Episode Transcript
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Welcome to this edition of catch up
with Cairo touch. I'm your host,
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Dr Ronnie Simms, and I'm so
glad that you tuned in today, and
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so you know, these podcasts are
Kira touches way of really supporting and reaching
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out to the profession that they love. Our goal with this is for you
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to grow, for you to be
inspired, so that you can become the
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chiropractor and the person that you want
to be and that the world needs you
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to be. Right now more than
ever, chiropractors need to be at their
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best, and so today I'm super
excited because this is the first time in
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doing this podcast that I get to
hang out with a rock star CEA.
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To me, I think the sea
position is the most critical position in the
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chiropractic profession, and with me today
is Mary Quinn's and Mary is an amazing
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lady who I've learned much from,
and she is a CEA and Co trainer,
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extraordinary with the remarkable practice and she's
been a sea her whole career and
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she probably talking about that. Mary. Welcome on. thankstock. It's so
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good to be on here and I'm
just so excited to be with you and
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talking about one of my favorite topics, which is team and our sea's say,
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super excited to be here. I
love it. Let's just dive right
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in. Okay. Yeah, first
thing is, I know you've been involved
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as a sea, both in the
role of being a sea and then and
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ultimately get into a position where you
were managing a lot of seas. Now
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you have this beautiful role of being
a really a kind of a top notch
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see a coach and even a integrator, studo coach, and so you've kind
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of really progressed in your career and
Chiropractic and just a remarkable way, I'll
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use that word. And so I
want to ask you the question in that
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process and again, so you know, on this podcast are a variety of
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DC's and hopefully their teams, both
Docs new in the field and season veterans
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that really need to kind of tighten
things up, and so the question is,
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you know, elaborate on this.
How important, in your opinion,
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is the sea in that process of
growing a vibrant dream practice? Yeah,
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Oh my goodness, a sea is
everything. And we were just talking earlier
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right like how you could kind of
take a sea play plus doc and bring
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in an a plus CEA and that
could radically change your practice. And team
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is everything. They is the firm
foundation, right. I think about foundation
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of our house. If that's faulty, the whole house is faulty. Right.
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So if we do not have a
good, solid team of seas in
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our clinic, that we're not going
to be able to best serve our communities
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and have a vibrant, growing practice. So the sea is everything in there.
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So what you're basically saying is I
could have an the AIS envision and
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plan in my mind, but without
that support and without that team supporting that
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vision, I'm not going to get
there exactly. Yeah, so that's so
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good to say that. I just
wanted to start off with that because I
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know that you and I both fully
believe that with all our heart, especially
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being in these vibrant practices for as
long as we've been in them. And
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so, you know, the next
kind of layer on that then is,
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you know, as we look at
this see a position, there are so
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many different see a positions, especially
as your practice grows. And so as
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I look at that, how important
is it in your opinion, for you
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know, the CAA to be in
a position that best fits their personality?
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So that we can have effective expectations
and agreements in place. So how how
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important is that that we put them
in the right seat? Yeah, oh
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my gosh, so important. So
I've been in this field now for thirteen
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years and the first practice I was
in and worked in and helped run was
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a high volume clinic. We had
a lot of team members, you know,
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through the about six years I was
there, and let me tell you,
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when we had the right team members
it was everything. Will we had
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the wrong team member first, it
was miserable and you could tell that those
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team members were also miserable. Right, it's like for any of us in
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life, when we're not operating out
of our strengths and our strong suits,
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we are not our best selves.
Therefore we're not going to be our happy
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as selves. And it's not saying, you know, that we can't grow
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in areas that maybe aren't our strengths, but what we really should each be
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doing on a day to day basis. And chiropractic aside, that is something
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I am so passionate about for all
human beings, right, is that they
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are working in their zone of genius, and so it is so important,
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especially in the clinic, because,
yes, we are in the business of
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Chiropractic, but we're also in the
business of saving lives and helping people.
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We're dealing with so many individuals on
a hour to our basis. So you
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want to make sure that the people
that you have in the specific roles and
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seats in your clinic are the right
people and not just a body to fill
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that that space, right, because
that's going to go horribly wrong. Yeah,
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as I think about that, Mary, I'm sure you've experienced this where
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you have had a very talented see
a but you perhaps had them in the
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wrong role. Yeah, can you
kind of speak into that, the specificity
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of maybe some of the roles within
Chiropractic? Yeah, for sure. So,
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you know, we have our front
desk, Caea, who I got
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to do that for a while and
I just love that. Right it's like
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you are just you're that first face
that people are seeing, whether there are
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a new patient or an existing patient. Right there you are that bubbly person
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at the front, welcoming, you're
just opening the door to your home and
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ready to love and serve them,
and so that is the perfect spot for
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someone with kind of a more upbeat
personality, just super outgoing and you know,
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then we have our checkout sea and
we're going to go through some different
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positions. I understand every clinic is
different. So this is not for us
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to look at what we're lacking,
but to be encouraged by what we can
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work towards having. Right. So
some of you may have one sea that's
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filling a few roles now and your
goal is to get more in there.
