How to Help Your CA Go From Good to Great

March 18, 2022 00:40:33
How to Help Your CA Go From Good to Great
ChiroCast: Insights for modern chiropractors
How to Help Your CA Go From Good to Great

Mar 18 2022 | 00:40:33

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Show Notes

Welcome to Catch Up with ChiroTouch with Dr. Ronnie Simms. Tune in to this educational and inspirational podcast series for conversations with chiropractic’s most influential speakers.

In this episode, Mary Quense, a CA Coach with the Remarkable Practice, shares valuable tips and tricks to help your chiropractic assistants (CAs) thrive in their role.

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Episode Transcript

WEBVTT 1 00:00:02.120 --> 00:00:06.519 Welcome to this edition of catch up with Cairo touch. I'm your host, 2 00:00:06.599 --> 00:00:10.679 Dr Ronnie Simms, and I'm so glad that you tuned in today, and 3 00:00:10.720 --> 00:00:16.199 so you know, these podcasts are Kira touches way of really supporting and reaching 4 00:00:16.199 --> 00:00:19.600 out to the profession that they love. Our goal with this is for you 5 00:00:19.640 --> 00:00:23.399 to grow, for you to be inspired, so that you can become the 6 00:00:23.480 --> 00:00:28.399 chiropractor and the person that you want to be and that the world needs you 7 00:00:28.480 --> 00:00:32.320 to be. Right now more than ever, chiropractors need to be at their 8 00:00:32.439 --> 00:00:38.359 best, and so today I'm super excited because this is the first time in 9 00:00:38.399 --> 00:00:42.759 doing this podcast that I get to hang out with a rock star CEA. 10 00:00:43.359 --> 00:00:47.759 To me, I think the sea position is the most critical position in the 11 00:00:47.840 --> 00:00:53.560 chiropractic profession, and with me today is Mary Quinn's and Mary is an amazing 12 00:00:53.640 --> 00:01:00.240 lady who I've learned much from, and she is a CEA and Co trainer, 13 00:01:00.399 --> 00:01:03.959 extraordinary with the remarkable practice and she's been a sea her whole career and 14 00:01:04.000 --> 00:01:08.239 she probably talking about that. Mary. Welcome on. thankstock. It's so 15 00:01:08.319 --> 00:01:11.840 good to be on here and I'm just so excited to be with you and 16 00:01:11.920 --> 00:01:18.519 talking about one of my favorite topics, which is team and our sea's say, 17 00:01:18.640 --> 00:01:22.400 super excited to be here. I love it. Let's just dive right 18 00:01:22.480 --> 00:01:26.200 in. Okay. Yeah, first thing is, I know you've been involved 19 00:01:26.239 --> 00:01:30.040 as a sea, both in the role of being a sea and then and 20 00:01:30.239 --> 00:01:33.760 ultimately get into a position where you were managing a lot of seas. Now 21 00:01:33.799 --> 00:01:37.920 you have this beautiful role of being a really a kind of a top notch 22 00:01:38.000 --> 00:01:42.079 see a coach and even a integrator, studo coach, and so you've kind 23 00:01:42.079 --> 00:01:46.799 of really progressed in your career and Chiropractic and just a remarkable way, I'll 24 00:01:46.879 --> 00:01:49.400 use that word. And so I want to ask you the question in that 25 00:01:49.480 --> 00:01:55.439 process and again, so you know, on this podcast are a variety of 26 00:01:55.519 --> 00:02:00.439 DC's and hopefully their teams, both Docs new in the field and season veterans 27 00:02:00.519 --> 00:02:06.959 that really need to kind of tighten things up, and so the question is, 28 00:02:07.319 --> 00:02:09.240 you know, elaborate on this. How important, in your opinion, 29 00:02:09.439 --> 00:02:15.599 is the sea in that process of growing a vibrant dream practice? Yeah, 30 00:02:15.599 --> 00:02:20.919 Oh my goodness, a sea is everything. And we were just talking earlier 31 00:02:21.120 --> 00:02:24.759 right like how you could kind of take a sea play plus doc and bring 32 00:02:24.800 --> 00:02:30.960 in an a plus CEA and that could radically change your practice. And team 33 00:02:31.159 --> 00:02:37.680 is everything. They is the firm foundation, right. I think about foundation 34 00:02:37.800 --> 00:02:40.520 of our house. If that's faulty, the whole house is faulty. Right. 35 00:02:40.520 --> 00:02:45.680 So if we do not have a good, solid team of seas in 36 00:02:45.719 --> 00:02:50.960 our clinic, that we're not going to be able to best serve our communities 37 00:02:51.080 --> 00:02:55.840 and have a vibrant, growing practice. So the sea is everything in there. 38 00:02:57.319 --> 00:03:00.080 So what you're basically saying is I could have an the AIS envision and 39 00:03:00.159 --> 00:03:07.000 plan in my mind, but without that support and without that team supporting that 40 00:03:07.080 --> 00:03:09.599 vision, I'm not going to get there exactly. Yeah, so that's so 41 00:03:09.680 --> 00:03:13.159 good to say that. I just wanted to start off with that because I 42 00:03:13.199 --> 00:03:16.520 know that you and I both fully believe that with all our heart, especially 43 00:03:16.560 --> 00:03:20.919 being in these vibrant practices for as long as we've been in them. And 44 00:03:21.039 --> 00:03:23.319 so, you know, the next kind of layer on that then is, 45 00:03:23.759 --> 00:03:27.280 you know, as we look at this see a position, there are so 46 00:03:27.360 --> 00:03:30.319 many different see a positions, especially as your practice grows. And so as 47 00:03:30.360 --> 00:03:36.080 I look at that, how important is it in your opinion, for you 48 00:03:36.120 --> 00:03:39.960 know, the CAA to be in a position that best fits their personality? 49 00:03:40.280 --> 00:03:45.479 So that we can have effective expectations and agreements in place. So how how 50 00:03:45.520 --> 00:03:47.960 important is that that we put them in the right seat? Yeah, oh 51 00:03:49.000 --> 00:03:52.560 my gosh, so important. So I've been in this field now for thirteen 52 00:03:52.639 --> 00:04:00.000 years and the first practice I was in and worked in and helped run was 53 00:04:00.039 --> 00:04:02.479 a high volume clinic. We had a lot of team members, you know, 54 00:04:02.599 --> 00:04:06.400 through the about six years I was there, and let me tell you, 55 00:04:06.439 --> 00:04:10.960 when we had the right team members it was everything. Will we had 56 00:04:11.000 --> 00:04:15.879 the wrong team member first, it was miserable and you could tell that those 57 00:04:15.920 --> 00:04:19.519 team members were also miserable. Right, it's like for any of us in 58 00:04:19.560 --> 00:04:25.600 life, when we're not operating out of our strengths and our strong suits, 59 00:04:25.639 --> 00:04:29.879 we are not our best selves. Therefore we're not going to be our happy 60 00:04:30.040 --> 00:04:32.879 as selves. And it's not saying, you know, that we can't grow 61 00:04:32.920 --> 00:04:38.160 in areas that maybe aren't our strengths, but what we really should each be 62 00:04:38.199 --> 00:04:43.519 doing on a day to day basis. And chiropractic aside, that is something 63 00:04:43.600 --> 00:04:46.319 I am so passionate about for all human beings, right, is that they 64 00:04:46.399 --> 00:04:51.480 are working in their zone of genius, and so it is so important, 65 00:04:51.600 --> 00:04:55.600 especially in the clinic, because, yes, we are in the business of 66 00:04:55.680 --> 00:05:00.759 Chiropractic, but we're also in the business of saving lives and helping people. 