Episode Transcript
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Welcome to this edition of Catch Up
with Kira Touch. This is your host,
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Dr Ronnie Simms here in northern California. I'm so glad that you tune
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in today. You're in for a
real treat. Before we dive into that,
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I just want to say a quick
shout out and thank you to Kira
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Touch for their heart in this matter. I think it's wonderful when they came
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to meet with this idea and we
shared these ideas of what can we do
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to help the profession as a whole. We're not just looking to sell software
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here. We want the beloved profession
of chiropractic to thrive. And so what
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do you think we should do?
And I came up with the idea of
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interviewing some legends on my show.
And I'll tell you, I just I've
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had some great guests on but today
we have a true legend. Uh.
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This gentleman has had, I want
to say, a five to six decade
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career in chiropractic. And so please
welcome Dr Guy. Recommend are doing Guy?
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Legend just sounds old at this point, you know, still a good
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name. We'll put goat. How
about one of the goats when the greatest
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of all time. Dr Guy complementary. Yeah, you know I I've met
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you a couple of times, but
it was in a bigger room, and
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it was always so impressed by your
your humility, because I know you've had
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a great career, but you have
a spirit of humility about you, and
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you are a great leader. You've
proven that on many different fronts, and
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I love how you made the pivot
from practice into academics and how you really
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help steer the colleges in the right
direction. So I want to talk to
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about that. Give us kind of
a reader's digest version of your Chiro story
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how you've gotten to where you are
right now, which is Chancellor emeritus.
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I believe as the title. I
don't know what that means. You can
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explain that. Yeah, my story
starts at birth. Actually, my dad
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was a grad from Palmer College in
those big post war classes, and my
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dad was an amazing guy. It
took me a long time to figure it
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out. You mentioned humility before.
I hope I got that. If I
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haven't, he got it from him. He was this kind, sweet,
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gentle guy. Um At his funeral, I made the comment I'd never heard
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anyone say anything bad about my dad, and someone came up to me that
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I had no my dad his entire
lifetime and said, the reason is that
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your dad never said anything bad about
anyone else. But he was also a
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really powerful chiropractor I found out after
he died. Joseph Keating came up to
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me. The guy who did was
a chiropractic historian for so many decades,
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and he said, I was doing
a study on state board exams. You
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know, back in the back in
that time, UH, there were chiropractic
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boards, but you had to get
through the medical Basic Science board first,
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whether you were a dentist, a
chiropractor, an m D. You had
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to take what we now call Part
one national boards essentially, but they were
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all s a test from from UH, developed or and delivered by the medical
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profession and they were all subjective.
They were all essays, and chiropractors,
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even though there was license ar in
many states UH, they would use those
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medical licensing boards to keep chiropractors from
coming in to even be able to sit
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for the chiropractic part of the license. And so Joseph Keating was doing a
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study on these medical state licensing boards
and told me that my father was the
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only chiropractor that was ever put on
a medical state licensing board by a governor,
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in this case in New Mexico,
to make sure chiropractors had a fair
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shot at getting through the state or
the medical part of the board so they
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could take the chiropractic exam. And
I didn't know that right when I was
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a kid growing up. I would
just ask my mom, where's dad this
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weekend, and you go, oh, he's up in Santa Fe doing some
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chiropractic political stuff. And what he
was up there doing was fighting for the
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profession and back one of the things
I know, this is what you necessarily
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asked me, But um, my
father and three of the chiropractics are fighting
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to chiropractic rights. Two of them
had their offices firebombed, windows blown right
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out the front of the building,
and the other two had their all their
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files a gassed and burned, etcetera. So, I mean, this was
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back in a time and age when
in chiropractic we don't even think about that,
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you know, any longer. But
so I was born into that,
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right, I was born into that
kind of an environment. Yeah. One
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of the things that I've always been
known for the profession is a lot of
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creative vision e looking to the future
of chiropractic and I actually I think that
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happened. I grew up on a
little farm in New Mexico and had a
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horse, and I used to spend
eight to ten hours a day on that
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horse, all by myself, out
in the middle of the desert. And
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you know, when you're doing that, your brain you create scenarios and your
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brain runs. And I actually think
that, uh, what I became as
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an adult was sort of programmed on
those long rides in the middle of the
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desert out in New Mexico. But
anyway, wound up at chiropractic school.
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Not because I wanted to go to
chiropractic school. I was an All American
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basketball player in high school and played
a year in a college in New Mexico
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and hated the coach, so I
left and was headed up to Chicago to
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play for old man Ray Meyers at
Paul University. And back then, there
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were no, uh sports portals like
today. Back then, you had to
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sit out a year. You you
couldn't just transfer from one school to another.
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And it was the Vietnam War,
and some of my dad said,
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you know, don't sit out at
home. You're gonna get drafted if you
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do. So it's why don't you
go to Palmer for a year. So
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I went to Palmer and I was
sitting there getting ready to leave after three
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quarters and head up to Chicago.
And one night in an old, dark,
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dank auditorium because Virgil Spring was offering
some extra credit points if we go
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us into a speaker, I heard
Reggie Reggie Gold talk and Reggie spoke for
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four hours. I couldn't tell you
one thing he said today, but I
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knew it. Three hours into it. I gave up the basketball thing.
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I said, this is what I'm
gonna do, and it gonna be a
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chiropractor. And that was nineteen sixty
nine, so you can add up to
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decades after that. In those decades
in between, they're obviously built a successful
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practice. Went to Sherman as the
vice president to help him get that colleague
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off the ground, taught philosophy and
uh Blair x ray there Sherman and then
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Joe Felicia and I met up and
created Renaissance, which was the first real
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organized effort with patient education using the
contemporary technology of the day, which was
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videotaped, and I say contemporary because
in nineteen seventy seven when we started this,
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only ten percent of American households even
had a VCR. We used to
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go to the seminars and teach chiropractors
how to use these video tapes for education
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that we had shot at the Osman
Studios, and we'd have a hundred VCRs
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stacked up in the back of the
room because they had to buy a VCR.
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They didn't have one when they went
home in order to use the program.
