractor in a 250 00:18:44.359 --> 00:18:48.200 great environment with great systems procedures and know that they're making a really good living, 251 00:18:48.240 --> 00:18:52.000 that they can, you know, afford a house, pay for their 252 00:18:52.079 --> 00:18:56.000 kids to go to good school. You know, you not to get crazy, 253 00:18:56.039 --> 00:18:59.160 but you know, honestly, in this time, doc who can live 254 00:18:59.200 --> 00:19:04.839 off of Fiftyzero with the Chiropractic Loan? The math does not add up. 255 00:19:04.880 --> 00:19:10.160 And because of the scarcity of people in the profession now, they can command 256 00:19:10.240 --> 00:19:12.599 that. I mean just we always tell docs, before you go post your 257 00:19:12.640 --> 00:19:17.559 ad, do a google search or a search a search engine for what people 258 00:19:17.599 --> 00:19:21.400 are paying in your area and you'll see pretty quick you know what you're up 259 00:19:21.480 --> 00:19:25.000 against. So you know, just just don't be surprised when you hear those 260 00:19:25.039 --> 00:19:27.039 numbers. Look at what's out there and you'll pretty quickly see what you're up 261 00:19:27.039 --> 00:19:30.319 against. The other option is a lot of times we work with folks whom 262 00:19:30.319 --> 00:19:33.920 in rural communities and so there's not other jobs to pick from. But the 263 00:19:34.000 --> 00:19:37.079 challenge now is for these this younger generation, you're gonna have to pay him 264 00:19:37.160 --> 00:19:41.079 enough to want to move out to the rural community away from the city. 265 00:19:41.079 --> 00:19:45.279 So even there we've seen wages go up quite a bit. So back to 266 00:19:45.319 --> 00:19:48.759 that one scenari where you're not paying them enough and they become a flight risk 267 00:19:48.880 --> 00:19:55.000 or perhaps you hired the wrong type of person. How expensive is that mistake? 268 00:19:55.039 --> 00:19:56.880 You know, there's a lot of research you can find out there from 269 00:19:56.920 --> 00:20:03.720 all kinds of universities. They usually they usually range from three to five times 270 00:20:03.759 --> 00:20:07.119 the salary, you know, and I'd say that's pretty when I had to 271 00:20:07.160 --> 00:20:14.880 close my clinics they were doing three hundred thousand and revenue. That's just one 272 00:20:15.000 --> 00:20:19.000 number. But you know, I had the wrong docks. They leave practice 273 00:20:19.039 --> 00:20:23.000 closes, you know, let alone I don't even know how I quantify that 274 00:20:23.079 --> 00:20:29.799 exactly, but you know, that's why here's what interesting Roun we get this 275 00:20:29.839 --> 00:20:33.279 like with our home. That's an expensive asset, so that's why we get 276 00:20:33.279 --> 00:20:37.000 it inspected, we make sure everything's what we think it's going to be. 277 00:20:38.119 --> 00:20:42.359 The most expensive thing that you pay for in business in a chiropractic practice is 278 00:20:42.400 --> 00:20:45.759 the people to work for you. If they stay there, five, ten 279 00:20:45.839 --> 00:20:48.480 years, they're they're going to cost a lot more than the building. If 280 00:20:48.519 --> 00:20:52.400 you bought your building, then any equipment you use. So so, paying 281 00:20:52.440 --> 00:20:56.920 a little bit of money on the front end to get this right, to 282 00:20:56.960 --> 00:21:02.319 make sure you're hiring who you think you're hiring, is you just I don't 283 00:21:02.319 --> 00:21:04.400 even know how you quantify how you make that back. And then the other 284 00:21:04.400 --> 00:21:08.559 side of that too is you know, we're chiropractors, we're great clinicians. 285 00:21:08.559 --> 00:21:12.759 Were great at healing people. You are not. You don't have a degree 286 00:21:12.759 --> 00:21:17.519 in HR most likely. And so you know, putting an ad out, 287 00:21:17.640 --> 00:21:22.480 vetting the resumes, using different assessments to look at their cognitive ability, predictive 288 00:21:22.480 --> 00:21:30.319 behavioral assessments, the interview process, on boarding them. Most people aren't experts 289 00:21:30.319 --> 00:21:33.480 in that. And we see docs trying to save a few bucks, and 290 00:21:33.519 --> 00:21:34.839 it's where they get it wrong. And then you get that wrong. It 291 00:21:34.880 --> 00:21:38.599 looks so bad ron when you know you've had like three people at the front 292 00:21:38.640 --> 00:21:42.279 desk over a year. You know they're let's be honest, your patients are 293 00:21:42.279 --> 00:21:45.200 wondering what's wrong with doc. Must be a jerk to work for like he 294 00:21:45.240 --> 00:21:51.599 can't keep anybody around here. And and not to mention here's something else I 295 00:21:51.680 --> 00:21:53.880 don't even know how you quantify. What about all the google the bad google 296 00:21:53.920 --> 00:21:57.559 reviews you get from your bad team members? Like those stick around for years 297 00:21:57.559 --> 00:22:00.799 and people might choose the next person on the list because they're eating. What 298 00:22:00.880 --> 00:22:06.759 a jerk your front desk person was, Orr associated doctor. So Google you. 299 00:22:06.759 --> 00:22:08.640 We can't afford to be bad and business with Google anymore. And I 300 00:22:08.640 --> 00:22:11.880 think it's you know, it's the same with your people. So it's it's 301 00:22:11.920 --> 00:22:17.359 such an important thing to get right. Most docs are always looking for the 302 00:22:17.359 --> 00:22:22.319 best script, the best system, but it's really the people that I think 303 00:22:22.400 --> 00:22:26.680 are the are the thing that build these really stable, successful practices running. 