67 00:05:00.800 --> 00:05:05.480 We're dealing with so many individuals on a hour to our basis. So you 68 00:05:05.519 --> 00:05:11.160 want to make sure that the people that you have in the specific roles and 69 00:05:11.240 --> 00:05:15.959 seats in your clinic are the right people and not just a body to fill 70 00:05:16.000 --> 00:05:20.839 that that space, right, because that's going to go horribly wrong. Yeah, 71 00:05:20.879 --> 00:05:25.199 as I think about that, Mary, I'm sure you've experienced this where 72 00:05:25.240 --> 00:05:30.480 you have had a very talented see a but you perhaps had them in the 73 00:05:30.519 --> 00:05:33.000 wrong role. Yeah, can you kind of speak into that, the specificity 74 00:05:33.040 --> 00:05:39.240 of maybe some of the roles within Chiropractic? Yeah, for sure. So, 75 00:05:39.319 --> 00:05:42.800 you know, we have our front desk, Caea, who I got 76 00:05:42.839 --> 00:05:45.759 to do that for a while and I just love that. Right it's like 77 00:05:45.879 --> 00:05:49.720 you are just you're that first face that people are seeing, whether there are 78 00:05:49.720 --> 00:05:55.839 a new patient or an existing patient. Right there you are that bubbly person 79 00:05:56.040 --> 00:06:00.519 at the front, welcoming, you're just opening the door to your home and 80 00:06:00.600 --> 00:06:04.519 ready to love and serve them, and so that is the perfect spot for 81 00:06:04.560 --> 00:06:11.920 someone with kind of a more upbeat personality, just super outgoing and you know, 82 00:06:11.959 --> 00:06:15.199 then we have our checkout sea and we're going to go through some different 83 00:06:15.199 --> 00:06:19.000 positions. I understand every clinic is different. So this is not for us 84 00:06:19.120 --> 00:06:24.839 to look at what we're lacking, but to be encouraged by what we can 85 00:06:24.920 --> 00:06:29.079 work towards having. Right. So some of you may have one sea that's 86 00:06:29.160 --> 00:06:31.319 filling a few roles now and your goal is to get more in there. 87 00:06:31.439 --> 00:06:35.160 So just to encourage you, we've all been in that spot too, right 88 00:06:35.160 --> 00:06:41.040 where we had to start out with like a smaller amount. Maybe we had 89 00:06:41.079 --> 00:06:44.639 one or two seas, where our goal was to get to four seas. 90 00:06:44.680 --> 00:06:47.600 So just to encourage you, I work, you know, as doc you 91 00:06:47.639 --> 00:06:51.480 said, with seas and Coos. So we have this conversational lit of not 92 00:06:51.519 --> 00:06:57.519 comparing what we don't have but being able to be encouraged to what we're working 93 00:06:57.519 --> 00:07:00.560 towards. So as we go through different positions, I just want to remind 94 00:07:00.720 --> 00:07:06.120 us as teams about that, that we have goals we work towards and not 95 00:07:06.240 --> 00:07:11.519 to let this be a Downer to you. So we then, you know, 96 00:07:11.839 --> 00:07:16.040 we have our checkout sea. That personality might be a little more somber 97 00:07:16.040 --> 00:07:21.279 than the check and see a would be good with numbers, also good with 98 00:07:21.279 --> 00:07:29.279 people. But another one who I love is our Techa, and so they 99 00:07:29.360 --> 00:07:32.360 might fill a few different roles. When we always had in our clinic we 100 00:07:32.399 --> 00:07:36.879 called it the floater, but I just love that just someone who also has 101 00:07:36.879 --> 00:07:41.639 a great personality, just out there touching on the patients, getting them signed 102 00:07:41.680 --> 00:07:45.319 up for workshops, maybe making sure they're doing their rehabs. If you have 103 00:07:45.360 --> 00:07:51.120 that in your clinic, we've got our back office sea and they're really back 104 00:07:51.160 --> 00:07:56.800 there helping run the business, help keeping our docks in line with that right. 105 00:07:57.319 --> 00:08:01.560 You may have then even just going into associate docs and whatnot in there. 106 00:08:01.800 --> 00:08:05.920 So there's just so many different roles and I love that because there's space 107 00:08:07.040 --> 00:08:11.319 for so many different personalities to which is awesome. So many docs I talked 108 00:08:11.439 --> 00:08:16.720 with they didn't really spend the time research in your writing out these rules. 109 00:08:16.839 --> 00:08:22.000 They rather were just looking for a good person and then they come in and 110 00:08:22.040 --> 00:08:24.040 then they're trying to figure out, you know, how am I going to 111 00:08:24.079 --> 00:08:28.720 keep this amazing person and maybe they have in the wrong spot. So how 112 00:08:28.759 --> 00:08:31.799 important is it for doctors to kind of define what those roles are all about? 113 00:08:31.799 --> 00:08:35.879 How important is that in your opinion? It's so important. That's like 114 00:08:37.159 --> 00:08:39.480 that's the blue print, right, if you're building a house, you have 115 00:08:39.559 --> 00:08:43.799 your blueprint. So that's our vision story. Are Blueprint of our clinic. 116 00:08:43.840 --> 00:08:48.679 And so yes, you can find a person to just put in a position, 117 00:08:48.960 --> 00:08:52.639 right, but is that the best person for that position? Also, 118 00:08:52.759 --> 00:08:56.320 how many of us have because, guilty as charge, I've been like, 119 00:08:56.320 --> 00:08:58.360 oh, they're an awesome personality, they're going to do great here, and 120 00:08:58.399 --> 00:09:01.720 it's miss a ball. Right. There are a great personality, but there 121 00:09:01.720 --> 00:09:07.440 are other gifts and talents and kind of their personality, their strengths, are 122 00:09:07.679 --> 00:09:13.399 not they're not working in those right. And so it's so important for you 123 00:09:13.440 --> 00:09:18.519 as a dock, and I I know this can feel overwhelming, right, 124 00:09:18.559 --> 00:09:20.480 because you're like, I don't know, I just want to help people and 125 00:09:20.519 --> 00:09:24.080 adjust them. Let's all a lot of you are wired and I love that 126 00:09:24.159 --> 00:09:28.159 about you. But to really have that vision story of Hey, this is 127 00:09:28.159 --> 00:09:31.879 where I want to go in my business, these are the team members that 128 00:09:31.919 --> 00:09:37.759 I'm going to need to accomplish that right, and that's so important. And 129 00:09:37.759 --> 00:09:41.399 again, it's going to look different for everyone. So what you might want 130 00:09:41.480 --> 00:09:45.799 your clinic to look like could be different than the guy right next door to 131 00:09:45.840 --> 00:09:50.120 you or the woman on the other side of you. But it's so important, 132 00:09:50.159 --> 