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So that was wound up dropping out
for four years. I hit burnout
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what I thought was burnout, and
I dropped out on a beach in southern
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California and did nothing for four years, um except get up every day.
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I went to film school at u
C. L A. Because I've always
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loved movies, and UH went to
the beach, had tickets to the Lakers
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during the Boston Lakers, Magic Johnson
lury Bird era UM and had a great
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time. Went to six seven,
eight movies a week, which I still
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do until COVID hit. But I
loved movies, and then one day decided
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to come off the beach and it
was hard going to the beach is easy.
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You just have to drop out.
You just have to quit. Coming
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off the beach requires an act of
olition. A friend of mine drugged me
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to hear Warner Earhart in San Diego, and I remember he was there.
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I was there with five thousand people
and Warner put up a one diagram on
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a big chalkboard and lectured for a
few hours, and then that that turned
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my life around that night. So
came off of it and created QUEST,
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which was the largest practice management program
maybe ever but of its time. We
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were managing about seven thousand chiropractors on
a day to day basis in their offices.
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And then gave it up and went
to Palmer. Palmer was in trouble,
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had some issues, and I wanted
somebody to steer it out, and
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was there six years before I left, and then went to Life University,
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who was really in trouble. They
had had issues with accreditation and the campus
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had been sold before a week a
week before I got to the got there
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and just a remarkable story of life
coming back and becoming not only the largest
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chiropractic colleges in the world, but
also becoming a really unique university. UH
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that's known throughout the world for its
programs and things like positive psychology, all
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sorts of issues, so or various
programs. It's it's programs that it's doing
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in the prison system with education,
etcetera. So really innovative stuff that we're
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really proud of that we got done
at Life University. And now I'm back
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to my roots, which is an
entrepreneur and as an entrepreneur, we've opened
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up some clinics in the Detroit area, which I know we're going to talk
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about where the profession is going.
Clinics are my reflection of what I think
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where it's going. But also we've
created a new way of communicating with patients
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in a new way of chiropractors creating
income in their office based on the remote
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patient management world that we live in
today. So anyway, that's a thumbnail
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sketch of seventy years and uh,
hoping to keep it kicking for at least
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a couple more decades. Wow,
I hope so too, man. Our
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profession needs you. Um and I
want to ask you right now as you
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look at the profession coming out of
the academic side, and I think about
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these young graduates coming out with these
big student loan debts. Um, they're
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not sure where they fit and so
kind of speak into that, like what
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do you see what would you say
to that young graduate right now? What
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advice would you give them? And
where do you see the profession going for
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them? Oh boy, you just
gave me two three hour questions the first
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one and what we can break them
down? You go where you want to
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go, But obviously we probably need
to talk about some leadership and success issues
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for the individual chiropractor coming out.
I've always said, and I still believe
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this to this day. You let
me talk to a student before they enter
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school or in their first quarter,
and I can almost a percent tell you
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whether they're gonna make it or not
in the profession. Uh so, maybe
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we can come back to that.
The other part of it is, you
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know, where's the profession headed?
I always break this down into two two
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parts, right, one is what
does the profession stand for? What is
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what does it have to offer?
What is its marketing brand? Right?
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What contribution does it have to people's
health. I'm just gonna call that principles,
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right, what are the principles of
the profession? In my opinion,
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the principles of the profession have not
changed since the beginning of the profession.
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Uh, if I could be oversimplified. You know, it starts off with
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the belief that's different than medicine,
what we call a vital vitalism and philosophy
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today. But vitalism basically says that
living things are self developing, self correcting,
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self maintaining mechanisms. You know,
they heal from on their own.
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You don't have to train them how
to do that. So it starts off
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with this notion that human beings in
the universe is sort of a self maintaining,
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self developing, self healing mechanism.
Uh. From that you flow some
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trickle down concepts. So in human
beings then we have to look at,
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well, what is normal function,
right, if it's self developing, self
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healing, self maintaining. We know
that these systems in the universe, including
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the environment, works best when it's
free of interference. So if you look
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at the planet, for example,
I would say that the planet is a
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self developing, self healing, self
maintaining mechanism that has some interference in it.
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It's us right, we have the
interference to the planet. If you
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like, all human beings off the
planet tomorrow does anyone have any doubt that
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within a relatively short period of time
the planet wouldn't heal, maintain, and
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get itself back to balance. So
you know, the planet works on this
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vitalistic principle, and so do human
beings living things, and we know they
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work best if they're free of interference. And of course there are three basic
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interferences, but one of them that's
critical for us as chiropractors, as the
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idea that since as human beings,
the nerves system controls who we are,
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we have to look specifically to the
nerves system. We had at Life University
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a think tank called the Octagon,
and every year we bring experts in various
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fields in UH and they would have
discussions. Jerry Clum would come out and
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negotiate those conversations, and for a
five year period we had neurologists, neurophysiologists,
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functional neurologists, academics in neurology,
medical doctors, and neurology chiropractors and
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they would sit in a room and
I remember the first conference they had.
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They would talk for a week about
research, etcetera. And then they'd write
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these white papers and I remember the
first time they came out. They said
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two things about the nervous system.
Number one, you are your nervous system.
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You're not your heart, You're not
your lungs, you're not your liver.
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Right. In fact, you are
your nervous system. That's where all
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consciousness, memory, function, adaptation, all those things come from, is
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inside your nervous system. And the
second thing they said was that the whole
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function of the nervous system was by
working in its environment to evolve over a
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period of time. In other words, we are not who at seventy.
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I'm not who I was at twelve. You follow me. My nervous has
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taken information, it's learned from that
information, and it's more successful at adapting
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in the environment because of it.
So we are our nervous systems. And
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when we look at interference to the
nervous system, there are three of them.
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Physical traumas, right, whether it's
a spinal malfunction, which is our
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specialty of course, a concussion,
right, whether it's um uh trauma that
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someone's had in an auto accident,
right brain trauma, etcetera. Have physical
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trauma. The second are environmental toxins, everything from cigarette smoke, pollution,
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mercury and fish mercury in the fieldings
and our teeth and vaccines, right,
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all the toxins that were taken and
from the environment that lodge in our body.