304 00:22:26.000 --> 00:22:30.920 Yeah, and I love what you said to open this conversation about doing some 305 00:22:32.039 --> 00:22:33.880 introspection, and I know you and I talked about this a little bit the 306 00:22:33.920 --> 00:22:37.559 last time we were together. Of Really, you know, like my friend 307 00:22:37.599 --> 00:22:42.319 said, close the door, go in and look in the mirror and determine 308 00:22:42.400 --> 00:22:45.880 what it is you want and and what it is you're looking for. And 309 00:22:45.960 --> 00:22:51.079 I will say you know, you and I've talked about this. One model 310 00:22:51.279 --> 00:22:55.480 is you got to be really, really good at saving money and just have 311 00:22:55.559 --> 00:22:59.759 a solo practice, keep your overhead low and Save, save, savee. 312 00:22:59.799 --> 00:23:03.480 Save, because we know that the typical practice is not worth anywhere near with 313 00:23:03.599 --> 00:23:07.519 that doctor thinks when they're a hundred percent of the revenue, versus this other 314 00:23:07.640 --> 00:23:12.599 model that you've adopted, that I've adopted, that's more of an associate driven 315 00:23:12.640 --> 00:23:18.119 practice that's a true business, if you will, that is scalable, durable 316 00:23:18.119 --> 00:23:22.000 and ultimately exfitable and transferable. You know, that something that you and I 317 00:23:22.039 --> 00:23:27.400 can gracefully lead at some point or not. But talking to that a little 318 00:23:27.440 --> 00:23:33.079 bit as to helping Docs kind of clarify that vision and having that moment of 319 00:23:33.160 --> 00:23:37.480 what do I want? Yeah, I had a call last week with a 320 00:23:37.519 --> 00:23:41.240 doc who had a nice little practice. It did fifteen, eighteen thousand a 321 00:23:41.240 --> 00:23:45.519 month and it cost them three thousand dollars to be there. That's a good 322 00:23:45.559 --> 00:23:48.319 living, you know. He's in there three half, three and a half 323 00:23:48.400 --> 00:23:52.480 days a week. The problem is he wants to move out of state and 324 00:23:52.519 --> 00:23:56.759 he wants to sell it. Well, he's finding it hard to sell because 325 00:23:56.759 --> 00:24:00.519 he's got it. There's no CEA, he he's the CAA he's the only 326 00:24:00.559 --> 00:24:04.440 person there. So unless he finds somebody who wants to step in and do 327 00:24:04.559 --> 00:24:10.839 exactly what he's doing, it's not so transferable. It's been a good living 328 00:24:10.880 --> 00:24:12.559 for him. But you know, if you're if you've gone through all the 329 00:24:12.559 --> 00:24:18.319 stress of owning a clinic, we teach you should be paid three ways. 330 00:24:18.319 --> 00:24:22.559 You should get a salary, you should be paid distributions on a quarterly or 331 00:24:22.599 --> 00:24:29.880 annual or monthly basis and when you sell that business you should profit from the 332 00:24:29.920 --> 00:24:33.279 sale of that business. And so this doc has been getting, you know, 333 00:24:33.400 --> 00:24:37.680 a paycheck each month, but there's nothing transferable there. He's got a 334 00:24:37.720 --> 00:24:44.240 base of people and because of technology like Cairo touch these days, you know, 335 00:24:44.319 --> 00:24:47.319 you can run in office with just one person and with, you know, 336 00:24:47.400 --> 00:24:51.519 phones and text messaging. So that's a lot easier to do and not 337 00:24:51.599 --> 00:24:55.559 a bad way to go if you're just trying to keep something simple and you 338 00:24:55.559 --> 00:24:59.839 want to make a decent living. But you're you're tied to it. It 339 00:24:59.920 --> 00:25:02.400 is a job that you've created. If you ever get to the point where 340 00:25:02.400 --> 00:25:04.720 you you don't want to be there but you'd like to keep the business going, 341 00:25:04.720 --> 00:25:07.119 you're going to have to cross that bridge. That you have, Ronnie, 342 00:25:07.200 --> 00:25:12.720 which is building a practice around successful systems and people, and it's really 343 00:25:12.799 --> 00:25:17.319 you know again, you can build a very simple life, which is very 344 00:25:17.400 --> 00:25:19.680 appealing to a lot of people, with a simple practice. Again, Ronnie, 345 00:25:19.720 --> 00:25:25.920 I say this every chance I get chiropractors. Oftentimes, I think loose 346 00:25:25.960 --> 00:25:29.920 sight of what a brilliant business we have. You charge fifty, sixty seven, 347 00:25:30.000 --> 00:25:33.119 many dollars for something you do with your hands that takes a couple minutes. 348 00:25:34.079 --> 00:25:38.039 And I see so many docs get distracted with everything under the sun with 349 00:25:38.119 --> 00:25:41.759 you know, and we work with a lot of them, you know, 350 00:25:41.759 --> 00:25:48.400 with with different MDDC practices and functional practices and modalities and that stuff can help 351 00:25:48.440 --> 00:25:51.640 a lot of people. But I think sometimes people just do forget that. 352 00:25:52.119 --> 00:25:56.200 You know, you look at a massage therapist that to spend an hour with 353 00:25:56.279 --> 00:26:00.680 the person and charge what we charge for one adjustment that takes a couple minutes. 