Episode Transcript
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Hi Everyone, welcome to another episode
of catch up with Cairo touch. I'm
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your host, Dr Brian Blast,
and my guest today is Dr Alex Vedan
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of the Dan Family Chiropractic. I'm
very excited to talk to him about preparing
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for a new year, not only
because he's a phenomenal chiropractor an interesting guy,
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but be because I think we're all
pretty happy to be putting two thousand
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and twenty in the rearview mirror now. Dr Vedan, earlier this year we
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came together on a webinar about coping
with the stress that comes with battling a
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pandemic. I'm sure in your office, your staff everything, you've learned some
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things over the past six months about
operating in these challenging times. So I'm
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very happy to have you with us
today. Thank you for having me.
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I appreciate it. Can you tell
our listeners a little bit more about you
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your practice, kind of where you
are? Sure? Yeah, we're a
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wellness based practice. We have a
lot of patients that come into us for
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conditions, issues, paying all that
kind of thing, and then show them
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what it is that Chiropractic can do
to help them in a wellness lifestyle and
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show them that and so meet them
where they are and then show them what
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they can have, and that's kind
of our whole goal within that. I
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got into chiropractic because I had a
sports injury. I had a concussion.
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From that point forward I would have
debilitating migrains and headaches. I would have
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a usually about five to six headaches
a week, usually one to two debilitating
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migraines a month, and somebody turned
me on to Chiropractic. I was premed
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working at the hospital. All that
stuff up and finally went in to go
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see a chiropractor and from that point
forward I knew all right, I've got
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to be a chiropractor because this just
totally changed my whole life. And now
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in the past what going on?
Twenty one years I've had seven headaches and
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one migraine and that was like a
typical week for me. So I will
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take it all day long and because
of the fact that that impact in my
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life so greatly, I want to
do the same for other people and get
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to help them, and I found
that chiropractor was the way to work for
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me. So we get to help
a lot of people a lot of different
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ways, everything from moms and babies. I was just adjusting a mom that
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came by the office this morning as
she just delivered their newborn and brought in.
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This is her second newborn to bring
to us, and we've been taking
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care of them and we've got we've
got that. So we take care of
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a lot of MOMS and families and
kids, as well as CEO, CFOs,
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pro athletes, the whole thing.
So it's a lot of fun.
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That's phenomenal. What a great family
style practice that you can, you know,
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just affect and help so many people. You know were you guys are
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in your community. That's congratulations on
building such a phenomenal business and so for
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many chiropractors, I mean speaking on
the business side of things, they're kind
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of building that. You think about
two thousand and twenty kind of what we've
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gone through. It was about survival
for a lot of we were small businesses
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for the most part, and so
from a business and operational standpoint, what
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do you think? How do you
think that we can all kind of prepare
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for a better year next year?
I've loved this question and I would say
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that one of the big things is
if it's been about surviving for us in
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two thousand and twenty, then we
have to think about what have we been
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doing to actually prepare and what have
we been doing to survive in two thousand
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and twenty and so when I look
at that, I think that most of
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us, when are we really truly
evaluate what it is that we're doing and
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we really step back and step away. We know that there's things right now
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that we could be doing in our
practice that would impact our practice in a
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positive way, as in it would
impact our practice if I started doing this,
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if I started taking this action now, the little things that we know
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that will make the big difference.
We all know those things that we should
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be doing. I should be making
sure that my, you know, my
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day one, my day two process
is solid. I should be making sure
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that I'm following up with patients that
aren't on track. I should be making
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sure that I'm connecting with them whenever
they miss their appointment to making sure I
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talk to them about the importance of
that. I should be made like all
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those things you should be doing,
start doing now to be ready for two
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thousand and twenty one. So it's
not just about, Oh, I'm surviving
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this, I'm actually going to move
forward and grow. A lot of times
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we think, well, I need
to know the entire process, I need
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to do every single step of everything
that I've got to do. That's not
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the way this really works. It's
just start taking steps in the positive direction
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and just start taking some action and
it's going to impact your practice, it's
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going to impact your life, it's
going to impact your community, and those
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are the things that we need to
start doing. Like do those things.
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Start with the things you already know
that you should be doing. Start there
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and then move forward. Yeah,
I'm give you yourself that ability to pivot
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when needed. Right, we've all
had to pivot and obviously in the covid
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time here throughout two thousand and twenty. So I love what you're saying there.