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So, for example, we know
that the average American consumes a credit
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card worth of plastic every year,
which the body has a difficult time eliminating,
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and plastic as a tendency to lodge
in the gut and create all sorts
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of gut issues or metals. For
example, we know they tend to lodge
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in the brain and lead to neurogenerative
diseases. So you know these are environmental
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toxins and impact the nervous systems.
And then finally emotional stresses. Uh,
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someone sees their best friend blown up
in a roadside bomb in Iraq, they
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come home with all sorts of problems, including higher rates of suicide. They
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weren't physically traumatized, but they were
emotionally traumatized. Their nervous system was.
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So we know the nerve system controls
function. We know as human beings,
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the nervous system is how we're expressing
and adapting in the environment. We're better
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off if we have less interference in
our nerves system than more. And we
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know that these three interferences exist,
and we should try to minimize them.
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That's our story right in chiropractic right
now, Some chiropractors practice that by going
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I'm just concerned with correcting the malfunction
in the spine sublixation, if you will,
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to clear out that part of the
nervous system. Other chiropractors on the
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other end of the scale say,
hey, I have a lot of interest
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in getting rid of environmental toxins and
cleaning up these issues. And I think
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most chiropractors in the middle in the
middle say, hey, my main focus
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is correcting sublixations and then giving people
information about how to build a lifestyle that's
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can grue it with, you know, getting rid of these other interferences and
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living a healthier, more naturalistic,
organic, vitalistic lie style. I think
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that's where the professionals. So I
know that was a long run To answer
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your question the principles of chiropractice,
I don't think it changed, since what's
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changed is delivery, right, What's
changed is delivery, whether that's delivery over
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an adjusting table. Um, let's
face it, uh, there was not
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an adjusting table for the first chiropractic
adjustment I've seen all those pictures of you
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know, D. D. Palmer's
office in and there's a bench in Harvey's
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lane on it. But from what
Joseph Keating told us, it probably happened
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on the floor, that Palmer probably
put Harvey Litder down on the floor,
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and it is Palmer said he racked
the vertebrae in the lower spine back into
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plate, lower cervicals fine back into
place. UM. I would tend to
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believe our delivery has changed a bit
over the years, st research um our
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education has changed. Right. Uh. When I first got out of school,
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there was one way to educate a
patient. You sat down with them
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one on one at a report of
finance and tried to explain chiropractic to them
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until the reception room was so backed
up you had to interrupted and you know,
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go take care of patients. And
then we went to video education in
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nineteen seventy seven with Felicia and what
we're doing and today entirely different format.
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UM I'd love to get into in
a moment, we can talk about how
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people are living remotely today. They're
living on their iPhones and we should have
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that conversation. So the principles haven't
changed, but the delivery has changed.
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But I think, just to wrap
this up, I think the biggest change
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in the last ten to twenty years
in our profession has been a reorientation and
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focus on the impact of chiropractical on
the nerves system. You've always said that
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chiropractic simplistically is about UH spinal function
and its impact on the nerves system.
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But what's happened in research today from
you know, medicine to chiropractic is this
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huge expliration about the brain and neuroplasticity
and how we function and how we heal
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and how we uh deal with a
neurological degenerative diseases. And I mean the
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issue today is absolutely in the world
of research nerves system information, and what
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we're finding out is the chiropractic may
be less about racking bones and more about
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our impact on the nervous system.
I know that Heidi Homicks work out of
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New Zealand, for example, they
hooked up the brain and when a cervical
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adjustments given, the brain lights up
like Christmas tree lights um. So we
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know that chiropractics I mean a huge
impact on the nervous system. And I
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think the future for us is really
owning and taking control of this issue of
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the nervous system. No, that's
wonderful. And I you know, I
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think the word racking the vertebrae back
into places probably not appropriate the modern roof.
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But hearing you talk, I love
the the transition we're making as a
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profession. Are we ready for that? You are the students coming out?
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Is it still the same old I'm
gonna go hang my own shingle kind of
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thing? Or do you think the
professions evolving like other businesses where you go
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through your find out your strengths and
your weaknesses, figure out what my personality
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type is. You know, I
know some guys cut some guys and gals
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come out and they're more equipped to
be a caregiver. They're not an entrepreneurial
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spirit like you and I. They're
not They're not built to build a business.
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So is there something in school now
where the students are are starting to
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discover that stuff so that we I
just feel like chiropractors should be together more.
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That's just my thought. I have
five associates, I want to have
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more. I just feel we thrive
better in a tribe like that. What
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are your thoughts on that, Yeah, I wouldn't. I would agree totally
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with you. Two points on that. One is when I got to Life.
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One of the things we did after
we re established and stabilized the school
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and it was growing, was we
looked at our curriculum and we added up
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all the hours that were spent on
bones, right, spinal bones right,
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and then all the hours that were
spent on the nerves system. And it
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was so disproportionate to bones. It's
no wonder that our profession and the chiropractice
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graduating have a bad back kind of
consciousness, you know, versus a neurological
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consciousness. And so we made a
commitment at Life, UH to to readjust
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that balance. So literally, we
had more and I think this is probably
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so true, we had more um
people who had been diplomats and functional neurology
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teaching neurology classes that all the other
chiropractic schools combined, right, or it
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was at least close. And the
second thing is we made a commitment that
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we would teach neurology in the classroom
to a diplomate level. Now not necessarily
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the application of that, you know, through a functional neurology center, but
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the understanding of the nerve system.
So the kids getting out of school today
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have an understanding of the nerves system
that is so far beyond mine. And
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when I graduated in nineteen two,
UM that it's incredible. So I think
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those resources. But to your point, in the old days, it was
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single dog hanging up a shingle.
You had to be an entrepreneur. You
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had to battle marketing and branding and
all those kinds of issues. I said
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on a board right now, UM
called Vistory out of Chicago. It's a
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group of venture capitalists that are working
with a group called Kiro one and UM
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they have a hundred about a hundred
and fifty clinics are going to four hundred
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UM and they are the perfect example
of taking chiropractice coming out of school and
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setting them up in practice and saying, you take care of the patients.