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So just to encourage you, we've
all been in that spot too, right
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where we had to start out with
like a smaller amount. Maybe we had
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one or two seas, where our
goal was to get to four seas.
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So just to encourage you, I
work, you know, as doc you
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said, with seas and Coos.
So we have this conversational lit of not
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comparing what we don't have but being
able to be encouraged to what we're working
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towards. So as we go through
different positions, I just want to remind
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us as teams about that, that
we have goals we work towards and not
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to let this be a Downer to
you. So we then, you know,
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we have our checkout sea. That
personality might be a little more somber
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than the check and see a would
be good with numbers, also good with
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people. But another one who I
love is our Techa, and so they
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might fill a few different roles.
When we always had in our clinic we
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called it the floater, but I
just love that just someone who also has
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a great personality, just out there
touching on the patients, getting them signed
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up for workshops, maybe making sure
they're doing their rehabs. If you have
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that in your clinic, we've got
our back office sea and they're really back
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there helping run the business, help
keeping our docks in line with that right.
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You may have then even just going
into associate docs and whatnot in there.
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So there's just so many different roles
and I love that because there's space
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for so many different personalities to which
is awesome. So many docs I talked
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with they didn't really spend the time
research in your writing out these rules.
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They rather were just looking for a
good person and then they come in and
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then they're trying to figure out,
you know, how am I going to
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keep this amazing person and maybe they
have in the wrong spot. So how
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important is it for doctors to kind
of define what those roles are all about?
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How important is that in your opinion? It's so important. That's like
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that's the blue print, right,
if you're building a house, you have
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your blueprint. So that's our vision
story. Are Blueprint of our clinic.
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And so yes, you can find
a person to just put in a position,
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right, but is that the best
person for that position? Also,
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how many of us have because,
guilty as charge, I've been like,
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oh, they're an awesome personality,
they're going to do great here, and
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it's miss a ball. Right.
There are a great personality, but there
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are other gifts and talents and kind
of their personality, their strengths, are
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not they're not working in those right. And so it's so important for you
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as a dock, and I I
know this can feel overwhelming, right,
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because you're like, I don't know, I just want to help people and
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adjust them. Let's all a lot
of you are wired and I love that
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about you. But to really have
that vision story of Hey, this is
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where I want to go in my
business, these are the team members that
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I'm going to need to accomplish that
right, and that's so important. And
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again, it's going to look different
for everyone. So what you might want
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your clinic to look like could be
different than the guy right next door to
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you or the woman on the other
side of you. But it's so important,
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like you said, to kind of
have that written out and then I
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love hearing my teams that I work
with and coach with saying, Hey,
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this is our goal. You know
by q three we're going to hire this
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person right, and then, looking
at que one of next year, we're
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going to work towards hiring. So
really laying out a plan and things may
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happen sooner than you planned or a
little later than planned, but at least
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you have it laid out and you
know what you're working towards. HMM.
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So, in a sense, you
know, as you reverse engineer this,
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you're kind of figuring out what personality
traits that each role and then, as
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you go about that, what are
some cools, some resources, things that
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the chiropractor and his currency a can
utilize to make sure they get this right?
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Yeah, I mean there's so many
resources out there. One that we
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love to recommend and use as Chiro
match makers. They're awesome and awesome tool
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right and they can help you hire
and find team or a lot of our
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clinics they'll find a team member and
say, Hey, we think they're good
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for this, and then they'll send
them to Chiro match maker to kind of
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do their scan on them. I
know it's not a personality scan, right,
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because you can't legally do that,
I don't think in most states before
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you hired someone. So, but
Cairo matchmaker has been an amazing tool and
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what I love seeing Cairos do is
create something out of a need they had,
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right. So like Chiro match maker
came out of a need that some
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of these other docks were having,
right, like hey, we just keep
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bringing in the wrong person. So
that is a great tool prior and then
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post, like someone that I love
is strength finders. That's a great one.
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Again, once you've hired, to
really know, hey, how does
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this person work? Right, like
I know that's helped me, even in
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my personal and professional right, to
be like, Hey, these are my
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strengths, this is why I am
so passionate about this, right. But
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I also need to like lay off
a little bit, right right. So,
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yeah, it sounds like what you're
saying to is those docs that maybe
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didn't follow that formula initially and do
have a team, that it makes sense
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for them to take their current team
through some testing just to fine tune and
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be sure that they're in the right
position so they're not burning them out or
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yeah, I've had teams that I
work with, and again, I don't
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work for Chiro matchmaker, I just
love them because we've come seen such great
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things. But I've had teams,
you know, like teams of let's say
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ten, start working with myself or
some of the other coaches I work with
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and then putting their whole team through
that that testing and realizing who, like
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we have some some people in the
wrong seats. They're great people but,
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like, if we need we just
need to move them around a little bit.
