Episode Transcript
WEBVTT
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Hi Everyone. Thank you for joining
us for our third episode of catch up
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with Cairo touch, our new podcast
series where we will talk about the state
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of Chiropractic Profession, best practice,
as and recommendations to manage and grow your
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practice and share expert advice with a
variety of guest speakers. I'm one of
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your hosts, Dr Brian Blast.
I am an account executive here with Kira
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touch, where I consult with chiropractors
to determine which software solution is best for
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them. We have Dr Jeremy Todd
with us today to talk about how to
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stay in control of your practice during
these times when everything feels uncontrollable. Jeremy
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is a good friend of mine,
as we were classmates at NYC see what
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seems like years ago. He's a
Chiro touch client, a chiropractor specializing and
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rehabilitation in New York and a cross
fit gym owner. Great to have you
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here today, Jeremy. How are
you, sir? I'm doing good.
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It's great to be here. Good
to talk to you. I want to
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explain to our listeners kind of why
we've got you back on, because we
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had you on in our webinar series
about six weeks ago where we talked about
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and the state of what's going on
in New York, what you're doing.
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So I want to get you back
on here your kind of because everything changes
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here a week by week, day
by day. So when you get your
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back on and kind of talk about
you know what's going on in New York,
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you know what's going on with Your
Business, with the gym, with
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the practice. So are you currently
open? Sure? So, the the
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practice is open on a limited basis. The the language that was used here
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was chiropractors are allowed to remain open
for urgent and emergency care. So I've
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been qualifying that with people who are
having inability to sleep, pain or inability
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to walk or dress themselves. So
really more of the critical adls and if
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people are having those issues, then
we are letting them through the door,
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as long as they are otherwise healthy. So we're up and running there on
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a limited basis. I am limiting
the number of people are coming that are
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coming in and I've changed my how
much time. I A lot for patient
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so there's less time in the waiting
room. The Gym is unfortunately still closed
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and we're still waiting on clarity as
to when that's going to be open back
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up. Gotcha. So how were
you able to blast out to your client
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base? Hay, we're open for
emergency. What two types of communication and
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to use there to kind of get
the word out about what's going on with
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your practice? The mass email function
on the on Cairo touch has been a
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great way to stay in touch with
people and just give them updates, valid
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information that we're getting, just letting
them know where there were we're at.
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Just keep keeping an open line of
communication and that's been the best way to
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do it. It's kind of what's
been the vibe with a patient base?
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Are People more cautious? Are they
reluctant? Are they eager? kind of
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what's the flow there for patients?
Really it's a mixed bag. Will have
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people who want to be the first
appointment in and avoid going through the waiting
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room. They'll go out through the
gym. So we have the very overcautious
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people on that end and then we
have other people who are coming in then
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like not wearing a mask and just
kind of like, you know, it's
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business as usual for them, and
really everything in between. So I'm just
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trying to I treat everybody like they
are overly nervous and overcautious and really for
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me it's yeah, let's let's be
as safe as we can, using the
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common sense that we have and not
be too cavalier about it. Right.
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So, are you practicing with different
sanitation standards? Are you wearing the mask?
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Are you sanitizing everything? Kind of
what you're going to make all the
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practice there? Yeah, so I'm
wearing a mask. I started with an
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in ninety five and that was just
oppressive. It's hard to communicate for hours
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at a time wearing that thing.
So I'm just wearing a regular now basic
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surgical mask. I'm not wearing gloves
because I do a lot of soft tissue
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work, so that doesn't really let
me do what I need to do.
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I am wiping down the tables between
patients, washing my hands. I'm making
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sure actually that after the patient leaves, I'll wait to wash my hands and
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clean the table until the next patient
comes in, so they see me doing
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that. I just don't want to
leave any doubt in people's minds to those
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getting some people coming and saying hey, do you do this? Did you
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do that, and like, you
know what, I'll just have you watch
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me do it. So, yeah, that's where we're at. We recommend,
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we ask people to wear masks.
Most people do, some don't like
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it and take it off halfway through. That's where we're at. That's a
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great tip right. That's a great
trick. I didn't even think about that.
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Where you have you wait till you
do your cleaning, until somebody sees
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you do it that way they know
that what you're doing is a safe and
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a sanitize because they're still that fear
by the main, especially in New York.
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Talk about kind of where you are. I don't think people really realize
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how close you are to New York
City. Yeah, so we're a forty
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five minute train right. I know
maybe twenty minutes from New York City.