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You take care of the Monday through
Thursday, you educate them. We'll do
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all the work around it, which
is staff and driving patients to your practice,
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keeping track of the money, the
statistics, all those kinds of things.
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So I think we're seeing that in
the profession. My daughter and son
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in law have about a hundred offices
called chiropractic. They go out and skim
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off the cream of the crop out
of each school the entrepreneurs and set them
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up in practices. The other end
of the scale is like chira one that
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says, hey, we'll take people
that don't want to be entrepreneurs, that
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don't want to do this, give
them a great living in chiropractic. Uh,
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and let's turn them loose to provide
outrageous care and we'll handle all the
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other stuff for them. So I
think that's happened more and more in chiropractic.
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Oh. I love hearing that,
and it really encourages me because I've
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always felt that's the future, is
that we need to bond together and play
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to our strengths. And and you
know what you're saying there is these companies
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are helping fulfill those weaknesses that you
might have so that you can play to
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your strengths and be your best.
And you know, being some some guys
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come out their entrepreneurial spirits. They're
gonna start their own practice. That's just
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gonna happen. But I love what
you're saying now is that I think the
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future chiropractic is working in teams,
working in a legitimate business where you don't
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have the stress of running the day
to day. The other part of that,
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if you don't mind me, the
other part of that, it is
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specialization in chiropractic. You know,
in medicine, you walk into a hospital,
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you know, because you have an
earache, and all of a sudden,
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they've got people they can refer you
to, all sorts of specialists in
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that structure in chiropractic chiropractors. For
some I don't know egotistical reason. Thing,
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well, if I can't take care
of it, if patient comes in
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and I can't address what they have, I'm shipping them off to the medical
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community. Not me, right to
me? My ideas if a patient comes
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in. We have a lot of
kids coming in now with learning disabilities into
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our clinics here in uh the Detroit
area, and the first thing we do
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is we examine them, of course
chiropractically. We then have a functional neurologist
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that we can send them to that
starts checking the reading levels and how their
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brain is working, how their eyes
are working. Right to include along with
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chiropractic and um uh, we also
have someone around here that practices pediatric chiropractic.
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So you know, instead of referring
them off to the medical community,
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we refer them to other places,
right, including I took my dogs in
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this weekend for two chiropractors who take
care of animals, right, So,
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you know, I think that this
specialization in chiropractic is great. No chiropractic
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can be everything to every patient.
For example, I hated taking care of
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p I patients chiropractic or I referred
them to. He hated taking care of
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00:26:02.799 --> 00:26:07.079
families because kids would come in and
eat his plants, you know, And
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I love that. So we referred
back and forth to each other frequently,
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and I think that's also about our
profession growing up. Yeah, I feel
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like that's always been a bit of
an achilles hell where we tend to circle
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the wagons inward and shoot at each
other, and I think it's so beautiful.
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I have a couple of situations very
similar to that where we refer out
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regularly. Now some people, like
myself, we're building teams that have specialties
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on that same team too. So
I think chiropractics growing up, like you
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said, so now as we pivot, and you know, you and I
347
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both grew up in an era where
technology talk VHS earlier offline, we're talking
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about how I used to print your
emails anyway, and you and I become
349
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our parents. But as we look
at this, the future and technology give
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me a glimpse into the future of
chiropractics, especially with the remote workforce now
351
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and all these different resets we've gone
through. Room. Well, let me
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give you three points, right,
this is my new interest over the last
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five years. Um, people because
of these things, right, because of
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our iPhones, people are living remote
lives. Let me tell you what I
355
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did yesterday, just so you know, right, Um, I got online
356
00:27:21.079 --> 00:27:25.160
and bought return tickets to Puerto Rico, where I live half the year.
357
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Um, I needed to get some
stuck before I went down there, so
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I got on Amazon and I ordered
four, four or five things. I
359
00:27:36.200 --> 00:27:40.440
also am getting ready to go on
a great golf trip with some friends and
360
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I needed some new shorts and golf
shirts, U N balls, right,
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and a glove. Well, those
are different places that you go to to
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get the clothing versus the balls versus
the clubs. All right, Um,
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I wanted to set I set up
dinner reservations for Friday and Saturday night,
364
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right, and a number of of
the things. If I would have had
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to go and do all those things, I would have been spending two days
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running around the stores all over the
place. Instead, I got all that
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done in half an hour. In
the thirty minutes laying in bed at ten
368
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thirty at night waiting for Erica to
get the kids down, Right, I
369
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got online and I ordered all that
stuff. Amazon's the ultimate example of that,
370
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right, and stuff has been being
delivered to my front doorstep all morning
371
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long this morning. Right, we're
living remote lives of management. And people
372
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are doing that not just in bed
at night before they go to sleep.
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They're ordering groceries while they're standing on
the uh their kids in soccer field watching
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you know there, young kids play
soccer. They're ordering dinner that they're gonna
375
00:28:45.799 --> 00:28:48.119
pick up on the way home.
They're on Whole Foods. Whole Foods is
376
00:28:48.160 --> 00:28:52.839
delivering the groceries to their front doorstep. Um, and we see this everywhere.
377
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Carvana has no show rooms, right, it's that you see them in
378
00:28:57.119 --> 00:29:00.920
these big cities, these glass cylinder
that are eight stories high, like a
379
00:29:02.000 --> 00:29:06.319
vending machine with cars stacked up.
I had a friend a year and ago
380
00:29:06.400 --> 00:29:11.039
we were watching the NBA Finals.
He ordered a car at halftime and it
381
00:29:11.160 --> 00:29:12.920
got delivered. He drove it for
a wee can decided whether he wanted it
382
00:29:14.079 --> 00:29:18.680
or not. So you know,
we're seeing The American Banking Association, for
383
00:29:18.720 --> 00:29:23.759
example, says by the year thirty
four, which is not far away four,
384
00:29:25.160 --> 00:29:29.599
there will not be one single branch
bank left in the United States.