354 00:26:00.720 --> 00:26:04.599 It's a brilliant business model, it really is. There's no other service 355 00:26:04.640 --> 00:26:08.079 industry that has fixed expenses. You know, whether you took care of to 356 00:26:08.200 --> 00:26:12.680 people today or two hundred, your expenses really don't change other than when you 357 00:26:12.720 --> 00:26:17.279 need to hire another CEA. What's your variable expense. Face paper, you 358 00:26:17.279 --> 00:26:22.079 know that your your cost is your cost. So it behooves you to make 359 00:26:22.119 --> 00:26:25.519 that thing profitable and to serve as many people as you can and then to 360 00:26:25.559 --> 00:26:29.359 build in the right systems and to have some redundancy so that you know, 361 00:26:29.400 --> 00:26:32.519 if you get to point where you have an associate doctor, you've got some 362 00:26:32.599 --> 00:26:34.960 freedom in your schedule and a few staff members so that it's not all on 363 00:26:34.960 --> 00:26:41.519 one person shoulders, and I'm a fan of that. You know that. 364 00:26:41.519 --> 00:26:45.960 That, to me, is something also that when you go to sell that 365 00:26:45.039 --> 00:26:51.160 practice, if there's an associate in there, oftentimes it's appealing for them to 366 00:26:51.160 --> 00:26:53.920 buy it. But even if it's not, you know that's appealing to somebody 367 00:26:53.920 --> 00:26:59.759 buying a practice because the staffs all staying behind. If you're the one who 368 00:26:59.759 --> 00:27:03.000 build the practice and you sell it and you leave, the value you think 369 00:27:03.079 --> 00:27:07.519 you have in that business does not exist because you are the engine in that 370 00:27:07.519 --> 00:27:11.359 business and you're leaving. So you know, we work with a lot of 371 00:27:11.400 --> 00:27:15.359 great practice brokers because a lot of people hire us because they're looking to put 372 00:27:15.359 --> 00:27:18.640 an associating because they want to exit out in a few years, which I'm 373 00:27:18.680 --> 00:27:22.559 a big fan of. But we get to chatting with them and it's just 374 00:27:22.640 --> 00:27:30.400 interesting how often these offices are really you know, the average IBADA. That's 375 00:27:30.400 --> 00:27:33.839 profit. So after all your expenses put back what you paid yourself. That's 376 00:27:33.920 --> 00:27:41.240 ebida earnings before taxes, depreciation and amortization. Most offices think they can get 377 00:27:41.240 --> 00:27:45.880 three times earnings. So, you know, let's just keep it simple. 378 00:27:45.920 --> 00:27:48.359 If it was a, I don't know, a million dollar practice and there 379 00:27:48.440 --> 00:27:52.480 was two hundred fiftyzero and earnings, you'd think you could sell it for three 380 00:27:52.519 --> 00:27:57.720 times those earnings, which would be seven hundred fiftyzeros. But the practice brokers 381 00:27:57.759 --> 00:28:03.960 today are telling us it's on average one point five. So really that it's 382 00:28:03.960 --> 00:28:06.680 not seven hundred and fifty, it's three hundred and seventy five that they're selling 383 00:28:06.680 --> 00:28:11.640 it for. But if you sell it in house to somebody's been that, 384 00:28:11.759 --> 00:28:15.599 who's been there, you typically can command a hire multiple on it because they 385 00:28:15.640 --> 00:28:18.519 know the business, they know what it is. It's not as risky for 386 00:28:18.599 --> 00:28:22.839 them and you can get to and sometimes three IBADA when you're selling it in 387 00:28:22.960 --> 00:28:26.599 house. So again, but you got to pay people well so they stick 388 00:28:26.640 --> 00:28:30.279 around so that they build a stable business so that somebody wants to buy this 389 00:28:30.319 --> 00:28:33.839 thing down there. That's right, that's right. But let's say it doc 390 00:28:34.079 --> 00:28:38.200 is listening to this right now and has decided that he does want to create 391 00:28:38.319 --> 00:28:44.559 a true business that's not so personality based, that is multiple associates and they 392 00:28:44.680 --> 00:28:48.839 really want to go all in on that. And you know, the first 393 00:28:48.839 --> 00:28:51.799 thing is, and I know you're doing this and I know my friend, 394 00:28:52.000 --> 00:28:55.200 my friend did this, is to plan with the end of mind. So 395 00:28:55.759 --> 00:29:00.079 how important is that exercise to you and what you're doing right now as far 396 00:29:00.119 --> 00:29:06.200 as reaching that vision? What's that future Org Chart Look like? And then, 397 00:29:06.400 --> 00:29:08.160 as I look at that future or chart, because I have mine in 398 00:29:08.160 --> 00:29:12.680 my head right now, and what is the most important first hire for that 399 00:29:12.759 --> 00:29:15.599 doc? That says, you know what, maybe he heard you speak in 400 00:29:15.680 --> 00:29:18.880 a seminar and he realizes that he's not going to get what he thought for 401 00:29:18.920 --> 00:29:23.000 his practice and maybe his visions change where he wants to help more people but 402 00:29:23.119 --> 00:29:27.000 he doesn't want to be the chiropractor doing all the adjustments. And so what 403 00:29:27.119 --> 00:29:30.279 is a good way to go about that future ORG exercise? And then what's 404 00:29:30.279 --> 00:29:34.359 the most important first hire? There's a lot of variables run. It depends 405 00:29:34.400 --> 00:29:37.240 on what they're looking to do down the road and where they're at today. 