Episode Transcript
WEBVTT
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Welcome to this edition of Catch Up
with Kiro Touch. I'm your host,
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Dr Ronnie Sims. I'm so glad
you're here today. I really enjoyed doing
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these podcasts. I've had some amazing
guests on and I've met some incredible chiropractors,
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heard some amazing stories, learned so
many nuggets that I've applied to my
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own practice, and I'm just so
grateful for the opportunity to host this.
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I want to thank Kira Touch for
the spirit behind this. I believe Kira
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touch Is intent here is to come
alongside chiropractors, not just their clients,
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just to support them, to give
them some leadership training, to really begin
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to speak into uh, what some
of these practitioners have done in the world,
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and how we can learn from those
that have gone before us, and
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how we should all remain lifelong students. And so today in that spirit,
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um, during my journey, I've
met some amazing chiropractors and the guy I
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have on with me today, Dr
Tracy Wilson, that I love Texas,
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is one of a kind. This
guy has got a huge heart for his
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family, for his community, and
really for the world. If you really
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look at Tracy's work, which he's
gonna tell me about here in a second.
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But hey, Doc, welcome on
man. Hey, thanks for having
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me. I've been kind of researching
you. I'm looking at you, but
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i'd really like you to tell our
listeners a little bit about your chiro story
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and then I have a few little
questions I'd like to hit you with.
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Yeah, no problems. So I
started out as a as a patient.
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That was where my journey began.
Um, I was just I was a
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seventh grade kid playing on a house
in New Mexico. My brother and I
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were, you know, we didn't
get the snow in southern New Mexico,
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and it snowed and we were sledging
off the back of our house and we
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made this big old pile of stuff
and we jump onto it and we were
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so excited, and I toppled the
wrong way and I went down the front
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of the house and hit the edge
of my mom's truck, and so I
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really injured my back. And my
mom took me to a chiropractor. Um
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she had had a previous bad experience
with one, and it says swore she'd
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never go, but but I was
hurt, and so she ended up taking
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me and I went to the chiroproct
I found out that either caused it or
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before a spondorous assistant. UM started
getting care, which kind of resolved a
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lot of my back trouble I was
doing. But when I was severely it
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was a severe asthmatic suffering kid.
UM couldn't run for first basis second base.
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I couldn't do. All this time
was I loved baseball, actually had
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a really big skill at it.
Um I went on to play college ball
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and I went on to travet the
Cleveland Indians. It wasn't my wasn't my
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get got called me to be a
chiropractor. So that's what I'm doing.
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But I had this great time with
this hand eye coordination of my life with
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with being a baseball player. But
it all started because I I had this
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experience with chiropractice game my my life
back and through breathing. I literally couldn't
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breathe to save my life. And
so through all of that, UM,
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I just I had this incredible um
passion for a chiropractic at a young age.
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I just I went every single week. I started mowing yards to pay
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for my care. When the carpenter
found out I wanted to be a carpet.
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I wrote at a research paper that
year. I didn't really write a
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research paper. That's such a a
b s. I copied brochures. This
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is before the software was created out
of his office, and I just wrote
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up a bunch of stuff. And
you, yeah, I said, I
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want to be a Caro project.
So then I went on. I went
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on from there. Um, and
I applied to Carro writing. It was
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in high school, and um,
the application. You know, obviously you
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need to go to college first,
you get your undergraduate. But we'd love
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we'd love you, we love your
initiative. And so it kind of sent
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that back to me and and I
thought, well, crap, I'm gonna
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be if I'm would be, if
I'm gonna be a doctor, I mus
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we'll be a real doctor right in
my head, all right? And um,
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so I started going down the pre
med pathway playing baseball, and baseball
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didn't work out, RTC didn't work
out. They tropped me because I have
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a history of asthma. But it
radically stopped. I tried to explain to
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my chiropractic, and kid, you
not. I did what every good college
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kid does when his life direction is
like a drunk into Stoke who my best
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friends to a song plan and it
was these three little birds and I opened
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the doorways through little verse in the
porch didn't fly away, and I just
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knew I was supposed to do that. One hour later, Fabrizio Mancini,
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who was the assistant to the to
Jim Parker, calls me and says,
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I'm the assistant. You know,
I always tell the story, I said,
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I mean the assistant to the Parker
College. I'm kind of Natino Fabbi
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just has this great Columbia beautiful he
h. He was the assistant at the
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time. It calls, and so
I go to visit. I'm staying in
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the neural lab and I just said, you know, Chiro protect was choosing
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me. I was. It was. It was just one of those things.
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And so it's that time where we
all have where it's just kind of
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the moment you know you're gonna do
this. So um I went into it,
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and I I always had this great
backstory, but it was just such
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a lightning bolt shooting out of your
butt experience, you know, going through
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school there and about a halfway through
school, my daughter was born and she
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was you know, We were in
hospitals, way before any type of pediatric
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certifications or I C p A or
anything was going on. And um,
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um, we didn't know what to
do. She was an ICU. She
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wasn't breathing. But I remembered,
you know, Michael Hall, a neural
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I was talking about this sublization and
this function, and it's something in my
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spirit was tugging him in school long
enough to spell neurology most of the time
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chibritic, and and all of a
sudden, I me, and I've got
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this child with this really severe problem
with I steve for nine days. So
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we check her out of ice.
You take her to Pantri chiropractor. I
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literally had to sign her life away. Um. I was young. I
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was scared, but I was somehow
weirdly confident that something on the other side
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of this adjustment was going to change. So I took her his PC chiropractor,
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and then my first problem happened.
It was hard to find, you
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know. It was just like he
opened he opened the book at that time.
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He had yellow pages, and it
was lightly both d avised, but
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seven signs and wonders, all these
things and nothing about life function and vitality.