385
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They'll have their big headquarters downtown where
they're doing administrative stuff, but everything else
386
00:29:33.599 --> 00:29:37.079
is going to be done online,
which most of it is today anyway,
387
00:29:37.119 --> 00:29:44.680
so people are living remote lives of
remote management. Medicine has been into this
388
00:29:44.720 --> 00:29:49.559
for a while, so for example, a couple sort of scary statistics um
389
00:29:49.599 --> 00:29:56.440
seventy of hospitals in the United States
already have an app that they're using for
390
00:29:56.559 --> 00:30:02.359
remote patient management, and the patients
that go through the hospital are signed up
391
00:30:02.400 --> 00:30:07.200
into these programs. White Plains,
New York of White Plains Hospital in New
392
00:30:07.279 --> 00:30:11.039
York, for example, has a
program it's typical called Hospital at Home.
393
00:30:12.519 --> 00:30:15.759
Of the people that go through White
Plains Hospital are signed up in this app,
394
00:30:17.359 --> 00:30:22.480
so that the medical community is now
in our patients living rooms, bedrooms,
395
00:30:22.559 --> 00:30:29.680
etcetera. And they're communicating information to
them, research data, healthcare advice,
396
00:30:29.960 --> 00:30:33.200
all those kinds of things, we
are so late to the show.
397
00:30:33.279 --> 00:30:37.279
This one's even more telling. Twenty
of all cell phone users in the United
398
00:30:37.319 --> 00:30:42.319
States, which is basically everybody in
the United States that's older than eight has
399
00:30:42.359 --> 00:30:48.079
a cell phone, right, So
of all cell phone users in the United
400
00:30:48.119 --> 00:30:52.640
States already have an app that their
doctor has given to them, that the
401
00:30:52.720 --> 00:30:56.640
doctor is using to manage their healthcare. So you know, they might have
402
00:30:56.680 --> 00:31:00.799
a patch to measure their insolent levels
of the doctor can get those readings twice
403
00:31:00.839 --> 00:31:06.400
a day, manage their healthcare,
their diabetes remotely, etcetera, etcetera.
404
00:31:06.920 --> 00:31:10.559
Twenty percent of the people in the
United States, one out of five,
405
00:31:10.759 --> 00:31:15.400
is already having their healthcare managed by
a doctor through some type of remote app.
406
00:31:15.079 --> 00:31:18.759
And just to give you an idea
of how widespread this is, and
407
00:31:18.799 --> 00:31:23.160
this is not a blip on the
screen, one small aspect of remote health
408
00:31:23.240 --> 00:31:30.359
management is telehealth. Right, It's
one small piece of it, but it's
409
00:31:30.400 --> 00:31:36.720
reflective. In two thousand and sixteen, there were excuse me, I take
410
00:31:36.759 --> 00:31:42.319
that back. In two thousand eight
seventeen there were um three and fifty thousand
411
00:31:42.640 --> 00:31:48.640
televisits to m d s. Last
year there were one billion, one out
412
00:31:48.680 --> 00:31:53.319
of every five visits to a medical
doctor last year were televisits one out of
413
00:31:53.319 --> 00:31:57.519
every five. So things are changing. There's a company you can look at
414
00:31:57.559 --> 00:32:02.519
it online. It's a medical group
called Forward. They are sweeping the country.
415
00:32:02.640 --> 00:32:06.279
You can get online and see their
video. You go in. They
416
00:32:06.279 --> 00:32:08.519
have no reception room, there's no
staff there. You go in. You
417
00:32:08.519 --> 00:32:12.279
can go in every day if you
want. They have equipment you can measure
418
00:32:13.119 --> 00:32:17.119
how your health care is going.
The consultations are done remotely for the most
419
00:32:17.160 --> 00:32:22.559
part, and they're the way they
haven't set up. It's a program where
420
00:32:22.559 --> 00:32:25.000
you pay a monthly fee and it
covers all of your healthcare rather than a
421
00:32:25.079 --> 00:32:30.160
per visit kind of fee. I
mean, things are changing quickly in healthcare
422
00:32:30.440 --> 00:32:32.880
and chiropractice. We've got to get
this wrapped around us. We're gonna be
423
00:32:34.000 --> 00:32:37.480
left in the dust. Yeah,
that's wonderful. I mean, you're so
424
00:32:37.640 --> 00:32:40.480
spot on their doc and you know, even in my practice, we've began
425
00:32:40.599 --> 00:32:45.000
implementing this with some hip A compliant
apps and whatnot, and I know that's
426
00:32:45.039 --> 00:32:50.240
just going to get better and better. Obviously, the good old fastened adjustment
427
00:32:50.319 --> 00:32:52.599
needs to take place in the clinic. But to your point, earlier.
428
00:32:53.240 --> 00:33:00.640
It seems like chiropractic is heading toward
not only giving great neur a lot based
429
00:33:00.640 --> 00:33:04.400
spinal care, but also what you
said earlier, so spot on it being
430
00:33:04.400 --> 00:33:07.559
able to come alongside them and help
them with their lifestyle. And these are
431
00:33:07.640 --> 00:33:12.960
things we can do remotely, and
we can do it more efficiently remotely.
432
00:33:13.000 --> 00:33:15.240
Gosh, when you're in the clinic, I know you used to hate this.
433
00:33:15.359 --> 00:33:19.400
I hate this where you you don't
have enough time to spend with this
434
00:33:19.440 --> 00:33:21.960
patient and go over what you want
to go with him in catching the waiting
435
00:33:22.039 --> 00:33:24.640
rooms getting built up, and so
anyway, I think it's great. So
436
00:33:24.680 --> 00:33:29.839
any other you go ahead, you
know, to your point. One of
437
00:33:29.880 --> 00:33:34.119
the things this happens that chiropractors all
the time. Patient gets up off the
438
00:33:34.119 --> 00:33:37.599
table and says, hey, doc, my wife and I just got pregnant.
439
00:33:37.599 --> 00:33:39.839
What do you think about chiropractic for
her? For the baby? Is
440
00:33:39.880 --> 00:33:44.880
it's safe? You're right. There's
a bunch of people in the reception room.