406 00:29:37.319 --> 00:29:41.079 You know, we kind of tend to say look at now, then next, 407 00:29:41.079 --> 00:29:45.119 then this ultimate of what it looks like. So now might be different 408 00:29:45.160 --> 00:29:48.119 depending where people are at. But you know, I'll tell you how we 409 00:29:48.200 --> 00:29:52.759 do it. We start our practices out with just the DOC for the first 410 00:29:52.799 --> 00:29:56.440 fifty visits, and it's good. It's good because it's great for the DOC 411 00:29:56.480 --> 00:30:02.240 to know how to run a payment, know how to schedule somebody. That's 412 00:30:02.359 --> 00:30:07.319 just never a bad thing and oftentimes helpful if somebody doesn't come in or something 413 00:30:07.319 --> 00:30:15.079 for a shift. Usually around fifty visits we bring on the first sea and 414 00:30:15.119 --> 00:30:19.960 then you know. So now I thinks specialization. You know, initially when 415 00:30:21.000 --> 00:30:23.279 you're young in a business you got to wear all the hats, but as 416 00:30:23.319 --> 00:30:27.079 you get a little more established you can start to delegate and usually as an 417 00:30:27.079 --> 00:30:32.359 owner, after the first couple years you start to know what you're really good 418 00:30:32.400 --> 00:30:34.640 at and energized by and what you love doing and what things you don't like 419 00:30:34.720 --> 00:30:38.960 doing at all, and so that really determines where are you moving in this 420 00:30:40.000 --> 00:30:42.279 business. You know, some Docs like doing the marketing in the networking, 421 00:30:42.359 --> 00:30:45.279 some docks like doing the clinical part of it. So I'm like doing the 422 00:30:45.279 --> 00:30:49.519 exams or the reports. Some like being off the floor, back behind the 423 00:30:49.519 --> 00:30:55.279 scenes looking at the finances and the billing. Where you're going is determined by 424 00:30:55.359 --> 00:31:00.440 what are your strengths, what gets you excited. But then I also believe 425 00:31:00.720 --> 00:31:03.359 as you have more success and grow, you've got to do the same with 426 00:31:03.400 --> 00:31:06.599 your employees. And so you know initially that one see a that's doing the 427 00:31:06.680 --> 00:31:10.759 front desk and the back desk and the text stuff. Eventually you have a 428 00:31:10.759 --> 00:31:17.079 separate textea and a separate back office person or maybe an assistant. And then 429 00:31:17.079 --> 00:31:21.039 eventually, you know a lot of times it depends on techniques, but then 430 00:31:21.119 --> 00:31:23.920 you know once there's enough money, like I said earlier, to pay the 431 00:31:25.119 --> 00:31:30.440 salaries to an associate, then that's usually the next step because as it does 432 00:31:30.480 --> 00:31:33.279 give the owner they're able to have a sick day, they're able to leave 433 00:31:33.359 --> 00:31:37.480 for a week on vacation and not set the practice down, they're able to 434 00:31:37.480 --> 00:31:40.799 take a couple half shifts off or go leave early to pick up the kids 435 00:31:40.799 --> 00:31:45.119 from school or go to sports or coach stuff. And then it just kind 436 00:31:45.119 --> 00:31:48.880 of depends on the scale and vision. We work with some three and five 437 00:31:48.880 --> 00:31:52.000 million dollar practices that have four, five, six docks in there and, 438 00:31:52.039 --> 00:31:56.720 you know, a team of ten or twelve CEA's. And we see different 439 00:31:56.720 --> 00:32:00.200 models. Some of them where each dock kind of has their own people they 440 00:32:00.240 --> 00:32:04.559 take care of. We have other models where kind of the practice shifts around 441 00:32:04.599 --> 00:32:07.839 and shares people. There's a lot of ways to do that. A lot 442 00:32:07.839 --> 00:32:12.880 of times it depends on services offered and techniques. Is this a Pi Clinic? 443 00:32:13.480 --> 00:32:15.720 Is it a sports injury clinic, a pediatric clinic, a General Family 444 00:32:15.720 --> 00:32:21.319 based practice? Is there a lot of rehabbing done in the practice? Is 445 00:32:21.359 --> 00:32:27.200 it a functional practice? Is it multidisciplinary with other practitioners in there? So 446 00:32:27.559 --> 00:32:30.720 you know, it kind of it branches in a lot of directions, but 447 00:32:30.799 --> 00:32:37.279 I think again, it's it's it's it goes easier if you really hire great 448 00:32:37.319 --> 00:32:42.319 people at every step of the way who are in line with the vision, 449 00:32:43.039 --> 00:32:47.839 who all have really clear a clear understanding of what's expected of them and the 450 00:32:47.960 --> 00:32:53.319 job description and the training to bring them on, and if the owner knows 451 00:32:53.319 --> 00:32:57.359 where they want to steer their roll in it as time goes on, it 452 00:32:57.440 --> 00:33:01.240 really is helpful. So I'll there. I just retired. Is We've been 453 00:33:01.319 --> 00:33:07.200 joking the last few weeks, but I we have practices in New Mexico and 454 00:33:07.200 --> 00:33:14.359 in Texas and we're opening more practices in Texas and and so most of my 455 00:33:14.400 --> 00:33:19.279 time is this spent as the CEO of Caira matchmakers, and so I've got 456 00:33:19.319 --> 00:33:23.000 some great people that are on our our executive team that oversee our clinics. 457 00:33:23.640 --> 00:33:27.480 But I just I finally hit a point with my band with where I went. 458 00:33:27.559 --> 00:33:29.440 You know, I was only in there three half days a week, 459 00:33:29.480 --> 00:33:34.000 but I as things got busier, I needed some more time in my schedule 460 00:33:34.039 --> 00:33:37.640 and so I always knew that eventually I'd like to be on a roll of 461 00:33:37.680 --> 00:33:40.559 what I call the chairman of the board, where you know I'm kind of 462 00:33:40.559 --> 00:33:44.559 the advisory Guy. But I'm not. I'm not. I'm no longer in 463 00:33:44.599 --> 00:33:47.319 a clinic adjusting. We've got the we've got a call center staffed up that 464 00:33:47.400 --> 00:33:52.039 our team overseas. We've got a whole see, a training department, a 465 00:33:52.119 --> 00:33:57.000 DC train department, and we have people that operate and run that. So 466 00:33:57.400 --> 00:34:00.480 it's been twenty years slowly building that. But now you know, in theory 467 00:34:00.559 --> 00:34:05.279 