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But I met it, but I
gotta referral. I went to a
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guy, knocked twice, winked once, guy to the door, and UM,
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sure enough he adjustered. She was
on a monitor at the time to
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sleep out in me the monitor and
UM, the monitor normalized right front of
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our eyes, and I knew I
was in the right profession for the right
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reasons. And that little girls twenty
seven years old to day, and she
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is UM. She's a lot of
our lives. She's she's a foster and
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adopted a little girl, she's birth
and other little boys threes. We have
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two grands from her, and and
her life has meant the world us and
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she's made impact after impact of impact, which would have never been the case
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had she never got that first adjustment. And so I see my I seen
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my legacy, my thought, my
life, my purpose through that lens.
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UM, if one kid today,
you know, our efforts, our thoughts,
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our social media presence or whatever it
is, is built to meet that
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one kid who's in a struggle and
suffering, who we have the capability of
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changing their life. And so we've
put our life work to that and and
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everything that we've done has been through
the lens of There are hundreds, if
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not thousands, of summer Wilson's sitting
somewhere within miles of us. Um as
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we're having this conversation, there's somebody
who's going to the emersy room right now
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with an asthma attack, just like
I would have, and they're getting drugs.
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They have no idea what we do. There's another mom who just lost
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their child, and I see somewhere
in this country, probably within a hundred
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miles of us, and that didn't
know that we were an option. So
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um, you know, I just
pressed our team and I pressed myself.
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I pressed you know. I work
out four days a week, I saw
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because I love to work out,
because I want to do this as long
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as I possibly can, and so
I want to be able to lean over
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that table with fitness and with with
life and vitality and so um you know,
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I love junk food too. I
can't live on it, and so
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it's those things, right, I
just but the lens always comes back,
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um to pediatrics and just knowing that
there are people in this world that are
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suffering dramatically and so we in fact, one of the craziest things I'm sure
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you've experienced this too. Um.
We we we have done a lot of
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things over the years to put the
message out, but about five years ago
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we went all in on social media
and we kind of saw this thing and
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said, man, our first hand
shakes are gonna happen to half of our
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first hand shakes. There's gonna be
referrals. But we did so we started
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doing these things and now we're doing
more. Um. Anyway, we have
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a real that's been posted eight days
ago and as of right now, it's
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got our fifteen million views, um, almost ninety something thousand likes, thousands
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of comments. UM. Some have
been reviewed removed because they're not very nice,
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but a lot of them. Um. But here's the thing, almost
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people sharing the message of somebody else. And you think about something that took
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us less than thirty seconds to do
in our office, that's reaching people that
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fifteen million people have viewed and ninety
eight thousand people have found it, have
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founded that. Now. I don't
know what those metrics are, but that's
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freaking amazing that We'll take some trash
from that and we're just consistently pushing the
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boundary what it would be very tastefully, very in our in our version of
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what chiroprocty is. Um, but
man, it's it's been so amazing to
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see just what cool can happen out
of the reach of what where social world
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is today so beautiful. You know
that as I listened to you, I
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think that that that's a pretty big
why right, that's a pretty big That's
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an awesome thing to anchor your life
too. And I get your point,
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how why would why would you step
away while you physically can and and you
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know how you get used by the
Good Lord and you just do your thing.
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But I love how it's tied to
your daughter, and so that legacy
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for you is is pretty cool because
what you've shown is through the new world
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you can influence people in a positive
way towards chiropractic halfway around the world,
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you know. And so you look
outside the walls of your office that that
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vision. So I guess my question
within that because there's a lot of docs
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on the call it right now might
be stuck on like what is my vision?
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And where do I go? And
then they hear what you just said,
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you know, it's like kind of
it blows your hair back a little
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bit. Right to have the faith
and the courage to take your child to
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a pediatric chiropractor, or for somebody
to bring their child to you and to
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trust you despite all the negativity out
there, that's not true. And so
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you you have such a big wine. You're tied to that wine and stuff
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of that doctor out there. Two
things I know for you that came early,
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right, it came really early,
and that's powerful. How how that
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happened. And to be the benefactor
that and not wasted is a life well
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spent. Right, You've taken that
gift and you've used it and your help
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and you've got people around you.
So two questions. One is becoming somebody
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who gets out of the office walls, not just your social media though through
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public speaking. I know you've spoken
around the world. So first of all,
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how important is that? The second
thing I kind of felt in there
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was you're not doing this a when
you've got a pretty good team helping yeut
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right? Oh yeah yeah. So
speaking to both of those, and then
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I got a couple other questions,
I'm sure I'll come out of that community.
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Yes. So when I got out
of Parker Um, you know,
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I was twenty five years ago.
It's it's started my twenty six year which
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is insane to think. But um, when I when I got out,
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I I didn't. I just remember
a guy saying something one time from Parker
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stage, and he says, no
one's gonna drive by because you hung a
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machine goo out decided to spend money
with you. And I just thought about
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that. I thought it's really true. And I, even though I didn't
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understand what hang machine go out him, I kind of got the idea put
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a sign up and said, oh
a chiroproct everybody's can come running. And
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and I took my internship seriously.
And I took my internship seriously enough that
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I wanted to run it like I've
run to practice. And what I realized
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is that I was really good at
what I did, but there was a
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there was a gap, like there
was a gap in people's knowledge and thought
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process. And so I saw early
on that I did this. And here's
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what's funny. When I was a
kid and I been helped by asthma,
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I used to climb up to this
space and I get really frustrated. I
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thinking I remember doing this as kid. You get really frustrated your parents because
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they whip your butt for something you
well deserved. But I had brought up
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this space and I just look at
Remember one day I closed my eyes and
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God just showed me a vision stand
on the stage with people in front of
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me. And I didn't know what
it meant, and no idea would it
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meant. I just thought, that's
weird. It's way weird. I I
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didn't even know what I saw.