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So it's a great tool that you
can use even with existing team members
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that you're like hey, they might
be in the right seat, but actually
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they may not also be in the
right seat. And some of US can
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can operate in our non strengths,
but we can only do that for so
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long before we're going to experience burn
out, unhappiness and discontent. Yeah,
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those Unicorns, those tree unicorns.
Are Not that many people out there that
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can do that. Yeah, and
no, I appreciate you talking about that
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because I know there's a lot of
Docs on the call who on these on
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these podcasts that will reach back to
me privately, kind of like, Dang
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it, I kind of did this
all backwards and I just encourage him to
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say it's never too late, right, yeah, just fine tune this.
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And how do you see that when
you go through that exercise? What has
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been your experience in some of these
practices as far as what type of growth
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have you seen where they really had
a slow down to speed up and they
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really start to look at that?
Have you seen some great stories out there?
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Oh my gosh, so good.
There's this one, Dr Mark Mao,
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who I love. He's a ductor
gotten to work alongside and he does
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some coaching and training on strength finders
and I'll never forget three years ago the
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first time I heard him speak and
he did an exercise. We are at
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at an event and he didn't exercise
and he had everyone take their nondominant writing
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hands and he had a phrase,
whatever it was, you know, I
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love you, and he said right, right, that phrase with your nondominant
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hand and then he said okay,
everyone did that and then write that phrase
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with your dominant hand. And I
don't remember the times, but I will
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tell you doing it with your nondominant
hand took much more time than doing it
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with our dominant hand. Right.
So that I'm an analogy person, person
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and vision Dr Stephen Franson and I
talk about that all the time. How
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were these visual people? So that
helped me really understand like when, like
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we can work in our non strength, right, but when we are we're
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not being as efficient. And so
when those teams switch around their team members,
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they're that much more productive. Right. I hate the word busy.
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I kind of remove that from my
vocabulary in the last year or so or
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working towards that, but it makes
them so much more productive. Right.
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So you go from doing a task
that maybe took you thirty minutes to now
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doing something in like five minutes.
Like just think of you as a business
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owner. How much bet right,
how much more efficient that is for you
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and your business, processing more people
and just keeping happier team and happier patients.
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Yeah, so in the same vein
here, Mary, as it relates
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to kind of what I'm hearing you
say is, you know, it's not
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just finding the right people, it's
making sure they're in the right seat,
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doing the right job the right way
for the right reasons. All the rights.
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And so if you can go one
layer deeper for me philosophically, in
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your opinion, how important is the
sea in the actual success of the patient's
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experience and the results they get?
Because I always tell my teams that you
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guys have no idea how far reaching
of an effect that you're having on people.
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You may not be doing the adjustment, but when you make their schedule
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easy and you make the finance easy
and you make the billing easy, just
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how far does that go? In
your opinion, it goes so far,
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and our sea's right. I have
the unique experience of I'm not working in
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a practice at the moment, but
that I'm a patient in a practice,
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like paying patient, for the first
time in thirteen years, which is really
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actually a need experience for me,
because going into this clinic right and being
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like, I try to not be
too critical, but you know, you're
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just Construt um looking at everything,
but it the team has been so amazing.
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Like I can tell each person in
this clinic I go to is in
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their right role right and through the
little things that they're doing of helping me
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Redo my appointment right, like if
I need to change it up, I've
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an ever changing schedule. I try
to stay consistent, but it's ever changing.
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If that were hard, right,
if those were hard team numbers,
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they weren't responsive. They didn't I'm
telling I'm just telling you now, and
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I'm no chiropractic and I'm in it, I wouldn't go right. It's like
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life is so busy. So just
to encourage you, docs and seas like
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those little things are the biggest thing
to a patient. We all have life
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going on right. I know Chiropractic
is valuable, I know how important it
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is for me to get in for
my adjustments, but I also have life
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going on right. So it's like
these little things that you're doing are helping
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remind me to stay on track right, to keep doing what the DOC has
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laid out for me to do to
get my best results. And the longer
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they've done that for me, the
easier it's been for me to be patient
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and the more I want to go, if that makes sense. Yeah,
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you're right. You know, getting
free cares nice, but you value chiropractics
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so much that it wasn't just because
you received it for free, and to
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me that just means that the docs
you worked with and the team Youur on
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all reinforced his how important it is
to stay under regular care. So I
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think that's really cool. Now if
I could take you to kind of pivot
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here a little bit. So let's
say, okay, I've got I've added
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a couple new team members. I've
clearly defined the role that they're in.