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So we've been at the epicenter of
a lot of this. We have a
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lot of people that you know work
in New York City. We've had a
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couple gym members lose family members do
to this. So we've been at the
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heart of it. It's been it's
been rough going. There's been a lot
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of fear going on around here,
but everything seems to be moving in the
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right direction. I know other other
parts of New York state opened up into
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fees one today. That's more upstate
and western New York. We haven't checked
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all the boxes to interphase one just
yet, but we are trending in the
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right direction. Things are moving well
here. That's great. So you were
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closed for quite a bit of time
there. How long, approximately, did
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you have to shut the doors for? So I chose again. I didn't
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have to, I chose to.
I know a couple other Cairos in town
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stayed open the whole time. I
chose to close my doors for three weeks.
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I needed to understand what was going
on better with with how this was
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being transmitted and what we're best practices. So I made that choice and then,
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as things, you know, sorted
out, I felt confident opening back
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up again. Then you still have
the gym, as you know, income
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and then you do other classes for
income as well. Right, correct?
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Yeah, the O, the gym
membership has been really great. Vast majority
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of people have stayed on, continuing
to pay their membership. We have,
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we are continuing to offer online classes
and it actually spawned a new class where
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I'm doing basically a low back school
live on zoom. So I've been actually
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able to add revenue by running a
zoom class, doing some low back exercises
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and I've been able to get people
who are a little bit more hesitant to
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come in. We have a couple
of people with immunocompromise, spouses or people
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that live with their parents, so
we've been able to engage them remotely with
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that stuff. That's two things I
love there. Right. One is you're
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taking care of everyone right and you're
putting people's fears at ease with sanitation and
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kids. My wife has line disease, so she's a, you know,
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compromise and we still have that.
We go through a ton of the sanitation
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protocols and keeping her safe and everything. So I love that you're doing that
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for for people. That's great to
take care of patients like that, but
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then also adding the revenue side to
it. I think it's very important for
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other chiropractice understand there's other ways,
right, passive income wise, that you
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need to set up for your business, because this could happen again right even
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within your business. Trying to think
about other ways that you can continue to
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generate revenue. Right. Absolutely,
I feel like I was lucky in a
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sense that I've have a large exercise
science and exercise background and had been doing
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online stuff before. I saw it
as a necessity, not only to reach
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people that might not be able to
geographically reach me, but also as follow
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up care for the patients who are
discharged but are still experiencing some form of
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weakness or poor coordination or endurance.
So you know, it's nice to have
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that that, you know, recurring
income. Even if the when the office
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was closed, I still had income
coming through that stream. Have you kind
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of found yourself being more active promoting
certain parts of that business? Are you
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using or less active, like how's
your outreach spent when it comes to marketing,
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or you you switched anything up there, because I mean can seems like
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it has to be and of a
fluid plan at this point. Right it
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depends on the day. I've been
a lot more active in the gym during
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this time, to be honest with
you. You know, as the owner
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CO owner, they're providing leadership in
that regard and being in front of the
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camera and running more classes and communicating
with people and trying to figure out with
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the future of fitness looks like,
because that's a question I know a lot
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of people have answers too. So
I've actually been doing more of that.
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You know, the with the chiropractic
end of things. You know, I
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don't do a lot of marketing as
it is, and I've found myself having
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to deny new patients right now because
I'm so busy. So many people want
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to come in. So I've been
expanding my hours accidentally over this time,
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really without much effort. But that
again when's to hew my practice functions.
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That's that's very fortunate for you.
That's a great job that you don't have
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to do that marketing and you still
get that influcting new patients and staying busy.
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You mentioned the the fitness industry.
I mean so people with gym memberships,
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you know, like you, your
co owner of a gym. Where
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do you see that going? I
mean short term, we have to develop
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some sort of online service. You
know, it's hard to, you know,
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expect people to pay their full gym
do's again. You know, across
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the gym is a more Boutique.
Jim. So, again I feel lucky
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that I've had experience with the online
realm. We were quickly able to get
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zoom classes up and running. But
you hear those grumblings. Hey, why
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am I paying this much for something
that's less then so we're looking at saying
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all right, well, let's look
at this as an opportunity, let's let's
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maybe we'll drop our price for just
online programming and then renting out our equipment.
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So because right now, if you
guys are staying up with fitness,
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you cannot find a dumb bell or
a Barbel or a lot of things anywhere
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online and as soon as they become
available they're gone within hours. So you
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know, it is a our equipment
is a commodity, so that I'll kind
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of offset the cost and really kind
of like hey, if you want to
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use a barbell or a dumb bell, where your only option right now.