441
00:33:45.200 --> 00:33:49.799
The chiropractor gives them a bad five
or seven minute view of how we
442
00:33:49.920 --> 00:33:54.400
view chiropractic and natural birth, and
chiropractic has sends them home with no information,
443
00:33:54.519 --> 00:34:00.799
no research on any of that and
patient leaves the offer us without our
444
00:34:00.880 --> 00:34:04.559
story so to speak. Um.
Today, for example, we have an
445
00:34:04.559 --> 00:34:07.559
app that we put out that's just
come out to manage all those things.
446
00:34:07.639 --> 00:34:10.519
Like you said. So the patient
says to my staff today, Hey,
447
00:34:10.559 --> 00:34:15.079
we just got pregnant. What do
you think I give? The office gives
448
00:34:15.119 --> 00:34:17.760
them a one minute answer. Hey, um, we have an app.
449
00:34:19.079 --> 00:34:22.079
The app has a five prime mister
program with Claudia and Ring, one of
450
00:34:22.079 --> 00:34:27.159
the leaders in our profession and pregnancy. She does the three months prior to
451
00:34:27.199 --> 00:34:30.360
pregnancy, trime mster one, two
and three, the four months after pregnancy,
452
00:34:30.760 --> 00:34:35.239
all the things that you need during
that time, the research articles,
453
00:34:35.320 --> 00:34:37.760
and so when you get home,
get into the app to go to the
454
00:34:37.800 --> 00:34:45.039
pregnancy section in the programs and start
your five trimester program with all the videos,
455
00:34:45.320 --> 00:34:49.000
research articles and we'll check in with
you on your visits. Right,
456
00:34:49.039 --> 00:34:52.239
So it's just one topic. I
I imagine your app. You just fill
457
00:34:52.239 --> 00:34:57.559
in the blanks. Right, It's
got over twenty different programs in there,
458
00:34:57.960 --> 00:35:01.079
from gut restoration to the new US
one on long haul COVID which they now
459
00:35:01.159 --> 00:35:07.880
know long haul COVID symptoms of fatigue, confusion, brain fog, all of
460
00:35:07.920 --> 00:35:13.400
that the research coming out from the
universities now says it's all about the nervous
461
00:35:13.400 --> 00:35:15.559
system. They don't know what to
do with it, but they've even said
462
00:35:15.639 --> 00:35:21.199
it's about the vegat nerve and getting
the vegas nervous stimulated. And by the
463
00:35:21.239 --> 00:35:23.559
way, one of the things that
we did was we did a year long
464
00:35:23.719 --> 00:35:30.199
study with twenty patients from different offices
across the United States without their chiropractors being
465
00:35:30.239 --> 00:35:36.159
involved. Right, so we got
the real scoop. Two things we found
466
00:35:36.199 --> 00:35:38.320
out a lot, but two great
things. They all love their chiropractice,
467
00:35:38.639 --> 00:35:42.719
right, they all love the chiropractice. The other thing, though, the
468
00:35:42.800 --> 00:35:46.280
number one thing they said was we
have more questions to ask our chiropractor,
469
00:35:46.800 --> 00:35:52.639
but we don't ask because we know
they're too busy, h Right. And
470
00:35:52.679 --> 00:35:54.199
so we said, well, then, well where are you going to get
471
00:35:54.239 --> 00:35:58.360
your answers? And they here were
the two. Here were the two big
472
00:35:58.400 --> 00:36:02.440
answers, web md and Google.
Right, So when they go there,
473
00:36:02.480 --> 00:36:07.039
what are they getting. They're getting
medical advice, they're getting Google, they're
474
00:36:07.039 --> 00:36:10.360
getting Dr Bill Gates, you know, if it's news on the world and
475
00:36:10.440 --> 00:36:15.440
help share, right, And so
we're literally sending them by not answering their
476
00:36:15.519 --> 00:36:20.800
questions to places that are going to
contradict what we're trying to teach them in
477
00:36:20.840 --> 00:36:23.599
our chiropractical office. We've got to
change this. No, I agree,
478
00:36:23.599 --> 00:36:27.679
and that's a brilliant plan. I
really like that. And so I know
479
00:36:28.000 --> 00:36:30.760
you and I could talk all day, and I have very personal interest in
480
00:36:30.840 --> 00:36:35.800
what you're saying. So you and
I are gonna talk off line more.
481
00:36:35.880 --> 00:36:40.559
But um, just kind of some
final final partying words to the profession because
482
00:36:40.559 --> 00:36:46.079
they're just saying, no, this
is gonna go out two all of chiropractic,
483
00:36:46.199 --> 00:36:51.320
not just newbies. So just some
some parting words as we close this
484
00:36:51.519 --> 00:36:53.920
up. You know, if I
were to say two or three critical things
485
00:36:53.960 --> 00:36:59.039
that we need to look as a
profession is one is we you know,
486
00:36:59.039 --> 00:37:01.519
And we talked, although we didn't
get into it, about what students need
487
00:37:01.559 --> 00:37:06.000
to be successful when they get out. They really need to be grounded in
488
00:37:06.039 --> 00:37:08.960
our principles. They need to own
those right, they need to own those
489
00:37:08.960 --> 00:37:15.199
principles. I'm always amazed. We
got to watch sort of a microcosm of
490
00:37:15.239 --> 00:37:22.400
what's been going on for for decades
and decades when COVID hit and at the
491
00:37:22.440 --> 00:37:25.639
beginning of COVID I know myself and
my other chiropractic friends, while the world
492
00:37:25.800 --> 00:37:34.239
was going insane with masks and fear
and you know, multiple vaccination levels.
493
00:37:34.599 --> 00:37:37.119
We laid out the first the first
month that this happened. We go,
494
00:37:37.400 --> 00:37:42.840
here's what's gonna happen when it all
gets settled out. Here's what's gonna happen.
495
00:37:43.760 --> 00:37:46.880
We said, Number one, they're
gonna find out that self immunity is
496
00:37:46.960 --> 00:37:52.079
better than the vaccines, and they
have. They found out that if you've
497
00:37:52.079 --> 00:37:55.960
had COVID, your immunity is two
and a half times stronger and lasts longer
498
00:37:57.000 --> 00:38:01.280
than the temporary vaccines. With COVID, we said, everybody's gonna get COVID.