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I've done some personality testing maybe on
my current team and new team, and
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I feel like I have people in
the right seat, the right people.
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Tell me how important is training now, once I have that team in place?
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How important is my training rhythms?
Not Meetings, I know those are
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important too, but speak into that
training culture. Oh my gosh. Okay,
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so I'm speaking your love language,
I know, but the reason you
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are is because of, like you
said, the doc I started out with,
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so Dr Pete Kemiolo. I have
had the honor of starting my career
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in Chiropractic with him thirteen years ago, and he took a chance on me.
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I was honestly, I worked in
fashion at the time. I've done
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to school fir interier design and worked
in fashion and he took a chance on
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me brought me into help. You
know, at that point a front Sca
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and let me tell you. We
did not miss a training like Dr Pete's
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leg could be falling off and he'd
show up at the office on Monday for
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team training, like we did not
miss it for anything, and the intensity
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with which we trained never changed,
like never change. I still, six
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years or five and a half years
into you know now I was his office
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manager, running his practice, we
would still get nervous to train on Monday
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mornings because that's the intensity with which, like, we trained. And he's
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like we always train, as if, like we train so that we are
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prepared for everything and anything. And
still to this day, like I just
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have that so ingrained in me,
like we do the same things over and
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over and over. How do the
greats become great? Right, it's like
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you think of the greatest athletes.
That's the easiest thing to compare it to.
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They didn't become great by just dribbling
the ball up and down the court
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like once a week, right,
they did it day and day out,
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our in, our out, minute
in, minute at like they just went
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at it. So training, if
you want to have a good, solid
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team, train every single week without
fail, like without relenting. Again,
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some of the docks on the call
are gone. guiltiest charge here. You
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know, and I think you know
it's for some docs it's easier for them
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and their mind to sit down and
just meet and just to talk philosophically about
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the practice and kind of what we
want to do. And and that's far
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different, right. What you're talking
about is you're literally role playing, right.
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Yeah, I'm laughing because, like
you said, I work with our
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integrator CEOS and so many of them
will come and be like and be like
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we went to do our training and
our doc just talked for thirty minutes and
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then we had ten minutes to roll
play, and I'm like, Oh my
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God, like giving your Doc's phone
number, I'm going to call them.
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And so, yeah, and and
I love that about our visionary CEO Docks,
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like you guys just have the best
hearts. But yes, we need
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to be role playing, we need
to be rolling up our sleeves, like
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what are your processes and procedures that
you do in your office? And you
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need to have an at have a
schedule, right, make it easy.
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Make it easy for you and for
your team. Create an agenda. So
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if there's, you know, like
ten different things you want to train on,
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or if there's twenty different things.
Create a twenty week schedule and then
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follow that. It makes it so
easy, right, you're at day one
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and then at week twenty one you're
back at day one. Like just make
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it super easy for you and for
your team so you can come prepared.
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That's another big part, is coming
prepared right, not like the day of
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training being like who oh, I
think we could do better at our phone
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calls. Let's do that right right. Have a plan and follow it.
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Help help yourselves by making that and
it's going to make your life so much
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easier. It's going to make your
team that much happier because they're going to
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be equipped and prepared right when that
herd testy patient comes in and it's going
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at them. They're going to feel
so confident in their response because you have
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trained on that multiple times already.
Right. So it is just that's really
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a lifeline of a good team.
Yeah, it's interesting that you say that.
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I remember some years ago, when
we started this intensity, of how
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nervous people would get and I would
always start the training by saying, Hey,
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we have an umbrella of mercy over
you. Okay, don't worry about
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it, we're not going to break
you down. It's going to be fun
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and this is going to make you
better and you're going to we're going to
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be able to help more lives.
So if I were to go up stream
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of this, and again, as
you know, chiropractors, we don't get
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business one hundred and one. We
have to learn that as we go.
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And so if we go upstream of
this, how important is it for me
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to have an actual manual that has
all of this in it? You know,
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so they know and scripts and the
whole thing. So how important is
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that? The you have a playbook? Yeah, we had that. I
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mean from day one with Dr p
I'd a binder, this massive binder.
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That was another thing for me,
like, I don't know, I'm such
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a outgoing person and like good with
people. So when it was like here's
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a script and I'm like, what
the heck do I do with this?
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I don't read a script. But
let me tell you, thank God for
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that script because that helped me.
Right, I didn't I didn't have to
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make it up as I went.
I knew exactly what I needed to say.
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I knew exactly what went with what
process and what procedure, what day
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of their visit, right like there
was no making anything up. So I
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know that is I don't belittle that. That's a heavy lift to create that
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right. But, like you said
earlier, the slowdown to speed up,
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I would much rather spend time on
the front end making sure that, hey,
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I have my processes in, procedure
book in in place, I have
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this binder. When someone starts,
we use this to train, right,
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we use this manual to train.