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So I think developing that short term, but then being able to not just
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hold on to the people that we
have, but really reaching out to the
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community at large and and locally and
starting to advertise and say hey, you
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know, for this price you can
join this community of people, you will
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get zoom classes, you will get
support, you will get this stuff that
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a lot of the cookie cutter online
programs, I might be cheaper, won't
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provide you. You know all these
there's twenty thirty dollar one programs out there.
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Yeah, and if you're very self
sufficient healthy, go for it,
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but a lot of times people need
that support. How to I modify this?
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You know, I need I'm bought. This is bothering me. What
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should I eat out it a so
providing them with that in real time will
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be valuable. It's great because healthcare
is not a cookie cutter approach. Right.
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Means as Chiropractors, it's diagnosis and
it's treatment. Right, we're healthcare
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professionals. Get the diagnosis and treat
accordingly. So you can't have that cookie
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cutter approach for the most part.
Right. So I guess what are the
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thoughts kind of moving forward? Their
on how this quarantine is affecting people's health?
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Right, are people coming out of
it like you thought they would?
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I mean, we'll talk to me
about that. I'm the kind of how
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is quarantine affecting everybody here? It's
interesting because, well, what I'm seeing,
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at least with the gym population,
certain segment of the the fitness population
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has an unhealthy relationship with exercise and
uses exercise as a coping mechanism. So
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those are the people that we've been
focusing on and keeping them from over training.
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Right. So they're stressed out,
they're going to they have more time,
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they start working out more, they
start to give repetitive use injuries.
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So we're trying to head that off. That's the one end of things.
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The other other end of things is
people just being super stressed out and saying,
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you know, darn it all,
I'm just going to sit on my
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couch and not do anything, which
that's not the answer too. So we've
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been reaching out to them. Hey, I haven't seen you in class,
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haven't seen you log on. Let's
get you moving. And then in the
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clinic, we talked a bit about
before the the psychological component of pain and
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how that can that can spike pain
and how that can actually there's some evidence
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out there that it leads to facial
restriction over time. So the people that
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have been reaching out for treatment have
definitely had a psychological component involved that you
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know, that we've established in the
past. That's really spiking there. Their
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symptoms currently okay. So now moving
forward with that. So you see people
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coming out of this probably more stressful, less stressful. Are you getting information
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out to them about kind of the
healing process? What do you think moving
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forward there for yourself and other chiropractors
in the same position. It's a good
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question. I mean, I think
moving forward you're going to see like one
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of those three options, you know, people that have been overused, people
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that have the mental fortitude to be
fine through this, that they are adaptable,
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and then the people that are super
worried and super stressed and and just
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kind of shutting down and becoming introverted
about it. So I think educating people,
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at least on the on the highly
stressed end, so the over exercisers
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and under exercisers. In my world, Kristin neff is a really good psychologist.
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She's kind of hit the pop culture
scene recently and she does a lot
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on selfcompassion and recognizing you're struggling and
realizing everybody struggling and having better self talk.
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So it's that's the kind of dissemination
that I've been doing, is with
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with that information and really getting people
to understand, yeah, you're suffering.
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Yes, we're all suffering. There's
some you know, she has the clinical
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research to back that. There's,
you know, some something curative in that,
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but it's being able to step outside
of yourself and say, okay,
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a friend is coming to you with
this set of problems, what would you
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say to them? Because what she's
found is people will speak more kindly and
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more constructively to someone else than they
will themselves, at least ninety percent of
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people. So that's the that's the
angle I'm taking with it is being a
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little bit more compassionate with yourself and
then asking yourself what you can control at
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the end of the day. You
know, that's that's amazing. That's great
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stuff and we covered a lot of
the psychological component last time, which I
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advise other chiropractors that are listening to
this that made him not have listened to
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the Webinar that we did a few
weeks ago to go to Cairo touchcom resources.
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We'll be able to find our tape
to Webinars we've been doing during this
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quarantine. So go to Cairo touchcom
resources. We cover a lot of that
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there. It's Jeremy gives a lot
of good information on that as well.
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So if you are a younger practitioner
right, because you're established, you know
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your late S, you've got your
business as you're rolling, you've got the
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new patients, you're busy. There's
a lot of younger practitioners now that are
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graduating or a few years into practice
that are struggling because of this and what
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tips, what what ideas do you
have there for other businesses, younger practitioners?