00:09:52.639 like you said, to kind of have that written out and then I 133 00:09:52.679 --> 00:09:56.399 love hearing my teams that I work with and coach with saying, Hey, 134 00:09:56.440 --> 00:10:01.320 this is our goal. You know by q three we're going to hire this 135 00:10:01.759 --> 00:10:05.960 person right, and then, looking at que one of next year, we're 136 00:10:05.960 --> 00:10:09.000 going to work towards hiring. So really laying out a plan and things may 137 00:10:09.080 --> 00:10:13.519 happen sooner than you planned or a little later than planned, but at least 138 00:10:13.519 --> 00:10:18.279 you have it laid out and you know what you're working towards. HMM. 139 00:10:18.320 --> 00:10:20.240 So, in a sense, you know, as you reverse engineer this, 140 00:10:22.960 --> 00:10:28.039 you're kind of figuring out what personality traits that each role and then, as 141 00:10:28.080 --> 00:10:31.919 you go about that, what are some cools, some resources, things that 142 00:10:33.120 --> 00:10:39.279 the chiropractor and his currency a can utilize to make sure they get this right? 143 00:10:39.519 --> 00:10:43.919 Yeah, I mean there's so many resources out there. One that we 144 00:10:43.000 --> 00:10:48.480 love to recommend and use as Chiro match makers. They're awesome and awesome tool 145 00:10:48.639 --> 00:10:52.600 right and they can help you hire and find team or a lot of our 146 00:10:52.639 --> 00:10:56.480 clinics they'll find a team member and say, Hey, we think they're good 147 00:10:56.519 --> 00:11:01.080 for this, and then they'll send them to Chiro match maker to kind of 148 00:11:01.120 --> 00:11:05.519 do their scan on them. I know it's not a personality scan, right, 149 00:11:05.559 --> 00:11:09.399 because you can't legally do that, I don't think in most states before 150 00:11:09.519 --> 00:11:15.159 you hired someone. So, but Cairo matchmaker has been an amazing tool and 151 00:11:15.200 --> 00:11:22.519 what I love seeing Cairos do is create something out of a need they had, 152 00:11:22.639 --> 00:11:26.279 right. So like Chiro match maker came out of a need that some 153 00:11:26.320 --> 00:11:30.639 of these other docks were having, right, like hey, we just keep 154 00:11:30.679 --> 00:11:35.960 bringing in the wrong person. So that is a great tool prior and then 155 00:11:35.960 --> 00:11:41.039 post, like someone that I love is strength finders. That's a great one. 156 00:11:41.120 --> 00:11:45.080 Again, once you've hired, to really know, hey, how does 157 00:11:45.120 --> 00:11:48.600 this person work? Right, like I know that's helped me, even in 158 00:11:48.639 --> 00:11:54.200 my personal and professional right, to be like, Hey, these are my 159 00:11:54.240 --> 00:11:58.000 strengths, this is why I am so passionate about this, right. But 160 00:11:58.039 --> 00:12:01.759 I also need to like lay off a little bit, right right. So, 161 00:12:03.080 --> 00:12:05.559 yeah, it sounds like what you're saying to is those docs that maybe 162 00:12:05.679 --> 00:12:11.360 didn't follow that formula initially and do have a team, that it makes sense 163 00:12:11.399 --> 00:12:16.240 for them to take their current team through some testing just to fine tune and 164 00:12:16.279 --> 00:12:20.399 be sure that they're in the right position so they're not burning them out or 165 00:12:20.559 --> 00:12:24.759 yeah, I've had teams that I work with, and again, I don't 166 00:12:24.759 --> 00:12:28.919 work for Chiro matchmaker, I just love them because we've come seen such great 167 00:12:28.960 --> 00:12:33.679 things. But I've had teams, you know, like teams of let's say 168 00:12:33.679 --> 00:12:39.639 ten, start working with myself or some of the other coaches I work with 169 00:12:39.720 --> 00:12:45.360 and then putting their whole team through that that testing and realizing who, like 170 00:12:45.559 --> 00:12:48.759 we have some some people in the wrong seats. They're great people but, 171 00:12:48.840 --> 00:12:52.960 like, if we need we just need to move them around a little bit. 172 00:12:52.960 --> 00:12:56.120 So it's a great tool that you can use even with existing team members 173 00:12:56.120 --> 00:13:01.039 that you're like hey, they might be in the right seat, but actually 174 00:13:01.080 --> 00:13:05.120 they may not also be in the right seat. And some of US can 175 00:13:05.159 --> 00:13:09.279 can operate in our non strengths, but we can only do that for so 176 00:13:09.320 --> 00:13:13.639 long before we're going to experience burn out, unhappiness and discontent. Yeah, 177 00:13:13.759 --> 00:13:18.080 those Unicorns, those tree unicorns. Are Not that many people out there that 178 00:13:18.159 --> 00:13:20.480 can do that. Yeah, and no, I appreciate you talking about that 179 00:13:20.519 --> 00:13:26.120 because I know there's a lot of Docs on the call who on these on 180 00:13:26.159 --> 00:13:30.440 these podcasts that will reach back to me privately, kind of like, Dang 181 00:13:30.519 --> 00:13:33.440 it, I kind of did this all backwards and I just encourage him to 182 00:13:33.440 --> 00:13:35.879 say it's never too late, right, yeah, just fine tune this. 183 00:13:35.960 --> 00:13:39.440 And how do you see that when you go through that exercise? What has 184 00:13:39.480 --> 00:13:43.600 been your experience in some of these practices as far as what type of growth 185 00:13:43.639 --> 00:13:48.639 have you seen where they really had a slow down to speed up and they 186 00:13:48.679 --> 00:13:52.120 really start to look at that? Have you seen some great stories out there? 187 00:13:52.200 --> 00:13:56.240 Oh my gosh, so good. There's this one, Dr Mark Mao, 188 00:13:56.320 --> 00:14:00.679 who I love. He's a ductor gotten to work alongside and he does 189 00:14:00.720 --> 00:14:05.639 some coaching and training on strength finders and I'll never forget three years ago the 190 00:14:05.679 --> 00:14:11.120 first time I heard him speak and he did an exercise. We are at 191 00:14:11.159 --> 00:14:16.399 at an event and he didn't exercise and he had everyone take their nondominant writing 192 00:14:16.399 --> 00:14:18.399 hands and he had a phrase, whatever it was, you know, I 193 00:14:18.440 --> 00:14:22.879 love you, and he said right, right, that phrase with your nondominant 194 00:14:22.879 --> 00:14:26.919 hand and then he said okay, everyone did that and then write that phrase 195 00:14:26.960 --> 00:14:31.879 with your dominant hand. And I don't remember the times, but I will 196 00:14:31.879 --> 00:14:37.720 tell you doing it with your nondominant hand took much more time than doing it 197 00:14:37.720 --> 00:14:41.679 with our dominant hand. Right. So that I'm an analogy person, person 198 00:14:41.799 --> 00:14:45.320 and vision Dr Stephen Franson and I talk about that all the time. How 199 00:14:45.559 --> 00:14:52.440 were these visual people? So that helped me really understand like when, like 200 00:14:52.519 --> 00:14:54.399 we can work in our non strength, right, but when we are we're 201 00:14:54.399 --> 00:15:00.679 not being as efficient. And so when those teams switch around their team members, 202 00:15:01.120 --> 00:15:05.279 they're that much more productive. Right. I hate the word busy. 203 00:15:05.440 --> 00:15:09.080 I kind of remove that from my vocabulary in the last year or so or 204 00:15:09.080 --> 00:15:13.080 working towards that, but it makes them so much more productive. Right. 