Actually, in fact, I didn't.
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I didn't even notice. I just
saw it, and I was like answer,
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And it just kind of kept reoccurring, and these little moments in life,
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and and I get asked to um
when I get to the town.
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I just thought, no one's gonna
know who I amble us I get involved.
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So I get involved in the rotary
group, I get involved in the
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chamber. UM small town. They're
hungry for people, they're hungry for speakers.
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Would you speak at this? Absolutely? I get up and tell the
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story, and I get up and
tell these things. And I just started
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getting into rhythm. And at the
time, Mark pet Johansen was probably somebody
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had heard multiple times. And I
realized that Mark got Johanson is a good
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speaker, But what Mark Victor Hanson
was good at storytelling? And and so
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I realized if I could be a
good storyteller, then I then I could
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then I could deliver a message.
But it's really about telling a story.
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I want to tell the story about
Kara protect But what I need to do
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is tell a series of stories that
leads someone to an experience their minds that
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would be almost that they could see
as a movie. And I just began
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to really try to perfect this idea
of stories. And so I became a
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good storyteller. And if I could
link story to story, or I could
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leave a story open and get to
another one. Um, I just saw
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it as I just need to get
this four sided box and put a bow
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on it by the time I was
done, and I need to open it,
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I need to have some juice in
the middle, and I need to
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close it and and then just stick
a bow. Rode on the opportunities,
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the opportunity for them to make a
decision their life that could change it.
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And so, um, I just
began to think about that. And when
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I opened my practice, I did
forty five talks and forty five days now
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listen. Sometimes it was to two
people, sometimes it was to twenty,
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but sometimes I didn't have many patients. In the first forty five day.
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So what did I fill my time
with? Meeting people? And I just
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went out and I just said,
hey, I'll give these talks. And
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sometimes I talked to two people as
secretaries. Sometimes I talk to the whole
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fire department. But I just put
myself into an arena that no one's gonna
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know who I am unless they go
tell him. And it wasn't long till
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I was in the chamber. It
wasn't long Tubby Kim was a chamber president.
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I was along till his rotary president
same year. By the way,
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president too. Organizations running these things, meeting people, shaking hands, kissing
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babies, the whole thing. And
I got a front page article that says
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he's enthusiastic. And it was this
whole article about this young chiropractor who's blown
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up to town making change is involved. And it got sent from one of
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my patients to the college. And
so I get a phone call from Jim
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Parker. It says, would you
like and that's a that's a by the
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way, this is the president of
the school you go to, right,
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and I'll be my first year graduating, and again I'm thinking, oh,
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nikes, did my did my diploma
not go he did I do something like
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I And so I thought, what
any you to come back to speak to
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college? Did you come back speak
to assembly? And I was like,
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I've been to a lot of simplies. I don't know if I have anything
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to say to the two stings.
Because I hear you have a lot to
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say. Let's just tell him what
you've been doing. And so I get
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up and I do this thing.
And so he comes off and he's come
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to my office. He said,
we do a thing called serendipity, and
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it's to get future speakers because you
have that talent. And I looked at
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myself for Parker seminars. He says
yeah. He said, want you to
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be here in April and put it
on the stage. I was sly.
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That wasn't like, can you be
here in April? Does that work in
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your schedule? Um? Do you
have the money? Which I didn't.
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I mean, can you have enough
money for the hotel room? No?
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I just graduate. No, I
don't want anything. But opportunity shows up
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in a lot of weird faces.
And so I was like, yes,
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I'll be here, and I show
up and and what was really strange is
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my buddy, So I went to
school with We're sitting on the front road
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heckling me and I and I was
telling them, like, guys, like,
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this is a serious moment for me
that you know you've always taken here
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speaking a little bit more serious in
all of us, so we'll be good.
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But it was. It was one
of those things. And I spoke,
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and then I got invited. And
so for the next seventeen years,
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UM, I traveled all over the
place with Parker doing that, and I
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just I got the opportunity. I
just got an opportunity. And and so
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then we did cash practice to pediatrics, and it really just all stirred from
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the story that I shared, and
and and God just laid this in my
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life for for a lot of great
reasons. Um. You know, through
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challenges comes growth, and that growth
gives you opportunity. And because that opportunity
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showed up, I just made sure
that. And when I went the doctor
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actually who I started with, had
been in practice for two years. He
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took care of everyone in the town
except for kids. And so when I
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saw that opportunity, I went after
the whole kid market, which he did
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had no interest in. He had
been he's too old, done it too
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long. He does not want to
mess around with them. I was young,
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and I said, this is who
I want to serve, and so
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I developed programs to go into schools. I developed relationships with all the people
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who made decisions. I developed relationship
with the nursing I was speaking inside of
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the schools um A, d H, D and and and censory issues way
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before it was old to do so. UM and So it was just one
279
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of those things that we just we
just kind of just used a gift that
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that I don't even know I had
until one time I was at Parker and
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the image I saw as a kid
was the image I saw in front of
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me, and I realized what I
was being set forward. So I can't
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take a lot of credit for where
I'm at other than maybe the obedience just
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to follow um what was put in
front of me. That's beautiful. I
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love that word too, that that's
a true servant is obedient to a call
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in their heart. And that's been
clear in your life. And I love
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how you you, you know,
really telling the modern doctor that you guys
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still do these things. Maybe it's
in a different format, but you haven't
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stopped doing these things. And I
think I can say because so many doctors
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now are afraid to get outside their
walls and to get out in the community
291
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and to go to groups and and
and and yet they sit back, like
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you said, hang the shingle and
think, gosh, why is my practice
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not taken off as I expected to? You know, build it and they
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will come. And I just love
how you got outside your walls and now
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you're creating with a digital platform and
all that. So UM, back to
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the story of you know how you've
done this. You've been blessed. You
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know you you haven't taken that blessing
lightly. You diligently wake up and and
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and go and serve. But how
important has building your teams during those seasons
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been for you? Because I know
you can't do that alone. What's what's
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that look like? Because you know
teams change, Yeah, teams to change
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over the year's lot. And so
UM, I'll give credit to Di Martini.
