Episode Transcript
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Hi Everyone, and welcome to this
episode of catch up with Cairo touch.
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We're thrilled to have you listening.
I'm your host, Dr Brian Blast and
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today we're discussing a new Cairo touch
cloud product, CT engage. I'm very
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excited to dive into CET engage today. It's a game changer. It's game
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changer and how you, the provider, can connect with your patients throughout their
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wellness journey. We're joined today by
our local CT engage expert, Tina Coral.
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Welcome Tina. Hi Ryan, thanks
for having me. Super Fun to
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be here. Oh, it's going
to be great. But before we engage
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with CT engage, tell our listeners
a bit about yourself and your Cairo touch
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history. I like what you did
there. So I am based in San
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Diego. Believe it or not,
though, I do not engage, see
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what I did there in any kind
of surfing activities. I'm a land mamble
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myself, but so great to be
by the coast. So I've been with
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Cairo touch for about two years and
I am a product manager, and what
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that means is I get to work
with our software developers to help design and
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deliver products and features. That are
customers love. That's amazing. We've got
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so much development going on here with
this new cloud product, so to have
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you on to talk about engage is
it's very interesting. So that's really what
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we're going to do, is we're
going to take a deep dive into CT
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engage today as a new product for
our customers. So can you give us
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a quick overview here to get started? Sure, absolutely so. CT engage
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is our patient engagement tool, so
it makes patient communication simple and easy and
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our goal with CT engage is to
give providers a better way to build relationships,
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to retain their patients and to retain
revenue. Wonderful. Thank you for
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that. Unfold. That seems important
for the practices. So why would you
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say it is essential for providers to
then continually engage with their patients? Well,
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I think the answer to that question
is is in the tagline that we
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have for CT engage, which is
connect and gage, retain. Did you
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know, Brian, that the average
practice loses over three thousand two hundred dollars
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a month? Three thousand two hundred
dollars a month from missed appointments? So
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appointment reminders, as we know,
are crucial, but they're also very straightforward.
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They're very simple actions that you can
take and the more that you connect
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with your patients, the higher chances
of them coming back to your practice and
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then becoming regular patients. And then
not not only that, you can provide
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your patients with very valuable information about
their health, information about your practice.
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Maybe, for example, you have
special events that you want to communicate or
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special offers. You can also check
in with patients that you haven't connected with
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in a while, and you can
also communicate all of this really simply via
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text or email. Very convenient,
very easy. So really it's just a
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very powerful tool. That's remarkable.
I mean that's study throughout their thirty two
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hundreds a month from this appointments.
It just feels like practices are leaving a
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lot on the table here and you
can use a tool like engage, like
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Cairo touch, to be able to
re engage with your patients. You know,
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make some more money and thirty two
hundred hours months, that will definitely
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pay for Cairo touch that. So
what types of communication or campaigns can you
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do with CET engage? You can
create really seamless communication processes, not only
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for your patients but for your staff
as well. So with CET engage you
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can set up appointment reminders and appointment
confirmations via text or email. You can
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send updates to your patients, you
can do recall campaigns for patients that you
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haven't seen in a while and you
can also boost your practices online reputation,
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which is so important. So you
mentioned setting up appointment reminders and confirmations.
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I think that practices are used to, or they've heard all the appointment reminders,
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right, being able to send though
the text and the email. But
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confirmations. What do you mean by
appointment confirmations? Yeah, so appointment confirmations
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are so incredibly helpful. So you
know, think of if you make plans
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with a friend for a few weeks
from now, right, you are going
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to probably, without a doubt,
send a text a few days in advance
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of those plants to just check in. Hey, want to make sure we're
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still on right, you're going to
confirm. So that is what CT engage
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will do for you automatically. You
don't even have to think about it.
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And so when that patient response to
the text or the email that yes,
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they are confirmed, they're coming,
you're going to see that reflected back in
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Cairo touch for that appointment, so
you have confidence that they're going to be
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there. So this also goes a
long way to reduce no shows and misappointments,
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which are so vital. Right.
You're not leaving that money on the
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table. So makes total sense.
Love that analogy. Can you also touched
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on, and can you please expand
upon, reputation management? So yes,
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when it comes to what we do
with that, sure, so online reputation
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management. When we say that,
what we're talking about is yelp, Google,
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facebook, any of these places where
your patients can leave a public review.
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So research shows that about ninety four
percent of patients are more likely to
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choose a practice with at least a
four star online rating, right, which
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makes a lot of sense. is
also definitely applies to my Amazon Cart.
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So you know, with see you
engage, you can encourage patients to conveniently
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leave a positive rating on a review
site and then that can help drive new
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business for you. Makes one hundred
percent sense because if you think about where
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most patients are spending time, because
on the Internet, all right. So
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they go and they check their phone
or they find your practice and they look
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at those reviews. Absolutely hundred percent, without a doubt, you're going to
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be looking that up and doing some
research. So if you're a patient now
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you're online and you're looking at Google
review of a chiropractor near me right or
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a healthcare facility I want to go
to, it is important to have those
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reviews. It can make all the
difference in the world, right. It
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really can make the difference between somebody
choosing to come in and not. And
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so now, as a chiropractor,
I have this piece of technology that I
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can use with my software right that
manages those reviews for me. Seems like
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a very powerful tool and absolutely and
what's more is it'll do it for you
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automatically. So you don't have to
be doing this. You can, if
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you want, to schedule it yourself, but you can also just let it
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go do its thing. It'll send
out those requests for you and gather the
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positive feedback. It's amazing. So
really we're doing it for taking the technology
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that they're building here at Cairo touch
and helping to automate your practice. Absolutely
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remarkable. You mentioned earlier that Cet
engage does recall campaigns. Can you tell
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me what a recall campaign is?