205 00:15:13.120 --> 00:15:18.200 So you go from doing a task that maybe took you thirty minutes to now 206 00:15:18.240 --> 00:15:22.799 doing something in like five minutes. Like just think of you as a business 207 00:15:22.799 --> 00:15:26.039 owner. How much bet right, how much more efficient that is for you 208 00:15:26.080 --> 00:15:33.080 and your business, processing more people and just keeping happier team and happier patients. 209 00:15:33.480 --> 00:15:37.720 Yeah, so in the same vein here, Mary, as it relates 210 00:15:37.799 --> 00:15:43.320 to kind of what I'm hearing you say is, you know, it's not 211 00:15:43.399 --> 00:15:46.879 just finding the right people, it's making sure they're in the right seat, 212 00:15:46.120 --> 00:15:50.759 doing the right job the right way for the right reasons. All the rights. 213 00:15:50.320 --> 00:15:54.960 And so if you can go one layer deeper for me philosophically, in 214 00:15:56.000 --> 00:16:02.919 your opinion, how important is the sea in the actual success of the patient's 215 00:16:03.000 --> 00:16:07.039 experience and the results they get? Because I always tell my teams that you 216 00:16:07.039 --> 00:16:11.240 guys have no idea how far reaching of an effect that you're having on people. 217 00:16:11.279 --> 00:16:15.679 You may not be doing the adjustment, but when you make their schedule 218 00:16:15.679 --> 00:16:18.919 easy and you make the finance easy and you make the billing easy, just 219 00:16:19.000 --> 00:16:22.200 how far does that go? In your opinion, it goes so far, 220 00:16:22.279 --> 00:16:27.159 and our sea's right. I have the unique experience of I'm not working in 221 00:16:27.200 --> 00:16:30.639 a practice at the moment, but that I'm a patient in a practice, 222 00:16:30.840 --> 00:16:37.480 like paying patient, for the first time in thirteen years, which is really 223 00:16:37.639 --> 00:16:42.279 actually a need experience for me, because going into this clinic right and being 224 00:16:42.279 --> 00:16:45.840 like, I try to not be too critical, but you know, you're 225 00:16:45.879 --> 00:16:55.799 just Construt um looking at everything, but it the team has been so amazing. 226 00:16:55.840 --> 00:16:57.720 Like I can tell each person in this clinic I go to is in 227 00:16:57.759 --> 00:17:03.119 their right role right and through the little things that they're doing of helping me 228 00:17:03.519 --> 00:17:07.759 Redo my appointment right, like if I need to change it up, I've 229 00:17:07.799 --> 00:17:11.480 an ever changing schedule. I try to stay consistent, but it's ever changing. 230 00:17:11.640 --> 00:17:15.480 If that were hard, right, if those were hard team numbers, 231 00:17:15.480 --> 00:17:18.720 they weren't responsive. They didn't I'm telling I'm just telling you now, and 232 00:17:18.759 --> 00:17:22.720 I'm no chiropractic and I'm in it, I wouldn't go right. It's like 233 00:17:22.920 --> 00:17:27.119 life is so busy. So just to encourage you, docs and seas like 234 00:17:27.359 --> 00:17:32.839 those little things are the biggest thing to a patient. We all have life 235 00:17:32.920 --> 00:17:37.400 going on right. I know Chiropractic is valuable, I know how important it 236 00:17:37.480 --> 00:17:41.279 is for me to get in for my adjustments, but I also have life 237 00:17:41.359 --> 00:17:45.960 going on right. So it's like these little things that you're doing are helping 238 00:17:47.119 --> 00:17:52.440 remind me to stay on track right, to keep doing what the DOC has 239 00:17:52.519 --> 00:17:56.000 laid out for me to do to get my best results. And the longer 240 00:17:56.039 --> 00:18:00.400 they've done that for me, the easier it's been for me to be patient 241 00:18:00.599 --> 00:18:03.039 and the more I want to go, if that makes sense. Yeah, 242 00:18:03.160 --> 00:18:07.640 you're right. You know, getting free cares nice, but you value chiropractics 243 00:18:07.720 --> 00:18:11.400 so much that it wasn't just because you received it for free, and to 244 00:18:11.480 --> 00:18:15.480 me that just means that the docs you worked with and the team Youur on 245 00:18:17.079 --> 00:18:19.400 all reinforced his how important it is to stay under regular care. So I 246 00:18:19.440 --> 00:18:23.720 think that's really cool. Now if I could take you to kind of pivot 247 00:18:23.759 --> 00:18:29.160 here a little bit. So let's say, okay, I've got I've added 248 00:18:29.240 --> 00:18:33.160 a couple new team members. I've clearly defined the role that they're in. 249 00:18:33.359 --> 00:18:37.160 I've done some personality testing maybe on my current team and new team, and 250 00:18:37.200 --> 00:18:41.680 I feel like I have people in the right seat, the right people. 251 00:18:42.200 --> 00:18:48.000 Tell me how important is training now, once I have that team in place? 252 00:18:48.039 --> 00:18:51.319 How important is my training rhythms? Not Meetings, I know those are 253 00:18:51.319 --> 00:18:56.400 important too, but speak into that training culture. Oh my gosh. Okay, 254 00:18:56.599 --> 00:19:00.319 so I'm speaking your love language, I know, but the reason you 255 00:19:00.359 --> 00:19:03.000 are is because of, like you said, the doc I started out with, 256 00:19:03.079 --> 00:19:08.680 so Dr Pete Kemiolo. I have had the honor of starting my career 257 00:19:08.720 --> 00:19:15.720 in Chiropractic with him thirteen years ago, and he took a chance on me. 258 00:19:15.960 --> 00:19:19.640 I was honestly, I worked in fashion at the time. I've done 259 00:19:19.680 --> 00:19:26.079 to school fir interier design and worked in fashion and he took a chance on 260 00:19:26.160 --> 00:19:30.559 me brought me into help. You know, at that point a front Sca 261 00:19:30.640 --> 00:19:37.920 and let me tell you. We did not miss a training like Dr Pete's 262 00:19:37.000 --> 00:19:41.079 leg could be falling off and he'd show up at the office on Monday for 263 00:19:41.200 --> 00:19:47.599 team training, like we did not miss it for anything, and the intensity 264 00:19:47.599 --> 00:19:53.440 with which we trained never changed, like never change. I still, six 265 00:19:53.519 --> 00:19:59.599 years or five and a half years into you know now I was his office 266 00:19:59.599 --> 00:20:03.599 manager, running his practice, we would still get nervous to train on Monday 267 00:20:03.680 --> 00:20:10.119 mornings because that's the intensity with which, like, we trained. And he's 268 00:20:10.160 --> 00:20:15.960 like we always train, as if, like we train so that we are 269 00:20:15.960 --> 00:20:21.599 prepared for