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I listened, I got a chance
to go through a breakthrough sprince with
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him. UM. And one thing
I walked away with um it was really
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powerful, was the process in which
he built his teams. UM. And
305
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I made it mine and I'll give
my version of it but it was just
306
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what do you value, what are
you really good at? What what do
307
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you want to do your life that
you're really good at? And so I
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00:19:00.039 --> 00:19:03.559
get I did some homework once that
was recommended in this format was like what
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happens every day in the office.
Now, this is hard for me.
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It wasn't easy for me to do
this, but I I sat down and
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penciled out every single thing I could
possibly think of that happiness side of an
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office, and I came up with
ninety eight things. At the time,
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it's like taking messages, picking up
the mail, like like everything I could
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think of at the time. And
I came up with things. And then
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I asked myself, put a start
by everything that you love to do and
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you're good at. So that was
that was a really tricky thing. I
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love it and I'm good at And
so I found seven things I loved,
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but I only found three I was
good at. That if I identified I
319
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was good at, well, that
leaves things on that list that someone else
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needs to be good at and love. And so what I reverse engineered was
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I reversed and engineered through personality training
and and and communication which now a lot
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of people use. But this is
this is This is years ago I learned
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in the marriage class, and I
thought, if it works in marriage,
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it got to work in these because
it's still a relationship. So I just
325
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backtracked and said, what if someone
loved that role so much? So we
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began to take the skill sets and
put them into natural abilities and we call
327
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the job descriptions and um, and
so I would map a reverse engineer and
328
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mapped out that based on personality typing
and so then we would go and hire
329
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people that were that type of person
to do those type of roles so they
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could love it feel great about as
well. And that has been a formula
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that has worked dramatically well for me
over all the years. And so UM.
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I think the thing though, is
even though they're doing the job they
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love, and even though they're doing
something they're they're naturally good at, there's
334
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always the things they're not. And
it's the things that keeps us going.
335
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The thing that you said, I've
had bad days, I've had bad reviews,
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I've had bad you know, a
patient didn't go well. We've all
337
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had that stuff. And what keeps
you going is your why it was.
338
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That's what wakes you up. That's
what puts you to bed, that's what
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that's what wakes you out in the
middle the night. And if you don't
340
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sleep well, you still go to
the office. You don't wimp out,
341
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you don't go I'm tired. You
just you just grind and serve because because
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that why is inside of you.
And so the greatest challenge with teams is
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making sure that why is inside of
them. And so we we and we
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we call it a software installation.
Um and I think we've had seasons of
345
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really doing this well. And we've
had seasons have not done it well.
346
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But the seasons that I do it
well or the seasons that I can install
347
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that why in them. Um And
I'll tell you, like, we have
348
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a new hired and she's like,
you know, I listen to your video.
349
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I listen to your stuff. It's
fluffy, like it's like it's out
350
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there. She's like, but what
I'm learning is you're the real deal.
351
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Like this is the she's worked for
into endodonyxince she's worked. She came from
352
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the dental world, and she's like, those doctors are all about the finances.
353
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She's like, you're all about the
people, Like and it's my job
354
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to take care of the finances.
She's like, so I'm hired to work
355
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in my gift of taking care of
the finances, and you stay out of
356
00:22:03.319 --> 00:22:04.079
it, like you just want to
see the people. And I said,
357
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that's my gift. I'm staying in
my lane, and you stay in your
358
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lane. I'll never ask you to
come back and then justust somebody and don't
359
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ask me to come to your job. So you do your job really well,
360
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and we're gonna have a great team. And so part of it is
361
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that identified them and getting a culture
installed. And I think that's that is
362
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probably the secret sauce for any officers
that is doing it well is when those
363
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people are waking up and thinking about
the same mission that you think about every
364
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day. And that means something different
for people and and and different seasons.
365
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You know, I probably have UM
twenty employees that were ex employees UM that
366
00:22:41.079 --> 00:22:44.640
for some reason had a kid,
needed insurance, whatever they might do over
367
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the years, they changed out,
but they're still patients as office. And
368
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it's amazing because the staff always goes. It's amazing how many people that that
369
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used to work for you still are
friends with you, and they like they
370
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live this life and many of them
give you credit to how they raised their
371
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kids. It sative and I'm like, listen, we're we're a culture building
372
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team. We must build it inside
of ourselves first, and then we build
373
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inside of the practice space. And
and that leads to deep integration inside your
374
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team, at least deep integration your
referral based and as those relationships that have
375
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been with us years. UM,
that speaks volume stay thing that we do.
376
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That is brilliant. I to have
experienced that where you tie your team
377
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to the purpose on a regular basis, where you're regularly dipping them into what
378
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that looks like and redefining for them
that look. You might not be the
379
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one releasing interference in the adjustment area. You might be the one helping their
380
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finances be in control that they don't
have any you know, issues there,
381
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or that their referrals can get seen, or that they get to workshops.
382
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Whatever we do, UM is how
do you celebrate with them to remind them
383
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that they're integral part of that?