We use it day in and day out.
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Then down the road, right,
you're three months in and you're like,
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why does every new patient we bring
in not come back? And it's
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like, well, we kind of
fumble it because we're just winging it right,
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right, so that it's such a
helpful tool. Like there's no reason
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in my mind that we wouldn't have
that. Yeah, and I love how
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earlier you tied what we're talking about
to this greater vision of saving life.
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I think it's important for docks to
always paint this with this beautiful picture of
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you know, this is why we're
training so hard. I had a former
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practice member that played professional football and
he showed me once his playbook and it
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was wow, it was massive,
and he talked about practice. You know
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how hard practice was and how you
had to come prepared and how nervous he
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would be, and you know,
all these different names and different codes and
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and I just think of docs out
there and practice and you mention the word
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we just wing it. You know, we're chiropractors. Seem like we're the
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king of the wing right, and
so it sounds like the projects, if
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guys are taking notes right now and
gals that are running their practice. The
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first one is create your manual,
not just your employee handbook, but your
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manual, meaning, and I don't
know about you, we you know,
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we do life night, lifetime wellness
care, but we'll usually start with four
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months or makes a little different on
that stuff, but we would we literally
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trained. Like you said, we're
in a twenty six week rhythm, but
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twice a year we go through day
one through one hundred and forty four and
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we just train that out right and
it makes it so much easier for onboarding
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new people. So maybe elaborate on
that. You know, once you get
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your ducks in a row where you
got your manual, you now have job
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specific job descriptions for each role in
your practice. You've done some due diligence
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and taking them through strength finders and
you've taken her through this, this pro
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scan, if you will, and
now you realize, okay, we got
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our brand the right seat and we
know what's seat we need to fill next,
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we've got our manual. Now we're
training and now we can scale right,
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and then you start thinking about over
another doctor, and so kind of
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give me, give me your kind
of added inside on what I just said.
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Yeah, it's so I love that. Like I, like you said
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earlier, sometimes we kind of work
our way back right, and I think
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that's kind of how people do it. You know, we in in the
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remarkable practice who I work with.
We work with we get coached right.
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The leaders get coached to and so
one of the coaches we worked with he
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said either you start at the beginning
and work towards the end, or you
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start at the end and work your
way back right. So the way I
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am, I'm a work your way
back. I see The the vision and
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then I do the little steps back
and that's just how I'm personally wired and
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not that that vision, that vision
can always grow and change, right.
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So I think it's important. One
quick thing as I'm saying that it's important
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to acknowledge the winds and the progress
that we've made, right, because we're
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also in this space, we're always
wanting to do better. Right, that
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sometimes and like grow and do more. Sometimes we forget to just like stop
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in the moment that we're in and
be like hey, we've done a lot.
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Right, we have done some amazing
things, like we started out as
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a chiropractor who knew not much about
running a business or a team, and
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now look at us, look at
what we have right. So I think
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number one, it's super important to
acknowledge where you've come from and where you're
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at and then to look forward to
where you're going to continue to go to.
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Right and, like you said,
that maybe mean bringing in another doc
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right. That maybe mean you,
as a CEO, scaling out from doing
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all the adjusting right and doing some
of the adjusting, and that may mean
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bringing other things into your practice.
I think it's just so neat because in
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the space we're in of health and
wellness, there's always so much we can
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do. To write, to compliment
the CHIROPRACTIC and it's important, I think,
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to keep the main thing the main
thing, but it's also meat that
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there are other things we can do
to end. This is to support our
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patients, right, this is to
make their journey better and easier and to
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really help them. So I think
it's just neat that we can ever be
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growing and evolving within the clinic that
we're in. And it's not that you've
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never made it, but there's always
more we can do. Right. Well,
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it's so good, Mary. I
so appreciate that answer and I think
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you know, I think back to
what we said about philosophy of saying hey,
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your critical part of what's going on
in the patients are getting better because
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you. But there are other ways
to let them know that you appreciate them.
403
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Obviously, maybe you can speak into
this, but one of those is
404
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pay and bonuses. So what's your
feelings on that? Yeah, I think
405
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it's so important, right, and
again, coming from being a team member,
406
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from working in other spaces, right, like I think it's so important
407
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to compensate your team well or and
that doesn't mean you just have to be
408
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throwing massive chunks of money at them, right, and I can feel overwhelming,
409
00:30:23.400 --> 00:30:29.880
but also find ways to show them
that you appreciate them, like I'd
410
00:30:29.920 --> 00:30:33.119
even sometimes like, and Dr Pete
is a very thoughtful person. You just
411
00:30:33.160 --> 00:30:37.039
got super busy, right. So
I'd be like, Hey, Dr Pete,
412
00:30:37.039 --> 00:30:40.119
here's a gift card to give to
Soandso, like to thank them for
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00:30:40.160 --> 00:30:45.319
the work they've done. So find
ways that you can without it being in
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00:30:45.359 --> 00:30:48.519
their bonus structure. Maybe thank them
too small ways, learn their love languages.