everything and anything. And still to this day, like I just 270 00:20:21.640 --> 00:20:26.119 have that so ingrained in me, like we do the same things over and 271 00:20:26.160 --> 00:20:30.160 over and over. How do the greats become great? Right, it's like 272 00:20:30.200 --> 00:20:33.960 you think of the greatest athletes. That's the easiest thing to compare it to. 273 00:20:33.200 --> 00:20:37.119 They didn't become great by just dribbling the ball up and down the court 274 00:20:37.240 --> 00:20:40.400 like once a week, right, they did it day and day out, 275 00:20:40.400 --> 00:20:42.559 our in, our out, minute in, minute at like they just went 276 00:20:42.599 --> 00:20:48.680 at it. So training, if you want to have a good, solid 277 00:20:48.680 --> 00:20:55.720 team, train every single week without fail, like without relenting. Again, 278 00:20:55.839 --> 00:20:59.559 some of the docks on the call are gone. guiltiest charge here. You 279 00:20:59.599 --> 00:21:03.920 know, and I think you know it's for some docs it's easier for them 280 00:21:03.960 --> 00:21:08.160 and their mind to sit down and just meet and just to talk philosophically about 281 00:21:08.200 --> 00:21:12.039 the practice and kind of what we want to do. And and that's far 282 00:21:12.160 --> 00:21:17.279 different, right. What you're talking about is you're literally role playing, right. 283 00:21:17.480 --> 00:21:19.400 Yeah, I'm laughing because, like you said, I work with our 284 00:21:19.599 --> 00:21:23.880 integrator CEOS and so many of them will come and be like and be like 285 00:21:23.920 --> 00:21:27.880 we went to do our training and our doc just talked for thirty minutes and 286 00:21:27.880 --> 00:21:32.279 then we had ten minutes to roll play, and I'm like, Oh my 287 00:21:32.480 --> 00:21:37.279 God, like giving your Doc's phone number, I'm going to call them. 288 00:21:37.319 --> 00:21:41.279 And so, yeah, and and I love that about our visionary CEO Docks, 289 00:21:41.319 --> 00:21:45.079 like you guys just have the best hearts. But yes, we need 290 00:21:45.160 --> 00:21:49.039 to be role playing, we need to be rolling up our sleeves, like 291 00:21:49.160 --> 00:21:55.160 what are your processes and procedures that you do in your office? And you 292 00:21:55.200 --> 00:21:59.200 need to have an at have a schedule, right, make it easy. 293 00:21:59.200 --> 00:22:02.920 Make it easy for you and for your team. Create an agenda. So 294 00:22:03.039 --> 00:22:07.000 if there's, you know, like ten different things you want to train on, 295 00:22:07.079 --> 00:22:11.559 or if there's twenty different things. Create a twenty week schedule and then 296 00:22:11.559 --> 00:22:14.720 follow that. It makes it so easy, right, you're at day one 297 00:22:14.880 --> 00:22:18.880 and then at week twenty one you're back at day one. Like just make 298 00:22:18.920 --> 00:22:22.960 it super easy for you and for your team so you can come prepared. 299 00:22:23.079 --> 00:22:27.839 That's another big part, is coming prepared right, not like the day of 300 00:22:27.839 --> 00:22:32.279 training being like who oh, I think we could do better at our phone 301 00:22:32.279 --> 00:22:37.000 calls. Let's do that right right. Have a plan and follow it. 302 00:22:37.079 --> 00:22:41.119 Help help yourselves by making that and it's going to make your life so much 303 00:22:41.160 --> 00:22:45.200 easier. It's going to make your team that much happier because they're going to 304 00:22:45.200 --> 00:22:51.519 be equipped and prepared right when that herd testy patient comes in and it's going 305 00:22:51.559 --> 00:22:56.680 at them. They're going to feel so confident in their response because you have 306 00:22:56.799 --> 00:23:02.720 trained on that multiple times already. Right. So it is just that's really 307 00:23:02.839 --> 00:23:07.119 a lifeline of a good team. Yeah, it's interesting that you say that. 308 00:23:07.200 --> 00:23:14.400 I remember some years ago, when we started this intensity, of how 309 00:23:14.440 --> 00:23:18.680 nervous people would get and I would always start the training by saying, Hey, 310 00:23:18.759 --> 00:23:23.279 we have an umbrella of mercy over you. Okay, don't worry about 311 00:23:23.279 --> 00:23:26.759 it, we're not going to break you down. It's going to be fun 312 00:23:26.920 --> 00:23:30.559 and this is going to make you better and you're going to we're going to 313 00:23:30.559 --> 00:23:33.920 be able to help more lives. So if I were to go up stream 314 00:23:33.079 --> 00:23:37.319 of this, and again, as you know, chiropractors, we don't get 315 00:23:37.319 --> 00:23:41.839 business one hundred and one. We have to learn that as we go. 316 00:23:41.119 --> 00:23:45.839 And so if we go upstream of this, how important is it for me 317 00:23:47.480 --> 00:23:51.839 to have an actual manual that has all of this in it? You know, 318 00:23:51.880 --> 00:23:55.039 so they know and scripts and the whole thing. So how important is 319 00:23:55.079 --> 00:23:56.960 that? The you have a playbook? Yeah, we had that. I 320 00:23:57.000 --> 00:24:02.119 mean from day one with Dr p I'd a binder, this massive binder. 321 00:24:02.599 --> 00:24:04.400 That was another thing for me, like, I don't know, I'm such 322 00:24:04.440 --> 00:24:10.440 a outgoing person and like good with people. So when it was like here's 323 00:24:10.440 --> 00:24:12.640 a script and I'm like, what the heck do I do with this? 324 00:24:14.960 --> 00:24:18.119 I don't read a script. But let me tell you, thank God for 325 00:24:18.160 --> 00:24:22.359 that script because that helped me. Right, I didn't I didn't have to 326 00:24:22.400 --> 00:24:26.119 make it up as I went. I knew exactly what I needed to say. 327 00:24:26.200 --> 00:24:33.640 I knew exactly what went with what process and what procedure, what day 328 00:24:33.680 --> 00:24:37.319 of their visit, right like there was no making anything up. So I 329 00:24:37.359 --> 00:24:42.240 know that is I don't belittle that. That's a heavy lift to create that 330 00:24:42.640 --> 00:24:47.799 right. But, like you said earlier, the slowdown to speed up, 331 00:24:47.839 --> 00:24:52.319 I would much rather spend time on the front end making sure that, hey, 332 00:24:52.400 --> 00:24:56.200 I have my processes in, procedure book in in place, I have 333 00:24:56.319 --> 00:25:00.599 this binder. When someone starts, we use this to train, right, 334 00:25:00.599 --> 00:25:04.200 we use this manual to train. We use it day in and day out. 335 00:25:04.240 --> 00:25:07.240 Then down the road, right, you're three months in and you're like, 336 00:25:07.279 --> 00:25:11.960 why does every new patient we bring in not come back? And it's 337 00:25:11.039 --> 00:25:15.119 like, well, we kind of fumble it because we're just winging it right, 338 00:25:15.200 --> 00:25:21.160 right, so that it's such a helpful tool. Like there's no reason 339 00:25:21.279 --> 00:25:25.279 in my mind that we wouldn't have that. Yeah, and I love how 340 