499
00:38:01.280 --> 00:38:05.519
There's no way to protect us.
And it's true, everybody's gonna get
500
00:38:05.559 --> 00:38:09.320
COVID along the way. Right,
We said that mask and distancing was for
501
00:38:09.360 --> 00:38:15.159
the most part, except in certain
unique circumstances, sort of ridiculous. Right,
502
00:38:15.440 --> 00:38:19.840
And yet we still see that they're
taking kids who are the least vulnerable,
503
00:38:20.440 --> 00:38:23.519
have the least likelihood of getting it, the least likelihood of having adverse
504
00:38:23.559 --> 00:38:29.400
effects from getting COVID, and there's
these school systems still trying to mask and
505
00:38:29.679 --> 00:38:32.719
do social distancing in schools, even
though JOHNS. Hopkins came out with their
506
00:38:32.760 --> 00:38:38.199
research and said that that had absolutely
almost nothing to do with protecting us from
507
00:38:38.239 --> 00:38:43.440
COVID and in fact may have created
a problem. And one of the problems
508
00:38:43.440 --> 00:38:47.199
that created we destroyed a whole generation
of kids that we're now finding our mentally
509
00:38:49.159 --> 00:38:52.840
mentally challenged because of the lack of
a year of social interaction and all those
510
00:38:52.920 --> 00:38:57.360
kinds of things. We did that
all wrong. And yet you know what,
511
00:38:57.599 --> 00:39:00.519
a group of us sat around and
said, here's what the gonna find
512
00:39:00.519 --> 00:39:02.199
out when this all gets said and
done. You say, well, how
513
00:39:02.199 --> 00:39:07.760
did you know that ahead of time? The answer our principles and chiropractic we're
514
00:39:07.880 --> 00:39:12.000
very clear that that was going to
be the outcome. So one is I
515
00:39:12.039 --> 00:39:19.519
think chiropractors really need to get getting
understand those principles and be able to communicate
516
00:39:19.519 --> 00:39:23.800
them. I sacon think the second
thing comes from Christiansen, which is we
517
00:39:23.920 --> 00:39:29.320
live in a society of disruptive innovation
today. Um, you know, the
518
00:39:29.360 --> 00:39:34.360
automobile was a disruptive innovation in the
world. The iPhone eleven years ago.
519
00:39:34.400 --> 00:39:39.000
It was a disruptive innovation that changed
literally how people live their lives. Um.
520
00:39:39.039 --> 00:39:43.280
And so you know, we live
in an age of disruptive innovation.
521
00:39:43.800 --> 00:39:47.079
We need to use these innovations to
take care of people, UH, to
522
00:39:47.119 --> 00:39:52.000
provide better health care from a you
know, with this neurological orientation, we
523
00:39:52.039 --> 00:39:57.519
need to be able to communicate and
educate people more effectively through the systems are
524
00:39:57.639 --> 00:40:02.280
using like remote patient management, you
various apps and referrals, etcetera. When
525
00:40:02.320 --> 00:40:07.880
the practice grows. Uh. You
mentioned lifestyle. I went and googled.
526
00:40:07.599 --> 00:40:12.440
Just to wrap this up, I
went and googled the top ten lifestyle diseases.
527
00:40:13.159 --> 00:40:15.920
And it's a list you and I
would have come together. We would
528
00:40:15.960 --> 00:40:20.920
have created it in five minutes without
even googling it, heart disease, Alzheimer's,
529
00:40:21.039 --> 00:40:24.119
diabetes, etcetera. Interestingly enough,
I went and looked at all the
530
00:40:24.199 --> 00:40:29.480
associations that treat those things. So
I went to the American Heart Association.
531
00:40:30.280 --> 00:40:34.039
What's their answer, because if it's
a lifestyle disease, it's preventable. And
532
00:40:34.079 --> 00:40:37.239
the answers were, get exercise,
clean up your diet, learn how to
533
00:40:37.280 --> 00:40:45.280
sleep, control your weight, um
and have social interactions. Social connectedness is
534
00:40:45.360 --> 00:40:49.920
the Cleveland Clinics called it. Then
I went and looked up stroke. It
535
00:40:50.039 --> 00:40:52.039
was the same thing. I went
and looked up diabetes. It was the
536
00:40:52.079 --> 00:40:57.760
same thing. You follow me.
It's the formulas there we just need.
537
00:40:58.159 --> 00:41:00.960
The only thing they were missing was
the adjust smith, right, So the
538
00:41:01.039 --> 00:41:07.440
formula was there. And if we
as chiropractors recognize that and give the adjustment,
539
00:41:07.559 --> 00:41:10.440
teach people our principles, have them
adjust their lifestyle, be able to
540
00:41:10.480 --> 00:41:15.639
answer questions or give them directly where
to get the answers that are within our
541
00:41:15.679 --> 00:41:20.159
lifestyle. You know what, We're
going to prevent problems, these lifestyle issues
542
00:41:20.199 --> 00:41:22.440
just by cleaning up the way people
live, function, eat, move,
543
00:41:22.519 --> 00:41:29.239
etcetera. And uh, I think
that makes chiropractics on an entirely different level
544
00:41:29.280 --> 00:41:32.440
in a person's life. When they
see chiropractors not as a back doctor or
545
00:41:32.480 --> 00:41:36.320
a neck doctor when you have a
pain. They see them as part of
546
00:41:36.360 --> 00:41:40.079
their neurological and their brain health,
and they see them as part of lifestyle
547
00:41:40.119 --> 00:41:45.000
management, and they see them as
way of preventing problems. That's a whole
548
00:41:45.039 --> 00:41:51.639
different level of sophistication and respect for
the chiropractic profession. So that's where we're
549
00:41:51.639 --> 00:41:57.320
headed. Yeah, so what I'm
hear this this is our time, this
550
00:41:57.400 --> 00:42:00.280
is our moment. To step into
the gap. And I hope and pray
551
00:42:00.360 --> 00:42:02.719
that we're ready. I just hope
and pray we're ready. And you give
552
00:42:02.760 --> 00:42:06.760
me encouragement, man, you really
do. You've been that. You've been
553
00:42:06.800 --> 00:42:09.000
at this a long time, man, and you you have a very encouraging
554
00:42:09.079 --> 00:42:14.400
spirit. And this is our time
as a profession, and you spoke into
555
00:42:14.440 --> 00:42:16.360
that the whole time. Man.