But they really are a big part of
384
00:24:02.880 --> 00:24:06.640
that. So, as I told
my story of baseball, UM, I
385
00:24:06.680 --> 00:24:10.200
still I don't watch much baseball,
but I love the game and when I
386
00:24:10.240 --> 00:24:14.119
watch it, I analyze it way
too much. And and I think I
387
00:24:14.119 --> 00:24:17.799
think I always said out either I
want to be a Cairo project coach,
388
00:24:18.359 --> 00:24:21.039
our trauma surgeon. Those would be
the only things I think would would just
389
00:24:21.079 --> 00:24:23.279
ever and excited me. And I'm
just glad I'm a chiro proect. But
390
00:24:23.279 --> 00:24:26.559
but I have an inner coaching need
that they would love it. And so
391
00:24:26.640 --> 00:24:30.559
we give a game ball. And
I took a baseball, wrote game ball,
392
00:24:30.559 --> 00:24:32.519
wrote jeet see on the back of
it a little bit. It all
393
00:24:32.599 --> 00:24:36.440
up had a lot of fun with
them. And every single week we go,
394
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we start our team meeting with wins. What's our wins? And this
395
00:24:40.160 --> 00:24:44.599
is the chance that everyone can brag
on everyone and then layer down through the
396
00:24:44.599 --> 00:24:48.960
practice. Um. But somebody will
leave that team meeting with the game ball
397
00:24:48.319 --> 00:24:52.599
and so whatever has happened through the
week, and sometimes we give it to
398
00:24:52.599 --> 00:24:55.440
the team and said, this is
a team win this week. Man,
399
00:24:55.480 --> 00:24:59.240
there's there's just no standouts this week. You all perform well, um,
400
00:24:59.279 --> 00:25:03.720
But but I listen and then I
add, and then we just take away
401
00:25:03.759 --> 00:25:07.559
somebody just performed extraordinarily, um,
And and maybe they did something really well
402
00:25:07.599 --> 00:25:11.240
like we had this last week.
We we're having our new team member that's
403
00:25:11.279 --> 00:25:17.200
just done incredible wealth auditing care plans. Um. And she's gonna so she's
404
00:25:17.200 --> 00:25:19.480
gonna get game all tomorrow. He's
gonna get it. So already know it.
405
00:25:21.079 --> 00:25:23.799
Um, and it's it's gonna be
on my win. Um, I've
406
00:25:23.839 --> 00:25:27.359
just watched it. She's done really, really well. There's other times I
407
00:25:27.400 --> 00:25:30.240
have a pretty good idea who's gonna
get it? But we hand that out
408
00:25:30.240 --> 00:25:34.759
every week. We tried to quarterly
celebrations where um, and we do monthly
409
00:25:34.759 --> 00:25:37.079
dinners. Um. If we do
something really well, we go out to
410
00:25:37.119 --> 00:25:41.599
monthly dinners. Um. I love
wine. I've gotten into it over the
411
00:25:41.680 --> 00:25:45.319
years. I'm just gonna pretty snobby
about it. We remembers of a lot
412
00:25:45.319 --> 00:25:48.799
of places in NAPA, places all
over the world. UM. And we
413
00:25:48.880 --> 00:25:52.599
have we have a great wine seller, great stuff. And so they see
414
00:25:52.640 --> 00:25:56.680
this stuff coming in, um,
and they have their thoughts of what things
415
00:25:56.720 --> 00:26:00.240
cost. I get it, you
know, but that's okay, that's that's
416
00:26:00.319 --> 00:26:03.799
that's my value system. But it's
fun to break that open. I cook
417
00:26:03.880 --> 00:26:07.680
for them opened something that they they'll
never taste in their life. UM.
418
00:26:07.720 --> 00:26:11.039
And they're not gonna pay for this
kind of wine and so UM, it's
419
00:26:11.079 --> 00:26:14.680
fun to open that up and teach
them about it, give him a little
420
00:26:14.720 --> 00:26:18.440
experience at our house. And my
wife has always fantastic for doing that.
421
00:26:18.640 --> 00:26:21.559
And so we open our homes or
open a restaurants, bottle services. We
422
00:26:21.599 --> 00:26:26.319
can bring some great stuff and we
celebrate that way and sometimes we squat do
423
00:26:26.400 --> 00:26:29.359
stuff together. We just go to
the you know, we were the last
424
00:26:29.359 --> 00:26:32.240
one. We went to a little
golf place. Those little um used whack
425
00:26:32.279 --> 00:26:33.720
it out in the middle of nowhere
and there's little digital images where it goes
426
00:26:34.240 --> 00:26:37.640
like a top golf, Yeah,
top golf, four golf, those kind
427
00:26:37.640 --> 00:26:41.599
of things. And we did that
and just you know, paid for all
428
00:26:41.599 --> 00:26:44.839
the all the food and all the
drinks, and you know it's it's three
429
00:26:44.880 --> 00:26:47.839
hundred bucks and it's a it's a
night full of fun. And they they
430
00:26:47.880 --> 00:26:49.920
they have a hoot. We all
laugh, we all get to learn somebody
431
00:26:49.960 --> 00:26:52.359
who's got really good talents like that. One of our new girls, we
432
00:26:52.400 --> 00:26:56.720
had no idea beautiful golf swing.
I didn't know she's to play it a
433
00:26:56.759 --> 00:26:57.960
lot. And one of them had
never swung golf, but before it was
434
00:26:57.960 --> 00:27:00.599
that by the end of the night
was having fun. So those kinds of
435
00:27:00.599 --> 00:27:04.880
things that just deep in your relationship, get your need a knee um,
436
00:27:04.880 --> 00:27:10.519
sharing story, sharing history, sharing
time, sharing laughs, break down those
437
00:27:10.519 --> 00:27:14.880
barriers a little bit. Um.
They really really goes a long way for
438
00:27:14.960 --> 00:27:18.359
team culture. I love that.
Thank you for that. A lot of
439
00:27:18.440 --> 00:27:23.240
Docks are at that place in their
life where they're they're just ready to exit.