00:25:25.319 --> 00:25:30.119 earlier you tied what we're talking about to this greater vision of saving life. 341 00:25:30.440 --> 00:25:36.200 I think it's important for docks to always paint this with this beautiful picture of 342 00:25:36.680 --> 00:25:38.960 you know, this is why we're training so hard. I had a former 343 00:25:40.000 --> 00:25:45.839 practice member that played professional football and he showed me once his playbook and it 344 00:25:45.880 --> 00:25:49.759 was wow, it was massive, and he talked about practice. You know 345 00:25:51.160 --> 00:25:53.880 how hard practice was and how you had to come prepared and how nervous he 346 00:25:53.920 --> 00:25:59.759 would be, and you know, all these different names and different codes and 347 00:25:59.759 --> 00:26:03.000 and I just think of docs out there and practice and you mention the word 348 00:26:03.000 --> 00:26:06.599 we just wing it. You know, we're chiropractors. Seem like we're the 349 00:26:06.640 --> 00:26:10.599 king of the wing right, and so it sounds like the projects, if 350 00:26:10.640 --> 00:26:14.279 guys are taking notes right now and gals that are running their practice. The 351 00:26:14.359 --> 00:26:18.440 first one is create your manual, not just your employee handbook, but your 352 00:26:18.559 --> 00:26:22.119 manual, meaning, and I don't know about you, we you know, 353 00:26:22.240 --> 00:26:25.240 we do life night, lifetime wellness care, but we'll usually start with four 354 00:26:25.240 --> 00:26:29.119 months or makes a little different on that stuff, but we would we literally 355 00:26:29.200 --> 00:26:32.880 trained. Like you said, we're in a twenty six week rhythm, but 356 00:26:33.039 --> 00:26:37.119 twice a year we go through day one through one hundred and forty four and 357 00:26:37.119 --> 00:26:41.720 we just train that out right and it makes it so much easier for onboarding 358 00:26:41.720 --> 00:26:45.839 new people. So maybe elaborate on that. You know, once you get 359 00:26:45.880 --> 00:26:48.519 your ducks in a row where you got your manual, you now have job 360 00:26:48.640 --> 00:26:53.480 specific job descriptions for each role in your practice. You've done some due diligence 361 00:26:53.559 --> 00:26:57.359 and taking them through strength finders and you've taken her through this, this pro 362 00:26:57.440 --> 00:27:00.599 scan, if you will, and now you realize, okay, we got 363 00:27:00.640 --> 00:27:04.319 our brand the right seat and we know what's seat we need to fill next, 364 00:27:04.319 --> 00:27:10.279 we've got our manual. Now we're training and now we can scale right, 365 00:27:10.680 --> 00:27:12.319 and then you start thinking about over another doctor, and so kind of 366 00:27:12.359 --> 00:27:17.799 give me, give me your kind of added inside on what I just said. 367 00:27:18.359 --> 00:27:22.920 Yeah, it's so I love that. Like I, like you said 368 00:27:22.920 --> 00:27:26.079 earlier, sometimes we kind of work our way back right, and I think 369 00:27:26.119 --> 00:27:30.240 that's kind of how people do it. You know, we in in the 370 00:27:30.279 --> 00:27:33.440 remarkable practice who I work with. We work with we get coached right. 371 00:27:33.519 --> 00:27:37.680 The leaders get coached to and so one of the coaches we worked with he 372 00:27:37.720 --> 00:27:41.039 said either you start at the beginning and work towards the end, or you 373 00:27:41.079 --> 00:27:45.559 start at the end and work your way back right. So the way I 374 00:27:45.599 --> 00:27:48.200 am, I'm a work your way back. I see The the vision and 375 00:27:48.240 --> 00:27:53.119 then I do the little steps back and that's just how I'm personally wired and 376 00:27:53.839 --> 00:27:57.519 not that that vision, that vision can always grow and change, right. 377 00:27:57.559 --> 00:28:03.960 So I think it's important. One quick thing as I'm saying that it's important 378 00:28:04.079 --> 00:28:08.319 to acknowledge the winds and the progress that we've made, right, because we're 379 00:28:08.400 --> 00:28:12.480 also in this space, we're always wanting to do better. Right, that 380 00:28:12.680 --> 00:28:18.960 sometimes and like grow and do more. Sometimes we forget to just like stop 381 00:28:18.000 --> 00:28:22.359 in the moment that we're in and be like hey, we've done a lot. 382 00:28:22.440 --> 00:28:26.559 Right, we have done some amazing things, like we started out as 383 00:28:26.559 --> 00:28:32.480 a chiropractor who knew not much about running a business or a team, and 384 00:28:32.519 --> 00:28:34.400 now look at us, look at what we have right. So I think 385 00:28:34.480 --> 00:28:38.519 number one, it's super important to acknowledge where you've come from and where you're 386 00:28:38.559 --> 00:28:42.839 at and then to look forward to where you're going to continue to go to. 387 00:28:42.960 --> 00:28:47.759 Right and, like you said, that maybe mean bringing in another doc 388 00:28:48.119 --> 00:28:52.720 right. That maybe mean you, as a CEO, scaling out from doing 389 00:28:52.759 --> 00:28:56.559 all the adjusting right and doing some of the adjusting, and that may mean 390 00:28:56.559 --> 00:29:02.160 bringing other things into your practice. I think it's just so neat because in 391 00:29:02.200 --> 00:29:06.880 the space we're in of health and wellness, there's always so much we can 392 00:29:06.960 --> 00:29:11.480 do. To write, to compliment the CHIROPRACTIC and it's important, I think, 393 00:29:11.519 --> 00:29:15.759 to keep the main thing the main thing, but it's also meat that 394 00:29:15.839 --> 00:29:18.759 there are other things we can do to end. This is to support our 395 00:29:18.839 --> 00:29:23.119 patients, right, this is to make their journey better and easier and to 396 00:29:23.160 --> 00:29:26.759 really help them. So I think it's just neat that we can ever be 397 00:29:26.839 --> 00:29:33.079 growing and evolving within the clinic that we're in. And it's not that you've 398 00:29:33.119 --> 00:29:37.440 never made it, but there's always more we can do. Right. Well, 399 00:29:37.440 --> 00:29:41.799 it's so good, Mary. I so appreciate that answer and I think 400 00:29:42.799 --> 00:29:47.240 you know, I think back to what we said about philosophy of saying hey, 401 00:29:47.279 --> 00:29:49.720 your critical part of what's going on in the patients are getting better because 402 00:29:49.839 --> 00:29:56.759 you. But there are other ways to let them know that you appreciate them. 403 00:29:56.759 --> 00:30:00.680 Obviously, maybe you can speak into this, but one of those is 404 00:30:00.680 --> 00:30:04.160 pay and bonuses. So what's your feelings on that? Yeah, I think 405 00:30:04.160 --> 00:30:07.480 it's so important, right, and again, coming from being a team member, 406 00:30:07.519 --> 00:30:15.400 from working in other spaces, right, like I think it's so important 407 00:30:15.440 --> 00:30:19.400 to compensate your team well or and that doesn't mean you just have to be 408 00:30:19.440 --> 00:30:23.319 throwing massive chunks of money at them, right, and I can feel overwhelming, 409 00:30:23.400 --> 00:30:29.880 but also find ways to show them that you appreciate them, like I'd 410 00:30:29.920 --> 00:30:33.119 even sometimes like, and Dr Pete is a very thoughtful person. You just 411 00:30:33.160 --> 00:30:37.039 got super busy, right. So I'd be like, Hey, Dr Pete, 412 00:30:37.039 --> 00:30:40.119 here's a gift card to give to Soandso, like to thank them for 413 00:30:40.160 --> 00:30:45.319 the work they've done. So find ways that you can without it being in 414 00:30:45.359 --> 00:30:48.519 their bonus structure. Maybe thank them too small ways, learn their love languages. 