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Is have a plan, know what
you need to do and you have
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those systems in place, because we
all and even if you don't have it
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and you want to look back and
say, okay, what just worked in
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the last six months, you know
for my practice, or didn't work,
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now is the time to prepare for
two thousand and twenty one. I mean,
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I'm on the sale side of Cairo
touch here and I've been doing it
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for about six years and now was
a very busy time for us because everybody
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wants to be ready for two thousand
and twenty one. You know, they
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look at the value wait and they
say, okay, I need a new
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system, I need new practice management, I need better documentation. So we
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are very busy from sales because everybody
wants to do this. But even if
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you like somebody like you who was
already established, a lot of our listeners
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now our Kira or Cairo touch users, so they're already established with Cairo touch.
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We just want to make sure that
you can be more efficient in two
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thousand and twenty one. Do you
guys go through anything can internally, as
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you know, as staff, right? Do you guys meet? Do you
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go through anything with team members to
get ready and have it here for two
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thousand and twenty one? Yeah,
well, here, let me start with
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just with one thing. We know
that right now that two thousand and twenty
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has been, because I love everything
that you said, and I'm on target
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with that too, that we know
that two thousand and twenty has been an
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overwhelming amount of like you talked about
the beginning stress right, it's been an
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overwhelming kind of just like this doom
and gloom, negative kind of an outlook
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and just these glimpses of positivity.
One of the things that we do every
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single week. Every week that we
do is, and we've been doing this
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for years, but we found that
right now is like the key time to
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be doing this because of everything going
on in two thousand and twenty is every
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single week, everyone on the team
brings a win to a meeting. Like
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we literally do a meeting where we
just focus on what's your win? What's
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your win for the week? What's
the one thing that you're like, man,
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we impacted that person's life. Or
you know what, I got to
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spend more time with my my wife
and kids this weekend then to have in
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a long time. And we did
this and that really filled me up and
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made me more ready to like come
out here and serve. But whatever the
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wind was like, the more we
can focus on those wins, the better
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off we can be. We need
to learn from the loss. Is,
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like you said, look at the
past six months. What's been working,
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what hasn't been working? All right, if this hasn't been working, any
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to modify tweak do those kind of
things change my system that I'm using right
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and so those kind of things.
But then also what are the winds?
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Far Too often we focus only on
the losses and we never give ourselves credit
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for the winds, or we take
the little winds and we try to magnify
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them out. But let's just look
at it in a balance way and really
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look at it in effective way and
say, all right, let's learn from
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those losses. Let's look at those
winds and say how do we now focus
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on the wind so that it keeps
in a positive head space, not to
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where we're denying what's really going on, not to where we're like shooting the
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things that aren't going to really impact
or change our practice by the looking at
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the negatives. But we've got to
look at that. But we also need
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to really focus on the winds more
now than ever. I totally agree with
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that. And it's comes down to
that whole mindset, right, your your
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outlook on life and business and practice. You are as a Chiropractor, a
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business owner. You use your hands
set to help the body heal itself.
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Like you have to bring that positivity
and people can see it, they can
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sense it, right. So when
you can, when you can bring that
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positively to the practice, you know
and especially meeting with your team, because
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there's a lot going on in the
world. So when you can bring that
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kind of positive atmosphere and the like, you said, though, wins.
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This is what we did. That
was amazing today or this week. I
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think it breeds into your into Your
Business and in your practice and still does
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help you grow. Yeah, no
doubt, and so are you. What
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do you guys doing it when it
comes to educating patients? Because right now,
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I feel like the outlook for,
you know, the pandemic and the
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virus and what's going on, is
we still need to be educating our patients.
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Right we still need to be able
to tell them what's going on with
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their immune system and what's going on
with the virus. What do you guys
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continue to do? Their pheagecation standpoint, we do what we've been doing just
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we're just pouring gasoline on it now, is what we're doing. So we're
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we're doing everything from table talk to
you know, so when they're right there
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on the table, when we're adjusting
them, we're talking to them about the
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things. I mean, I must
have had at least half a dozen conversations
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just this morning already about the about
the immune system, stress on the immune
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system, bodies function, all those
things where it's just unstressed, where people
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saying I'm just stressed. I'm just
dealing with a lot more stress right now
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and we are all dealing with more
stress. Our baseline level of stress US
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has just gone up and we all
know that whenever stress is high, imune
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function goes low. So we've got
to make sure that we're talking to our
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patients about that. So table talk
has been huge. We're making sure that
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we're sending out emails and things like
that to let him know about that.