440
00:27:25.519 --> 00:27:27.039
Um. But for the younger Docks, like a lot of those guys
441
00:27:27.079 --> 00:27:32.119
aren't prepared for that and their practice
isn't worth what they thought it was.
442
00:27:32.480 --> 00:27:37.839
And so as far as just finances, what can you say to somebody who
443
00:27:37.880 --> 00:27:44.839
still has time to start investing,
putting money aside using self control you know?
444
00:27:45.200 --> 00:27:48.480
Um, speaking of that as we
close this, So listen to every
445
00:27:48.480 --> 00:27:52.079
financial person. Every financial book is
going to give you some very sound advice,
446
00:27:52.279 --> 00:27:55.680
right, and it's in that you've
got to put something away on a
447
00:27:55.680 --> 00:28:00.000
regular basis that you're not emotionally attached
to. And there are tons and done
448
00:28:00.039 --> 00:28:03.440
of tools to do that. There
are tons of means to it. Um.
449
00:28:03.480 --> 00:28:06.799
For me personally, I'm not a
big market street person. I'm just
450
00:28:06.920 --> 00:28:10.640
I don't love the market. I
don't love Wall Street. It's just I
451
00:28:10.680 --> 00:28:14.880
don't understand it. Um. It
stresses me more than excites me, and
452
00:28:14.920 --> 00:28:17.400
so I don't do it. I
just don't do anything that gets into that.
453
00:28:17.440 --> 00:28:19.480
I've had some money markets over the
year that might have have dabbled in
454
00:28:19.599 --> 00:28:22.960
some of the high stock dollars,
but when I learned that those are the
455
00:28:22.960 --> 00:28:27.799
same ones that are selling drugs and
selling fetuses for those too, I'm out.
456
00:28:29.000 --> 00:28:32.079
And so for me morally, I
just got out of it. I
457
00:28:32.119 --> 00:28:33.640
just don't want to be any part
of it, at any small level,
458
00:28:33.640 --> 00:28:37.319
big level, anything at that thing. Just for me, I want to
459
00:28:37.359 --> 00:28:41.119
go sleep at night with that.
I found mine and Whole Life Insurance and
460
00:28:41.160 --> 00:28:44.720
I found mine, and this before
Garrett Gunson hit the ground on his stuff,
461
00:28:44.759 --> 00:28:47.200
I just had a guy tell me
about it, and so years and
462
00:28:47.279 --> 00:28:49.160
years ago I started doing it.
Um. There's a book called Become your
463
00:28:49.200 --> 00:28:52.799
Own Banker, and I read it. It made sense to me. Um,
464
00:28:52.839 --> 00:28:56.519
and I didn't do two things with
one dollar. Gave my family dollars.
465
00:28:56.559 --> 00:28:59.200
It's this, there's a it's expensive
product. You're paying that broker a
466
00:28:59.200 --> 00:29:02.480
lot. So that's why people don't
like it. The term is cheap.
467
00:29:02.599 --> 00:29:06.920
But but at the same token,
its forces my hand and and that's what
468
00:29:07.079 --> 00:29:10.839
I needed. I needed something to
force my hand. So um, I
469
00:29:10.920 --> 00:29:12.920
never liked I raise. Just the
idea of being in bed with the government
470
00:29:12.960 --> 00:29:15.519
didn't make sense to me. And
when Garrett came out with his Kill and
471
00:29:15.519 --> 00:29:18.200
Sacred Cows book, I was like, man, that was cool. I
472
00:29:18.200 --> 00:29:22.359
felt that before I even read it. Um, So that was cool because
473
00:29:22.359 --> 00:29:26.319
I wasn't in that in that game
at the time. My wife was when
474
00:29:26.400 --> 00:29:29.960
had an account that her company done. We ended up cashing notes about the
475
00:29:30.000 --> 00:29:32.119
things with it, just took a
penalty, just got out of it before
476
00:29:32.119 --> 00:29:34.720
the penalty hit us later life.
So that was our choice. But what
477
00:29:36.079 --> 00:29:37.839
really made sense to me is when
you reverse engineer your life, and I
478
00:29:37.880 --> 00:29:41.359
think at a young age you really
don't know. Um. Where we are
479
00:29:41.519 --> 00:29:45.559
now, we have a pretty good
idea of the of the monthly income that
480
00:29:45.640 --> 00:29:51.920
we need and we want and those
are those are different things, and so
481
00:29:52.200 --> 00:29:56.519
um we we have a need base
we have You know that our need base
482
00:29:56.599 --> 00:29:59.680
now is different than what it was
twenty years ago, twenty years of Coome
483
00:29:59.720 --> 00:30:03.680
band we were. I mean,
I remember I remember being so hungry that
484
00:30:03.720 --> 00:30:06.920
I was. I was working.
I worked six days a week for two
485
00:30:06.960 --> 00:30:11.200
years and I did anything I could
to meet people and get them undercare and
486
00:30:11.480 --> 00:30:15.359
get get my get my passion going. And I was at a I was
487
00:30:15.400 --> 00:30:18.359
at a reverse swap percentage of that
time. I mean I was only taking
488
00:30:18.400 --> 00:30:22.119
home of what I was doing,
um and no money if I didn't do
489
00:30:22.160 --> 00:30:26.799
anything like like, I made nothing
if I did nothing all the way to
490
00:30:26.799 --> 00:30:30.960
ten thousand and then fifty after ten
thousand and I had to write the check
491
00:30:30.000 --> 00:30:33.160
to him. So you gotta think
about right now, you make ten thousand
492
00:30:33.240 --> 00:30:36.480
large, right, six thouars large
check away that that was. That was
493
00:30:36.519 --> 00:30:40.119
painful, but but he had rand
the practice. He done it. I
494
00:30:40.200 --> 00:30:44.319
realized that's where the youngness and me
was realizing that welcome to real life,
495
00:30:44.319 --> 00:30:48.480
because that's you're gonna you're gonna put
payroll and taxes and everything else and building
496
00:30:48.519 --> 00:30:52.359
and costs and supplies and everything that
was in that place didn't just show up
497
00:30:52.359 --> 00:30:55.680
magically. There's a cost base for
that. And so if you can run
498
00:30:55.720 --> 00:30:56.960
that kind of practice for a while, And so it was a great lesson
499
00:30:57.039 --> 00:31:00.880
for me. And when I started
out, I just this, I really
500
00:31:00.920 --> 00:31:06.160
tied, tried really hard to keep
myself in that fifty six profit margin.