415 00:30:48.599 --> 00:30:52.039 We're all different, right, like the way I'm going to receive it 416 00:30:52.039 --> 00:30:56.000 and another team member is going to receive something will be different. But I 417 00:30:56.000 --> 00:31:02.440 think it's so important to have structures in place for compensating and bonusing your team 418 00:31:02.480 --> 00:31:07.519 and then also just doing fun things for them and with them. Happy team 419 00:31:07.640 --> 00:31:12.319 is going to make just a happier workspace, right, and a better work 420 00:31:12.359 --> 00:31:17.720 space for all. So even if you have to put reminders on your calendar 421 00:31:17.759 --> 00:31:22.440 to like get something for the team, like, that's okay. But find 422 00:31:22.519 --> 00:31:26.799 the things that will help you in this season that you're in, even if 423 00:31:26.799 --> 00:31:30.200 it's your office manager helping you as a DC, like and to remind you. 424 00:31:30.759 --> 00:31:37.160 But it is so important to be compensating our team and bonusing them and 425 00:31:37.240 --> 00:31:41.440 just doing things to really encourage them and thank them for the hard work that 426 00:31:41.440 --> 00:31:45.480 they're doing. So good. Yeah, we I was just at a u 427 00:31:45.519 --> 00:31:49.839 AC of that and one of the individuals that was interviewed was a fortune to 428 00:31:51.039 --> 00:31:55.160 hundred and fifty CEO, friend of Mine Actually, and Dr Stephen Interviewed Him 429 00:31:55.200 --> 00:32:00.599 and the whole topic was right along with what you just said and it was 430 00:32:00.680 --> 00:32:05.759 all around the servant leadership model and to your point, sometimes chiropractors were busy, 431 00:32:05.799 --> 00:32:08.240 and so having that integrator who can kind of keep you plugged in and 432 00:32:08.319 --> 00:32:13.039 kind of keep you know, keep things in front of you as it relates 433 00:32:13.079 --> 00:32:16.920 to showing that appreciation to the people that work with you, because that's the 434 00:32:16.920 --> 00:32:22.839 biggest disconnect. And one of the takeaways on that was it's far different to 435 00:32:22.920 --> 00:32:25.400 be a good manager than it is to be a good leader. They're two 436 00:32:25.440 --> 00:32:29.720 different things, right, and often we think they go together, but not 437 00:32:29.759 --> 00:32:34.160 always. So what you're saying is a good leader leads down really well by 438 00:32:34.200 --> 00:32:38.519 remembering everybody has a different level language. They have different things that make them 439 00:32:38.559 --> 00:32:43.400 feel appreciated. So it's words of affirmation, like I said, others it 440 00:32:43.440 --> 00:32:46.359 could be a gift, you know, or a gym membership or something, 441 00:32:46.440 --> 00:32:51.920 and so I really appreciate hearing that from your perspective. That was very, 442 00:32:52.039 --> 00:32:53.759 very good. While we're covering a lot here. Those are great. I 443 00:32:53.880 --> 00:33:00.839 love it. I feel like sometimes chiropractors don't do a good enough job of 444 00:33:01.000 --> 00:33:06.440 teaching the Chiropractic philosophy to their seas. So how important is, in your 445 00:33:06.480 --> 00:33:13.039 opinion, that that seas have some chiropractic philosophy? Yeah, they need to 446 00:33:13.079 --> 00:33:16.880 know the philosophy of Chiropractic. Right. Like, I am not a Chiropractor, 447 00:33:17.000 --> 00:33:22.039 I've got my green book and I love being able to dive into that 448 00:33:22.279 --> 00:33:29.279 right and just really remembering and knowing why we do what we do, remembering 449 00:33:29.319 --> 00:33:32.960 that, like, our bodies are the most amazing thing that have ever been 450 00:33:34.000 --> 00:33:37.680 created and that they are so smart. Right, they know exactly what to 451 00:33:37.720 --> 00:33:44.160 do. And if the past two years have taught us anything, it's that 452 00:33:44.440 --> 00:33:49.200 not enough people know that truth. Right, not enough people know that truth. 453 00:33:49.319 --> 00:33:54.079 So we need your team's right. We need your teams to know the 454 00:33:54.119 --> 00:33:59.880 truth so that when the patients come through the door, they know without a 455 00:33:59.920 --> 00:34:01.880 shadow of a doubt when they say, Hey, we can help you, 456 00:34:02.000 --> 00:34:07.440 we can help you, right. And patients come in with so like lists 457 00:34:07.599 --> 00:34:13.480 of things going on. Right, but it is so important for your team 458 00:34:13.559 --> 00:34:17.719 to know the philosophy behind chiropractic. Why we do what we do right. 459 00:34:17.880 --> 00:34:21.599 That's our core. That's a core of why we do what we do. 460 00:34:21.719 --> 00:34:25.440 Everything else is just kind of added and extra, but the core of why 461 00:34:25.480 --> 00:34:30.760 we do what we do and that philosophy and reminder is so inportant. So 462 00:34:30.079 --> 00:34:35.559 I would just encourage you as docks, as teams, to build that in 463 00:34:35.880 --> 00:34:37.840 right like we would go over that. My docks would go over that with 464 00:34:37.960 --> 00:34:43.159 US weekly, like in our huddles or things like that. Like there are 465 00:34:43.239 --> 00:34:46.400 so many spaces that we can bring it into, just little nuggets to our 466 00:34:46.400 --> 00:34:52.840 team, but constantly pouring into them on that is so important. Yeah, 467 00:34:52.840 --> 00:34:58.599 I experience one dock that really pushes workshop and when I talk to a couple 468 00:34:58.599 --> 00:35:00.880 of this see as they had never even been to the workshop. I'm going, 469 00:35:01.880 --> 00:35:05.639 you need them to go to worshy. You so. But now I 470 00:35:05.719 --> 00:35:12.800 appreciate that because you're right. You know, understanding the philosophy really helped you. 471 00:35:12.800 --> 00:35:15.320 You know know when to speak. Sometimes see a's will overspeak at the 472 00:35:15.320 --> 00:35:19.840 front and yeah, we'll maybe give personal health advice. That would not be 473 00:35:19.880 --> 00:35:22.559 consistent with what the DOC is giving. And so I think you're right there. 