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Not bombarding them, but just making
sure that we're keeping them up to date
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about what's going on. We're making
sure that we're doing things online, like
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on our facebook, on all our
social media platforms, all that kind of
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thing. We're doing that as well
to her educating them and talk to them
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about that stuff, not stuff that's
going to serve us, stuff that's going
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to serve them, and that's the
big thing. Like when we're educating our
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patients, a lot of times people
turn it into I'm going to hammer them
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and bombard them with this information that
I believe is going to change their life.
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Well, great, that's good.
But they might not be ready to
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hear all the miracles about chiropractic that's
out there. Nothing wrong with that,
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right, but we need to meet
them where they are and thanks show them
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along what it is that they can
have. If we meet them where they
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are and then show them like hey, look, I understand, this is
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why you're here, but let me
show you some of this else to and
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educate them and just keep doing that
through everything from talking to them, facetoface,
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making sure that we're on social media, we're making sure that we're connecting
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with them. All of our team
is educated on those things too, so
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if peoople ask questions, they're all
educated on what's going on as well.
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It's a team approach and we know
that if the more that we have the
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team on board, everyone then understands
what's going on so that they can all
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be educated as well. Yeah,
that's that's phenomenal. Just getting that message
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out there, continuing to communicate,
you said, all channels, table,
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talk, social, everything. It's
so important. How about you? I
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mean, how about you? You
know, for our doctors out there are
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listening, is, you know,
personal, professional. I mean there are
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the things that you look at to
get in order for two thousand and twenty
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one, anything you work on specifically. Yeah, so whenever I'm evaluating myself,
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I mean I I like to read, you know, and I like
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to listen. I'm a big fan
of audible because I can do two things
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at once right. I can work
out and I can listen to a book
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right, and so I do that
like crazy. I just listen to books,
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I devour them and I don't just
listen to him, actually listen to
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him and then take notes on stuff
that I need to do and do my
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action steps so that I'm prepared for, like my goals for two thousand and
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twenty one. So I'm prepared for
the things they're going to be coming and
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I'm taking the action steps along the
way with that. So the big things
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for me are is I want to
read. I want to make sure that
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I actually implement, I'm not just
a consumer of information, that I'm actually
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applying the information so that I'm taking
action on that and making those things in
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my habits. The more that I
can make it the habit, and where
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I can make the habit of table
talk, the more I can make the
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habit of creating videos, more I
can make the habit of those things because
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I have it in my schedule.
Then it's set my schedule and I live
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and die by my schedule. I
can pivot, like we talked about before.
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I can modify, but I'm going
to make sure it gets in.
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I'm just substituting one thing for another
and moving things, but it's gonna happen
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that day. So so that's those
are the things I do. It's constant,
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constant, constant, where I'm looking
at those things to figure out like,
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all right, how am I going
to pour into myself and then keep
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growing from that? Yeah, that's
that's phenomenal and I like what one thing
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you said there was it was more
about goals than it is resolutions. Right
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now we hear the term New Year's
resolutions. I'm not a huge fan personally
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of the resolution word. I prefer
to use goals, you know what I
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mean, to make sure that,
okay, I have a goal in mind
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of what I want to do,
but write it down. We all know
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that the stats on writing down goals
and now let's your more effective if you
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write them down. So write down
your goals right, and then hold yourself
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accountable. Right if you need a
partner, right, if you need somebody
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that says hey, hold me acconomy
for this, or like a mastermind,
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or if you're part of a coaching
group, make those lists and then you
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know, what do you what do
you recommend there? I mean when it
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comes accountability. Yeah, so,
I mean when it comes to accountability,
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I look at it as two different
things. Yes, you can have other
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people to help you stay accountable,
no doubt about it. I like to
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keep myself accountable with that too.
So one of the things that I do
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is is every day I write down
these are my big goals that I'm going
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to have and then these are where
my three to five action steps that I'm
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going to do in order to what
we call when the day. And I
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didn't come up with this. I
got this from from too guys named Ben
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Newman and Anthony for Stella. Those
two guys I listen to them, I
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follow them and they talked about this, so I'll their whole thing is is
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I look at it this way.