Sure? Yeah, so recall campaigns are
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also very powerful. They allow you
to continue patient communication without staff resources.
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So back to that automated conversation right. You can use recall campaigns to boost
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engagement. They'll keep your patients returning
to your practice. So get this,
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just a five percent increase in patient
retention can boost practice profitability by seventy five
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percent. So really powerful. And
with CT engages automated process, you can
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send these recall messages, you can
set a consistent schedule for sending messages,
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you can respond R to recall messages, create targeted campaigns and the messages are
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tailored to your practice. Makes Total
Sense. You're just dropping knowledge and numbers
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on me here. So probably using
profitability by seventy five percent, and I
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could wow, amazing, pretty great. So it seems like ct engaged be
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a really a good and solid addition
for any practice, but especially providers who
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are really working and looking to grow
their businesses. Absolutely. So let's shift
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over to the email component. I
know a lot of doctors like to use
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email as a form of communicating with
patients. I myself big email guy,
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so I get it. Does engage
offer email campaigns and he sort of newsletters
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that you guys can do. Of
course, we definitely have you covered.
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Their CT engage is all about keeping
patients and forms engage with your practice.
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So, along with the text messaging
that we've been hearing about, you can
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send email marketing campaigns to your patients
keep them and formed the latest and greatest
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about your practice. So these you
can customize the templates to create campaigns that
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work for you and your businesses needs. You can schedule campaigns, you can
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send campaigns to a targeted list of
patients, all patients in your practice,
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or just send them to individual patients. It's really whatever you need. Oh,
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that sounds phenomenal. So I like
the idea they're of being able to
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you send targeted emails, right the
targeted newsletters, to to certain segments of
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my database and patient list. Absolutely. Maybe it's a certain age group,
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maybe it's people that have come in
for specific appointment types and can tailor those
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communications to those individuals especially. Think
about really what Covid is down over the
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past couple of years and making sure
that we're in constant communication with our patients,
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whether it's health related aspects of their
care, what's going on in the
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world as healthcare professionals. Chiropractors need
to be able to re engage with their
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patients more, and this just seems, as such, like a non brainer.
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Honestly, it's so true. Yes, and really, the more patients
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understand why their chiropractic care is vital
to them, the more likely that they're
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going to be to return to your
practice right and keep up with their treatment,
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which is so important. So you
can, with seet engage, send
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out information about the benefits of Chiropractic
care, maybe spinal health tips, all
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especially important, right for people working
from home, which has become the norm
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now. Maybe you want to send
out special promotions, announce new services,
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write. The possibilities here are endless
with those communications, and this is so
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important for your practice because you know, purposeful content can attract new patients and
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then help grow your business into bottom
line. Totally agree with you. There
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hip a compliance hot topic here.
Is it safe to send messages through CT
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engage to my patients? Yes,
hip up very important and the answer is
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yes, absolutely. The entire Chiro
touch platform, as we know, is
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secure and it adheres to hip a
compliance and it's important to remember that CT
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engage is not used to send private
medical information. Its purpose is to relay
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information about scheduling practice information. The
special offers right things like that, and
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personal confidential health information is never included
in the services of teenage uses. My
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mind a little bit good. What
other features, bonus materials can our customers
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get from CT engage? Oh Gosh, there's a lot, so I can
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I can just kind of list some. They definitely has a lot of great
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features that make it a very wonderful
tool for any practice. You can do
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things like upload a list of contacts
or we talked about that specific tailored contact
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list that you might want to use. You can include images in your text
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and email. It also has a
cell phone detector, so when you're communicating
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with someone via text, you can
see if you're texting a mobile number,
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which is a fun little feature.
If you have a landline for your practice,
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you can also use that at number
to send your text from. You
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can receive instant alerts about activity on
the platform, which is really great,
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so you'll never leave a patient hanging. If they had set you a message,
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you know exactly when to go back
and respond to them quickly. You
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can use prebelt templates in the system
and then, of course, it's all
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web based, so all you need
is a browser. Phenomenal. Yeah,
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is CT engage available for all Cairo
touch users? Yes, definitely. It's
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definitely available for all of our cloud
Cairo touch customers, for customers that are
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using Cairo touch classic, there is
a service we have there that's called ct
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connect that does have most, but
not all, of the same features as
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engaged us. Wow, you've just
thrown a lot of information at us.
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That's set. Engage seems to be
quite the engagement platform for for our cloud
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users. I agree. I'm very
excited about it. Tina, we got
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to get out of here, so
thank you again for sharing all your information
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that you have on this topic and
if any of our listeners would like more
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information about cet engage, please visit
that Cairo touch a website to book a
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demo or visit the show notes for
a link. Thank you to all our
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listeners for tuning in to catch up
with Cairo touch. You can find more
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catch up with Cairo touch episodes on
spotify, itunes and Cairo touchcom podcast.
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I'm your host, Dr Brian Blast, and I wish everyone listening ah well
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adjusted day.