415
00:30:48.599 --> 00:30:52.039
We're all different, right, like
the way I'm going to receive it
416
00:30:52.039 --> 00:30:56.000
and another team member is going to
receive something will be different. But I
417
00:30:56.000 --> 00:31:02.440
think it's so important to have structures
in place for compensating and bonusing your team
418
00:31:02.480 --> 00:31:07.519
and then also just doing fun things
for them and with them. Happy team
419
00:31:07.640 --> 00:31:12.319
is going to make just a happier
workspace, right, and a better work
420
00:31:12.359 --> 00:31:17.720
space for all. So even if
you have to put reminders on your calendar
421
00:31:17.759 --> 00:31:22.440
to like get something for the team, like, that's okay. But find
422
00:31:22.519 --> 00:31:26.799
the things that will help you in
this season that you're in, even if
423
00:31:26.799 --> 00:31:30.200
it's your office manager helping you as
a DC, like and to remind you.
424
00:31:30.759 --> 00:31:37.160
But it is so important to be
compensating our team and bonusing them and
425
00:31:37.240 --> 00:31:41.440
just doing things to really encourage them
and thank them for the hard work that
426
00:31:41.440 --> 00:31:45.480
they're doing. So good. Yeah, we I was just at a u
427
00:31:45.519 --> 00:31:49.839
AC of that and one of the
individuals that was interviewed was a fortune to
428
00:31:51.039 --> 00:31:55.160
hundred and fifty CEO, friend of
Mine Actually, and Dr Stephen Interviewed Him
429
00:31:55.200 --> 00:32:00.599
and the whole topic was right along
with what you just said and it was
430
00:32:00.680 --> 00:32:05.759
all around the servant leadership model and
to your point, sometimes chiropractors were busy,
431
00:32:05.799 --> 00:32:08.240
and so having that integrator who can
kind of keep you plugged in and
432
00:32:08.319 --> 00:32:13.039
kind of keep you know, keep
things in front of you as it relates
433
00:32:13.079 --> 00:32:16.920
to showing that appreciation to the people
that work with you, because that's the
434
00:32:16.920 --> 00:32:22.839
biggest disconnect. And one of the
takeaways on that was it's far different to
435
00:32:22.920 --> 00:32:25.400
be a good manager than it is
to be a good leader. They're two
436
00:32:25.440 --> 00:32:29.720
different things, right, and often
we think they go together, but not
437
00:32:29.759 --> 00:32:34.160
always. So what you're saying is
a good leader leads down really well by
438
00:32:34.200 --> 00:32:38.519
remembering everybody has a different level language. They have different things that make them
439
00:32:38.559 --> 00:32:43.400
feel appreciated. So it's words of
affirmation, like I said, others it
440
00:32:43.440 --> 00:32:46.359
could be a gift, you know, or a gym membership or something,
441
00:32:46.440 --> 00:32:51.920
and so I really appreciate hearing that
from your perspective. That was very,
442
00:32:52.039 --> 00:32:53.759
very good. While we're covering a
lot here. Those are great. I
443
00:32:53.880 --> 00:33:00.839
love it. I feel like sometimes
chiropractors don't do a good enough job of
444
00:33:01.000 --> 00:33:06.440
teaching the Chiropractic philosophy to their seas. So how important is, in your
445
00:33:06.480 --> 00:33:13.039
opinion, that that seas have some
chiropractic philosophy? Yeah, they need to
446
00:33:13.079 --> 00:33:16.880
know the philosophy of Chiropractic. Right. Like, I am not a Chiropractor,
447
00:33:17.000 --> 00:33:22.039
I've got my green book and I
love being able to dive into that
448
00:33:22.279 --> 00:33:29.279
right and just really remembering and knowing
why we do what we do, remembering
449
00:33:29.319 --> 00:33:32.960
that, like, our bodies are
the most amazing thing that have ever been
450
00:33:34.000 --> 00:33:37.680
created and that they are so smart. Right, they know exactly what to
451
00:33:37.720 --> 00:33:44.160
do. And if the past two
years have taught us anything, it's that
452
00:33:44.440 --> 00:33:49.200
not enough people know that truth.
Right, not enough people know that truth.
453
00:33:49.319 --> 00:33:54.079
So we need your team's right.
We need your teams to know the
454
00:33:54.119 --> 00:33:59.880
truth so that when the patients come
through the door, they know without a
455
00:33:59.920 --> 00:34:01.880
shadow of a doubt when they say, Hey, we can help you,
456
00:34:02.000 --> 00:34:07.440
we can help you, right.