And and you are I know you don't
556
00:42:16.400 --> 00:42:20.920
necessarily use this word, and you
don't think about it, but you have.
557
00:42:21.360 --> 00:42:25.039
You have left some incredible uh legacies
behind you in many different areas.
558
00:42:25.039 --> 00:42:29.719
And it looks like you're not done. And I love that because it was
559
00:42:29.719 --> 00:42:31.199
your calling. You know, it's
not your job. This is your calling.
560
00:42:31.840 --> 00:42:34.840
And you can only sit on the
beach so much, right, Doc,
561
00:42:34.880 --> 00:42:38.599
you gotta you gotta yeah. You
know one of the one of the
562
00:42:38.639 --> 00:42:43.840
people that was one of the original
founders of Life University and he's still on
563
00:42:43.880 --> 00:42:49.840
the board is Dr Charles Ribley.
Wow, Michigan. I can't tell you
564
00:42:49.960 --> 00:42:55.440
the impact by being on the Life
University board for thirty five plus years and
565
00:42:55.559 --> 00:43:00.800
starting the school and all the students
that they've sent to school and educated.
566
00:43:00.119 --> 00:43:04.679
You gotta look at and say,
well that one that one individual has had
567
00:43:04.719 --> 00:43:09.639
a tremendous impact on chiropractic today.
And what was funny was we were at
568
00:43:09.639 --> 00:43:13.679
a board meeting. It wasn't funny, it was emotional. It made me
569
00:43:13.719 --> 00:43:17.760
cry. Um. When he got
out of chiropractic school, he wanted to
570
00:43:17.760 --> 00:43:22.719
go to Michigan, but it was
really difficult to get in because of these
571
00:43:22.760 --> 00:43:28.079
basic science boards that the m d
s ran, and so um they were
572
00:43:28.119 --> 00:43:30.599
he they were known that you had
a good shot of getting through the basic
573
00:43:30.679 --> 00:43:37.119
Science board in a few states,
one of them was New Mexico and UMU,
574
00:43:37.239 --> 00:43:39.400
and then you could have through reciprocity, you could get into Michigan or
575
00:43:39.400 --> 00:43:44.840
some other state. Um And so
he went to He went and took the
576
00:43:44.880 --> 00:43:49.440
Basic Science board when he graduated in
New Mexico and failed the first time,
577
00:43:50.119 --> 00:43:52.440
and one of the people pulled him
aside and said, look, here's what
578
00:43:52.519 --> 00:43:57.639
you need to do to prepare the
next go round. And he came back
579
00:43:57.719 --> 00:44:01.079
and took the examin the next go
round past and all this other stuff about
580
00:44:01.119 --> 00:44:06.239
starting the school is his history,
etcetera. And I was We were in
581
00:44:06.320 --> 00:44:10.920
a board meeting and Chocolate Ribley was
talking about this. He said, I
582
00:44:10.960 --> 00:44:15.440
was asleep last night and in the
middle of the night I woke up and
583
00:44:15.440 --> 00:44:20.320
he said, I remembered the day
I took that examine the advice and getting
584
00:44:20.320 --> 00:44:25.039
through the board, And he said, I remembered that the person who gave
585
00:44:25.039 --> 00:44:30.960
me that advice and got me through
that board was Dr Alvin Rickman, my
586
00:44:30.079 --> 00:44:37.199
father. Wow. And that's brutal, that's awesome. Things things happen.
587
00:44:37.480 --> 00:44:44.239
You follow me. What we do
today impacts huge numbers of people, and
588
00:44:44.280 --> 00:44:46.159
so we need to do it with
integrity. We need to do it with
589
00:44:46.239 --> 00:44:51.960
humility. We need to put our
block in the wall for humanity and uh,
590
00:44:52.400 --> 00:44:55.159
and then train the next generation and
move on. And I'm just so
591
00:44:55.239 --> 00:45:00.400
proud to be part of this thing
called Airopractic. Man, that's a good
592
00:45:00.440 --> 00:45:05.119
way to cap this. Thanks for
that story. That just makes my heart
593
00:45:05.159 --> 00:45:08.239
flutter. And uh, it sounds
like your dad was quite a special man.
594
00:45:08.480 --> 00:45:10.800
So, Doc, I just want
to thank you once again for your
595
00:45:10.840 --> 00:45:15.639
willingness to come on our podcast.
For those of you out there that are
596
00:45:15.639 --> 00:45:19.360
tuning into this, this is a
real treat for you and I just want
597
00:45:19.360 --> 00:45:22.039
to applaud you for taking the time
to watch and listen to this podcast.
598
00:45:22.599 --> 00:45:27.800
We always We always say that time
spent on personal development is great time spent,
599
00:45:28.360 --> 00:45:30.039
and keep doing that. We need
you now. It's our time.
600
00:45:30.119 --> 00:45:34.679
Like Dr Guys said, this is
our time to step in the fold.
601
00:45:35.079 --> 00:45:37.719
And once again I want to thank
Hira Touch for their willingness to put out
602
00:45:37.760 --> 00:45:42.000
these podcasts. I think this is
a great, great vision here and the
603
00:45:42.000 --> 00:45:45.280
profession needs this kind of content and
they need to hear from Dr Guy and
604
00:45:45.360 --> 00:45:47.800
all the other grades in our professions. So again, thank you Kyra Touch,
605
00:45:49.400 --> 00:45:52.159
and thank you again Dr Guy.
And for those out there, make
606
00:45:52.199 --> 00:45:55.440
sure you're taking care of yourself in
a way you want your patients to take
607
00:45:55.440 --> 00:45:59.920
care of themselves. So don't neglect
yourself, Doc. Right now we need
608
00:46:00.039 --> 00:46:01.719
be at our best. The world
needs you at your best. So once
609
00:46:01.760 --> 00:46:08.239
again, thank you and I hope
you have an amazing day. M m hm