Every single day I'm writing out what my
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goals are. I write down my
goals and then I want to know how
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am I going to take action today
to move towards those goals. So if
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it's educate more new patients, what
am I going to do today that's going
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to educate more new patients? So
am I going to create a video?
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Great, I created a video.
Now I have to make sure I create
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it, I post it, I
will you edit it. Whatever I'm going
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to do to that video or I'm
just going to put it out raw,
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whatever it is. Like those things, so that every single day, when
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I get done and I look at
my three to five things that I should
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have done for that day to reach
my goals, what I do is I
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put a wind column in a lost
column and every day I might not,
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you know, have a w next
to every single one of those tasks,
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but when I get to the end
of the day, if I've got more
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wins than losses, that's a win, right. Like we we say all
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the time, well, we highly
underestimate what we can accomplish in a year
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and it's because we don't take those
daily action steps, those little tiny micro
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action steps that win to make it
to where the macro, the big win,
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is that we're totally different practice or
person or reaching our goals, whatever
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it is, in a year from
now so that next year, when we're
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talking about this. It's not a
whole new repetition of Yep, you know
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what, I need to get back
to the gym again. I need to
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do that. Well, what did
you do today to do that, like
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what action steps did you take?
And when you can write it down every
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day, like you said, like
writing down those goals, it has an
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impact. Write those down every day. That where you're focused on what those
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are. I write about every single
morning and then every single day I say
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these are the five things, are
the three things that I have to get
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done today, and I'm realistic with
myself as to how many things I'm going
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to get done that particular day based
on the amount of time that I have.
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I'm not writing out an entire list
of stuff when I know I've got
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to compress day. I'm jam and
I'm rocking. All Right, I'm just
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going to get these three things done, but I'm going to get them done
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and that that works well too,
because as humans, I think we're oriented
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to be list oriented. So if
you can list it out like that and
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then have those goals, actionable steps, take the little bites, if you
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will, with those daily actions,
it does it builds into a huge goal
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that you've set by right now preparing
for two thousand and twenty one and having
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the actionable steps actually make that happen, because it's not going to happen overnight,
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it's not going to happen in January, it's going to happen every single
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day. That's going to have it
out for all two thousand and twenty one.
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So I think goes. I mean
those are phenomenal tips. I think
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you have brought a ton of value
here to people just planned for two thousand
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and twenty one and kind of getting
getting that message out there about what we
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need to do. Anything any final
thoughts, any parting words of wisdom for
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our audience, things that you know
you might be doing or you've heard out
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there on the street about what we
can do for two thousand and twenty one
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to be more successful? I would
say two things. Number one is is,
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at this time, like given ourselves
grace on things and realistic, like
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giving ourself grace on some things and
given her given ourselves forgiveness on some things,
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is going to be a good thing, meaning that we put a lot
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of pressure on ourselves for a lot
of different things, to make a lot
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of different things happen and if that
hasn't happened, you know the action steps
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to take. Give yourself greace on
what's happened before. Don't beat yourself up
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on that and then start saying,
okay, this is when I'm going to
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do to make changes on that.
And then the second thing that I would
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say is, just as far as
your practice goes, your patients go,
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you, your team goes, like
be there for them, support them,
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show them you know. Don't tell
them, like show them what it is
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that this is about so that you
can actually be there for him in a
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way that you're leading and you're taking
charge within that too. The more that
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you can do that, the more
that you can care, and care in
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a way that, if this was
my own sister, brother, mom,
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Dad, grandma, whatever it is, how would I talk to them to
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like, how would I show them
that I care? How would I show
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them that I'm there for them,
to to support them within that too,
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because I'm here for my community?
Those kind of the things would be the
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big things that I would say.
It resonates with me, honestly. You
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say those types of things in your
right. I'm going to take that to
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heart and and use what I've learned
honestly from you today to be a better
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person in two thousand and twenty one. So thanks again, doc. You've
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done phenomenal work already in your career. I wish you the best in two
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thousand and twenty one. Thank you
for having met it and thank you to
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our listeners for tuning in to catch
up with Cairo touch. We do have
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to wrap this up. If you
want to find more episodes of our podcast
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called catch up with Cairo touch,
you can find them on spotify, on
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itunes or go to Cairo touchcom podcast
again. That's Kiro touchcom podcast. I'm
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your host, Dr Brian Blast.
I wish everyone listening a healthy and prosperous
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two thousand and twenty one.