I just need to meet a few times a week with with my key people 468 00:34:05.359 --> 00:34:09.079 who are overseeing our other people. But that was my vision. You know, 469 00:34:09.159 --> 00:34:13.679 we want to scale this up to multiple offices and so we've slowly been 470 00:34:13.679 --> 00:34:16.480 moving at that direction. So there's there's so many ways to do that. 471 00:34:16.519 --> 00:34:21.679 You know, we've got a great friend who's got a really successful house called 472 00:34:21.719 --> 00:34:23.000 business, who's who, you know, knows he's not going to be able 473 00:34:23.000 --> 00:34:27.039 to sell it someday, probably. It's a matter of fact. Our vet 474 00:34:27.079 --> 00:34:30.800 just we got a letter that he wasn't able to find but he would come 475 00:34:30.840 --> 00:34:31.679 to the house. We loved it. We got a letter, Hey, 476 00:34:31.679 --> 00:34:35.360 I'm retiring and couldn't find a way to buy my practice, so I'm shutting 477 00:34:35.360 --> 00:34:38.039 it down. You know, it's a little harder to transfer something when it's 478 00:34:38.079 --> 00:34:43.199 a one man show, one world and show. It's a little easier to 479 00:34:43.239 --> 00:34:47.440 transfer something when there's people in place doing the different roles inside of the job. 480 00:34:47.559 --> 00:34:52.519 My personal belief and my hope for the profession is that more docks will 481 00:34:52.559 --> 00:34:59.039 begin to look at the legacy that they're leaving behind and you know that's a 482 00:34:59.079 --> 00:35:01.320 bigger calling than just making enough money to retire. I mean, how am 483 00:35:01.320 --> 00:35:06.280 I going to leave all these practice members behind? And and so back to 484 00:35:06.280 --> 00:35:08.800 what you said earlier. You know, and again I'd love what you're saying 485 00:35:08.840 --> 00:35:15.360 because you're really reminding me that the profession has so many different ways you can 486 00:35:15.400 --> 00:35:19.119 go with in it and there's so many different personality types and what you're doing 487 00:35:19.199 --> 00:35:22.559 isn't for everyone, and I get that. But as I look at this 488 00:35:22.639 --> 00:35:27.480 and I look at again people being the key human resources and having the right 489 00:35:27.519 --> 00:35:30.440 people in the right seat doing the right job the right way for the right 490 00:35:30.480 --> 00:35:35.760 reasons, all the rights. As you look at this process, can you 491 00:35:35.760 --> 00:35:40.199 speak a little bit more into the actual testing and the different things we should 492 00:35:40.239 --> 00:35:44.719 consider so that we don't make mistakes and hire? Yeah, there's just this 493 00:35:44.760 --> 00:35:47.559 came from my failure. I had a good friend who is high in a 494 00:35:47.639 --> 00:35:52.559 company show me what they used and I realized, Oh, these publicly traded 495 00:35:52.599 --> 00:35:58.920 billion dollar companies aren't just hiring off of gut or an interview. They're they're 496 00:35:58.920 --> 00:36:01.599 really measuring pole. So they vary, they take the time to define what 497 00:36:01.760 --> 00:36:07.599 is this role, was the job description and what are the ideal behavioral traits 498 00:36:07.639 --> 00:36:12.760 a person would have who would excel in this role? And then I learned 499 00:36:13.960 --> 00:36:19.039 a couple other tools. I'd seen a chiropractor years ago had a system with 500 00:36:19.079 --> 00:36:22.559 something called the disk. Most people have heard of disk and it's a you 501 00:36:22.599 --> 00:36:28.400 know, it's a simple behavioral assessment and there's a lot of those. There's 502 00:36:28.559 --> 00:36:30.760 hundreds of those out there. And what I didn't realize, though, is 503 00:36:30.760 --> 00:36:37.119 there's this other subset of these licenses that have been used now for five thousand, 504 00:36:37.199 --> 00:36:40.480 sixty, seventy years inside of these fortune one hundred companies and they're just 505 00:36:40.559 --> 00:36:45.039 they're just accurate on a whole other level. They only take a few minutes 506 00:36:45.119 --> 00:36:52.039 to do, but the the way they get down to assessing a person is 507 00:36:52.519 --> 00:36:55.039 just something most chiropractors have never seen. We why would we? You know, 508 00:36:55.039 --> 00:36:59.159 no chiropractors going to buy a license for a hundred thousand or two hundred 509 00:36:59.159 --> 00:37:01.800 thousand dollars when you hire once or twice a year. But these companies, 510 00:37:01.840 --> 00:37:07.079 like the public billion dollar, multi billion dollar company, and they're hiring tens 511 00:37:07.079 --> 00:37:09.360 of thousands of people are they're using these constantly. There that you know, 512 00:37:10.280 --> 00:37:14.039 you don't even have time to waste to sit down in an interview if the 513 00:37:14.119 --> 00:37:17.920 person's not wired the right way for the job. And then the other side 514 00:37:17.960 --> 00:37:22.599 of that is the cognitive side. And most of the owners on the line 515 00:37:22.599 --> 00:37:27.920 of at some point had one of two things happen. Either you hire somebody 516 00:37:28.039 --> 00:37:30.880 and you train them in and then they don't seem to really get it, 517 00:37:30.920 --> 00:37:36.800 so you train them again and they are a little better, but they stay 518 00:37:36.840 --> 00:37:42.239 and then it's like three months later and you're going, are they dumb? 519 00:37:42.480 --> 00:37:45.559 Like, what's wrong? I've know, I've shown them how to do this 520 00:37:45.639 --> 00:37:50.039 thing fifteen times and it's not sticking. Well, that's cognitive ability and