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That's a good question. I would
say first thing is find some continuing
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education on practice building right now.
I know I'm doing that right now again
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later in the game, but I'm
always trying to improve my practice and this
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is really giving me a time to
understand my efficiencies and my inefficiencies, not
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only in my office but in my
communication. So really self reflecting on the
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experience that you're giving people and how
you're talking to them. I think also,
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if you're inexperienced and you're rather new, maybe taking the time to understand
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social media and marketing better and really
clarifying your message to get out there is
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it starts with refining your message and
knowing who you are, and I think
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that's something that I wish I did
earlier on and saying like listen, no,
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this is me, this is who
I am, this is what I
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believe, and really expressing that,
because the more you express it, the
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more you're going to attract the patient
you want to see, and the more
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patient you attract that you want to
see the more success you have and the
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more people that they send in,
and I didn't really have that early on.
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It was just kind of read and
react and try and give people what
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they want. Again, we were
in we were in Croatia, so I
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was trying to do this all in
a foreign language too, but that's what
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I would say. Define your message
and then start getting it out there as
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much as possible. Yeah, that's
great. Look at yourself, figuring out
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who you are, how you want
to practice and then educating right, getting
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that message out there. You mentioned
social media. There we're going to touch
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on Crolasia, by the way,
what you mentioned. But the social media
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component, I think it's also very
important. Right. You can use facebook,
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instagram, twitter, whatever you need
to to get your message out there
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about who you are and engage with
your patients. We've been talking to us
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so many chiropractors about this. Engage
with your patient base, and you do
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a great job at that. So
I think that's a great point to kind
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I give to other practitioners as use
those servers. Of social media is a
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billion dollar business. It's not going
anywhere people. You might as well use
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it absolutely and it's great to just
put those ideas out in the ether.
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You know, you're going to fire
a lot of blanks out there. You
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might be fifteen people seeing it,
but eventually you're going to say stuff that
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sticks with people and and, like
I said, you're going to start attracting
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the right person to your practice,
which is which is what you want to
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do. That's exactly I love that. So, yeah, you go into
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real quickly. Tell you. So
you started over in Croatia and then came
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over here to the state's right.
Yeah, so after my wife graduated,
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we moved over to Croatian. That
was the first, first practice that we
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opened up. I had never really
worked in another practice. My experience and
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Chiropractic College was at the Va,
so that was a very different experience and
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being in a clinic. So it
was really interesting. There's no very vast
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differences over there. But yeah,
we were over there for five years.
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That's awesome. So, as we
wrap things up here, how about you?
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What are you doing during this time
to stay healthy? So I guess
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I have the benefit of you know, I coach a class at six am
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three days a week, so I'm
in front of the in front of a
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camera, doing my best Richard Simmons
impersonation, and so I'll do that and
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then I'll run the low back class. So I'm getting a solid hour and
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a half of exercise those days and
then I'm taking this time to do more
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continuing ed on different exercise or movements
systems, and so I've been really working
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on gate and running cycles. I've
been getting to experiment on my cell with
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myself two times a week, just
going for doing some running intervals, you
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know, half hour, forty five
minutes. Oh that's awesome. Where can
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people find out more about you?
Your practice? Where can I find on
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Lyne? So you can find me. Website is Batra, the Atra,
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a spine and sportcom and that is
also my instagram handle, Boucher's fine and
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sport, and that's where you can
you can find me. Awesome. Thanks,
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Jeremy. I really appreciate taking the
time, I mean, to help
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kind of us in this new reality. Right. I mean it's nice to
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hear from somebody that's established, that
has, you know, bothing on the
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ground, multiple businesses, the passive
strings of income. We covered a lot.
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That's going to help a lot of
chiropractors. Thanks for having me.
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He love a love talking shop.
Thank you again. Do our listeners here
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at catch up with Cairo touch.
This is our third week we're doing this
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podcast series. We'd love to hear
from everyone, so we set up an
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00:19:26.019 --> 00:19:30.940
inbox. Just email us at podcast
at Cairo touchcom. You can send US
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questions, feedback comments. So again, that is podcast at Cairo touchcom.
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Next week we're going to be discussing
how to navigate the recently available covid nineteen
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financing options for small businesses. So
tune in and listen at Cairo touchcom podcast
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or wherever you like to listen to
your podcasts. Thank you again for listening
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to catch up with Cairo touch