And patients come in with so like lists
457
00:34:07.599 --> 00:34:13.480
of things going on. Right,
but it is so important for your team
458
00:34:13.559 --> 00:34:17.719
to know the philosophy behind chiropractic.
Why we do what we do right.
459
00:34:17.880 --> 00:34:21.599
That's our core. That's a core
of why we do what we do.
460
00:34:21.719 --> 00:34:25.440
Everything else is just kind of added
and extra, but the core of why
461
00:34:25.480 --> 00:34:30.760
we do what we do and that
philosophy and reminder is so inportant. So
462
00:34:30.079 --> 00:34:35.559
I would just encourage you as docks, as teams, to build that in
463
00:34:35.880 --> 00:34:37.840
right like we would go over that. My docks would go over that with
464
00:34:37.960 --> 00:34:43.159
US weekly, like in our huddles
or things like that. Like there are
465
00:34:43.239 --> 00:34:46.400
so many spaces that we can bring
it into, just little nuggets to our
466
00:34:46.400 --> 00:34:52.840
team, but constantly pouring into them
on that is so important. Yeah,
467
00:34:52.840 --> 00:34:58.599
I experience one dock that really pushes
workshop and when I talk to a couple
468
00:34:58.599 --> 00:35:00.880
of this see as they had never
even been to the workshop. I'm going,
469
00:35:01.880 --> 00:35:05.639
you need them to go to worshy. You so. But now I
470
00:35:05.719 --> 00:35:12.800
appreciate that because you're right. You
know, understanding the philosophy really helped you.
471
00:35:12.800 --> 00:35:15.320
You know know when to speak.
Sometimes see a's will overspeak at the
472
00:35:15.320 --> 00:35:19.840
front and yeah, we'll maybe give
personal health advice. That would not be
473
00:35:19.880 --> 00:35:22.559
consistent with what the DOC is giving. And so I think you're right there.
474
00:35:22.599 --> 00:35:27.440
I think we get to hurried out
of the gates and we don't teach
475
00:35:27.480 --> 00:35:30.239
them the fundamentals of the base running
and the fielding and the bunting and all
476
00:35:30.280 --> 00:35:34.440
the little key things that go into
the practice. But mostly, like you
477
00:35:34.519 --> 00:35:37.599
said, is the chiropractor philosophy is
so important and and, like you said,
478
00:35:37.639 --> 00:35:42.000
the last two years did teach us
that that a lot of people in
479
00:35:42.159 --> 00:35:45.519
our society would have been a lot
better off had they've been seeing a chiropractor
480
00:35:45.599 --> 00:35:49.199
during the whole era that we just
came out of. But my goal in
481
00:35:49.239 --> 00:35:52.440
my practice, and I know this
is your goal for the practice is that
482
00:35:52.480 --> 00:35:57.679
you coach, is I personally am
drawn to lasting the long term relationships,
483
00:35:57.679 --> 00:36:01.000
whether it be with a practice member
or my team. And so just your
484
00:36:01.039 --> 00:36:06.760
what are some final party words of
wisdom and encouragement you might give to the
485
00:36:06.840 --> 00:36:13.239
DC's and the sea's on this call
as it relates to creating these lasting bonds
486
00:36:13.239 --> 00:36:16.760
and these long term relationships? Yeah, Oh gosh, this is something like
487
00:36:16.800 --> 00:36:22.239
I could tear up about, because
so when I worked with Dr Pete,
488
00:36:22.280 --> 00:36:24.280
we had a high volume clinic.
Like I said, we saw over a
489
00:36:24.360 --> 00:36:30.400
thousand patients a week. Okay,
so that's my average. Monday I encountered
490
00:36:30.760 --> 00:36:36.880
three hundred human beings and that's a
lot of people, right, and what
491
00:36:36.960 --> 00:36:43.599
I realized really quickly was how important
it was to know every single one of
492
00:36:43.639 --> 00:36:49.920
them, right, to know who
each one of them were. And this
493
00:36:50.039 --> 00:36:53.519
is what I believe, like and
Dr Pete instill that in us, right,
494
00:36:53.559 --> 00:36:57.679
that each person is a human it's
not just a number. Right,
495
00:36:57.679 --> 00:36:59.880
we do with numbers a lot in
our clinic, and I say this on
496
00:36:59.960 --> 00:37:04.159
my calls all the time. Every
number is directly related to a person,
497
00:37:04.280 --> 00:37:07.440
right. So that's what makes these
numbers even that much more important. But
498
00:37:07.440 --> 00:37:09.920
they're not just a number because there
are a number. They're a number because
499
00:37:09.920 --> 00:37:15.119
there are a human being and it's
so important that we are stopping, that
500
00:37:15.159 --> 00:37:19.760
we're taking you know, looking them
in the eyes, right, each person
501
00:37:19.800 --> 00:37:22.840
that we get busy. There's so
much going on in a clinic. I
502
00:37:22.840 --> 00:37:29.800
remember sometimes feeling so overwhelmed of that
pole between like working, I'm doing running
503
00:37:29.800 --> 00:37:32.159
a business, but I'm also there's
human beings in front of me and I
504
00:37:32.199 --> 00:37:37.119
need to to be a part of
them or present to them. So I
505
00:37:37.119 --> 00:37:43.239
would just say that, like to
remind us, amidst all the things that
506
00:37:43.280 --> 00:37:47.119
we are doing in our clinics,
you know, new patient, paperwork,
507
00:37:47.119 --> 00:37:52.559
walking a new patient back, adjusting
a patient, doing an x Ray,
508
00:37:52.599 --> 00:37:55.840
doing a really whatever it is,
that that's a human being in front of
509
00:37:55.840 --> 00:38:00.440
you right who's going through life.