you 521 00:37:50.079 --> 00:37:52.719 can assess that on the front end and we use a bell curve and we 522 00:37:52.800 --> 00:37:58.079 know people on the back half of the bell curve can in a very measurable 523 00:37:58.159 --> 00:38:00.119 way, we can tell you how quickly somebody's going to on board and learn 524 00:38:00.199 --> 00:38:05.239 your procedures. You know, you know they going to know you're you probably 525 00:38:05.519 --> 00:38:07.920 most people, if you've been in business a little while, you've had somebody 526 00:38:07.920 --> 00:38:10.639 where like a week or two in they seem to know everything. That's cognitive 527 00:38:10.639 --> 00:38:15.360 ability, and they've had people three months later they know nothing, and that's 528 00:38:15.400 --> 00:38:17.800 cognitive ability on the lower end. So you can measure that. Also. 529 00:38:17.880 --> 00:38:22.280 A lot of times owners about the experience of you think you're hiring one person 530 00:38:23.119 --> 00:38:28.000 and three months later you're like, who is this person? Like, this 531 00:38:28.079 --> 00:38:31.000 isn't who I interviewed. What's going on? And so that's where these behavioral 532 00:38:31.000 --> 00:38:36.400 assessments get into the levels of stress, how people are justing their behavior, 533 00:38:36.480 --> 00:38:42.199 their personality. That's why hiring off gut is a really you know, sometimes 534 00:38:42.239 --> 00:38:45.159 you get lucky, we all have, but you can really miss step because 535 00:38:45.280 --> 00:38:50.360 just because a person's presenting themselves one way today, they might be adapting to 536 00:38:50.360 --> 00:38:52.519 the stress in their life right now and that's why they're coming across that way. 537 00:38:52.519 --> 00:38:57.760 And anytime somebody's changing jobs they probably have some level of financial stress, 538 00:38:57.840 --> 00:39:02.519 work stress, let alone and family stress, relational ship stress, health stress. 539 00:39:02.559 --> 00:39:07.119 So we all adjust our behavior in our personality based on that. So 540 00:39:08.280 --> 00:39:13.679 when you're paying the numbers I talked about at the start of this you can't 541 00:39:13.800 --> 00:39:16.320 and if you get it wrong, the fact that you might might up costing 542 00:39:16.360 --> 00:39:21.599 you three, four or five times that salary. You just can't afford to 543 00:39:21.639 --> 00:39:25.960 get this wrong run and when you get it right and you don't have to 544 00:39:27.320 --> 00:39:30.679 worry about the people working with you because they're on point, they're on purpose, 545 00:39:30.719 --> 00:39:35.000 in the right they're the right person. You know, we have multiple 546 00:39:35.000 --> 00:39:37.360 clinics. I don't step foot in them, but my people are there every 547 00:39:37.400 --> 00:39:40.360 day. I trust them. I know they're executing our systems. I see 548 00:39:40.360 --> 00:39:45.199 their their reports each week. We talked about their reports and adjust accordingly based 549 00:39:45.239 --> 00:39:51.320 on numbers and metrics. Not Everybody works into that system and so I have 550 00:39:51.360 --> 00:39:54.079 to measure people before I waste a second of my very valuable time to actually 551 00:39:54.119 --> 00:39:57.960 sit down and spend time interviewing them. And the problem too, is what's 552 00:39:57.960 --> 00:40:01.599 your interview and more emotional. We're guy reactors. We're really good at bonding 553 00:40:01.639 --> 00:40:07.639 and connecting with people and finding the good in people and mentoring people, encouraging 554 00:40:07.639 --> 00:40:13.519 people, and that can really work against you if it's an employee employee relationship 555 00:40:13.559 --> 00:40:16.519 because you know, some of those things, behavioral traits, you just can 556 00:40:16.559 --> 00:40:21.400 never train. They're hardwired with people. So true, Hey, hound. 557 00:40:21.480 --> 00:40:27.920 Speaking to the actual interview process. So let's say I've done the right thing 558 00:40:28.000 --> 00:40:30.440 and I've, you know, either art a company or spend a great deal 559 00:40:30.480 --> 00:40:35.480 of time of doing the testing, the cognitive piece, and let's say they 560 00:40:35.480 --> 00:40:40.079 fit that what I'm looking for. Walk through what your typical interview process would 561 00:40:40.079 --> 00:40:44.119 be like. So somebody wanted to geek out and really go deep. You 562 00:40:44.159 --> 00:40:47.079 know, top gratings of book you could go read and learn about. But 563 00:40:47.159 --> 00:40:52.079 the general the way we generally do it is we assess everyone. We know 564 00:40:52.159 --> 00:40:55.360 the parameters. So if they're not the right behavioral mix of who we're looking 565 00:40:55.440 --> 00:41:01.800 for or and the right cognitive then we don't even have a first anything. 