501
00:31:06.599 --> 00:31:08.720
And so we just drove a really
hard line in the business side of it.
502
00:31:08.759 --> 00:31:12.039
I just got I got a little
bit more um, you know,
503
00:31:12.160 --> 00:31:15.559
business smart. I just wanted to
be smart with that. And then over
504
00:31:15.599 --> 00:31:18.720
the years I can I can say, I mean, we spent more since
505
00:31:19.440 --> 00:31:26.039
and wine that I've ever spent.
But we had fantastic years and we and
506
00:31:26.119 --> 00:31:29.240
we were sent super successful. And
that's what we want to invest in.
507
00:31:29.880 --> 00:31:33.759
UM And I used the word invest
lightly. UM, it's an invest into
508
00:31:33.759 --> 00:31:37.200
an experience. More invest into some
kind of future. Dollar must sell that
509
00:31:37.200 --> 00:31:41.079
bottle of line away. But we
also have properties. I understood properties a
510
00:31:41.119 --> 00:31:45.480
long time ago, and I realized
if I had something someone else was paying
511
00:31:45.519 --> 00:31:48.000
down, UM, it'd be like
me having a four oh one K and
512
00:31:48.039 --> 00:31:51.599
someone else paying for it, or
I had an investment against someone was paying
513
00:31:51.599 --> 00:31:53.720
for it. So propertly just made
sense to me. And so we invested
514
00:31:53.759 --> 00:31:59.400
in a lot of properties. And
now we're only in where some of those
515
00:31:59.400 --> 00:32:01.759
are paid off, many more going
to be paid off soon and so those
516
00:32:01.759 --> 00:32:06.799
are net incomes coming back to us
less taxes and insurance. And so we
517
00:32:06.799 --> 00:32:08.480
were in that game so that we
have the mailbox of money coming in.
518
00:32:08.519 --> 00:32:13.640
So our exit strategy is that I
but it all started with this vision.
519
00:32:14.440 --> 00:32:17.480
I wondered what it would be like
to give my practice away and not to
520
00:32:17.519 --> 00:32:22.240
have to sell my practice. What
would it be like, too, to
521
00:32:22.480 --> 00:32:27.119
put someone in a position to walk
in and just take over and take that
522
00:32:27.400 --> 00:32:30.559
threat based off What if I could
build something so iconic that I could pass
523
00:32:30.599 --> 00:32:32.480
it on, maybe one of my
kids or maybe something there. What would
524
00:32:32.519 --> 00:32:35.400
it be like? I don't know
if I'm gonna do it, but what
525
00:32:35.440 --> 00:32:37.799
would it be like? Yeah?
What would I What would I need to
526
00:32:37.799 --> 00:32:39.960
earn somewhere else? And how could
I How could I earn something somewhere else
527
00:32:40.079 --> 00:32:44.720
using some other town some of the
skill and so multiple streamers of income made
528
00:32:44.759 --> 00:32:47.960
sense to me. UM. I
did a lot of that over the years
529
00:32:49.000 --> 00:32:52.759
I took I paid for college with
a lot of my speaking dollars and products
530
00:32:52.759 --> 00:32:54.599
that we built over to go on, had a cash practice kid of personality
531
00:32:54.680 --> 00:32:58.200
kid. We did all kinds of
stuff. UM. In fact, we
532
00:32:58.240 --> 00:33:02.519
sold almost personality kids six different languages, UM lots of stuff that all went
533
00:33:02.559 --> 00:33:06.960
back into their college funds and wedding
funds and and so we just took all
534
00:33:07.000 --> 00:33:08.119
these little pieces and said, what
would it what would it be like?
535
00:33:08.400 --> 00:33:12.079
And I think it starts that question, what would it be like if I
536
00:33:12.119 --> 00:33:14.640
could do that? What would it
be like if I could drink a hunter
537
00:33:14.680 --> 00:33:15.599
all our bottle of wine and not
think about it? What would it be
538
00:33:15.680 --> 00:33:19.680
like? And there was a season
in my life I thought only dumb asses
539
00:33:19.720 --> 00:33:21.720
drinking hunt it on the bottle of
wine. Right, it was a season
540
00:33:21.759 --> 00:33:23.880
I thought that. And now I'm
like, I see white people do that.
541
00:33:24.680 --> 00:33:29.359
And so it starts with the question, what would it be like if
542
00:33:29.400 --> 00:33:31.400
I could fund that? What would
it be like if I didn't have a
543
00:33:31.480 --> 00:33:34.839
question? Now we did? We
set hard boundaries to our kids. Gad,
544
00:33:35.119 --> 00:33:37.960
did every kid work through high school
paying for gas? Yeah? Did
545
00:33:37.000 --> 00:33:40.279
every kid? Um? Did they
get a set limit for their college fund?