So make sure that we're making eye contact
510
00:38:00.480 --> 00:38:02.440
with them, that were looking at
them, that were connecting with them,
511
00:38:02.440 --> 00:38:06.440
that were being present with them,
because we may never get that moment back
512
00:38:06.519 --> 00:38:09.039
right and we don't life. So
much happens in life. And the same
513
00:38:09.119 --> 00:38:14.400
with our team. Make sure that
we're present to our team members, that
514
00:38:14.440 --> 00:38:16.280
were not taking for granted the people
that we get to work with, to
515
00:38:16.320 --> 00:38:21.039
be with on a daily basis,
and that, for me, the basis
516
00:38:21.119 --> 00:38:23.800
of everything I try to do is
love right, like what is the core
517
00:38:23.840 --> 00:38:28.239
of what I'm doing, why I'm
doing this? So making sure that I'm
518
00:38:28.320 --> 00:38:31.679
operating out of that and I think
we'll have we'll just be able to reach
519
00:38:31.760 --> 00:38:37.199
so many more people as we focus
on each individual as they're in front of
520
00:38:37.280 --> 00:38:44.159
us. Wow, you get me
teared up to that was beautiful and it's
521
00:38:44.239 --> 00:38:50.639
so clear to me that you know, you just didn't make chiropractic a job.
522
00:38:50.639 --> 00:38:55.320
This is your calling and my hats
off to you, know, Dr
523
00:38:55.400 --> 00:38:59.719
Pete, and the other people that
have come alongside you during your journey.
524
00:39:00.079 --> 00:39:01.880
You are a gift to Chiropractic.
If we could, I give you big
525
00:39:01.920 --> 00:39:06.800
Hog right now, but obviously you're
in Arizona and I'm in California, but
526
00:39:07.440 --> 00:39:08.800
next time we see each other it's
going to be high fives and hugs.
527
00:39:08.840 --> 00:39:15.519
I really truly appreciate you letting US
invade your busy schedule and I know that
528
00:39:15.599 --> 00:39:22.880
this call is going to be extremely
impactful. You had so much to say
529
00:39:22.039 --> 00:39:27.199
and you encourage me so much.
I can't imagine, you know just how
530
00:39:27.199 --> 00:39:29.760
many people are on the other end
right now that are just going to be
531
00:39:29.800 --> 00:39:31.719
so fired up and so Mary,
I just want to thank you for taking
532
00:39:31.719 --> 00:39:36.400
the time to do this and for
those of you that tuned in, I
533
00:39:36.440 --> 00:39:40.039
want to celebrate you, because you're
never going to regret time spent on personal
534
00:39:40.079 --> 00:39:45.599
development and I know this is going
to be one of those podcasts you're going
535
00:39:45.639 --> 00:39:49.519
to save and re listen to again
and again. And I also want to
536
00:39:49.519 --> 00:39:53.960
thank Kiro touch for their spirit in
this, that Chiro touch really does want
537
00:39:54.079 --> 00:40:00.000
the profession to be successful. We're
not doing this podcast to sell more so
538
00:39:59.960 --> 00:40:07.039
software. This is to help chiropractors
grow and thrive and to become the best
539
00:40:07.119 --> 00:40:10.239
version of themselves. So again,
thank you, Kira touch, thank you
540
00:40:10.280 --> 00:40:16.239
Mary, and remember, for those
docs out there, take care of yourself,
541
00:40:16.400 --> 00:40:22.760
take time to get adjusted, make
sure you treat your body properly so
542
00:40:22.800 --> 00:40:27.280
that you are vital and at your
best. And so have a wonderful day
543
00:40:27.280 --> 00:40:28.880
and we'll see you all later