566 00:41:01.840 --> 00:41:06.719 We don't have time for that. If they match and they look to be 567 00:41:06.760 --> 00:41:10.039 a good fit, then we'll typically do a very brief phone call of about 568 00:41:10.079 --> 00:41:14.800 five minutes and all we're trying to do in a high level is just figure 569 00:41:14.840 --> 00:41:17.000 out do I want to spend more time meeting with this person facetoface or no? 570 00:41:19.320 --> 00:41:21.840 You can usually get a read on that from you know, it's not 571 00:41:21.880 --> 00:41:24.079 a long interview, it's just really quick when to touch base right interest in 572 00:41:24.119 --> 00:41:29.039 this job. Why do you think you might be a good fit for this 573 00:41:29.119 --> 00:41:31.760 job? Great, and you're just trying to decide. All Right, I've 574 00:41:31.800 --> 00:41:35.599 got, however, many people to choose from here and trying to windle this 575 00:41:35.679 --> 00:41:40.239 down. So that's the next step. Then we'll move on to in person 576 00:41:40.320 --> 00:41:45.800 interviews. Hopefully, if the behavioral and the cognitive is right, then you 577 00:41:45.840 --> 00:41:49.960 know, we're only meeting with four or five people. Something that to maybe 578 00:41:50.039 --> 00:41:52.360 bring up here, Ronnie, that the profession is still I still see on 579 00:41:52.440 --> 00:41:58.920 facebook boards. That's really archaic. Is this group interview. Chiropractors do it 580 00:41:58.920 --> 00:42:00.559 because they didn't have a lot of I'm and they're trying to weed through forty 581 00:42:00.679 --> 00:42:07.679 fifty people, see who stands out and just say themselves time. The only 582 00:42:07.719 --> 00:42:13.239 reason to ever do that is if you are looking for an extreme extrovert, 583 00:42:13.440 --> 00:42:15.679 maybe if you're looking for somebody to go out in the community and market for 584 00:42:15.760 --> 00:42:21.760 you. That's who excels in that environment. And there's so many other nuanced 585 00:42:21.760 --> 00:42:28.559 behavior traits that you will miss and go right over those people by doing that 586 00:42:28.599 --> 00:42:31.440 group interview. And so these this technology takes the place of that. It 587 00:42:31.440 --> 00:42:35.920 cuts down your time. I'm not having to meet with thirty people, you 588 00:42:35.960 --> 00:42:37.679 know, you're only getting on the phone with people who are really good fit 589 00:42:37.800 --> 00:42:43.639 on paper, behaviorally cognitive. So anyhow, then we like to do an 590 00:42:43.639 --> 00:42:47.079 interview and we have a whole slew of different questions. You know, again 591 00:42:47.159 --> 00:42:52.159 most Docs are interviewing questions, are using old interview questions like when they got 592 00:42:52.199 --> 00:42:54.559 interviewed once. That just don't tell you. The point is to really get 593 00:42:54.639 --> 00:42:58.360 to know this person and I guess another piece of advice I give on the 594 00:42:58.360 --> 00:43:04.840 interview is don't sell yourself. Too many people spend the interview trying to convince 595 00:43:04.880 --> 00:43:08.000 somebody why they should work for them. My attitude is I'm trying to find 596 00:43:08.000 --> 00:43:10.960 out all the reasons you're not a good fit for me, and so I'm 597 00:43:10.960 --> 00:43:15.679 really grilling them and a lot of our interview questions are aimed at getting deeper 598 00:43:15.679 --> 00:43:21.079 and why they're not a good fit. I like real time questions. You 599 00:43:21.119 --> 00:43:23.679 know, if if I need somebody to help me with a lot of special 600 00:43:23.679 --> 00:43:28.159 projects that I'm bringing them on for, I want to hear examples of how 601 00:43:28.159 --> 00:43:31.800 they dealtless special projects. If somebody's interfacing with the public and they might have 602 00:43:31.840 --> 00:43:37.960 some difficult interactions, let's say unhappy patients or collecting money or getting people back 603 00:43:37.000 --> 00:43:43.440 on schedule, I want to hear about how they've handled some uncomfortable situations with 604 00:43:44.639 --> 00:43:46.880 customers in the past and how they handled it. If somebody came in upset 605 00:43:47.000 --> 00:43:52.039 or angry, how did they help to make it right? So I try 606 00:43:52.079 --> 00:43:57.000 to get them thinking and talking situationally. If that goes well, then we 607 00:43:57.039 --> 00:44:00.480 typically invite them back for a working interview. Easy to do with CEA's and 608 00:44:00.559 --> 00:44:04.280 associate. It's harder to do with other roles. But if you just have 609 00:44:04.320 --> 00:44:07.800 them hang out the front desk, how are they interacting with people? Are 610 00:44:07.800 --> 00:44:10.480 they jumping in or they engaged? Are they deer and headlights? You know, 611 00:44:10.519 --> 00:44:15.840 that kind of usually really a caliber people. The measurements are good, 612 00:44:15.880 --> 00:44:19.679 the interviews are good, and then you put them in and they jump right 613 00:44:19.719 --> 00:44:23.559 in there and they're willing to help and and then if that'll goes well. 614 00:44:23.599 --> 00:44:29.280 This comes from top grading and boy, we've really saved some bad experiences. 615 00:44:29.519 --> 00:44:32.719 If the person has a significant other and you can get out to dinner with 616 00:44:32.760 --> 00:44:37.760 your significant other in them and if you don't or they don't, then still 617 00:44:37.800 --> 00:44:39.280 be get out to dinner and if you drink, if you can have a 618 00:44:39.280 --> 00:44:45.280 few drinks, boy that's really you know, you're out to dinner now with 619 00:44:45.360 --> 00:44:49.559 their spouse and you got a glass of wine or two, you'll hear see 620 00:44:49.599 --> 00:44:52.840 a whole different side that you never saw from those people during the interview, 621 00:44:52.920 --> 00:44:55.320 which I think it's really good. You know, I want to know who 622 00:44:55.360 --> 00:44:59.360 this person is that I'm going to be spending this time with and working with 623 00:44:59.440 --> 00:45:04.280 and so, um, that's kind of our process. And then we always, 624 00:45:04.320 --> 00:45:07.440 always, always, we've provide this. A car matchmakers do a criminal 625 00:45:07.480 --> 00:45:13.840 background check, if your state allows that, a credit background check and a 626 00:45:13.920 --> 00:45:17.000 license check. And I could sit here and tell you horror stories about well, 627 