546
00:33:40.359 --> 00:33:44.599
Yeah? And so we we gave
them the same rules. I challenged
547
00:33:44.640 --> 00:33:46.880
each kid to save ten thousand dollars
before they graduate high school. Like,
548
00:33:47.000 --> 00:33:50.640
you're living in my house, I'm
paying for your stuff, why can't you
549
00:33:50.680 --> 00:33:53.440
pay for yours? Right? So, um, he did and every kid
550
00:33:53.480 --> 00:33:58.519
did it, and so like my
son just he's he's nineteen now and he
551
00:33:58.559 --> 00:34:01.640
graduated eighteen. You know, fifteen
thousand are saved. He invested ten of
552
00:34:01.680 --> 00:34:06.799
it on the two days after he
turned eighteen. Invested ten of it in
553
00:34:06.799 --> 00:34:09.719
the stock market because he loves it
and he wanted to see what it would
554
00:34:09.760 --> 00:34:12.960
do to invest in money at eighteen
years old. I sta, man,
555
00:34:13.000 --> 00:34:15.280
if you you keep going down this
path, because I'm gonna because I'm gonna,
556
00:34:15.320 --> 00:34:19.079
I'm gonna be so much more more
wealthy than you are. And I'm
557
00:34:19.119 --> 00:34:21.480
like, do it, man,
just go do it, because you're starting
558
00:34:21.559 --> 00:34:23.920
so much earlier than ideas. So
it's the same pattern that we've all heard.
559
00:34:23.920 --> 00:34:29.320
It's done hard for me. I
think forced is better a mortgage kind
560
00:34:29.320 --> 00:34:31.239
of forced you to pay vibrant kind. I think they kind of come get
561
00:34:31.239 --> 00:34:36.119
after you go okay. Um,
And so those those those forced investments are
562
00:34:36.159 --> 00:34:39.400
just to me, that's the key. Yeah, that's beautiful. I love
563
00:34:39.440 --> 00:34:44.199
that. That's a great and everybody's
story is different with finance, but there's
564
00:34:44.239 --> 00:34:49.000
principles that are ever interwoven through your
story with other stories. So I appreciate
565
00:34:49.039 --> 00:34:53.159
you sharing that, and that will
motivate some young docs. Um it might
566
00:34:53.199 --> 00:34:57.719
say, it might make some docks
on the call feel like, h you
567
00:34:57.719 --> 00:34:59.719
know, I wish I'd done a
better job at that. And so even
568
00:34:59.840 --> 00:35:04.159
for those guys, it's never too
late to start right, yeah, yeah,
569
00:35:04.360 --> 00:35:07.880
yeah, there's I just start right
up. I mean we had we
570
00:35:07.920 --> 00:35:09.360
get to pay for things earlier my
first ten years. I don't know that
571
00:35:09.400 --> 00:35:15.000
we say we're you know, we
just we had we We I paid off
572
00:35:15.000 --> 00:35:20.559
my student loans, I bought a
house, we upgrade our life. We
573
00:35:20.599 --> 00:35:24.079
did all the things that people say
not to and and it wasn't it was
574
00:35:24.199 --> 00:35:29.960
It was really the last fifteen years
that we've we've really done our accumulation well.
575
00:35:30.000 --> 00:35:31.920
And it's a beautiful story because it
really all goes back to what you
576
00:35:32.000 --> 00:35:37.360
said to open our time together,
about your why when you began to cultivate
577
00:35:38.360 --> 00:35:43.559
the soil and the way that you
cultivated early on, and the same for
578
00:35:43.639 --> 00:35:46.639
me as we do this longer,
we began to reap the harvest. And
579
00:35:46.679 --> 00:35:51.519
I love your vision of giving your
practice away. I'm gonna keep that one
580
00:35:51.559 --> 00:35:53.960
of my prayers, buddy for you. But hey, overall, I want
581
00:35:53.960 --> 00:35:58.639
to thank you for this. This
has been really fun spending time with you.
582
00:35:59.199 --> 00:36:00.960
I see having you on as a
regular if you don't mind, because
583
00:36:01.039 --> 00:36:06.159
I think of the chiropractors you're helping
right now with this. So I really
584
00:36:06.199 --> 00:36:09.199
appreciate you, Tracy for doing this
and I also want to Piro Touch,
585
00:36:09.199 --> 00:36:13.719
I appreciate you for hosting this.
Um, I love, I love the
586
00:36:13.719 --> 00:36:17.519
spirit behind this, and I'm thankful
for the opportunity to host this because I've
587
00:36:17.559 --> 00:36:22.920
been a benefactor. Right now,
my I was taking some notes on stuff
588
00:36:22.920 --> 00:36:25.320
you were saying, UM, I
love the game ball that that's a that's
589
00:36:25.360 --> 00:36:29.480
a good one. Man. I
give different gifts away, but I'm a
590
00:36:29.519 --> 00:36:32.159
baseball guy too. But that was
great and I look forward to get to
591
00:36:32.159 --> 00:36:37.639
know you in the future and sharing
some good wine together. And once again,
592
00:36:37.719 --> 00:36:39.519
I want to thank you, and
I want to thank Kira Touch and
593
00:36:39.760 --> 00:36:45.559
most of all for for those docs
out there. Time spent on personal development
594
00:36:45.679 --> 00:36:49.079
is never time wasted and the world
needs you at your best right now.
595
00:36:49.119 --> 00:36:52.280
We need chiropractors to step it up. It's our time potentially to step into
596
00:36:52.320 --> 00:36:57.880
that bold. People are confused.
People need us right now, and and
597
00:36:57.880 --> 00:37:00.239
and so again we're behind this and
Hower Touches behind this. So once it
598
00:37:00.280 --> 00:37:04.760
all, take care of yourself,
make sure you're getting adjusted, and have
599
00:37:04.920 --> 00:37:08.519
an amazing day. We'll see you
soon, Okay,