474 00:35:22.599 --> 00:35:27.440 I think we get to hurried out of the gates and we don't teach 475 00:35:27.480 --> 00:35:30.239 them the fundamentals of the base running and the fielding and the bunting and all 476 00:35:30.280 --> 00:35:34.440 the little key things that go into the practice. But mostly, like you 477 00:35:34.519 --> 00:35:37.599 said, is the chiropractor philosophy is so important and and, like you said, 478 00:35:37.639 --> 00:35:42.000 the last two years did teach us that that a lot of people in 479 00:35:42.159 --> 00:35:45.519 our society would have been a lot better off had they've been seeing a chiropractor 480 00:35:45.599 --> 00:35:49.199 during the whole era that we just came out of. But my goal in 481 00:35:49.239 --> 00:35:52.440 my practice, and I know this is your goal for the practice is that 482 00:35:52.480 --> 00:35:57.679 you coach, is I personally am drawn to lasting the long term relationships, 483 00:35:57.679 --> 00:36:01.000 whether it be with a practice member or my team. And so just your 484 00:36:01.039 --> 00:36:06.760 what are some final party words of wisdom and encouragement you might give to the 485 00:36:06.840 --> 00:36:13.239 DC's and the sea's on this call as it relates to creating these lasting bonds 486 00:36:13.239 --> 00:36:16.760 and these long term relationships? Yeah, Oh gosh, this is something like 487 00:36:16.800 --> 00:36:22.239 I could tear up about, because so when I worked with Dr Pete, 488 00:36:22.280 --> 00:36:24.280 we had a high volume clinic. Like I said, we saw over a 489 00:36:24.360 --> 00:36:30.400 thousand patients a week. Okay, so that's my average. Monday I encountered 490 00:36:30.760 --> 00:36:36.880 three hundred human beings and that's a lot of people, right, and what 491 00:36:36.960 --> 00:36:43.599 I realized really quickly was how important it was to know every single one of 492 00:36:43.639 --> 00:36:49.920 them, right, to know who each one of them were. And this 493 00:36:50.039 --> 00:36:53.519 is what I believe, like and Dr Pete instill that in us, right, 494 00:36:53.559 --> 00:36:57.679 that each person is a human it's not just a number. Right, 495 00:36:57.679 --> 00:36:59.880 we do with numbers a lot in our clinic, and I say this on 496 00:36:59.960 --> 00:37:04.159 my calls all the time. Every number is directly related to a person, 497 00:37:04.280 --> 00:37:07.440 right. So that's what makes these numbers even that much more important. But 498 00:37:07.440 --> 00:37:09.920 they're not just a number because there are a number. They're a number because 499 00:37:09.920 --> 00:37:15.119 there are a human being and it's so important that we are stopping, that 500 00:37:15.159 --> 00:37:19.760 we're taking you know, looking them in the eyes, right, each person 501 00:37:19.800 --> 00:37:22.840 that we get busy. There's so much going on in a clinic. I 502 00:37:22.840 --> 00:37:29.800 remember sometimes feeling so overwhelmed of that pole between like working, I'm doing running 503 00:37:29.800 --> 00:37:32.159 a business, but I'm also there's human beings in front of me and I 504 00:37:32.199 --> 00:37:37.119 need to to be a part of them or present to them. So I 505 00:37:37.119 --> 00:37:43.239 would just say that, like to remind us, amidst all the things that 506 00:37:43.280 --> 00:37:47.119 we are doing in our clinics, you know, new patient, paperwork, 507 00:37:47.119 --> 00:37:52.559 walking a new patient back, adjusting a patient, doing an x Ray, 508 00:37:52.599 --> 00:37:55.840 doing a really whatever it is, that that's a human being in front of 509 00:37:55.840 --> 00:38:00.440 you right who's going through life. So make sure that we're making eye contact 510 00:38:00.480 --> 00:38:02.440 with them, that were looking at them, that were connecting with them, 511 00:38:02.440 --> 00:38:06.440 that were being present with them, because we may never get that moment back 512 00:38:06.519 --> 00:38:09.039 right and we don't life. So much happens in life. And the same 513 00:38:09.119 --> 00:38:14.400 with our team. Make sure that we're present to our team members, that 514 00:38:14.440 --> 00:38:16.280 were not taking for granted the people that we get to work with, to 515 00:38:16.320 --> 00:38:21.039 be with on a daily basis, and that, for me, the basis 516 00:38:21.119 --> 00:38:23.800 of everything I try to do is love right, like what is the core 517 00:38:23.840 --> 00:38:28.239 of what I'm doing, why I'm doing this? So making sure that I'm 518 00:38:28.320 --> 00:38:31.679 operating out of that and I think we'll have we'll just be able to reach 519 00:38:31.760 --> 00:38:37.199 so many more people as we focus on each individual as they're in front of 520 00:38:37.280 --> 00:38:44.159 us. Wow, you get me teared up to that was beautiful and it's 521 00:38:44.239 --> 00:38:50.639 so clear to me that you know, you just didn't make chiropractic a job. 522 00:38:50.639 --> 00:38:55.320 This is your calling and my hats off to you, know, Dr 523 00:38:55.400 --> 00:38:59.719 Pete, and the other people that have come alongside you during your journey. 524 00:39:00.079 --> 00:39:01.880 You are a gift to Chiropractic. If we could, I give you big 525 00:39:01.920 --> 00:39:06.800 Hog right now, but obviously you're in Arizona and I'm in California, but 526 00:39:07.440 --> 00:39:08.800 next time we see each other it's going to be high fives and hugs. 527 00:39:08.840 --> 00:39:15.519 I really truly appreciate you letting US invade your busy schedule and I know that 528 00:39:15.599 --> 00:39:22.880 this call is going to be extremely impactful. You had so much to say 529 00:39:22.039 --> 00:39:27.199 and you encourage me so much. I can't imagine, you know just how 530 00:39:27.199 --> 00:39:29.760 many people are on the other end right now that are just going to be 531 00:39:29.800 --> 00:39:31.719 so fired up and so Mary, I just want to thank you for taking 532 00:39:31.719 --> 00:39:36.400 the time to do this and for those of you that tuned in, I 533 00:39:36.440 --> 00:39:40.039 want to celebrate you, because you're never going to regret time spent on personal 534 00:39:40.079 --> 00:39:45.599 development and I know this is going to be one of those podcasts you're going 535 00:39:45.639 --> 00:39:49.519 to save and re listen to again and again. And I also want to 536 00:39:49.519 --> 00:39:53.960 thank Kiro touch for their spirit in this, that Chiro touch really does want 537 00:39:54.079 --> 00:40:00.000 the profession to be successful. We're not doing this podcast to sell more so 538 00:39:59.960 --> 00:40:07.039 software. This is to help chiropractors grow and thrive and to become the best 539 00:40:07.119 --> 00:40:10.239 version of themselves. So again, thank you, Kira touch, thank you 540 00:40:10.280 --> 00:40:16.239 Mary, and remember, for those docs out there, take care of yourself, 541 00:40:16.400 --> 00:40:22.760 take time to get adjusted, make sure you treat your body properly so 542 00:40:22.800 --> 00:40:27.280 that you are vital and at your best. And so have a wonderful day 543 00:40:27.280 --> 00:40:28.880 and we'll see you all later

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