00:45:17.119 --> 00:45:21.000 you've got a good horror story I won't tell here online around but years 628 00:45:21.000 --> 00:45:23.639 is one of the worst of just you know, these things would have come 629 00:45:23.719 --> 00:45:28.079 up if people would have looked back in their past and saved an awful lot 630 00:45:28.079 --> 00:45:31.840 of pain. It's a simple thing, but most Docs are so eager to 631 00:45:31.880 --> 00:45:36.840 get somebody they skip over that and all the sudden money's been stolen or is 632 00:45:36.840 --> 00:45:43.239 missing or they're having all these awkward interactions with problem and it was right there 633 00:45:43.239 --> 00:45:45.480 in the background check and they missed it. So it's important that are you 634 00:45:45.519 --> 00:45:51.000 know again, you're paying an associate seventy five, a hundred hundred and twenty 635 00:45:51.039 --> 00:45:53.559 Fivezero a year and there with you for ten years. It's a million plus 636 00:45:53.599 --> 00:45:58.840 dollar investment. Spend a little money to get this right professionally, on the 637 00:45:58.960 --> 00:46:04.440 on the front end. Yeah, I completely agree and I will never not 638 00:46:04.559 --> 00:46:09.880 do this. I need that support man. Time flies in on so much. 639 00:46:10.000 --> 00:46:15.199 I just really appreciate you. I know we could keep talking and and 640 00:46:15.280 --> 00:46:17.400 you know a lot of dogs in this car and have more questions. It's 641 00:46:17.440 --> 00:46:21.400 almost something. We're going to have you back for a Webinar on this because 642 00:46:21.519 --> 00:46:27.599 it's so important and this is really what's been lacking in Chiropractic for years and 643 00:46:27.639 --> 00:46:31.800 I just love that you're scratching this itch and idle even hesitate and I think 644 00:46:31.880 --> 00:46:35.800 you guys can charge more for your service. But, and I'm not doing 645 00:46:35.840 --> 00:46:39.000 this as a shameless plug for CAIRA match makers, but you know, I 646 00:46:39.039 --> 00:46:43.880 really has been a big part of my success and I really appreciate what you 647 00:46:43.920 --> 00:46:46.159 guys are doing with that and I really appreciate you taking the time to be 648 00:46:46.159 --> 00:46:49.880 with you today. If there's any last nugget you want to throw out before 649 00:46:49.920 --> 00:46:53.000 we we end this, please still free right now. If you got anything 650 00:46:53.000 --> 00:46:57.480 else you want to add? No, just that encouragement that there's no better 651 00:46:57.639 --> 00:47:01.239 service based business than Chiropractic. We impact lives. It doesn't take you're using 652 00:47:01.280 --> 00:47:05.599 your hands. have any of your people come in, you're the only person 653 00:47:05.639 --> 00:47:08.079 that ever touches them in their life. With all this technology, it's just 654 00:47:08.159 --> 00:47:13.559 the metaverse. It's like only going to get words. We have what the 655 00:47:13.599 --> 00:47:15.280 world needs and you know, maybe run where. I'd say is look at 656 00:47:15.280 --> 00:47:19.079 how many people chose not to get the COVID vaccine. What is it? 657 00:47:19.159 --> 00:47:23.920 Roughly thirty percent. That's a big number. I remember hearing when we didn't, 658 00:47:23.920 --> 00:47:27.280 you know, we didn't vaccinate our kids and they were born, it 659 00:47:27.320 --> 00:47:30.920 was like ninety two percent vaccination rates, and so I've got to believe that 660 00:47:31.039 --> 00:47:36.119 there's a bigger group of people that are thinking, like Chiropractors, and again 661 00:47:36.159 --> 00:47:38.400 I see it with some of these really successful clinics that we get to interact 662 00:47:38.480 --> 00:47:43.519 with. And so, you know, just just own the profession, have 663 00:47:43.639 --> 00:47:46.679 confidence in your service and what you're doing for humanity in it. At the 664 00:47:46.719 --> 00:47:50.119 end of the day, that's going to allow you to bring on people and 665 00:47:50.119 --> 00:47:52.199 give them a great living and help them make an impact in the world. 666 00:47:52.320 --> 00:47:57.320 And it's really at the end of the day, if we're providing for our 667 00:47:57.360 --> 00:48:00.079 families, you feel better about what you do and that is better for the 668 00:48:00.079 --> 00:48:06.239 profession as a whole. Totally agree and I really appreciate you and for those 669 00:48:06.239 --> 00:48:08.559 of you on this podcast, I just want to celebrate you right now and 670 00:48:08.639 --> 00:48:13.599 tell you good job. No better time spent than on your own development. 671 00:48:13.719 --> 00:48:16.320 So I applaud you for that, but I just want to thank Kiro touch 672 00:48:16.440 --> 00:48:21.559 for their spirit in doing this podcast. The reason for this is to help 673 00:48:21.679 --> 00:48:27.480 chiropractors thrive and grow and reach our full potential and, like I said before 674 00:48:27.679 --> 00:48:30.719 and like Allen just said, right now the world needs us more than ever 675 00:48:30.760 --> 00:48:32.679 to be at our best. And so with that, I want to thank 676 00:48:32.679 --> 00:48:36.639 you for tune and in Alan, thank you for spending time with me on 677 00:48:36.679 --> 00:48:39.000 this and I hope you all have an amazing day and make sure that you're 678 00:48:39.039 --> 00:48:44.239 taking care of yourself, that you're staying healthy, that you're getting adjusted and 679 00:48:44.280 --> 00:48:46.840 that you're spending time on self care. And so, once again, I 680 00:48:46.840 --> 00:48:50.199 appreciate you and have a great day.

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